MonkeySports, Inc.

What MonkeySports, Inc. does

MonkeySports, Inc. is a privately held specialty sporting goods retailer founded in 1999 and headquartered in Allen, Texas. The company sells hockey, baseball/softball, and lacrosse equipment and apparel through a multi-brand platform comprising six sub-brands — HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey, MonkeySports Team Sales, and MonkeySports Europe — each with a dedicated e-commerce site alongside 12 physical superstores across the United States (nine locations), Canada (Montreal), and Sweden (Södertälje and Malmö). Its primary customers are individual athletes and families across the three sports, supplemented by a B2B Team Sales division serving youth, amateur, and recreational organizations with bulk equipment and jersey customization.

The company operates a hybrid retail-and-services model that combines product resale with in-store technical and customization services. Differentiating service capabilities include 3D foot scanning using systems from CCM and True for skate fitting, ProSharp Custom Radius skate profiling, automated skate sharpening and repair, glove break-in steaming and relacing, lacrosse head stringing (using mesh from ECD, Stringking, and Jimalax), and jersey lettering and numbering via heat press. The Derry, NH flagship features an indoor synthetic slapshot rink allowing customers to test equipment before purchase. These services create a higher-touch retail experience than general sporting goods chains and address specialized equipment-fitting pain points, particularly for goaltenders.

Revenue mechanics are predominantly transactional point-of-sale retail across physical superstores and branded websites, with a complementary professional-services revenue stream from in-store fitting, sharpening, and customization work, plus small-team bulk orders via Team Sales. Pricing is not publicly disclosed; the company does not appear to operate a subscription or recurring-contract model. Marketing channels include its owned e-commerce properties, in-store customer service and fittings, vendor days and events, and team/organization partnerships. The company has executed a measured, multi-decade physical expansion (Norwood, MA in 2011; Derry, NH in 2013; North Andover, MA planned for October 2025) and cross-border expansion into Canada and Sweden without disclosed M&A, funding rounds, or institutional ownership.

Name

MonkeySports, Inc.

Legal name

Monkey Sports, Inc.

Website

https://monkeysports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

MonkeySports is a multi-brand specialty sporting goods retailer founded in 1999, operating 12 superstores across the US, Canada, and Sweden plus sport-specific e-commerce sites, selling hockey, baseball/softball, and lacrosse equipment and offering in-store services such as 3D skate fitting and equipment customization.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE), Lacrosse Equipment Retail (CRAMAEAF), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Hockey equipment retail
• Baseball equipment retail
• Lacrosse equipment retail
• Skate fitting services
• Sporting goods stores

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of hockey, baseball/softball, and lacrosse equipment and apparel through physical retail stores and e-commerce websites including HockeyMonkey.com, GoalieMonkey.com, BaseballMonkey.com, and LacrosseMonkey.com.
2. In-Store Services: Services including skate sharpening and repair, 3D skate fitting, glove steaming and repair, lacrosse head stringing, jersey lettering and numbering, and ProSharp skate profiling.
3. Team Sales: Bulk equipment sales and customization services for sports teams and organizations, including team jerseys, gear procurement, and color customization for goalie equipment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MonkeySports, Inc. is a specialty sporting goods retailer that sells hockey, baseball/softball, and lacrosse equipment and apparel through 12 physical superstores in the US, Canada, and Sweden, plus a family of branded e-commerce websites (HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey). The company offers in-store services including skate sharpening and repair, 3D foot scanning for skate fitting, ProSharp skate profiling, glove steaming and repair, lacrosse head stringing, and jersey lettering, alongside a dedicated Team Sales division for organizational buyers.

Product overview

MonkeySports, Inc. operates a multi-brand retail platform consisting of six specialized sub-brands (HockeyMonkey, GoalieMonkey, BaseballMonkey, LacrosseMonkey, MonkeySports Team Sales, and MonkeySports Europe) serving the hockey, baseball/softball, and lacrosse equipment markets. The company operates physical superstore locations across the United States and Canada, offering both in-store and online shopping experiences. The portfolio is organized around sport-specific expertise with distinct branded storefronts for each sport, while the Team Sales division serves organizational buyers. Core service differentiators include in-store technology services (3D foot scanning, ProSharp skate profiling) and equipment customization services (glove steaming, lacrosse head stringing, jersey personalization). The company was founded in 1999 and operates as a specialty sporting goods retailer.

