What MyMuse India does

MyMuse India Pvt. Ltd. is a Mumbai/Thane-based direct-to-consumer intimate wellness brand founded in 2020 by couple Anushka and Sahil. The company designs, sources, and retails body-safe massagers, lubricants, massage oils and candles, couples' card games, accessories, and sexual health supplements, positioning itself as India's first and leading luxury brand in the sexual wellness category. Its technical core is the proprietary MyMuse Sync mobile application (iOS and Android), which pairs over Bluetooth with app-controlled massagers such as the Groove+, Link+, and Dive+ to deliver live touch control, custom vibration pattern creation, long-distance partner control via 6-digit codes, and audio-story synchronization where massager patterns react to spoken narratives in real time. Hardware is built to body-safe silicone/TPE standards with IPX6/IPX7 waterproofing, USB-rechargeable lithium-ion batteries, and 1-5 hour runtimes.

MyMuse operates an omnichannel distribution model. The mymuse.in D2C storefront is the primary channel, supplemented by listings on nine third-party platforms: Amazon, Nykaa, Flipkart (all e-commerce marketplaces, with Amazon and Nykaa listings from 2022 making MyMuse the first Indian sexual wellness brand on both), quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes) enabling 10-20 minute deliveries, and health/pharmacy platforms (1mg, Guardian, Big Basket). The company fulfills across 5,655 PIN codes (~30% of India), serves 500K+ customers with 200K+ cumulative orders, and operates a 60+ person team. Revenue is generated entirely through one-time hardware and consumable product sales with no subscription layer; pricing spans ₹325 for entry products to ₹13,499 for premium bundles, with bundles offering up to 58% off MRP and a free shipping threshold at ₹3,499 plus COD availability.

The company has completed three disclosed funding rounds, most recently a ~$2.69M Series A in January 2024 led by Saama with participation from Sauce.vc, Trifecta Capital Advisors, and Whiteboard Capital, building on earlier rounds in 2021 and 2022. Strategic moves in 2024-2026 include the expansion onto quick commerce platforms, a partnership with Setu Nutrition to launch libido supplement gummies, and the deployment of ClickPost's AI voice agent for logistics automation. MyMuse was ranked 3rd on Inc42's 2024 list of fastest-growing D2C brands in India, reflecting category-leading traction in an Indian sexual wellness market projected to grow from $1.15B in 2020 to $2.09B by 2030.

Name

MyMuse India

Legal name

MyMuse India Pvt. Ltd

Website

https://mymuse.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MyMuse India is a Mumbai-based D2C intimate wellness brand founded in 2020, designing and retailing app-controlled massagers, lubricants, couples' games, and supplements to Indian consumers via its own site and nine marketplaces including Amazon, Nykaa, and Blinkit.

Ownership category

akta.pro rank

Product category

Intimate Wellness Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Electronics and Appliance Retailers (4492)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Personal massagers
• Sexual wellness products
• Couples intimacy products
• Intimate wellness accessories
• Sexual health supplements

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware product sales: One-time sale of physical intimate wellness products including massagers (app-controlled, suction, wand, stroker, vibrating ring), lubricants, massage oils, massage candles, adult card games, accessories, and curated bundles. Revenue is generated entirely through upfront product transactions with no subscription component. Upsell dynamics through bundle deals offering up to 50% off.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MyMuse India designs, brands, and sells intimate wellness products including app-controlled and remote-controlled personal massagers, vibrating strokers and rings, lubricants, massage oils, candles, adult card games, accessories, and sexual health supplements. The portfolio is anchored by proprietary Bluetooth-connected massagers (Groove+, Link+, Dive+, Loop+) that pair with the MyMuse Sync mobile app for live touch control, custom patterns, long-distance partner play, and audio-story synchronization. Sales occur primarily through the company's own D2C e-commerce site and 9 third-party marketplaces including Amazon, Nykaa, Blinkit, Zepto, Swiggy Instamart, Flipkart, 1mg, Guardian, and Big Basket.

