LeadsPedia
LeadsPedia is a SaaS performance marketing platform that unifies lead acquisition, lead distribution, call tracking, and call routing into a single system for performance marketers, agencies, and call centers operating across 35+ countries.
- Company typePrivate
- Founded2014
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadsPedia does
LeadsPedia is a privately held SaaS performance marketing platform that consolidates affiliate management, lead distribution, call tracking, and call routing into a single integrated system for performance marketers, marketing agencies, call centers, and lead generation businesses. The platform captures leads from multiple channels (web forms, ping-post bidding, direct post) and validates them in real time against fraud (Anura), identity verification (Jornaya, Trusted Form), and compliance (DNC.com, The Blacklist Alliance) services before distributing them via configurable rules — geographic targeting, filters, delivery schedules, and cap management — to advertiser clients. Its call products add dynamic number insertion, intelligent routing (price, priority, weight, simultaneous, round robin), geo-targeting, ping-tree dynamic bidding, repeat-call handling, and TCPA compliance tooling, all backed by a documented API and webhook integrations.
The underlying architecture is built around shared data infrastructure connecting the four modules (Lead Acquisition, Lead Distribution, Call Tracking, Call Routing), with mirrored redundancy across three data-center regions supporting a 99.99% uptime SLA. Distribution combines a self-serve online signup for Lite ($1,500/mo) and Premium ($2,500/mo) tiers with an enterprise sales motion for custom annual contracts; recurring subscription fees are supplemented by usage-based charges for tracking numbers ($1.50-$4.00/mo) and call minutes ($0.045-$0.055/min). The company is headquartered in Franklin, Tennessee, is incorporated in Delaware, and operates with a 11-50 person team led by President & CTO Mohammad AlKandari, serving 1,000+ clients across 35+ countries without disclosed external institutional funding.
LeadsPedia firmographics
Firmographics- Name
- LeadsPedia
- Legal name
- LeadsPedia, Inc.
- Website
- https://leadspedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadsPedia is a SaaS performance marketing platform that unifies lead acquisition, lead distribution, call tracking, and call routing into a single system for performance marketers, agencies, and call centers operating across 35+ countries.
- Ownership category
- akta.pro rank
LeadsPedia industry classification
Industry- Product category
- Lead Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Affiliate & Partner Lead Generation Networks (BPAFAKAL)
Keywords
Where LeadsPedia is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadsPedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Fees: Monthly subscription fees for platform access across three tiers (Lite $1,500/mo, Premium $2,500/mo, Enterprise custom pricing). Includes API access, lead import, batch delivery, queue, webhooks, and call tracking & routing features. Enterprise tier is annually contracted.
- Tracking Number Usage: Per-number monthly charges for local and toll-free tracking numbers. Lite tier: Local $3.00, Tollfree $4.00. Premium tier: Local $1.50, Tollfree $2.00. Usage varies by subscription plan.
- Call Minute Usage: Cost per minute charges for call routing services. Lite tier: $0.055/minute, Premium tier: $0.045/minute. Enterprise custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite plan for SMBs: 25,000 leads, 1M pings, 150,000 clicks, 50,000 conversions. $1,500/month. |
| Subscription | Monthly | Premium plan for growing businesses: 100,000 leads, 5M pings, 300,000 clicks, 150,000 conversions. $2,500/month. |
| Subscription | Multi-year contract | Enterprise plan for large scale operations: Custom limits, dedicated support. Custom pricing. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LeadsPedia product offering
Product offeringCore offering
LeadsPedia provides a unified SaaS performance marketing platform that combines Lead Acquisition, Lead Distribution, Call Tracking, and Call Routing into a single system. The platform enables advertisers, publishers, agencies, and call centers to manage the full lead lifecycle—from capture and validation through distribution, call routing, and performance reporting—within one integrated environment.