Differentiator

Problem solved

Functional benefit

Brands

• HockeyMonkey: Online and retail brand specializing in hockey equipment, with separate sites for US (hockeymonkey.com) and Canada (hockeymonkey.ca)
• GoalieMonkey
• BaseballMonkey
• LacrosseMonkey
• MonkeySports Team Sales
• MonkeySports Europe

Products and services

• HockeyMonkey Specialty retail storefront and sub-brand for hockey equipment including skates, sticks, protective gear, and apparel for ice and roller hockey players of all skill levels, sold via HockeyMonkey.com, HockeyMonkey.ca, and MonkeySports superstores.
• GoalieMonkey Specialty goaltending equipment storefront and sub-brand offering goalie pads, gloves, blockers, masks, and custom goalie gear for hockey goaltenders, sold via GoalieMonkey.com and MonkeySports superstores.
• BaseballMonkey Retail storefront and sub-brand for baseball and softball equipment including bats, gloves, cleats, protective gear, and training equipment, sold via BaseballMonkey.com and MonkeySports superstores.
• LacrosseMonkey Specialty lacrosse equipment storefront and sub-brand offering sticks, heads, protective gear, cleats, and stringing services, sold via LacrosseMonkey.com and MonkeySports superstores.
• MonkeySports Team Sales B2B service providing team and organization equipment procurement, custom jersey lettering and numbering, and team gear packages for hockey, baseball, and lacrosse teams and organizations.
• Skate Sharpening & Repair In-store skate service offering blade sharpening, holder mounting, rivet replacement, and skate maintenance using automated sharpening equipment at MonkeySports superstores.
• 3D Skate Fitting / 3D Foot Scanning Technology-driven in-store fitting service using 3D scanning from CCM and True to analyze foot shape and recommend optimal skate fit, capturing detail from standing or seated positions.
• ProSharp Skate Profiling Custom in-store skate blade profiling service (offered at North Andover) that customizes the blade profile to maximize agility, speed, or stability based on a player's style of play.
• Glove Repair & Steaming In-store glove maintenance service including relacing, repair, and break-in steaming for baseball/softball gloves and hockey goalie equipment.
• Lacrosse Head Stringing In-store custom lacrosse head stringing service providing traditional and standard pocket patterns using mesh and accessories from ECD, Stringking, and Jimalax.
• Jersey Lettering & Numbering In-store heat press personalization service for jerseys including name and number application, available via Team Sales for tackle twill and sublimation.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Hockey Giant: Hockey Giant is a hockey-focused online and physical retailer carrying equipment from major brands with skate sharpening services—a direct competitor to HockeyMonkey in the equipment and skate-service category.
• Pure Hockey: Pure Hockey is the largest US hockey specialty retailer, operating substantially more stores than MonkeySports with broad hockey equipment, apparel, and skate services. It is the most directly comparable peer for HockeyMonkey and GoalieMonkey and represents the primary competitive threat in hockey specialty.
• Baseball Express: Baseball Express is a baseball/softball specialty retailer with strong team sales and bulk order capabilities—directly comparable to MonkeySports' BaseballMonkey brand and Team Sales division for B2B and consumer baseball equipment.
• Perani's Hockey World: Perani's Hockey World is a multi-location hockey specialty retailer in the Northeast US offering equipment, skate sharpening, and team sales—overlapping directly with MonkeySports' Norwood, North Andover, and Derry superstores.
• Lacrosse Unlimited: Lacrosse Unlimited is a multi-store US lacrosse specialty retailer offering heads, sticks, stringing services, and team sales—directly comparable to MonkeySports' LacrosseMonkey brand and stringing service offering.

Regional players

• Play It Again Sports: Play It Again Sports is a US/Canadian franchise-based used and new sporting goods retailer. While adjacent rather than direct, it competes for budget-conscious youth hockey, baseball, and lacrosse equipment buyers in markets overlapping MonkeySports' footprint.

Broad incumbents

• Eastbay: Eastbay is an online multi-sport footwear and equipment retailer (part of Foot Locker) carrying hockey, baseball, and lacrosse gear. It competes with MonkeySports' e-commerce sites on selection and pricing rather than fitting services or specialty expertise.
• Academy Sports + Outdoors: Academy Sports is a multi-category sporting goods and outdoor retailer in the southern US carrying hockey, baseball, and lacrosse equipment. It is a broad incumbent that pressures MonkeySports on price and assortment across the Texas and California store footprint.
• DICK'S Sporting Goods: DICK'S Sporting Goods is the largest US sporting goods retailer, carrying hockey, baseball, and lacrosse equipment alongside a much broader assortment. It is a broad incumbent that competes with MonkeySports on selection, price, and convenience rather than specialty expertise.
• Scheels: Scheels is a large US sporting goods chain with destination superstores offering equipment, in-store experiences, and service across many sports including hockey. It competes with MonkeySports on the experiential superstore format and team sales capability.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/monkeysports
• Facebookfacebook.com/monkeysportsusa
• LinkedInlinkedin.com/company/monkeysports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MonkeySports, Inc.