re.flex
re.flex is a digital musculoskeletal physical therapy platform pairing a mobile app with a patented dual-sensor motion-tracking kit for at-home rehabilitation, serving knee, hip, and back patients plus prescribing doctors and physiotherapists across Germany and the UK.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What re.flex does
re.flex is a digital musculoskeletal (MSK) physical therapy solution developed and operated by Kineto Tech Rehab SRL, a privately held Romanian limited liability company founded in 2015 and headquartered in Bucharest (with an additional office in Vienna, Austria). The product pairs a mobile app (iOS and Android) with a patented two-sensor hardware kit that tracks body movement in 3D, delivering real-time visual (3D animation) and acoustic feedback on exercise quality and quantity during at-home rehabilitation. It primarily serves patients undergoing knee osteoarthritis (gonarthrosis) rehabilitation, with structured 8–12 week training programs, and targets prescribing healthcare providers (orthopedists, general practitioners, physiotherapists) as the channel to reach those patients.
The core technical differentiator is the proprietary dual-sensor motion-tracking system, which was validated at Charité Hospital Berlin (2019) and Offenburg University (2022) at a 4% average deviation from the Vicon Gold Standard motion-tracking system. The platform is a CE-certified Class I medical device, ISO 27001 compliant, GDPR compliant (data hosted exclusively in Germany via T-Systems servers in Magdeburg and Biere), and is listed as a DiGA (Digitale Gesundheitsanwendung) in Germany under § 33a SGB V by BfArM. The company has an expanding condition-specific product portfolio beyond gonarthrosis: TKR re.store (total knee replacement), Hip OA re.balance (hip osteoarthritis), Lower back pain re.lease, and ACL re.covery.
The business model is subscription/reimbursement-based. In Germany, re.flex is fully reimbursed by statutory and most private health insurers via its DiGA listing; patients receive an activation code from their insurer, the sensor kit is provided through a lending model bundled into the reimbursed price, and billing is processed through Noventi HealthCare. Go-to-market in Germany runs through an exclusive channel partnership with SPORLASTIC GmbH, a long-established orthoses manufacturer that handles sensor distribution, activation, and provider outreach. In the UK, patients access the product via self-referral or private hospitals on an out-of-pocket/private-pay basis. Access is currently restricted to Germany and the UK.
re.flex firmographics
Firmographics- Name
- re.flex
- Legal name
- Kineto Tech Rehab SRL
- Website
- https://reflex.help
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- re.flex is a digital musculoskeletal physical therapy platform pairing a mobile app with a patented dual-sensor motion-tracking kit for at-home rehabilitation, serving knee, hip, and back patients plus prescribing doctors and physiotherapists across Germany and the UK.
- Ownership category
- akta.pro rank
re.flex industry classification
Industry- Product category
- Digital Musculoskeletal (MSK) Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Home Health Care Services (8082), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
- akta.pro secondary industries
- Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Post-Acute, Rehabilitation & Home Recovery Monitoring (PT/OT, post-surgical) (HLALAFAE), Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)
Keywords
Where re.flex is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
re.flex business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- DiGA Reimbursement (Germany): In Germany, re.flex is listed as a DiGA (digitale Gesundheitsanwendung) under § 33a SGB V. Patients receive an activation code from their statutory or private health insurance, which covers the full cost of the digital therapeutic. The sensor kit is provided through a lending model included in the reimbursed price.
- Private Pay / Self-Referral (UK): In the UK market, patients can self-refer or access through private hospitals, representing an out-of-pocket or private insurance payment model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | DiGA Reimbursement Model (Germany) |
| Subscription | Annual | Private Pay (UK Market) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
re.flex product offering
Product offeringCore offering
re.flex is a digital MSK (musculoskeletal) physical therapy platform combining a mobile app with a patented dual-sensor motion tracking kit. It delivers real-time 3D exercise visualization and audio-visual feedback for at-home rehabilitation of conditions such as gonarthrosis, total knee replacement, hip osteoarthritis, ACL post-surgery recovery, and lower back pain. In Germany it is reimbursed as a DiGA digital health application through statutory health insurance, with the sensor kit provided via a lending model through SPORLASTIC.