Product overview
LeadsPedia is a unified SaaS performance marketing platform that combines Affiliate Management, Lead Distribution, Call Tracking & Routing into one integrated system. The core portfolio consists of four interconnected modules: Lead Acquisition (for capturing and validating leads from multiple channels), Lead Distribution (for routing leads to qualified clients based on customizable criteria), Call Tracking (for measuring marketing campaign performance with unique numbers and attribution), and Call Routing (for distributing inbound calls to advertisers through intelligent routing rules, ping trees, and geo-targeting). These modules share a common data infrastructure and reporting layer, allowing businesses to manage affiliate networks, lead generation, and call operations from a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Acquisition Lead Acquisition is a core platform capability that allows performance marketers, lead buyers, and publishers to capture, validate, and ingest inbound leads from web forms, API submissions, and integrated third-party sources for routing and distribution.
- Lead Distribution Lead Distribution is a real-time, rules-based lead delivery engine that routes validated leads to the appropriate buyers or campaigns based on configurable criteria such as geography, vertical, and buyer caps. It is designed for lead buyers, publishers, and affiliate networks that need automated, granular control over lead flow.
- Call Tracking Call Tracking provides dynamic number insertion, session-level attribution, IVR, call recording, and inbound call analytics that enable advertisers and publishers to attribute phone leads back to their traffic source, campaign, or publisher.
- Call Routing Call Routing is a real-time, rules-based inbound call distribution engine that routes phone leads to call centers or internal teams based on configurable criteria such as schedule, geo, IVR selection, and buyer caps. It is built for performance marketers, call centers, and lead buyers that need automated, granular control over call flow.
Quantifiable outcome
- 1,000+ serviced clients
- +4 more outcomes
Companies that use LeadsPedia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
LeadsPedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
LeadsPedia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- DNC.comcoreContact Center Compliance integration with DNC.com for TCPA compliance and do-not-contact list management. Allows users to integrate their own DNC list via API.
- The Blacklist AlliancecoreTCPA compliance integration for identifying and blocking serial TCPA litigators. Helps maintain the highest level of compliance.
- Authorize.netcorePayment processing integration via Authorize.net for subscription billing and payment collection.
- StripecorePayment processing integration via Stripe for subscription billing and payment collection.
- JornayacoreLead identity verification integration with Jornaya for Trusted Form Cert ID and lead authentication.
- Trusted FormcoreLead verification and compliance certificate integration for proving lead authenticity and TCPA compliance.
- AnuracoreFraud detection integration for identifying suspicious leads and preventing fraudulent activity.
- ZapiercoreAutomation integration via Zapier for connecting LeadsPedia with 5,000+ third-party applications and workflow automation.
- WebhookscoreNative webhook support for real-time data transmission and integration with custom systems.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LeadsPedia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LeadsPedia social profiles
Digital presenceLeadsPedia compliance and trust
Trust signalCompliance3 records
LeadsPedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadsPedia leadership team
Management profileNumber of profiles
Profiles11 records
LeadsPedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadsPedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadsPedia
What does LeadsPedia do?
LeadsPedia provides a unified SaaS performance marketing platform that combines Lead Acquisition, Lead Distribution, Call Tracking, and Call Routing into a single system. The platform enables advertisers, publishers, agencies, and call centers to manage the full lead lifecycle—from capture and validation through distribution, call routing, and performance reporting—within one integrated environment.
Is LeadsPedia a public or private company?
LeadsPedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadsPedia founded?
LeadsPedia was founded in 2014. It employs 11 to 50 people.
Where is LeadsPedia based?
LeadsPedia is headquartered in Franklin, United States, in the North America region.
How does LeadsPedia make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are tracking Number Usage and call Minute Usage.
Does LeadsPedia have an API?
Yes. LeadsPedia offers API access as part of its platform. The platform supports server post functionality for lead and call tracking, including Server Post with Campaign ID and Campaign Key, Server Post with Request ID, and direct posting from web forms. The API enables developers to integrate with lead generation, affiliate management, call tracking and routing systems. Developer documentation is at docs.leadspedia.com.
What industry is LeadsPedia in?
LeadsPedia's product category is Lead Management Software. Its primary akta.pro industry code is THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync, with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 5182 and its SIC code is 7372.