GBI

What GBI does

GBI (legal entity Gold Bullion International, LLC), founded in 2012 and headquartered at 485 Lexington Avenue in New York, provides institutional-grade infrastructure for trading and custody of physical precious metals including gold, silver, platinum, and palladium. The company operates a unified platform that integrates global wealth management firms, registered investment advisors, institutional and high-net-worth investors, online brokers and payment applications, and gold e-commerce retailers into a single marketplace, supporting real-time trading, fractional ownership tradable to a minute fraction of a penny, secure storage across a network of 12+ physical vaults managed by partners such as Brink's and Loomis, and best-execution pricing through connections to over a dozen global metals market makers and refiners including A-Mark, Asahi, and Heraeus. The platform is API-first, enabling partners to embed physical metals issuance, redemption, and portfolio rebalancing directly into their own wealth management and fintech systems.

GBI's revenue model is built on two primary streams: transaction and trading fees on the more than $1B in annual precious metals volume processed through the platform, and asset administration fees on approximately $6B in assets under administration. The customer base includes ten or more institutional customers (some of the world's largest wealth managers and online brokers), 200K customer accounts, and a long tail of mid-market RIAs and SMB e-commerce retailers, with all pricing negotiated through B2B enterprise agreements rather than published rates. Distribution is multi-channel: direct enterprise sales with regional coverage, API-first white-label embedding for fintechs, channel partnerships with RIAs and wealth managers, and direct-to-consumer access for end investors. The company is led by co-founder and CEO Steven Feldman with co-founder Dan Tapiero on the Board of Managers, supported by a management team covering trading, technology, operations, compliance, sales, and customer success functions.

Name

GBI

Legal name

Gold Bullion International, LLC

Website

https://gbi.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

GBI (Gold Bullion International) operates institutional-grade infrastructure for trading and custody of physical precious metals, connecting global wealth managers, RIAs, institutional investors, online brokers, and fintechs to a real-time marketplace backed by a 12+ vault network.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Transaction and Trading Fees: GBI generates revenue through facilitating buy, sell, and storage transactions of physical precious metals. The platform processes over $1B/year in trading volume, earning fees on each transaction executed through the platform.
2. Asset Administration Fees: The company administers $6B in assets under administration, likely generating revenue through asset-based fees for custody, reporting, and account management services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

GBI operates an institutional-grade platform for trading, custody, and integration of physical precious metals (gold, silver, platinum, palladium). The platform enables real-time trading, secure vault custody across 12+ locations, fractional ownership, and API-driven integration for wealth managers, RIAs, institutional investors, fintechs, and gold e-commerce retailers. It functions as the infrastructure backbone making physical precious metals as seamless to own and trade as exchange-traded financial assets.

Product overview

GBI offers a unified platform architecture centered on the GBI Platform, which serves as institutional infrastructure for physical precious metals. The core offering includes the GBI Platform for real-time trading and secure custody, supplemented by Physical Precious Metals (gold, silver, platinum, palladium) with fractional investment capabilities. Customer-specific solutions include Wealth Manager Solutions, Registered Investment Advisor Solutions, Institutional Investor Solutions, and Gold E-Commerce Solutions, all powered by the same underlying platform technology with API connectivity.

Differentiator

Problem solved

Functional benefit

Products and services

• GBI Platform Institutional infrastructure for physical precious metals, providing real-time trading, secure custody, deep liquidity, and transparent accountability. Integrates wealth managers, online metals dealers, high-net-worth investors, corporate treasurers, and fintechs into a competitive global marketplace.
• Physical Precious Metals Investment Enables investment in physical gold, silver, platinum, and palladium stored in independent, fully-insured vaults, available for delivery at any time. Supports both whole bar/coin and fractional investments down to the penny.
• Fractional Gold and Silver Fractional gold and silver offering backed by physical metals, tradable to a minute fraction of a penny across various currencies, enabling seamless integration for online trading and payment applications.

