IMPACT Commerce

What IMPACT Commerce does

IMPACT Commerce is a privately held digital commerce consultancy headquartered in Copenhagen, Denmark, operating across eight offices in Denmark, Sweden, Norway, Portugal, Serbia, and India. Founded more than 25 years ago, the firm serves ambitious European B2B and B2C enterprises — distributors, manufacturers, brands, and retailers across 11 industries including fashion, home, beauty, electronics, and food service — with end-to-end omnichannel commerce capabilities spanning strategy, experience design, technology implementation, data and AI services, and execution, delivered as an integrated in-house practice rather than a staff-augmentation model.

The company's technology stack centers on composable, MACH-aligned architecture, with Platinum-tier certified delivery across commercetools (composable commerce), Bloomreach (personalization and marketing automation), Contentful (headless CMS), plus deep partnerships with Salesforce, Adobe Commerce, Akeneo PIM, InRiver PIM, Struct PIM, Bluestone PIM, Cegid, Microsoft Azure, Adyen, Relewise, and Shopify. Its primary proprietary asset is the Omnichannel Index, co-developed with Google — now in its fifth edition (2026), benchmarking 74 touchpoints across 373+ brands and retailers in six European markets with more than 27,000 structured data points, and introducing AI as a dedicated discipline in its most recent edition.

Revenue is generated through professional services engagements (project-based and multi-year retainers), technology partner referral and implementation revenue, and a small set of differentiated recurring offerings including Agentic Commerce for B2B (delivered with Go Autonomous) and an AI Visibility assessment practice. Go-to-market is enterprise field sales augmented by partner co-selling across the Platinum ecosystem and by demand generation through the Omnichannel Index event series and content marketing. The company is privately held under the legal entity IMPACT A/S, with no disclosed institutional investors, and is led by Founder & CEO Kasper Holst.

Name

IMPACT Commerce

Legal name

IMPACT A/S

Website

https://impactcommerce.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

IMPACT Commerce is a Copenhagen-headquartered digital commerce consultancy serving European B2B and B2C enterprises with omnichannel strategy, composable commerce implementation, PIM, and AI-driven commerce services, holding Platinum partner status with commercetools, Bloomreach, and Contentful.

Ownership category

akta.pro rank

Product category

Digital Commerce Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Wholesale Trade Agents and Brokers (42512), Sales Financing (52222)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Digital commerce consulting
• Omnichannel strategy
• Commerce platform implementation
• PIM implementation services
• AI commerce solutions

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Commerce Consultancy & Implementation Services: IMPACT Commerce generates revenue by providing end-to-end digital commerce consulting services to B2B and B2C enterprises. Services span strategy, experience design, technology implementation (platform integrations, PIM, commerce platforms), data/AI, and execution. Revenue is project-based and retainer-based, typical of professional services firms with long-term client relationships.
2. Technology Partner & Platform Implementation: As a certified partner of Salesforce, commercetools, Bloomreach, Contentful, Adobe, Akeneo, and other platforms, IMPACT earns referral fees, implementation revenue, and partner program incentives for deploying these platforms for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

IMPACT Commerce is a digital commerce consultancy providing end-to-end services for B2B and B2C enterprises, covering strategy, experience design, technology implementation, and data/AI. The company integrates leading commerce platforms (commercetools, Bloomreach, Contentful, Adobe Commerce, Salesforce, Cegid) and PIM systems (Akeneo, Inriver, Struct, Bluestone) into composable, MACH-based commerce stacks. It also publishes the proprietary Omnichannel Index benchmark developed with Google.

Product overview

IMPACT Commerce is a digital commerce consultancy offering end-to-end services for B2B and B2C businesses. Their portfolio combines strategic consulting with technology implementation across multiple platforms. The core offerings include Omnichannel Offerings (unified commerce connecting physical and digital channels), AI in Commerce Services (covering Agentic Commerce, AI Visibility, and autonomous commerce automation), B2B Expertise (pricing optimization, quoting automation for distributors and manufacturers), B2C Expertise (conversion-focused digital experiences for brands and retailers), and PIM Services (implementing platforms including Akeneo, InRiver, Struct, and Bluestone PIM). They also publish the Omnichannel Index research benchmark in partnership with Google, and offer Sustainability Services with six distinct practice areas. As Platinum partners of commercetools, Bloomreach, and Contentful, they implement composable commerce, personalisation, and CMS platforms respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Commerce Consultancy Services End-to-end digital commerce consulting covering strategy, experience design, technology implementation, data and AI, and execution for enterprise and mid-market clients.
• Omnichannel Commerce Solutions Integrated commerce solutions connecting physical and digital channels, including unified commerce platforms, inventory management, fulfilment integration, and seamless customer experiences across all touchpoints.
• AI in Commerce Services AI-powered commerce services including Agentic Commerce for B2B, AI Visibility for LLMs and AI agents, natural language search, visual and multimodal search, AI-powered service, and guided selling.
• Agentic Commerce for B2B Autonomous AI-powered commerce services for B2B organisations, including AI agents that interpret complex B2B inquiries, automate repetitive tasks, and safely handle quotes and orders.
• B2B Commerce Expertise Specialised digital commerce services for B2B distributors, manufacturers, and wholesalers covering complex pricing, quoting automation, autonomous commerce solutions, and supply chain visibility.
• B2C Commerce Expertise

