AZDS Interactive Group

Name

AZDS Interactive Group

Legal name

AZDS, LLC

Website

https://azds.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - RevRaise Platform: AZDS provides SaaS access to the RevRaise platform including booking engines, CMS, and performance marketing tools. Based on the Terms & Conditions, fees are billed in advance on an annual basis with payment due within 30 days of invoice receipt. The total number of Authorized Hotels determines subscription scope, with pricing based on number of properties and users. Implementation, training, and support services are included as part of the subscription.
2. Professional Services - Digital Agency Services: AZDS provides comprehensive digital agency services including strategy, creative, content, marketing, technology development, and optimization. These bespoke services are scoped and priced per project/client, typically as part of ongoing partnerships with luxury hospitality brands. Services include website design/development, mobile app development, paid digital advertising management, email management, SEO, content strategy, and analytics.
3. Booking Engine Customization & Integration: Custom development and integration services for bespoke booking engine implementations. The Terms & Conditions reference 'API driven SynXis and/or Inntopia booking service integrated into Customer's existing website' with implementation services provided. Setup fees and custom development costs are likely separate from ongoing subscription fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

AZDS Interactive Group is a full-service digital agency and technology partner for luxury hospitality brands, delivering the proprietary RevRaise platform suite (custom booking engines, hotel-focused CMS, AI personalization, performance marketing) along with bespoke website design and development, mobile app development, SEO, email and content marketing, and performance media services. The company focuses exclusively on an elite group of luxury hoteliers, serving 750+ clients across 6 continents with 200+ team members including 70+ engineers and data scientists.

Product overview

AZDS Interactive Group is a luxury hotel marketing agency and technology company offering the RevRaise proprietary management suite — a platform-plus-modules architecture. The core RevRaise ecosystem includes RevRaise Book (custom booking engine), RevRaise Agent (travel advisor booking portal), RevRaise Publish (CMS for websites), RevRaise Perform (performance marketing services), and RevRaise Tailor (AI-powered personalization). Supporting modules include RevRaise Reserve (scaled booking engine for 750+ brands), RevRaise Associate (employee booking), RevRaise Assistant (AI-enhanced booking layer), and Margot AI (content generation assistant). The company also produces the Luxury Travel Innovators podcast. The suite is specifically designed for luxury hospitality brands across 6 continents, serving clients including Raffles, Montage, Aman, Pendry, Virgin Hotels, and Oetker Collection.

Differentiator

Problem solved

Functional benefit

Brands

• RevRaise Book: The original groundbreaking, fully-integrated hotel & resort booking engine that set a new standard for online booking in the hospitality industry.
• RevRaise Publish
• RevRaise Perform
• RevRaise Tailor
• RevRaise Agent
• RevRaise Reserve
• RevRaise Associate
• RevRaise Assistant

Products and services

• RevRaise Book Fully-integrated hotel and resort booking engine that seamlessly embeds the online booking experience directly into a hotel's website and domain. Designed for luxury hotel brands, it provides a personalized booking experience with enhanced merchandising, upsell opportunities, and reduced abandonment. Compatible with most PMS and CRS solutions including Opera Cloud PMS, Accor TARS, SynXis, and Inntopia.
• RevRaise Agent Booking engine exclusively designed for Travel Advisors, enabling travel suppliers to offer a customized, brand-enhancing, personalized booking portal. Allows advisors to make bookings, track reservation history, and calculate commission earnings; enables hoteliers to track production and incentivize travel advisors at the individual agent level. Features include agent IATA number authentication and custom on-brand log-in portal.
• RevRaise Publish Custom, purpose-built CMS solution for hoteliers, available in two versions: Enterprise AEM (for large-scale portfolios requiring enhanced personalization and Adobe tech stack integration) and Standard WordPress-based (for single properties or smaller portfolios). Features drag-and-drop modules, low to no-code requirements, integrated PMS or CRS-powered rooms pages, and ADA and PCI compliance.
• RevRaise Perform

Quantifiable outcome

• +30% Average Look-To-Book rate increase with RevRaise Book booking engine
• +13 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability7 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered core and key.

