Professional Audio & Television
Professional Audio & Television (PAT) is a privately held Australia- and New Zealand-based exclusive distributor of broadcast, pro-audio and AV equipment from over 25 manufacturers, serving enterprise broadcasters, outside broadcast operators, performing arts venues and corporate clients with hardware, integration and SLA-backed support services.
- Company typePrivate
- Founded2010
- HeadquartersHornsby, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Professional Audio & Television does
Professional Audio & Television Pty Ltd (PAT) is a privately held Australian company, founded in 2010 and headquartered in Hornsby, Sydney, with a regional office in Auckland, New Zealand. The company operates as an exclusive or authorized distributor for more than 25 broadcast, pro-audio and audio-visual manufacturers across Australia and New Zealand, including LAWO, Ross Video, Riedel Communications, Arista Networks, PROTON Camera Innovations, Wisycom, ERECA, Bolin Technology, ENCO, Genelec, RTW, Densitron, CyanView, Nixer Pro Audio, Providius, Vislink, Dell Technologies, and Meinberg. Geographically constrained to ANZ by its distribution agreements, PAT sells through direct enterprise field sales supported by a team of factory-trained engineers, with additional reach via a reseller network and the PATVAN mobile demonstration platform launched in late 2025.
PAT's revenue is generated through three streams: hardware distribution of partner products and turn-key systems, professional services (project management, configuration, commissioning and training), and recurring Service and Support Agreements with guaranteed response times and 24-48 hour SLAs. The company targets broadcasters (ABC, Nine Network, Sky TV NZ, MediaWorks NZ, RNZ, NOVA Entertainment, Southern Cross Austereo, Fox Sports Australia), outside broadcast and production companies (NEP Australia), gaming/betting (Entain, Sport Nation, Tabcorp/Sky Racing), performing arts (NZSO, Whakaata Maori), and corporate AV and government clients, with system integration around the ST 2110 / IP transition as a recurring technical theme. Notable operational initiatives include the December 2025 launch of the PATVAN mobile demo unit, four exclusive distribution mandates signed in 2025-2026 (Bolin, PROTON, ERECA, Wisycom), and the June 2025 promotion of Mike Heard to Head of Technology ANZ, all underscoring a deliberate expansion of both portfolio and service depth within the constrained ANZ territory.
Professional Audio & Television firmographics
Firmographics- Name
- Professional Audio & Television
- Legal name
- Professional Audio & Television Pty Ltd
- Website
- https://proaudiotv.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Professional Audio & Television (PAT) is a privately held Australia- and New Zealand-based exclusive distributor of broadcast, pro-audio and AV equipment from over 25 manufacturers, serving enterprise broadcasters, outside broadcast operators, performing arts venues and corporate clients with hardware, integration and SLA-backed support services.
- Ownership category
- akta.pro rank
Professional Audio & Television industry classification
Industry- Product category
- Broadcast Equipment Distribution and Professional AV Integration
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Broadcasting and Content Providers (516)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
- akta.pro secondary industries
- Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering) (MPAIAEAJ), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where Professional Audio & Television is headquartered
LocationHeadquarters
- HQ city
- Hornsby
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Professional Audio & Television business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Hardware Distribution: PAT generates revenue primarily through distributing professional broadcast, pro-audio and AV equipment from manufacturer partners including LAWO, Ross Video, Riedel, PROTON, Wisycom, ERECA, and others. The company sells products and complete turn-key solutions to enterprise customers.
- Professional Services: PAT provides project management, configuration, commissioning, and training services for the systems they supply. Services include system design, installation management, testing and tagging, as-installed drawings, and customised SLA contracts for ongoing support.
- Service & Support Contracts: PAT offers customised Service and Support Agreements with guaranteed response times for customers. Technical support is available during business hours with 24-48 hour response times, plus out-of-hours emergency contacts for SLA customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product purchases available through PAT Store |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Professional Audio & Television product offering
Product offeringCore offering
Professional Audio & Television (PAT) is the exclusive distributor in Australia and New Zealand for broadcast, pro-audio, and audio-visual products from over 25 world-class manufacturers. The company supplies hardware and complete turn-key systems, supported by factory-trained engineers who deliver project management, system design, configuration, commissioning, training, and ongoing service and support under customized SLAs.
