What Wolftech does

Wolftech Broadcast Solutions AS, founded in 2011 in Bergen, Norway in cooperation with TV 2 Norway, develops a cloud-native, story-centric workflow management platform for broadcast news, sports, and live entertainment production. The platform is composed of three integrated modules — Wolftech News (short-form news planning and multiplatform publishing), Wolftech Production (long-form production planning with resource, cost, and publishing management), and Wolftech LIVE (a MOS-compatible, web-based newsroom control system) — plus the award-winning Wolftech Go mobile application on iOS and Android. The architecture is web-based and SaaS or single-tenant deployable, with an open integration framework connecting to industry-standard NCS systems (Avid iNEWS, Mosart), MAM platforms (Vidispine VidiCore, Avid MediaCentral), AI services (Factiverse, Reality Defender, Dataminr, Avid Ada), and creative tools (Adobe Creative Cloud/Frame.io, LiveU, CuttingRoom, AWS).

The company sells exclusively to enterprise broadcasters and media organizations across Europe, North America, and ANZ via direct enterprise field sales, industry events (NAB, IBC, DPP), and regional channel partners (PAT for ANZ, Thum + Mahr for DACH). Revenue derives from SaaS subscriptions on per-seat or site-based licensing with annual billing, supplemented by professional services for implementation, integration, and change management. Marquee deployments include BBC (8,200+ users across 90+ locations), ITV News/ITN (1,200+ daily users across ITV, Channel 4, Channel 5), VICE Media (35 cities, 1,700 pieces/day), VRT, RTL Germany, SWR, DPG Media, RTL Luxembourg, TV2 Norway, and TV2 Denmark. Avid Technology (NASDAQ: AVID) completed the acquisition of Wolftech in November 2024 (announced October 7, 2024); Wolftech now operates as a brand within Avid's portfolio, with products sold standalone or integrated with Avid MediaCentral | Cloud UX.

The product is differentiated by the story-centric paradigm that unifies planning, resource management, collaboration, and multiplatform publishing in one tool accessible from desktop and mobile; deep native integration with Avid MediaCentral post-acquisition; and growing investments in content authenticity (C2PA), deepfake detection, and AI-assisted journalism workflows deployed through partner integrations rather than proprietary models.

Name

Wolftech

Legal name

Wolftech Broadcast Solutions AS

Website

https://wolftech.no

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

1–10 employees

Short description

Wolftech Broadcast Solutions AS provides a cloud-native, story-centric workflow platform for broadcast news, sports, and live production, serving major global broadcasters including BBC, ITV News, and VRT. Now operating within Avid's portfolio following its November 2024 acquisition.

Ownership category

akta.pro rank

Product category

Broadcast Workflow Software

NAICS

Computer Systems Design and Related Services (54151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

akta.pro secondary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Broadcast workflow software
• Newsroom management system
• Story-centric planning
• Media production software
• Multiplatform publishing tools

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Cloud-Based Multiplatform Planning): Cloud-based subscription model for Wolftech News, Production, and LIVE modules. Delivered as SaaS or single-tenant within customer cloud infrastructure. Revenue derived from per-seat or site-based licensing with annual billing. Post-acquisition, sold as standalone and combined solution with Avid MediaCentral.
2. Professional Services & Implementation: Implementation, integration, and change management services for enterprise customers. Includes custom integrations with legacy systems, training (e.g., TV2 Denmark e-learning portal), and ongoing customer support at global scale through Avid's infrastructure.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wolftech provides a cloud-based, story-centric media management system that streamlines news, sports, and entertainment production workflows. The platform consists of three integrated modules — Wolftech News (short-form news planning and multi-platform publishing), Wolftech Production (long-form production planning for resources and costs), and Wolftech LIVE (MOS-compatible newsroom control for broadcast). Delivered as SaaS or single-tenant deployment with full mobile functionality on iOS and Android, the platform integrates AI-powered features including transcription, fact-checking, and deepfake detection.