• OHIP (Opera Cloud PMS)coreTechnology or IntegrationOHIP (Oracle Hospitality Integration Platform) integration with Opera Cloud PMS enables advanced property management capabilities within AZDS's RevRaise booking engine. Direct connection to the PMS allows the system to handle tasks that traditionally required manual intervention from Reservations, Front Desk or Revenue Management including room availability confirmation, extra bed assignment, connecting room management, inventory updates, and guest profile synchronization.
• PeopleVinecoreTechnology or IntegrationPeopleVine integration enables guest profile management, loyalty program functionality, and customer relationship management within the AZDS digital ecosystem. Used for guest engagement and membership program features.
• Seven RoomscoreTechnology or IntegrationSeven Rooms integration enables restaurant reservation management within the RevRaise booking engine. Allows guests to book standalone restaurant reservations or pair them with room stays. Intelligent logic provides selective access based on guest status and suggests alternative dates/times when needed.
• Accor TARS CRScoreTechnology or IntegrationAccor TARS (Travel Automated Revenue System) Central Reservation System integration enables AZDS to build fully bespoke booking engines fully integrated into each property website. AZDS created the first-ever booking integration into Accor's TARS system, allowing for simplified user journey and increased booking conversions.
• SynXiscoreTechnology or IntegrationSynXis booking integration as part of the RevRaise platform's 40+ out-of-the-box integrations. SynXis is a major hospitality distribution and booking technology platform.
• InntopiacoreTechnology or IntegrationInntopia booking integration as part of the RevRaise platform's 40+ out-of-the-box integrations. Inntopia is a hospitality reservation and commerce platform.
• StripecoreTechnology or IntegrationStripe payment processing integration enables secure payment processing within the RevRaise booking engine. Part of the comprehensive payment infrastructure supporting online transactions.
• Major CRM and CDP SolutionscoreTechnology or IntegrationRevRaise Tailor is integrated with most major CRM and CDP solutions, enabling sophisticated guest data utilization for personalization. This integration enables the AI and Machine Learning layer that powers personalized website experiences.
• Adobe Experience Manager (AEM)keyTechnology or IntegrationRevRaise Publish Enterprise version is built on the AEM core, enabling significant capabilities such as enhanced personalization and integration into sophisticated Adobe tech stacks. AZDS has Adobe-certified engineers on staff.
• WordPresskeyTechnology or IntegrationStandard RevRaise Publish is built upon a WordPress core. Simple and easy to use for hoteliers with little to no coding experience, featuring drag-and-drop capabilities and modular components.
• Apple PaykeyTechnology or IntegrationDigital wallet payment option integrated into the RevRaise booking engine for AMAN properties. Part of AZDS's work to integrate multiple payment processing options including pre-authorizations, verifications, and regional payment variations.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SHR Group: SHR (Sceptre Hospitality Resources) provides booking engines, CRM, and digital marketing tools for hotels. Comparable to AZDS for its hospitality-specific booking engine technology and guest engagement CRM capabilities.
• Cendyn: Cendyn provides a hotel CRM, digital marketing, and booking platform targeted at hotels and resorts. Comparable to AZDS for its integrated marketing technology and CRM platform serving the hotel vertical, including luxury properties.
• Milestone Internet Marketing: Milestone is a digital agency providing website design, SEO, paid media, and booking engine solutions to hotel and hospitality clients. Comparable to AZDS for its end-to-end digital service stack targeting the hotel vertical.
• HeBS Digital: HeBS Digital is a hospitality digital marketing agency offering website design, booking engine, SEO, and CRM services to hotel chains. Directly comparable to AZDS as a full-service digital partner serving enterprise hotel brands with proprietary technology and marketing services.
• Triptease: Triptease provides a hotel booking conversion platform with on-site messaging, price comparison, and personalization tools. Comparable to AZDS for its focus on direct booking conversion and guest experience enhancement.
• Net Affinity: Net Affinity provides booking engines, digital marketing, and CRM services to hotels and hotel groups. Comparable to AZDS for its integrated digital and technology offering targeting the hotel industry.
• Tambourine: Tambourine is a digital marketing agency specializing in luxury and resort hotels, providing website design, booking engines, paid media, and CRM. Comparable to AZDS for its luxury hospitality focus and integrated digital service offering.
• Avvio: Avvio provides a direct booking platform and digital marketing services for hotels, including AI-powered booking engines and CRM. Comparable to AZDS for its focus on direct booking conversion and integrated hospitality technology.

Broad incumbents

• Mews: Mews is a cloud-based hospitality operations platform including PMS, booking engine, payments, and guest experience. Comparable to AZDS's RevRaise stack where it overlaps with booking and guest engagement, though Mews is a broader incumbent with PMS at the core.
• SiteMinder: SiteMinder is a global hotel technology platform offering a channel manager, booking engine, PMS integrations, and demand generation. Comparable to AZDS's RevRaise booking engine product but at much larger scale and across broader hotel segments beyond luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azds

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZDS Interactive Group