Product overview
re.flex is a digital MSK (musculoskeletal) physical therapy platform consisting of a core app paired with a patented two-sensor hardware kit. The main re.flex product targets gonarthrosis (knee osteoarthritis) patients with a 12-week digital training program. The portfolio includes several upcoming condition-specific sub-products: TKR re.store for total knee replacement pre/post-surgery rehabilitation, Hip OA re.balance for hip osteoarthritis prevention, Lower back pain re.lease for back pain management, and ACL re.covery for ACL surgery rehabilitation. All products share the common technology platform of 3D real-time visualization, voice coaching, and dual-sensor motion tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- re.flex Digital MSK Physical Therapy Platform Digital musculoskeletal physical therapy solution that pairs a mobile app with two patented motion sensors to deliver real-time 3D exercise visualization and audio feedback for at-home rehabilitation, marketed as a CE-certified Class I medical device in Germany (DiGA listed) and the UK.
- re.flex Patented Sensor Kit Patented hardware kit of two motion sensors that track patient movements and enable reliable angle measurement, exercise verification, and real-time audio-visual feedback during training.
- TKR re.store Digital rehabilitation program for total knee replacement patients aged 50-75, featuring 8-12 week self-adjusting protocols with real-time 3D assistance and voice coach to track ROM, pain levels, and exercise precision pre- and post-surgery.
- Hip OA re.balance Preventative and therapeutic digital exercise program for hip osteoarthritis targeting patients aged 40-75, with 70 auto-adapting exercises, 3D visualization, and voice coach guidance.
- Lower Back Pain re.lease Digital preventative care program for lower back pain targeting individuals aged 30-75, combining virtual assistance with voice coach to deliver spine mobilization and strengthening exercises.
- ACL re.covery Digital rehabilitation program for patients aged 18-65 recovering from Anterior Cruciate Ligament (ACL) surgery, with an 8-12 week protocol focusing on range of motion, strength building, and balance recovery using real-time 3D assistance and voice coach.
Quantifiable outcome
- Significant reduction in knee pain (KOOS pain) after 12 weeks of training
- +2 more outcomes
Companies that use re.flex
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
re.flex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
re.flex partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PROTO ConsortiumminorEU Horizon funded research consortium focused on creating interventional approaches to address the onset and advancement of osteoarthritis (OA). re.flex participates as a consortium member to advance orthopedic research.
- Offenburg UniversitycoreSecond accuracy validation study completed with Offenburg University in 2022, recording comparable accuracy results to the Charité study.
- Charité Hospital BerlincoreFirst accuracy validation study completed at Charité Hospital Berlin in 2019, comparing re.flex sensor accuracy against the Vicon Gold Standard motion tracking system.
- SPORLASTIC GmbHcoreStrategic partnership with SPORLASTIC, a leading German orthoses manufacturer with over 150 years of tradition. SPORLASTIC serves as the exclusive German distributor for re.flex, handling sensor kit lending, customer support, technical support, and sales to healthcare providers. They provide the complete go-to-market execution in Germany including doctor outreach and patient activation support.
- T-Systems International GmbHcoreT-Systems provides cloud hosting infrastructure for re.flex backend services, user authentication, data storage, and secure communication. Servers are located exclusively in Germany (Magdeburg and Biere) with ISO 27001 security certification.
- Noventi HealthCare GmbHcoreGerman billing service provider handling the technical processing of reimbursement claims with statutory health insurance providers for DiGA services.
- University Hospital TübingencoreClinical development partnership with the sports medicine department of University Hospital Tübingen. The re.flex training program for gonarthrosis was developed in cooperation with their sports medicine department.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
re.flex competitors and assessment
Company assessmentDirect peers
- Selfapy: Selfapy is a Berlin-based DiGA-listed digital health company delivering online courses for mental health and other chronic conditions through German statutory reimbursement. It is comparable to re.flex as a fellow German DiGA-listed DTx start-up operating under §33a SGB V reimbursement.