Product overview
Professional Audio & Television (PAT) operates as an exclusive distributor of broadcast, pro-audio, and audio-visual products across Australia and New Zealand. The company's portfolio consists of a comprehensive range of specialized products from world-class manufacturers, not a unified platform architecture. The core offering spans multiple categories: LAWO audio mixing consoles (mc²96, mc²56, mc²36 MKII, Crystal) for broadcast, post-production, and live performance; Arista EOS network switches for IP-based infrastructure; Ross Video production switchers and graphics systems; Riedel intercom solutions (Artist, Bolero wireless, SmartPanels); RTW and Genelec audio monitoring; Densitron display and control systems; Dell Technologies infrastructure; PROTON specialty cameras; Wisycom RF wireless systems; ERECA fibre transmission; Nixer Pro Audio monitoring; Providius network analysis tools; CyanView mini-camera systems; Bolin Technology PTZ cameras; Vislink wireless video; ENCO automation and captioning; and Meinberg time synchronization. These distributed products are complemented by PAT's own professional services including system design, configuration, commissioning, training, and ongoing technical support. The company also operates the PATVAN mobile demonstration platform to showcase products directly to customers.
Differentiator
Problem solved
Functional benefit
Products and services
- PAT Project Management Services Turn-key project management for medium to large broadcast and AV projects, delivered by dedicated PAT Project Managers experienced in managing timelines and stakeholder expectations.
- PAT Configuration Services Equipment configuration services for radio, television, broadcast IT networks, and control/automation systems, delivered by manufacturer-trained technical staff based on detailed design specifications.
- PAT Commissioning Services Documented commissioning services performed in conjunction with manufacturers at PAT's custom-built commissioning centre in Sydney, ensuring systems are configured per specifications and installed per manufacturer requirements.
- PAT Training Services Customised manufacturer-approved customer training delivered at PAT facilities or customer sites, including both generic product training and tailored courses designed to specific customer needs.
- PAT Service and Support Recurring technical service and support during business hours (Monday–Friday 9am–5pm AEST) with 24–48 hour response times, plus out-of-hours emergency contacts for SLA customers under customised Service and Support Contracts.
- PATVAN Mobile Demonstration Platform Mobile demonstration and training platform operated by PAT that brings integrated broadcast, pro-audio and AV technology solutions directly to customer sites; roadshow visited Melbourne and Adelaide with a fully booked schedule.
- LAWO Audio Mixing Consoles and IP Audio Infrastructure Digital audio mixing consoles (mc²96, mc²56, mc²36 MKII, Crystal), routers, video processing tools and IP-based A/V infrastructure and routing systems designed in Germany for broadcast, post production, and live performance applications. PAT holds exclusive ANZ distribution rights since 2010 (Australia) and 2016 (New Zealand).
- Ross Video Production Solutions Smart production solutions including virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers (e.g., Carbonite Ultra Solo supporting up to 4K60), video servers, infrastructure, routers, social media management, newsroom systems and mobile live events.
- Riedel Intercom Solutions Sophisticated intercom solutions including the Artist decentralized digital intercom network, Bolero wireless intercom (up to 250 beltpacks), 1200 Series SmartPanels, Performer digital partyline, and VSM (Virtual Studio Manager) IP broadcast control system, supporting SMPTE 2110-30/31 (AES67), DANTE, AVB, MADI, AES3 and analogue audio.
- Arista Cloud Networking Switches Software-driven cloud networking platforms powered by the Arista EOS (Extensible Operating System) running on a Linux core with central state-oriented database, supporting 10 to 100 gigabits per second, used by PAT customers for transition from baseband routers to IP switch fabrics and SMPTE 2110 broadcast networks.
- PROTON Broadcast Cameras Industry's smallest and lightest broadcast-standard cameras leveraging advanced FPGA technology, including PROTON PCI in-car camera systems, PROTON RAIN compact outdoor cameras, and PROTON HFR high frame rate cameras for motorsport and sports broadcasting.
- Wisycom RF Wireless Systems High-performance RF wireless systems designed and produced in Italy for broadcast, film, live production and houses of worship, including the MCR54 four-channel true diversity receiver, MPR60 wideband IEM/IFB receiver, MRK16 receiver rack system, and RF-over-fibre distribution systems.
- ERECA Fibre Transmission Solutions French manufacturer specialising in signal transmission over optical fibre since 1989, integrating DWDM and CWDM multiplexing. Products include the Stage Racer 2 all-in-one meshed transmission system carrying video, audio, data, intercom and control signals over a single fibre link.
- Nixer Pro Audio Monitoring Solutions High-quality audio monitoring and diagnostics tools, switches and patches for Audio over IP applications, supporting Dante, Ravenna, AES67 and ST2110 protocols. Products include PD Dante portable monitor, RD Dante rack monitor, RLC64 AoIP Monitor and Mixer, and RL Series (up to 256 channels in 1RU).
- Providius Broadcast Network Analysis Tools Vendor-agnostic enterprise software suite for full network and media visibility across all-IP or hybrid IP-SDI LAN/WAN broadcast infrastructure, including BMG (Broadcast Monitoring Gateway) for 24/7 monitoring of video service and delivery networks up to 100Gb/s, and NVRT (Network Visualization & Realtime Telemetry) with auto-discovery, PTP traffic analysis, and flow path tracing.
