Saela

What Saela does

Saela is a U.S. pest control services company founded in 2008 and headquartered in Orem, Utah. The company provides recurring pest protection to residential homeowners and commercial businesses across 10 states (Colorado, Idaho, Kansas, Missouri, Oklahoma, Oregon, Tennessee, Texas, Utah, and Washington), covering 29 of the most common household pests through a subscription Protection Program that includes initial treatment, follow-up at four weeks, and ongoing service every eight weeks, backed by a free re-service warranty. Specialized add-on services include mosquito protection, rodent exclusion, termite control, and scorpion control, while a dedicated commercial vertical serves food service, hospitality, government, education, retail, multi-family housing, and office customers.

Saela's operational technology consists of proprietary tablet-based service tracking software, a customer portal for account management and scheduling, and the iCap product system used in treatments. Service delivery relies on field technicians dispatched from over 20 city-level service locations, with stated 24-hour response times and 80%+ same-day service rates. The workforce includes Associate Certified Entomologists on staff at every location, QualityPro- and NPMA-accredited service specialists, and an aggregate of over 250 employees. Saela maintains an A+ Better Business Bureau rating, 41,000+ customer reviews, and more than 3 million cumulative services performed.

Revenue is generated through subscription-based recurring service contracts with annual billing cadence, plus commercial pest management agreements across multiple verticals. Pricing is quote-based and not publicly disclosed. On April 2, 2025, Rollins, Inc. (NYSE:ROL, parent of Orkin) acquired Saela Holdings, LLC for undisclosed consideration financed via cash and commercial paper; Saela continues to operate as a standalone brand and has, per Rollins management, delivered double-digit revenue growth and margin accretion since the acquisition.

Name

Saela

Legal name

Saela Holdings, LLC

Website

https://saelapest.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

251–500 employees

Short description

Saela is a U.S. pest control company serving residential homeowners and commercial businesses across 10 states with a recurring subscription Protection Program covering 29 common pests, plus specialized add-ons for mosquitoes, termites, rodents, and scorpions.

Ownership category

akta.pro rank

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pest Control Services: Saela provides recurring pest control protection programs for residential and commercial customers. The company offers a Protection Program that covers 29 of the most common household pests with ongoing scheduled services (initial service, follow-up at 4 weeks, then every 8 weeks). Revenue is generated through service contracts with free re-services included in the warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Saela provides recurring pest control protection programs for residential and commercial customers across 10 U.S. states. Its core Pest & Rodent Protection Program covers 29 of the most common household pests through scheduled exterior and interior treatments with free re-services under warranty. Specialized add-on services include mosquito control, rodent exclusion, termite treatment, and scorpion control, all delivered via field service technicians dispatched from over 20 regional locations.

Product overview

Saela is a pest control services company offering a unified protection program as its core product, with specialized add-on modules for mosquitoes, termites, rodents, and scorpions. Services are delivered through a network of over 20 locations across Colorado, Idaho, Kansas, Missouri, Oklahoma, Oregon, Tennessee, Texas, Utah, and Washington states. The company provides both residential and commercial service verticals, with a recurring protection program that includes inspections, treatments, and free re-services backed by a warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Pest & Rodent Protection Program

Quantifiable outcome

• Over 3 million services performed nationwide
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rollins, Inc.coreStrategic or Co-development Partner · 2 April 2025Rollins, Inc. (parent company of Orkin) acquired Saela Holdings, LLC on April 2, 2025. Saela operates as a standalone brand while benefiting from Rollins' resources. The acquisition supports Rollins' growth by expanding in key U.S. regions. Saela delivers double-digit growth and margin accretion post-acquisition.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Aptive Environmental: Aptive Environmental is a fast-growing private pest control company using a direct-to-consumer recurring-service model with rapid geographic expansion—a direct comparable to Saela's growth profile, residential recurring programs, and customer-acquisition-driven go-to-market.
• Truly Nolen Pest Control: Truly Nolen is a closely-held, multi-regional pest control company offering residential and commercial recurring pest, termite, and rodent services. It is directly comparable to Saela in service mix, recurring subscription model, and family/private ownership profile prior to acquisition.
• Massey Services: Massey Services is a privately held pest and termite management company operating across the Southeastern US, offering recurring protection programs for residential and commercial customers. The service portfolio, recurring subscription approach, and integrated termite/pest offering are highly comparable to Saela's.
• Ehrlich Pest Control: Ehrlich Pest Control is a regional pest management provider (part of Rentokil) offering residential and commercial recurring pest, termite, and rodent services across the Eastern US. Its service mix and recurring-program structure are directly comparable to Saela, though its geographic focus is complementary rather than overlapping.
• Arrow Exterminators: Arrow Exterminators is a privately held, multi-state pest control provider with a strong recurring-service residential model across the Southeastern US. Its service portfolio, technician-driven delivery, and recurring revenue orientation closely mirror Saela's operating model.
• Clark Pest Control: Clark Pest Control is a regional pest management provider concentrated on the Western US (similar to Saela's footprint), offering recurring residential and commercial pest, termite, and rodent services. Geographic and service overlap make Clark a strong direct comparable.

Broad incumbents

• Western Exterminator: Western Exterminator, owned by Anticimex, is a broad regional pest control provider with residential and commercial recurring services across the Western US. Comparable to Saela in service mix and regional footprint, but operates as part of a larger global pest control platform.
• Terminix (Rentokil Terminix): Terminix, now part of Rentokil Initial, is one of the largest pest control operators in North America offering residential and commercial recurring pest, termite, and mosquito services—directly comparable to Saela's product portfolio and recurring subscription model, but at a national/international scale.
• Orkin: Orkin is the largest pest control company in the US and a wholly-owned subsidiary of Rollins, Inc., Saela's parent. While Orkin operates as a broad national brand rather than a niche regional player like Saela, both share the same recurring pest-protection service model, technician-based field delivery, and QualityPro certification standards.

Emerging players

• Mosquito Joe: Mosquito Joe is a franchise-based mosquito and outdoor pest control specialist with recurring seasonal service plans. Comparable to Saela's Mosquito Protection Plan in offering, with similar direct-to-consumer recurring model, but narrower pest scope (mosquito-focused vs. Saela's broader pest program).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saelapest
• LinkedInlinkedin.com/company/saelapest

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saela