Product overview

MyMuse India is India's first luxury intimate wellness brand offering a comprehensive portfolio of physical wellness products. The product line centers on app-controlled massagers (Groove+, Link+, Dive+) that connect via Bluetooth to the MyMuse Sync app for live control, custom patterns, and long-distance play. Core offerings include suction massagers (Breeze), tongue massagers (Flick), full-body massagers (Pulse), vibrating strokers for men (Beat, Edge, Jack, Jack Pro), vibrating rings (Loop), and remote-controlled massagers. The wellness portfolio extends to lubricants (water-based, silicone, oil-based Glide and Slick), massage oils (Glow Arousing and Relaxing), and massage candles (Melt). Intimate accessories include handcuffs, blindfolds, and intimate wipes. The brand also offers adult card games for couples (Naughty Cards, Under The Sheets, Couples Quiz, Thirsty Drinking Game, Dirty Dice, Couple's Playbook) and libido booster supplements (Desire Boost Gummies) via partnership with Setu Nutrition. Bundled kits combine complementary products at discounted prices for gifting and comprehensive wellness experiences. Products are sold through the company's D2C website and marketplace partners including Amazon, Blinkit, Zepto, Instamart, Flipkart, Nykaa, 1mg, Guardian, and Big Basket.

Differentiator

Problem solved

Functional benefit

Brands

• MyMuse Sync App: Companion mobile app for app-controlled massagers featuring live touch control, custom speed patterns, long-distance play, and audio stories.

Products and services

• Groove+ App-Controlled Wand Massager Flexible, ribbed app-enabled wand massager for targeted internal and external pleasure with 10 vibration speeds, Bluetooth connectivity, and long-distance play mode via the MyMuse Sync app.
• Link+ C-Shaped App-Controlled Massager App-controlled C-shaped massager for dual stimulation with infinite speeds, hands-free fit, and long-distance mode, allowing partners to control from across the bed or across the world.
• Dive+ App-Controlled Egg Massager India's first app-enabled egg massager for hands-free, internal pleasure with infinite custom speeds, ribbed head design, and long-distance mode.
• Breeze Suction Massager Personal massager with unique suction technology that mimics oral sensations, providing gentle yet powerful external stimulation with 10 speeds.
• Flick Tongue Massager India's first tongue massager with soft, flexible silicone tongue that flutters in 10 unique speeds and patterns, mimicking precise tongue movements for external stimulation.
• Pulse Full Body Massager Sleek, discreet full-body massager with pointed tip and 5 powerful intensities designed for targeted external stimulation across all body areas.
• Pop Wand Massager Compact, durable wand massager that delivers powerful vibrations in a small package for targeted external stimulation.
• Edge Power Stroker Turbo-charged vibrating power stroker for men with ultra-soft, body-safe TPE sleeve and 10 intense vibration modes combining sleeve comfort with powerful vibrations.
• Beat Vibrating Stroker Vibrating stroker for men with ribbed, open-ended sleeve and 10 speeds, designed for maximum sensation with ergonomic compact grip.
• Loop Vibrating Ring Vibrating ring with dual-sided fun for simultaneous pleasure for wearer and partner, featuring adjustable fit and multiple vibration patterns.
• Link Remote-Controlled Massager Remote-controlled C-shaped massager with 10 patterns for dual internal and external stimulation, designed for coupled power play with handheld remote controller.
• Throb Wearable Panty Massager Remote-controlled, compact wearable massager designed for enhanced partnered play with discreet panty wear capability.
• Glide Water-Based Lubricant All-natural, water-based lubricant with organic aloe for friction-free intimacy, compatible with all massagers and safe for daily use.
• Slick Oil-Based Lubricant All-natural oil-based lubricant combining massage oil and lube for sensual massage and smooth intimate moments.
• Glow Arousing Sensual Massage Oil Intoxicating massage oil with pure mogra extract designed to ignite sensuality and set the mood for intimacy.
• Glow Relaxing Sensual Massage Oil Calming massage oil designed to help unwind and get in the mood for intimacy with soothing properties.
• Melt Massage Candles Scented massage candles that melt into warm massage oil for sensual body massage with subtle, stimulating fragrance.
• Naughty Cards Couple's Card Game Adult card game with X-rated prompts designed to amp up intimacy between couples with flirty and exciting challenges.
• Couples Quiz Game Ultimate couple's quiz game testing compatibility for all types of couples, designed to spice up date nights.
• Desire Libido Booster Gummies for Women Sexual health supplement gummies targeting libido enhancement and energy for women, launched in partnership with Setu Nutrition.
• Desire Libido Booster Gummies for Men Sexual health supplement gummies targeting libido enhancement for men, launched in partnership with Setu Nutrition.
• Blindfold Ultra-soft satin blindfold with adjustable ties designed to reduce visual input and heighten sensory experience.
• Handcuffs Ultra-soft handcuffs with adjustable ties and quick-release ring for comfortable restraint during intimate play.
• Swipes Intimate Wipes Intimate hygiene wipes for discreet and convenient cleaning before and after intimate use.
• MyMuse Sync App Companion mobile app enabling Bluetooth connectivity with app-controlled massagers for live touch control, custom speed patterns, long-distance play via 6-digit code sharing, audio story synchronization, and encrypted secure sessions.
• The Ultimate App-grade Kit Comprehensive kit bundling all bestselling app-controlled products (Groove+, Link+, Dive+) into one package at a discounted price for complete intimate wellness.
• Tongue Tied Kit Combo kit featuring Flick tongue massager and Breeze suction massager providing dual oral-like stimulation experiences.
• The Come Together Kit for Her Indulgent Valentine's kit bringing internal, external, app-controlled, and teasing sensations together with Glide lubricant.