- Hinge Health: Hinge Health is a US-based digital MSK physical therapy platform combining an app with wearable motion sensors and human coaching. It is the most direct global comparable to re.flex on the combination of digital MSK care, sensor-based exercise feedback, and reimbursement-driven GTM.
- Kaia Health: Kaia Health offers app-delivered digital MSK and chronic pain therapy with computer-vision exercise feedback and is a DiGA-listed competitor in Germany. It competes with re.flex on the same digital MSK category, payer reimbursement, and home-based exercise delivery.
- Physitrack: Physitrack (and its patient-facing PhysiApp) provides a digital platform for prescribed home exercise programs and remote patient monitoring used by physiotherapists and clinics. It is comparable to re.flex as a digitally enabled home-exercise and clinician-feedback platform in MSK rehabilitation.
- Sword Health: Sword Health is a digital MSK and pelvic-health therapy platform using AI-powered virtual care with motion-sensor-based exercise feedback. It overlaps with re.flex on digital MSK therapy, employer/payer reimbursement, and sensor-augmented exercise guidance.
- helloBetter: helloBetter is a German DTx company with multiple DiGA listings, primarily in mental health, reimbursed under §33a SGB V. It is a direct German-market DiGA peer to re.flex, sharing the same reimbursement pathway and clinical-evidence regulatory requirements.
Broad incumbents
- DarioHealth: DarioHealth is a digital therapeutics platform spanning MSK, chronic conditions, and behavioral health with employer and payer contracts. It overlaps with re.flex on the digital MSK category and payer contracting model, but operates at much broader scale and scope.
Emerging players
- Vitadio: Vitadio is a European digital therapeutic for type 2 diabetes and prediabetes, marketed as a DiGA in Germany. It is comparable as a fellow CE-marked, DiGA-listed digital therapeutic start-up operating in the German statutory reimbursement framework.
- Vald Health: Vald Health (formerly Vald Performance) provides sensor-based assessment and exercise tools used by clinicians and rehabilitation providers for objective musculoskeletal measurement. It is comparable to re.flex on the use of motion sensors for rehabilitation and exercise feedback.
- Exer Health: Exer Health is a digital physical therapy platform that uses AI and motion-tracking on the user's smartphone to deliver real-time exercise feedback for MSK conditions. It is comparable as an emerging sensor-driven MSK DTx peer, though it operates without a dedicated wearable kit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
re.flex social profiles
Digital presencere.flex compliance and trust
Trust signalCompliance4 records
re.flex financial estimates
Financial estimateRevenue estimate
Valuation estimate
re.flex leadership team
Management profileNumber of profiles
Profiles2 records
re.flex funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
re.flex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about re.flex
What does re.flex do?
re.flex is a digital MSK (musculoskeletal) physical therapy platform combining a mobile app with a patented dual-sensor motion tracking kit. It delivers real-time 3D exercise visualization and audio-visual feedback for at-home rehabilitation of conditions such as gonarthrosis, total knee replacement, hip osteoarthritis, ACL post-surgery recovery, and lower back pain. In Germany it is reimbursed as a DiGA digital health application through statutory health insurance, with the sensor kit provided via a lending model through SPORLASTIC.
Is re.flex a public or private company?
re.flex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was re.flex founded?
re.flex was founded in 2015. It employs 1 to 10 people.
Where is re.flex based?
re.flex is headquartered in Bucharest, Romania, in the Europe region.
How does re.flex make money?
Two revenue lines are on record. DiGA Reimbursement (Germany) is the primary driver. The others are private Pay / Self-Referral (UK).
Who are re.flex's main competitors?
Direct peers on record are Selfapy, Hinge Health, Kaia Health, Physitrack, Sword Health and helloBetter. DarioHealth is listed as a broad incumbent. Emerging players are Vitadio, Vald Health and Exer Health.
Does re.flex have an API?
No public API is recorded for re.flex.
What industry is re.flex in?
re.flex's product category is Digital Musculoskeletal (MSK) Physical Therapy. Its primary akta.pro industry code is HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics, with a secondary code of HLALAGAO, Orthopedics & Sports Medicine Telemedicine Platforms. Its NAICS code is 62134 and its SIC code is 3845.