- RTW TouchMonitor Audio and Loudness Metering Visual audio monitoring and loudness metering systems from RTW Cologne, including the TM7, TM9, and TM3 TouchMonitor range with touchscreen-enabled interfaces and modular design for broadcast audio control rooms.
- Genelec Professional Audio Monitors
Quantifiable outcome
- Delivered over 130 PROTON in-car camera systems to NEP Australia for 2026 REPCO Supercars Championship
- +2 more outcomes
Companies that use Professional Audio & Television
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Professional Audio & Television technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Professional Audio & Television partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and secondary.
- WisycomcorePAT appointed exclusive distributor for Wisycom in Australia and New Zealand, effective March 2026. Partnership strengthens Wisycom's local presence across ANZ with faster access to product, deeper technical resources, and expanded customer support. Wisycom is recognized for high-performance RF wireless systems for broadcast, film, live production, and houses of worship.
- ERECAcorePAT appointed exclusive distributor for ERECA products in Australia and New Zealand in October 2025. ERECA is a French manufacturer specializing in signal transmission over optical fiber for broadcast, live production and AV applications, known for the Stage Racer 2 meshed transmission system.
- Bolin TechnologycorePAT appointed exclusive distributor for Bolin Technology in Australia and New Zealand in May 2025. Bolin is a leading US-based PTZ camera manufacturer offering indoor and outdoor cameras with support for NDI, Dante AV, and Fast HEVC.
- PROTON Camera InnovationscorePAT appointed distributor for PROTON Cameras in Australia and New Zealand in May 2025. PROTON delivers the industry's smallest and lightest broadcast-standard cameras using advanced FPGA technology. PAT has delivered over 130 PROTON camera systems to NEP Australia for motorsport coverage.
- Nixer Pro AudiocorePAT appointed exclusive distributor for Nixer Pro Audio in Australia and New Zealand in June 2023. Nixer designs and manufactures high-quality audio monitoring and diagnostics tools for Audio over IP applications including Dante, Ravenna, AES67 and ST2110.
- Riedel CommunicationscorePAT became an authorized Riedel reseller in Australia and New Zealand in 2022, offering sophisticated intercom solutions including ARTIST, BOLERO wireless intercom, and SmartPanels. PAT has supplied Riedel systems to Theatrical Solutions and Whakaata Maori.
- DensitroncorePAT appointed distribution partner for Densitron in Australia and New Zealand in March 2020. Densitron designs and manufactures touch-based HMI solutions and IDS (Intelligent Display System) for broadcast, medical, security, automotive, digital signage and gaming.
- Angry AudiosecondaryPAT appointed distributor for Angry Audio products in ANZ, including the recently acquired StudioHub product line. Angry Audio provides high-end problem-solving specialty devices for radio studios including gizmos, gadgets, and CAT-5 cables/adapters.
- StudioHubsecondaryStudioHub products are distributed by PAT in ANZ through Angry Audio. StudioHub pioneered Cat-5 audio wiring infrastructure and the product line was revived by Michael 'Catfish' Dosch of Angry Audio.
- Ross VideocorePAT is a Ross Video Platinum Partner with a long-established relationship. Ross Video powers video productions for billions of global viewers daily with solutions including virtual studios, production switchers, cameras, robotic systems, infrastructure and routers.
- ENCOcorePAT is the exclusive distributor for ENCO products in Australia and New Zealand. ENCO delivers world-class broadcast solutions ranging from large multinational applications to small market radio and TV stations, including DAD digital audio delivery systems and enCaption4 captioning.
- GenelecsecondaryPAT is an authorized Genelec reseller of the entire Genelec product range, including SAM and AES67 monitors. Genelec is known as the 'standard' for audio monitoring in broadcast, studio and live production environments.
- CyanViewsecondaryPAT represents CyanView for universal mini-camera systems under the Cy-Stem brand. CyanView designs hardware modules for control, image quality, and transport of mini-cameras for broadcast and cinema.
- Arista NetworkscorePAT has supplied many Arista Network switches to broadcast customers in Australia and New Zealand, assisting with the transition from baseband routers to IP switch fabrics. Arista delivers software-driven cloud networking solutions with EOS operating system.
- RTWsecondaryPAT is the exclusive distributor for RTW products in Australia and New Zealand. RTW from Cologne Germany provides innovative instruments for visual audio monitoring including TouchMonitor range, audio metering, and loudness metering solutions.
- MeinbergsecondaryPAT represents Meinberg for time and frequency synchronization systems. Meinberg develops and manufactures timing solutions for networks worldwide including GPS receivers, radio clocks, and bus-level timing cards.
- VislinksecondaryPAT represents Vislink for high-performance wireless video systems and audio transmission technologies. Vislink specializes in collection, delivery and management of world-class quality broadcasting and data, with over 50 years in broadcast.