Quantifiable outcome

• 80% of NDR cases resolved within a day (vs. prior 48-72 hour resolution timeline)
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Setu NutritionminorStrategic or Co-development Partner · 1 January 2025Setu Nutrition partnered with MyMuse to co-launch Desire Boost Gummies — a sexual health supplement targeting libido and energy, combining MyMuse's brand reach in intimate wellness with Setu's supplement formulation expertise. Featured in market research reports as a notable strategic move in the sexual health supplement sector.
• Blinkit, Zepto, Swiggy Instamart, Flipkart MinutescoreChannel Partner/ Reseller/ Distributor · 1 January 2024Quick commerce partnerships enabling 10-20 minute discreet delivery of intimate products alongside everyday groceries. Platforms created dedicated Valentine's sections and reported demand surges of up to 10X YoY for sexual wellness categories during peak gifting periods. Conversions reportedly spiked over 400% as delivery windows shrank to 10-20 minutes.
• Amazon IndiacoreChannel Partner/ Reseller/ Distributor · 1 January 2022MyMuse launched on Amazon India in 2022, becoming India's first sexual wellness brand on the platform. Amazon provides marketplace distribution, logistics (fulfillment), and access to Prime customers.
• NykaacoreChannel Partner/ Reseller/ Distributor · 1 January 2022MyMuse launched on Nykaa in 2022, becoming India's first sexual wellness brand on the platform. Nykaa provides marketplace distribution, leveraging its beauty and personal care positioning to cross-sell intimate wellness products to its的女性-focused customer base.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LELO: Swedish premium intimate wellness brand with strong DTC positioning, app-connected massagers, and design-led brand narrative. Closest international analog to MyMuse's premium, body-safe, app-enabled positioning at a similar price-architecture point.
• Lovense: Pioneer of app-controlled teledildonic intimate products with proprietary Bluetooth app, long-distance partner control, and sync-to-content experiences. Directly comparable to MyMuse on the app-controlled, long-distance, and audio-sync axes.
• We-Vibe (WOW Tech Group): Couples-focused app-controlled massagers (We-Connect app) with global distribution. Overlaps with MyMuse's couples category, wearable panty massagers, and cross-geography long-distance play.
• Dame Health: Women-led US DTC intimate wellness brand combining body-safe products with sex-education content. Closest analog to MyMuse's women-led, education-first, content-marketing model.
• Satisfyer: Mass-market intimate wellness brand with strong app and suction-massager portfolio. Comparable on product breadth, massager SKU range, and broad omnichannel reach.
• Besharam / GetSetWild: India's earlier-mover mass-market sexual wellness e-commerce brand; competes with MyMuse in the same Indian market and online channels across massagers, lubricants, and accessories.

Regional players

• Vush: Australia/UK women's-focused premium intimate wellness DTC brand with similar design-led, content-rich, body-safe positioning. Closest peer to MyMuse's women-led premium D2C positioning outside India.

Emerging players

• Unbound: NYC-based women-led sexual wellness DTC brand offering vibrators, accessories, and sex-education content. Closely matches MyMuse on women-led, education-first, premium-DTC positioning.
• MysteryVibe: Tech-forward, app-connected sexual wellness brand with medically-adjacent positioning. Comparable on the technology-differentiation axis (app + content sync) relevant to MyMuse Sync's positioning.

Others

• Nykaa E-Retail (wellness/beauty retail distribution context): Not a product competitor but a key Indian retail partner; comparable as the dominant Indian beauty/personal-care marketplace where MyMuse is the only sexual wellness brand listed — relevant for understanding channel dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MyMuse_India
• LinkedInlinkedin.com/company/mymuse-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyMuse India