What Sassiest does

Sassiest, legally Happybeing Wellocare India Private Limited, is a direct-to-consumer sexual wellness brand headquartered in India (specific city not disclosed), operating exclusively through its Shopify-based e-commerce storefront at sassiesthealthcare.in. The company targets women and LGBTQIA+ consumers in India, offering a catalog of massagers, stimulators, lubricants, intimate hygiene products, accessories such as cuffs and blindfolds, and curated bundle combos. All products are sold at one-time purchase prices in Indian Rupees, with heavy promotional discounting (30–68% off listed prices) used as a primary acquisition mechanism. The company emphasizes 100% discreet packaging and shipping through Shiprocket with 5–6 working day delivery as a core brand promise.

Beyond product retail, Sassiest operates a healthcare vertical offering free assessments, paid consultations with gynecologists, physiotherapists, sexuality educators, and dietitians, and curated care packages. The company has expanded its commercial surface with the Sassiest Love Box custom gift builder, the Sikkas (Popcoins) loyalty program, and a sex-education blog used as a content marketing channel. Strategic partnerships include MindPeers as mental health partner, Even as health coverage partner, Shiprocket as logistics partner, and Besharam as a disclosed financial backer. The company is privately held, appears bootstrapped or founder-owned, and has no disclosed funding rounds, headcount, or revenue figures.

Name

Sassiest

Legal name

Happybeing Wellocare India Private Limited

Website

https://sassiest.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sassiest is an India-based direct-to-consumer sexual wellness brand selling massagers, lubricants, hygiene products, and accessories through its Shopify storefront, targeting women and LGBTQIA+ consumers with discreet shipping, healthcare consultations, and partnerships spanning mental health and health coverage.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Clothing and Clothing Accessories Retailers (45811)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI)

akta.pro secondary industry

Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Sexual wellness products
• Intimate wellness e-commerce
• Personal massagers
• Intimate hygiene products
• Sexual health consultations

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales of sexual wellness products including massagers, lubricants, intimate hygiene products, and novelty items. Products are sold at one-time purchase prices with periodic discounts.
2. Healthcare Consultations: Paid consultations with medical experts including gynecologists, physiotherapists, sexuality educators, and dietitians. Also includes care packages and free assessments.
3. Gifting Kits and Bundles: Pre-configured gift boxes and bundles sold as combo products targeting couples and individual gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sassiest is a direct-to-consumer sexual wellness brand selling massagers, lubricants, intimate hygiene products, accessories (cuffs, blinds, love bugs), and bundled combo packages through its own Shopify e-commerce storefront. It also offers Sassiest Healthcare services including free health assessments, paid consultations with gynecologists, physiotherapists, sexuality educators, and dietitians, plus curated care packages, all targeting women and LGBTQIA+ consumers in India with 100% discreet shipping.