Quantifiable outcome

• Matas achieved 57% lift in ad revenue with data-driven attribution insights
• +5 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• GooglecoreStrategic or Co-development Partner · 1 January 2026IMPACT Commerce co-developed the Omnichannel Index with Google — Europe's leading omnichannel benchmark. The annual index analyses 74 touchpoints across 373+ brands and retailers in 6 markets with 27,000+ data points. Google participates as co-author and distribution partner for the research, with joint events and release events across European cities (Copenhagen, Aarhus, Oslo).
• commercetoolsflagshipTechnology or IntegrationIMPACT Commerce is a Platinum Partner with commercetools — the highest recognition in their global partner programme. IMPACT implements commercetools' composable commerce platform for enterprise clients across Europe.
• BloomreachflagshipTechnology or IntegrationIMPACT Commerce achieved Platinum Partner status with Bloomreach — one of only five partners globally to reach this level. Bloomreach is an AI-powered personalisation platform. IMPACT was also named EMEA Agency Partner Newcomer of the Year (2026) and nominated EMEA Partner of the Year (2025).
• ContentfulflagshipTechnology or IntegrationIMPACT Commerce was named Contentful's EMEA Partner of the Year for 2026. Contentful is a headless CMS platform that IMPACT implements as part of its composable commerce stack.
• SalesforcecoreTechnology or IntegrationIMPACT Commerce integrates Salesforce (including Salesforce Customer 360) as a core component of its digital commerce technology stack for enterprise clients. GANT partnered with IMPACT specifically for Salesforce integration.
• CegidcoreTechnology or IntegrationCegid is integrated as part of IMPACT Commerce's digital commerce technology stack for enterprise clients, particularly in fashion and retail deployments.
• Adobe CommercecoreTechnology or IntegrationIMPACT Commerce implements Adobe Commerce as a composable commerce platform for clients. Case studies include Ericeira Surf & Skate (Adobe Commerce with Adyen payment integration) and Marimekko.
• AkeneocoreTechnology or IntegrationIMPACT Commerce implements Akeneo PIM for enterprise clients. Case study: Elemis built a scalable product data foundation with Akeneo PIM, integrating with ERP, DAM, and e-commerce in 4 months.
• Go AutonomouscoreStrategic or Co-development PartnerIMPACT and Go Autonomous entered a strategic partnership to accelerate B2B autonomous commerce. IMPACT co-hosted a webinar on eliminating manual bottlenecks in B2B sales and quoting using Go Autonomous AI agents. The partnership helps manufacturers and B2B distributors decouple growth from cost-to-serve.
• Struct PIMcoreTechnology or IntegrationIMPACT Commerce is a Struct PIM Preferred Partner for 2026. IMPACT implemented Struct PIM for Johannes Fog, enabling migration from a heavily customised PIM setup to a streamlined solution managing 500,000 articles.
• Bluestone PIMcoreTechnology or IntegrationIMPACT Commerce implements Bluestone PIM for enterprise clients. Case study: Jernia's Bluestone PIM project went live in October, connecting ERP, suppliers, industry standards (NOBB), and commerce in one workflow.
• InrivercoreTechnology or IntegrationIMPACT Commerce implements Inriver PIM for enterprise clients. Case study: Sports Group Denmark reduced product content preparation from 2 months to a few days using Inriver PIM with AI-driven product descriptions in 10+ languages.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valtech: Global digital commerce and experience consultancy headquartered in France with similar end-to-end capabilities across strategy, experience, technology, and data. Comparable in size, multi-country presence, and Platinum-tier platform partnerships, with a similar European enterprise client base.
• DEPT®: Dutch-headquartered digital agency combining creative, technology, and data services for enterprise brands and retailers. Comparable services in commerce platform implementation, omnichannel strategy, and AI-enabled experiences for European B2B and B2C clients.
• Tryzens: UK-based digital commerce consultancy providing strategy, design, and platform implementation for enterprise retailers across Europe and APAC. Closely matches IMPACT's positioning as a specialised commerce consultancy rather than a broad creative agency.
• Emakina: European digital agency group with commerce, content, and AI practices serving enterprise brands across multiple European markets. Comparable in multi-country European presence and digital transformation service mix.
• Making Science: European digital transformation consultancy with strong commerce, martech, and adtech practices, including Google and Salesforce partnerships. Comparable in being a multi-country European player competing for enterprise digital commerce budgets.

Emerging players

• Elateral: Digital commerce content and personalisation platform provider with implementation services for B2B and B2C brands. Comparable in targeting the same enterprise commerce buyer with personalisation and content capabilities, but more product-led than IMPACT's service-led model.

Broad incumbents

• Accenture Song: Global systems integrator's creative and commerce arm, serving the largest enterprise digital transformation mandates. Competes with IMPACT for enterprise commerce RFPs but at much larger scale and broader portfolio.
• Deloitte Digital: Global SI's digital practice offering commerce, CRM, and customer experience services at enterprise scale. Competes for the same large enterprise commerce transformation budgets with brand and balance-sheet advantages.
• Capgemini Invent: Global SI's digital innovation and engineering arm with a significant commerce and customer experience practice. Competes for enterprise digital commerce transformation deals across European markets.
• VML Commerce: Global commerce agency (formerly Wunderman Thompson Commerce) part of VML, a major WPP network. Comparable in commerce platform implementation and omnichannel strategy for enterprise B2C brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/impactcommercecom
• LinkedInlinkedin.com/company/impactcommerce
• Xtwitter.com/impact_commerce

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMPACT Commerce