- ProvidiussecondaryPAT has provided Australian broadcasters with Providius networking analysis tools since 2018. Providius offers BMG (Broadcast Monitoring Gateway) and NVRT (Network Visualisation & Realtime Telemetry) software for SMPTE2110 IP Broadcast networks.
- Dell TechnologiescorePAT is a proud partner of Dell Technologies, offering Dell's full suite of data storage, cloud computing, virtualization, and cybersecurity products. Dell storage systems (PowerStore, PowerMax) and PowerEdge servers support broadcast IT infrastructures.
- LAWOcorePAT has been LAWO's exclusive distributor in Australia since 2010 and New Zealand since 2016. Over the years they have won LAWO awards including 'VSM Newcomer of the Year 2015', 'LAWO Partner of the Year 2015' and 'LAWO Partner of the Year 2016'. PAT has delivered numerous projects with LAWO including ABC Ripponlea studios, Nine Network, NZSO, Sky TV NZ, and MediaWorks NZ.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Professional Audio & Television competitors and assessment
Company assessmentDirect peers
- Gencom Technology: New Zealand-based broadcast technology systems integrator that distributes broadcast and pro-audio brands across ANZ. Closest direct peer to PAT given overlapping territory, customer base (RNZ, Sky NZ), and exclusive distribution business model.
- Quinto Communications: Australian broadcast and communications systems provider distributing premium broadcast brands. Comparable ANZ-based broadcast distributor serving similar customer segments (broadcasters, OB, production).
Regional players
- Jands: Australian pro audio and lighting distributor that supplies professional production and live event customers with premium brands. Comparable as an Australian specialty pro-audio distributor serving similar vertical customers (venues, theatres, production companies).
- Production Audio Services: Australian pro audio and production equipment distributor with a focus on broadcast, theatre, and live production customers. Comparable in product categories (mixing consoles, microphones, monitoring) and customer verticals to PAT.
- National Audio Systems: Australian pro audio distributor serving recording, broadcast, and live sound markets. Comparable regional pro-audio distributor in Australia with overlapping brand categories (consoles, monitoring, mics) and customer base.
Broad incumbents
- Diversified: Large global AV and broadcast systems integrator offering design, build, and managed services across enterprise, broadcast, and live events. Comparable as a value-added broadcast technology integrator but at significantly greater scale and geographic reach.
- Midwich Group: UK-listed global AV and broadcast distribution and integration group with operations across multiple geographies. Comparable distribution business model at significantly larger scale; relevant for distribution and integration economics benchmarking.
- ScanSource: Global US-listed technology distributor offering AV, broadcast, and communications solutions through resellers and integrators. Comparable broad-line technology distribution model but with vastly greater scale and product breadth.
- Exertis (DCC Technology): Global AV and technology distributor serving pro AV, broadcast, and consumer electronics markets across Europe and beyond. Comparable broad-line distribution model at materially larger scale, relevant for distribution economics benchmarking.
Emerging players
- TSL Products: UK-based manufacturer of broadcast audio monitoring, control, and power management solutions with global distribution. Comparable in broadcast audio monitoring category that overlaps with RTW (a PAT-represented brand).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Professional Audio & Television social profiles
Digital presenceProfessional Audio & Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Audio & Television leadership team
Management profileNumber of profiles
Profiles2 records
Professional Audio & Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Audio & Television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Audio & Television
What does Professional Audio & Television do?
Professional Audio & Television (PAT) is the exclusive distributor in Australia and New Zealand for broadcast, pro-audio, and audio-visual products from over 25 world-class manufacturers. The company supplies hardware and complete turn-key systems, supported by factory-trained engineers who deliver project management, system design, configuration, commissioning, training, and ongoing service and support under customized SLAs.
Is Professional Audio & Television a public or private company?
Professional Audio & Television is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Audio & Television founded?
Professional Audio & Television was founded in 2010. It employs 1 to 10 people.
Where is Professional Audio & Television based?
Professional Audio & Television is headquartered in Hornsby, Australia, in the Oceania region.
How does Professional Audio & Television make money?
Three revenue lines are on record. Hardware Distribution is the primary driver. The others are professional Services and service & Support Contracts.
Who are Professional Audio & Television's main competitors?
Direct peers on record are Gencom Technology and Quinto Communications. Regional players are Jands, Production Audio Services and National Audio Systems. Broad incumbents are Diversified, Midwich Group, ScanSource and Exertis (DCC Technology). TSL Products is listed as an emerging player.
Does Professional Audio & Television have an API?
No public API is recorded for Professional Audio & Television.
What industry is Professional Audio & Television in?
Professional Audio & Television's product category is Broadcast Equipment Distribution and Professional AV Integration. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber), with a secondary code of MPAIAEAJ, Broadcast Transmission & Operations Services (Transmitters, Towers, Playout, Engineering). Its NAICS code is 334220 and its SIC code is 3663.