Product overview

Sassiest is a wellness brand for women and LGBTQIA+ offering a diverse product portfolio across multiple categories: massagers (including full body massagers, stimulators, and remote-controlled devices), lubricants and oils, intimate hygiene products, accessories (cuffs, blinds, love bugs), and bundled combo packages. The company also operates Sassiest Healthcare, providing healthcare services including free assessments, paid consultations with medical experts, and care packages. Additional offerings include the Sassiest Love Box customizable gift builder and the Sassiest Sikkas rewards program. All products feature discreet shipping, and the brand positions itself around sexual wellness education and destigmatization.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladylike Full Body Massager Full body massager marketed as a bestseller wellness product for women, priced at ₹1,498 (regular ₹3,999).
• Suave Full Body Massager Full body massager with 8 speed settings and 20 different modes, priced at ₹1,598 (regular ₹4,999).
• Petal with Remote Control Remote-controlled massager available in 2 colors, priced at ₹2,968 (regular ₹6,499).
• Monrose - Stimulator Innovative stimulator massager marketed as a wellness device, priced at ₹2,498 (regular ₹5,999).
• Peak Full Body Massager Full body massager with 10 different modes for customizable relaxation, priced at ₹1,840 (regular ₹4,599).
• Tease Full Body Massager Full body massager with multiple intensity settings, priced at ₹2,665 (regular ₹4,100).
• Flow Full Body Massager Full body massager designed for a smooth, flowing massage experience, priced at ₹2,200 (regular ₹4,399).
• Handshake Massager for Men Full body massager specifically designed for male wellness needs, priced at ₹3,849 (regular ₹5,499).
• Slide & Glide Lube - All Natural 100 ML All-natural lubricant in 100ml size for enhanced comfort and pleasure, priced at ₹458 (regular ₹799).
• Sassiest Yonibath Intimate Wash For Her 250ML Intimate hygiene wash specifically formulated for women, 250ml size, priced at ₹279 (regular ₹399).
• Sassiest Cuffs Premium PU vegan leather cuffs with robust metal hardware, designed with safety as priority, 3-month warranty, available in Purple & Silver, priced at ₹750.
• Sassiest Blinds Blindfolds with faux fur for gentle skin contact and comfortable fit, adding sensory mystery to intimate moments.
• Go Fly With Love Bugs Intimate accessory product designed with delicacy and precision, priced at ₹858 (regular ₹2,499).
• The Heavenly Trio Premium bundled product featuring multiple complementary wellness items, priced at ₹5,240 (regular ₹13,098).
• All-You-Need Combo for Her Curated bundle of wellness products designed specifically for women's intimate care, priced at ₹8,998 (regular ₹14,997).
• Deadly Duo Combo for Couples Wellness product bundle designed for couples to enhance shared intimate experiences, priced at ₹6,778 (regular ₹11,297).
• EmpowerHer Intensity Combo Women's wellness bundle focused on enhanced intimate experiences, priced at ₹7,078 (regular ₹11,797).
• Double-The-Magic Combo for Her Women's wellness combo bundle featuring dual-purpose intimate care products, priced at ₹6,478 (regular ₹10,797).
• Duo Bliss Combo Dual-product wellness bundle for enhanced intimate experiences, priced at ₹6,178 (regular ₹10,297).
• Vanilla Spice Combo Bundled product combining vanilla-scented wellness items for intimate care, priced at ₹1,500 (regular ₹4,098).
• Sassiest Healthcare - Free Assessment Free digital health assessment tool enabling users to evaluate their intimate health needs and receive personalized recommendations.
• Sassiest Healthcare - Consultations Paid consultation services with expert doctors specializing in women's health, gynecology, physiotherapy, sexuality education, and dietetics.
• Sassiest Healthcare - Care Packages Curated healthcare packages offering comprehensive intimate health solutions for purchase.
• Sassiest Love Box Customizable box builder tool allowing customers to create personalized gift boxes for gifting occasions.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• MindPeerscoreStrategic or Co-development PartnerMindPeers serves as Sassiest's Mental Healthcare Partner. This partnership provides mental health support resources integrated with Sassiest's wellness platform, combining sexual health with mental well-being services for customers.
• Even (Health Coverage Partner)coreStrategic or Co-development PartnerEven is Sassiest's Health Coverage Partner, providing health insurance or coverage benefits to customers. The partnership expands Sassiest's healthcare offerings beyond sexual wellness to include broader health coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bold Care: India-based sexual wellness brand selling massagers, lubricants, and intimate products directly to consumers online. Most direct Indian-headquartered competitor to Sassiest, with overlapping target customer and product mix.
• Gynoveda: India-based women's intimate-health brand offering products and consultations targeting female intimate wellness. Comparable to Sassiest's women-focused positioning and overlap on intimate hygiene and consultation services.
• Besharam: India-based sexual wellness retailer with a long-standing online presence selling intimate products and accessories. Sassiest already lists Besharam in its 'Backed By' footer, indicating a direct commercial relationship and overlapping category.
• MyMuse: India-based sexual wellness brand offering a curated range of intimate products, including massagers and accessories, marketed through a DTC e-commerce storefront. Shares Sassiest's focus on destigmatization and inclusive positioning in India.

Emerging players

• Maude: US-based sexual wellness brand offering massagers, lubricants, and intimate care products with a minimalist, gender-inclusive positioning. Direct strategic analogue to Sassiest on inclusive branding and DTC execution, though US-only.
• Man Matters: India-based men's wellness brand including intimate and sexual wellness products in its portfolio. Comparable business model (DTC, expert consultations, destigmatization), but focused on the male segment adjacent to Sassiest's women-led catalog.
• Dame: US-based sexual wellness brand known for its flagship massagers and award-winning product design. Comparable on premium product positioning and women-focused brand voice, though Dame operates primarily in the US market.
• Sirona Hygiene: India-based feminine hygiene brand selling intimate wash, menstrual products, and related wellness SKUs via DTC. Overlaps with Sassiest on intimate hygiene category and women's wellness demographics, but is not a sexual wellness specialist.

Broad incumbents

• Lelo: Premium global sexual wellness brand with massagers, lubricants, and accessories sold DTC. Comparable on product category and premium positioning, but Lelo is a luxury incumbent rather than a budget-DTC India player.
• Lovehoney: Global sexual wellness retailer with one of the largest catalogs of massagers, lubricants, and intimates. Comparable in product breadth and category, but operates globally and not India-domestic, positioning it as a potential cross-border threat rather than a local competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sassiest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sassiest