Product overview

Wolftech provides a cloud-based, story-centric media management platform consisting of three core integrated modules: Wolftech News (short-form news planning and multi-platform publishing), Wolftech Production (long-form production planning for resources, costs, and publishing), and Wolftech LIVE (web-based newsroom control for broadcast). The platform is accessible via web browser and mobile app (Wolftech Go), with the latest Wolftech News 15 release featuring embedded CuttingRoom web editing powered by AI. Originally founded in 2011 in cooperation with TV 2 Norway, Wolftech was acquired by Avid Technology in 2024 and now operates as part of the Avid family, integrating with Avid MediaCentral for comprehensive news production workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Wolftech News: Story-centric workflow management system for news that enables collaboration, resource planning, and multi-platform publishing.
• Wolftech Production
• Wolftech LIVE
• Wolftech Go

Products and services

• Wolftech News Story-centric workflow management system for news that enables collaboration, story planning, resource management, multi-platform publishing, and real-time coordination across devices. Designed for newsroom teams at major broadcasters.
• Wolftech Production Web-based long-form production planning tool that simplifies productions with handling of all resources, costs, and publishing plans. Merges short-form and long-form production planning in a unified platform. Integrates with MAM systems, finance, and HR.
• Wolftech LIVE Web-based newsroom control system that allows users to build and broadcast news, sports, or entertainment shows. MOS-compatible and designed for seamless transition from planning to production within the Wolftech ecosystem.
• Wolftech Go Award-winning mobile application (won TV Tech Best in Show at NAB 2025) available on iOS and Android that brings core Wolftech News functionality to mobile devices. Enables journalists in the field with integrated messaging, map functionality, resource booking, and media submission.
• Avid Reporter App Field production hub mobile application available on iOS that enables filming, uploads, and mobile teleprompting. Triggered from Wolftech Go, journalists can upload media directly to the story media board including livestreaming. AI service scrolls text based on reporter's reading speed.

Quantifiable outcome

• BBC deployed 8,200+ journalists across 90+ locations on Wolftech platform
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability12 records

Feature15 records

Partnerships

15 partnerships are on record, tiered flagship, strategic, core and minor.