Quantifiable outcome

• Over $1B in precious metal transactions facilitated annually for customers
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Patricof CoflagshipStrategic or Co-development Partner · 5 November 2025Launched P/Co Metals division in partnership with GBI, enabling athletes to invest in physical precious metals (gold, silver, platinum, palladium). GBI facilitates access to precious metals for wealth managers and investors through this platform.
• Brink'scoreTechnology or IntegrationStrategic storage and security partner providing physical vault infrastructure for secure storage of precious metals held on the GBI platform. Brink's is one of the world's leading security and logistics companies.
• LoomiscoreTechnology or IntegrationStorage and security partner providing physical vault infrastructure for precious metals custody. Loomis is an international cash management company with extensive vault network.
• Asahi RefiningcoreTechnology or IntegrationPrecious metals refining partner supplying high-quality gold and silver products for the GBI platform. Asahi is a leading precious metals refiner.
• HeraeuscoreTechnology or IntegrationPrecious metals refining partner providing gold, silver, and other precious metals products. Heraeus is a globally active family-owned technology group.
• A-Mark Precious MetalscoreTechnology or IntegrationMetals provider and market maker enabling liquidity and pricing for the GBI platform. A-Mark is one of the largest precious metals dealers in the United States.
• Bureau VeritascoreTechnology or IntegrationIndependent verification and auditing partner ensuring quality and purity of precious metals on the platform. Bureau Veritas is a global leader in testing, inspection, and certification.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• A-Mark Precious Metals: A-Mark is one of the largest US precious-metals dealers, operating as a market maker and wholesaler. As both a GBI partner and a broader incumbent, it has overlapping capabilities at scale but is not focused exclusively on the institutional platform niche GBI serves.
• APMEX: APMEX is one of the largest online precious-metals retailers in the US, offering gold, silver, and other metals to retail and institutional customers. While primarily consumer-facing, it represents the broader retail precious-metals ecosystem GBI's platform connects to.

Direct peers

• BullionVault: BullionVault is one of the largest online precious-metals marketplaces, enabling users to buy, sell, and store allocated gold, silver, platinum, and palladium in professional vaults. It overlaps with GBI's marketplace and custody model.
• Goldmoney: Goldmoney is an online precious-metals platform with integrated vaulted storage and trading for individual and institutional clients globally. Its combination of allocated holdings, multi-currency support, and trading infrastructure makes it a directly comparable alternative to GBI.
• OneGold: OneGold is a digital precious-metals platform offering physical gold, silver, platinum, and palladium with direct purchase and partner-platform integration. Backed by major metals dealers, it competes directly with GBI in the institutional and fractional precious-metals infrastructure category.
• Kitco: Kitco is a leading precious-metals retailer and information provider offering trading, storage, and live market data services. While more retail-skewed, its integrated platform and trading capabilities make it a relevant comparable to GBI.

Emerging players

• Vaulted: Vaulted is a digital platform enabling fractional ownership of physical precious metals, primarily serving retail and emerging wealth segments. Its fractional offering competes with GBI's fractional gold and silver product for fintech-style integrations.
• PAX Gold: PAX Gold (PAXG) is a tokenized gold product on Ethereum backed by physical gold held in Brink's vaults, offering 24/7 programmable gold exposure. It competes with GBI's fractional offering for fintech and crypto-native distribution channels.

Regional players

• Royal Mint (RMG): The Royal Mint, owned by the UK government, operates a digital precious-metals platform (Royal Mint Gold) for direct and fractional gold ownership, primarily serving UK and European customers. It is a government-backed regional competitor in the digital precious-metals category.

Others

• SPDR Gold Shares (GLD): SPDR Gold Shares is the world's largest gold ETF, providing low-cost price exposure to gold. It is not a direct competitor but represents the dominant alternative vehicle for institutional precious-metals allocation, shaping GBI's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBI