ENCAR DAIHATSU (PT. ENCARTHA INDONESIA - DAIHATSU)

What ENCAR DAIHATSU (PT. ENCARTHA INDONESIA - DAIHATSU) does

ENCAR DAIHATSU, operating as PT. Encartha Indonesia, is an Authorized Dealer for Daihatsu vehicles serving the South Sumatra region of Indonesia. Founded in 1992 and headquartered in Palembang, the company operates four branches across Palembang (HQ), Baturaja, Belitang, and Lubuklinggau, offering the full Daihatsu lineup of 10 vehicle models spanning SUV (Rocky Hybrid, Rocky, Terios), entry MPV (Sigra, Xenia), hatchback (Ayla, Sirion), multi-purpose vehicle (Luxio), and commercial vehicles (Gran Max Minibus, Gran Max Pick Up). Vehicles sold feature Daihatsu's proprietary DNGA (Daihatsu New Global Architecture) platform, e-SMART Hybrid technology on the Rocky Hybrid, and D-CVT transmission with Power Mode, with starting prices ranging from Rp 168.6M (Ayla) to Rp 273.45M (Terios).

The company generates revenue through three primary streams: one-time new vehicle sales, workshop and maintenance services (periodic servicing, engine repairs, AC, electrical, tire care, body repair), and spare parts sales (Daihatsu Genuine Parts and Value Parts). Customer-facing support includes a 3-year/100,000 km OEM warranty, a 1-year/20,000 km battery warranty, trade-in programs via ENCAR-AUTOMALL, credit simulation tools, and insurance partnerships (TOB, Cakrawala, ACA, Sinar Mas) for body repair claims. Distribution occurs through direct showroom sales, WhatsApp-based inquiry (ENDAH), the ENCAR Passport mobile app, and online vehicle browsing with test drive scheduling.

ENCAR DAIHATSU is part of the broader ENCARTHA Group conglomerate, founded in 1992 and led by President Director David Susilo, which aggregates multiple automotive brands including Used Car, Auto Rental, Car Tyre, Bandaraya Ban, GPM, Aspro autoparts, Lotuz, and Authorized Honda Motorcycles. The company has been recognized by Daihatsu as "Dealer Best of The Best" (2017) and "Bengkel Terbaik" (2022). The customer base is concentrated on individual consumers and families in South Sumatra seeking personal mobility, with commercial segments supported via Gran Max variants. The firm operates with approximately 39 employees and is privately held, with no public listing or external institutional funding disclosed.

Name

ENCAR DAIHATSU (PT. ENCARTHA INDONESIA - DAIHATSU)

Legal name

PT. Encartha Indonesia

Website

https://encar.id

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Daihatsu dealer operating four branches across South Sumatra, Indonesia, selling 10 Daihatsu vehicle models and providing authorized workshop services, genuine spare parts, trade-in, and body repair to individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Palembang

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Daihatsu vehicles including Rocky Hybrid, Ayla, Sigra, Rocky, Sirion, Xenia, Terios, Luxio, and Gran Max models. Revenue generated through one-time purchase transactions, with financing options available through credit/simulation tools.
2. Workshop and Maintenance Services: ENCAR bengkel (workshop) provides periodic servicing, engine repairs, AC services, electrical work, tire care, and body repair services. Revenue from labor and service fees.
3. Spare Parts Sales: Sale of Daihatsu genuine spare parts including Value Part, Genuine Part, Genuine Oil & Chemical, and ADM Part categories. Parts include brake pads, air filters, oil filters, shock absorbers, clutch discs, spark plugs, transmission fluids, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ENCAR DAIHATSU operates as an Authorized Daihatsu Dealer for the South Sumatra region of Indonesia under PT. Encartha Indonesia. It sells 10 new Daihatsu vehicle models spanning hatchback, SUV, MPV, and commercial segments, and provides full after-sales support including authorized workshop (Bengkel ENCAR) servicing, genuine Daihatsu spare parts, body repair, warranty administration, trade-in, and credit simulation services through four physical branches plus a website and mobile app channel.

Product overview

ENCAR DAIHATSU is an authorized Daihatsu dealership operating under PT. Encartha Indonesia, offering a comprehensive portfolio of 10 Daihatsu vehicle models across multiple segments (SUV, MPV, Hatchback, Mini Bus) alongside full after-sales services. The core product line includes Rocky Hybrid (e-SMART hybrid SUV), All New Ayla and New Sigra (entry MPV), Daihatsu Rocky and New Terios (SUV), All New Xenia (family MPV), All New Sirion (hatchback), Daihatsu Luxio (multi-purpose vehicle), and Gran Max variants (Minibus and Pick Up for commercial use). Supporting services include booking service, trade-in program, body repair, official workshop (Bengkel ENCAR), genuine spare parts, vehicle warranty, and credit simulation.

Differentiator

Problem solved

Functional benefit

Brands

• ENCARTHA Group: Parent holding company umbrella brand that unites all automotive brands including ENCAR Daihatsu, GPM, Bandaraya Ban, Automall, Aspro, and Lotuz under one ecosystem.

Products and services

• Rocky Hybrid Compact SUV featuring Daihatsu e-SMART Hybrid technology where the vehicle is fully driven by an electric motor, providing responsive acceleration, fuel efficiency, and reduced emissions. 1,500 cc engine with high ground clearance for adventure-oriented driving.
• All New Ayla Entry-level hatchback built on DNGA (Daihatsu New Global Architecture) platform, offered with two engine options (1,000 cc fuel-efficient and 1,200 cc powerful) and manual or D-CVT transmission.
• New Sigra Entry-level 7-passenger MPV with sporty interior design and spacious cabin, available with 1,000 cc (affordable) and 1,200 cc (powerful) engine options.
• Daihatsu Rocky Compact SUV on the DNGA platform offering freedom and adventure-focused driving, with two engine choices: 1,200 cc (fuel-efficient) and 1,000 cc Turbo (powerful).
• All New Sirion Urban hatchback powered by 1 NR-VE DOHC Dual VVT-i engine combining power and agility with fuel efficiency for city driving, equipped with Electric Parking Brake.
• All New Xenia 7-passenger family MPV on the DNGA platform with 1,300 cc (fuel-efficient) and 1,500 cc (powerful) engine options, equipped with D-CVT Transmission with Power Mode.
• New Terios SUV with a powerful and fuel-efficient 1,500 cc engine and high ground clearance, designed for adventure and outdoor exploration.
• Daihatsu Luxio Multi-purpose vehicle offering elegant design with a spacious interior, suited to customers needing an upmarket appearance for passenger and cargo transport.
• Gran Max Minibus Commercial minibus designed for business transportation, with multiple variants including Blindvan and Minibus configurations for passenger transport needs.
• Gran Max Pick Up Commercial pickup truck with 1.3L and 1.5L engine options, 43-liter fuel capacity, and 3-passenger seating for commercial and small-business applications.
• Booking Service Online service booking platform that lets customers schedule periodic maintenance and repair appointments at the official Bengkel ENCAR Daihatsu workshop.

Quantifiable outcome

• 3 years / 100,000 km vehicle warranty on all Daihatsu models
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Insurance Partners for Body RepairsupportingOthersENCAR DAIHATSU has partnered with insurance companies for body repair services, including TOB Asuransi, Cakrawala Asuransi, ACA Asuransi, and Sinar Mas Asuransi. These partners provide insurance coverage for vehicle body repair services at ENCAR's workshop facilities.
• Bandaraya BansupportingStrategic or Co-development PartnerENCAR DAIHATSU cooperates with Bandaraya Ban for tire protection and tire care services. Bandaraya Ban provides tire maintenance services including tire pressure checks, balancing, spooring, and related components for Daihatsu vehicles of all brands and types.
• Daihatsu (as vehicle manufacturer)coreChannel Partner/ Reseller/ DistributorPT. Encartha Indonesia operates as an Authorized Dealer for Daihatsu vehicles, selling new Daihatsu cars and providing authorized service and spare parts under the Daihatsu brand. This is the primary brand partnership.
• GPMminorOthersPart of ENCARTHA Group ecosystem, GPM is another automotive brand under the group holding company.
• AutomallminorOthersPart of ENCARTHA Group ecosystem, Automall supports the trade-in program for ENCAR Daihatsu, enabling customers to exchange old vehicles for new ones.
• Aspro (Aspro Autopart)minorOthersPart of ENCARTHA Group ecosystem - automotive parts brand under the group holding company.
• LotuzminorOthersPart of ENCARTHA Group ecosystem - another automotive brand under the group holding company.
• Honda Motorcycles (Authorized Dealer)supportingChannel Partner/ Reseller/ DistributorENCARTHA Group also operates as an Authorized Dealer for Honda motorcycles as part of its broader automotive ecosystem, alongside the Daihatsu car dealership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Suzuki Indomobil Sales: Distributor and authorized dealer network for Suzuki cars (Ertiga, XL7, Ignis, Baleno) in Indonesia. Competes in the same entry-level MPV and family-car segments as Daihatsu.
• Astra International: Indonesia's largest diversified automotive group and the master distributor for Daihatsu, Toyota, and other marques. Operates Toyota dealer networks (Auto2000) and is the upstream principal that grants ENCAR its Daihatsu authorization.
• Auto2000: Largest Toyota authorized dealer network in Indonesia under Astra. Competes directly with ENCAR for mass-market MPV/hatchback buyers in South Sumatra and represents the dominant new-vehicle retail benchmark.
• Honda Mobil (Dealer Network): Honda's authorized dealer network in Indonesia selling Brio, Jazz, HR-V, CR-V, and BR-V. Directly competes for similar mass-market and family-vehicle customers across South Sumatra.
• Mitsubishi Motors Krama Yudha Sales Indonesia: Distributor of Mitsubishi vehicles (Xpander, Pajero Sport, L300) and authorized dealer network. Directly competitive in the MPV/SUV/pickup segments where Daihatsu competes.

Emerging players

• Wuling Motors Indonesia: Chinese OEM with rapidly expanding authorized dealer footprint in Indonesia. Competes aggressively in entry MPVs (Confero, Cortez) and EVs (Air ev), pressuring Daihatsu's traditional low-cost positioning.
• Mobil123: Indonesia's largest car listing portal for new and used vehicles. Functions as a digital aggregator competing with traditional dealer websites for buyer attention and lead conversion.
• Carmudi Indonesia: Online automotive marketplace for new and used cars. Provides digital lead generation and listing exposure competing with ENCAR's branch-driven and basic-website customer acquisition model.
• OLX Autos Indonesia: Major online used-car marketplace and dealer lead-generation platform. Competes for the used-car trade-in pipeline that feeds ENCAR-AUTOMALL and shapes consumer awareness before dealer visits.
• Carro Indonesia: Digital-first used-car retail platform with growing presence in Indonesia. Competes in the trade-in/used-car exchange segment that ENCAR-AUTOMALL addresses.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gpm.palembang/, https://www.instagram.com/bandarayaban.palembang/, https://www.instagram.com/aspro.autopart
• LinkedInlinkedin.com/company/encar-daihatsu

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENCAR DAIHATSU (PT. ENCARTHA INDONESIA - DAIHATSU)