• Avid TechnologyflagshipOEM/ Whitelabel/ Licensing Partner · 5 November 2024Avid Technology completed acquisition of Wolftech Broadcast Solutions in November 2024 (announced October 7, 2024). Acquisition combines Avid's end-to-end media solution with Wolftech's story-centric workflow management. Wolftech products sold as standalone and integrated with Avid MediaCentral.
• TV2 DenmarkstrategicTechnology or Integration · 8 October 2024TV2 Denmark implemented Wolftech's story-centric workflow tool, marking significant transformation of their news production process. Collaboration represents major shift in managing stories, teams, and resources with comprehensive change management and training.
• Amazon Web Services (AWS)coreTechnology or Integration · 23 September 2024Wolftech expanded its relationship with AWS by joining the AWS Partner Network (APN). Provides access to advanced AWS support, improved scalability via AWS's global cloud infrastructure, enhanced security measures, and accelerated integration of latest AWS technologies.
• Reality DefendercoreTechnology or Integration · 16 September 2024Partnership to integrate Reality Defender's deepfake detection platform into Wolftech's publishing workflow. Enables Wolftech users to detect manipulated media (audio, video, images, text) within their existing workflow, preventing spread of misinformation. Available to all Wolftech customers.
• Coalition for Content Provenance and Authenticity (C2PA)strategicStrategic or Co-development Partner · 22 April 2024Wolftech joined C2PA, a collective including Adobe, BBC, Google, Intel, Microsoft, Publicis Group, Sony, and Truepic. C2PA creates a system for digital content authenticity verification. Wolftech implements C2PA credentials in images and video assets within its media board.
• DPP (LPX)minorStrategic or Co-development Partner · 4 April 2024Wolftech participated in DPP Live Production Exchange (LPX) Hackathon, winning first prize with BBC team ('Code Howlers'). LPX initiative creates universal framework for live production metadata and workflow automation through open APIs, supporting cloud-native and IP video production.
• CuttingRoomcoreTechnology or Integration · 1 January 2024Wolftech News 15 embeds CuttingRoom's advanced web-based editing capabilities directly within Wolftech. Includes transcript-based editing, After Effects template support, video effects, audio manipulation, voiceover recording, and collaborative editing without rendering.
• AdobecoreTechnology or Integration · 14 September 2023Partnership to deliver next-generation newsroom workflows integrating Adobe Creative Cloud apps and services with Wolftech's story-centric planning platform. Frame.io provides cloud collaboration workflows embedded in Wolftech's story planner. Wolftech joined Adobe Video Partner Programme.
• Vidispine (Arvato Systems)coreTechnology or Integration · 13 September 2023Integration with Vidispine's VidiCore MAM engine and VidiNet portfolio. Enables automatic creation of story media collections on greenlight, embedded asset browsing within Wolftech, cross-organization asset search, and seamless content management. Vidispine recognized by organizations including CBC/Radio-Canada.
• LiveUcoreTechnology or Integration · 6 September 2023Integration with LiveU's IP video technology for efficient camera-to-cloud synergy. Users can assign live feeds directly to Wolftech stories using StoryID, retrieve video clips into related stories, and manage LiveU unit bookings. Closes the loop on task assignment and content usage.
• MarquisstrategicTechnology or Integration · 31 August 2023Partnership with Marquis to bind and enrich metadata throughout Wolftech's production planning, acquisition, and downstream processes. Works with Avid and Sony to enable Marquis to pass Wolftech planning data through to Avid systems, enabling fast proxy editing and automatic hi-res partial extraction.
• DataminrcoreTechnology or Integration · 14 June 2023Strategic partnership integrating Dataminr's AI platform for real-time event detection into Wolftech's media management system. Enables journalists to identify breaking news, receive immediate updates, and respond to unfolding situations with unprecedented speed. Includes real-time reporting, richer context, rapid response, and story-centric alerts.
• Professional Audio & Television (PAT)coreChannel Partner/ Reseller/ Distributor · 16 May 2023PAT serves as Wolftech's distributor for Australia and New Zealand. Provides local sales, pre-sales support, and post-sales support. Wolftech announced partnership at NAB2023 in Las Vegas, formalizing arrangement for ANZ market.
• MediaFutures (SFI)minorStrategic or Co-development Partner · 14 January 2022Wolftech joined SFI MediaFutures: Research Centre for Responsible Media Technology & Innovation as a full partner. One of the largest research centres in Europe. Wolftech's Director of Research & Innovation Sergej Stoppel serves on steering board.
• Thum + MahrcoreImplementation/ SI/ Consulting Partner · 14 July 2021Partnership with Thum + Mahr for the DACH region (Germany, France, Switzerland, Austria). Thum + Mahr delivers project management, IT system integration, and support services. Won SWR project together. Strong alignment in customer strategy and long-lasting partnerships.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avid Technology: Parent company of Wolftech and the dominant provider of MediaCentral, iNEWS, and Pro Tools in broadcast and post-production. Directly comparable as Wolftech is now part of Avid's newsroom workflow portfolio, with iNEWS being both an integration partner and potential competitor.
• Grass Valley: Major broadcast technology incumbent providing cameras, switchers, playout, and AMPP cloud-native newsroom/workflow platforms. Broad incumbent comparable to Wolftech's enterprise broadcast software layer with much wider portfolio.
• Ross Video: Canadian broadcast technology vendor offering newsroom, production switchers, graphics, and workflow solutions (including OverDrive and Inception). Broad incumbent serving similar enterprise broadcasters with overlapping newsroom and live production workflows.
• Evertz: Canadian broadcast infrastructure vendor providing routers, switchers, IP solutions, and media workflow platforms used by tier-1 broadcasters. Broad incumbent with comparable enterprise broadcast technology positioning.
• Sony (Professional Solutions / Hawk-Eye): Provides broadcast cameras, media solutions (Media Backbone Hive), Ci Media Cloud, and Hawk-Eye Innovations for sports. Broad incumbent with overlapping workflow and content authenticity ambitions (C2PA co-member) comparable to Wolftech's strategy.

Direct peers

• Dalet: Provides media workflow and orchestration platforms (Dalet Flex, Dalet Pyramid) used by major broadcasters (BBC, France Télévisions, CBS) for news, sports, and program production. Most direct comparable to Wolftech in enterprise newsroom workflow and MAM integration.
• Vizrt: Norwegian-headquartered broadcast graphics, automation, and newsroom workflow vendor (Viz Mosart, Viz Story, TriCaster) serving major broadcasters globally. Direct peer in news production workflows with overlapping customers and similar Bergen/Nordic broadcast-tech heritage.
• Octopus Newsroom: Provides the Octopus NRCS newsroom computer system used by broadcasters like RT, Al Jazeera, and Sky News. Direct competitor in the newsroom workflow and planning category, particularly for story planning and rundown management.
• ENPS: Long-established newsroom computer system from The Associated Press used by hundreds of broadcasters worldwide. Direct competitor for newsroom planning, story assignment, and rundown workflows.

Emerging players

• Adobe (Frame.io): Adobe Frame.io and Creative Cloud are integrated partners of Wolftech but compete in adjacent cloud collaboration, review, and creative workflow spaces. Increasingly relevant as a workflow competitor for digital-first and streaming-native media organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wolftech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolftech