ShowMe
ShowMe is a private EdTech platform providing an iPad-based interactive whiteboard app where K-12 educators create, record, and share voice-over video lessons, generating a community library of over 4 million lessons across 65,000+ schools worldwide, monetized through freemium subscriptions and a teacher marketplace.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ShowMe does
ShowMe, operating under the legal entity Learnbat, Inc., is a private EdTech company founded in 2009 and headquartered in New York City. Its core product is an iPad-based interactive whiteboard application that enables educators to record voice-over lessons with drawing, text, image, and document-import capabilities, plus a specialized math keyboard and optional Scriba Bluetooth stylus integration. A companion web platform at showme.com supports lesson discovery, viewing, and community features, with the community having created more than 4 million lessons across Math, Science, Language, Social Studies, Music, and Art, used by educators from over 65,000 schools globally.
The company monetizes through a freemium subscription model — a free Basic tier limited to 5 uploads and 1 hour of recording, an individual Premium tier at $7.50/month (billed annually) unlocking unlimited uploads, private posting, subtitles, and Google Classroom integration, and a Premium Classroom tier at $12.49/month with student premium accounts and school management features. A secondary marketplace revenue stream allows educators to sell Paid ShowMes — individual lessons at $1.99 and courses at $9.99 — with a revenue share to the instructor. Distribution is primarily through the iOS App Store for self-serve consumer adoption and direct outreach to [email protected] for school and district institutional sales.
Go-to-market combines product-led growth and community-led acquisition: the platform emphasizes zero-training ease-of-use for content creation, an Ambassador referral program incentives user recruitment with hardware rewards, and integrations with Google Classroom, Clever, Microsoft Office 365, Dropbox, and Google Drive extend distribution into institutional buyer workflows. The company is bootstrapped beyond an early $840K in disclosed seed funding (2010–2011) and operates with 11–50 employees.
ShowMe firmographics
Firmographics- Name
- ShowMe
- Legal name
- Learnbat, Inc.
- Website
- https://showme.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShowMe is a private EdTech platform providing an iPad-based interactive whiteboard app where K-12 educators create, record, and share voice-over video lessons, generating a community library of over 4 million lessons across 65,000+ schools worldwide, monetized through freemium subscriptions and a teacher marketplace.
- Ownership category
- akta.pro rank
ShowMe industry classification
Industry- Product category
- Educational Software
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Whiteboards, Digital Annotation & Screen Sharing Tools (EDAFABAE)
- akta.pro secondary industries
- Digital Whiteboards, Annotation & Collaborative Canvas Tools (EDAFAGAD), Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH)
Keywords
Where ShowMe is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShowMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscriptions: Monthly and annual subscription tiers providing enhanced features including unlimited uploads, extended recording time, cloud storage, student account creation, and advanced tools like subtitles and private posting.
- Paid ShowMes (Marketplace): Educators can sell premium lessons to the ShowMe community. Single lessons priced at $1.99 with $5.00 going to the instructor. Courses priced at $9.99 with revenue split between platform and creator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - 1 teacher with limited uploads and features |
| Subscription | Annual | Premium - Individual educator plan with unlimited uploads |
| Subscription | Annual | Premium Classroom - For individual teachers with larger needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ShowMe product offering
Product offeringCore offering
ShowMe provides an interactive whiteboard iPad application and online learning community that enables educators to create, record, and share video lessons with voice-over whiteboard narration. The platform supports free and premium subscription tiers and serves educators from over 65,000 schools who have collectively created more than 4 million lessons across subjects including math, science, language, social studies, music, and art.
Product overview
ShowMe is an online learning community platform consisting of an iPad app and website where educators create and share interactive whiteboard video lessons. The core product is the ShowMe iPad App for lesson creation, paired with the ShowMe Website for content discovery and viewing. The platform offers tiered access through Basic (free), Premium ($7.50/month), and Premium Classroom ($12.49/month) subscription levels. Additional offerings include Groups for classroom collaboration, Courses for structured lesson paths, Paid ShowMes for educator monetization, and the Scriba Bluetooth stylus hardware. The platform supports educators from over 65,000 schools who have created more than 4 million ShowMe lessons.
Differentiator
Problem solved
Functional benefit
Products and services
- ShowMe Interactive Whiteboard iPad App Interactive whiteboard iPad application that turns the device into a personal whiteboard for educators to record voice-over lessons with drawing, text, math symbols, and image insertion. Designed for K-12 teachers building flipped classroom and differentiated instructional content.
- ShowMe Website
Companies that use ShowMe
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
ShowMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
ShowMe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreGoogle Classroom integration allowing teachers to import students, create groups from Google Classroom classes, and post ShowMes directly to Google Classroom. Also supports export to Google Drive.
- DropboxcoreUsers can insert images and documents from Dropbox directly into ShowMe lessons. Export functionality also supports Google Drive integration.
- ApplecoreShowMe is exclusively available on iPad through the iOS App Store. Apple Sign In is supported for account creation and login. Scriba stylus compatible with iPad for enhanced drawing experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ShowMe competitors and assessment
Company assessmentDirect peers
- Kami: Kami is a document annotation and interactive whiteboard tool widely used in K-12. While more document-centric than ShowMe, both target teacher-led interactive content creation and integrate with Google Classroom and LMS platforms.
- Pear Deck (GoGuardian): Pear Deck is an interactive presentation and lesson delivery platform acquired by GoGuardian. It competes with ShowMe in teacher-created interactive content but integrates directly with Google Slides and is positioned more for synchronous classroom engagement.
- Nearpod: Nearpod is a direct competitor offering interactive lesson creation, video lessons, and classroom engagement tools for K-12 teachers. Both platforms center on teacher-created multimedia content with a freemium-to-premium model, though Nearpod has broader platform support and stronger institutional sales.
- Educreations: Educreations is the most direct peer to ShowMe—both are iPad-first interactive whiteboard apps where educators record voice-over lessons and share them with students. They compete head-to-head for the same teacher audience and flipped-classroom use case.
- Explain Everything: Explain Everything is an interactive whiteboard and screencasting tool used by educators to create animated lessons. It overlaps heavily with ShowMe's core functionality but offers cross-platform support (iPad, Android, Chrome, web), giving it a broader reach.
Others
- Loom: Loom is an async video recording and sharing platform adopted broadly by educators for flipped classroom videos. While not a whiteboard tool, it competes for the same teacher-video-creation use case and has become a default recording tool in many schools.
Broad incumbents
- SMART Technologies: SMART is an established provider of interactive whiteboard hardware and software (SMART Notebook) for K-12 and enterprise. It competes in the same whiteboard/collaboration category as ShowMe but at the hardware+software classroom level rather than individual teacher app.
- Khan Academy (Khanmigo): Khan Academy is the largest free educational content platform with AI tutor Khanmigo. It serves a much broader audience than ShowMe but competes indirectly for teacher adoption, student learning time, and district procurement budgets.
Emerging players
- Seesaw: Seesaw is a student portfolio and family communication platform used heavily in K-12. While more portfolio-centric, it overlaps with ShowMe in enabling teachers to share multimedia lessons and is often considered in the same EdTech procurement decisions.
- Screencastify: Screencastify enables teachers to record, edit, and share video lessons from the browser. It addresses the same teacher-video-creation use case as ShowMe but emphasizes Chromebook/web workflows rather than iPad, making it a partial competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ShowMe social profiles
Digital presenceShowMe compliance and trust
Trust signalCompliance1 record
ShowMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShowMe leadership team
Management profileNumber of profiles
Profiles3 records
ShowMe funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShowMe M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShowMe
What does ShowMe do?
ShowMe provides an interactive whiteboard iPad application and online learning community that enables educators to create, record, and share video lessons with voice-over whiteboard narration. The platform supports free and premium subscription tiers and serves educators from over 65,000 schools who have collectively created more than 4 million lessons across subjects including math, science, language, social studies, music, and art.
Is ShowMe a public or private company?
ShowMe is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShowMe founded?
ShowMe was founded in 2012. It employs 11 to 50 people.
Where is ShowMe based?
ShowMe is headquartered in New York, United States, in the North America region.
How does ShowMe make money?
Two revenue lines are on record. Premium Subscriptions are the primary driver. The others are paid ShowMes (Marketplace).
Who are ShowMe's main competitors?
Direct peers on record are Kami, Pear Deck (GoGuardian), Nearpod, Educreations and Explain Everything. Loom is listed as an others. Broad incumbents are SMART Technologies and Khan Academy (Khanmigo). Emerging players are Seesaw and Screencastify.
Does ShowMe have an API?
No public API is recorded for ShowMe.
What industry is ShowMe in?
ShowMe's product category is Educational Software. Its primary akta.pro industry code is EDAFABAE, Interactive Whiteboards, Digital Annotation & Screen Sharing Tools, with a secondary code of EDAFAGAD, Digital Whiteboards, Annotation & Collaborative Canvas Tools. Its NAICS code is 611710 and its SIC code is 8200.