Kraina

What Kraina does

Kraina (full legal name АТ «Страхова компанія «Країна») is a Ukrainian joint-stock insurance company founded in 1994 and headquartered in Kyiv, operating a multi-line insurance business through 34 regional directorates and a direct-to-consumer online platform. Its portfolio spans mandatory third-party auto liability (ОСЦПВ), voluntary auto insurance (КАСКО) with multiple sub-programs (Престиж+, Автопрофі, Улюблене авто, 50/50), voluntary medical insurance (ДМС) for both corporate and individual clients, property, agricultural (reinsured 72% via Swiss Re and 28% via Hannover Re, up to 2 billion UAH), and personal accident products including a war-risk variant (Бронеполіс) and an international oncology/critical illness product (Захист без кордонів) covering treatment abroad up to $500,000. The technology stack is digital-first: an online calculator for instant pricing, electronic policy issuance with SMS-code signing, a client self-service portal (my.krayina.com), and an AI-powered chatbot called Krayinabot deployed across Viber, Telegram, and Facebook Messenger. The company makes money by underwriting premiums (2020 disclosed premiums were 91.6M UAH for ОСЦПВ (+17% YoY), 54M UAH for КАСКО (+11%), and 138M UAH for ДМС (+8%)) and distributes them through three GTM motions: direct regional offices, bank-broker channels (PrivatBank, Oschadbank, Ukrgasbank and three other banks), and product-led growth via the online platform. Claims settlement averaged 71 days for ОСЦПВ with a 41% payout ratio, and total customer payouts in 2025 reached approximately 330 million UAH. Operations are constrained by Ukraine's wartime context, with geographic service restrictions in Crimea, Donetsk, and Luhansk oblasts.

Name

Kraina

Legal name

Акціонерне товариство «Страхова компанія «Країна»

Website

https://krayina.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Kraina (АТ «Страхова компанія «Країна») is a Kyiv-headquartered Ukrainian insurance joint-stock company founded in 1994, serving 451,000+ individual and corporate customers across auto, health, property, agricultural, and personal accident lines via 34 regional offices, bank channel partners, and a digital self-service platform.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Finance and Insurance (52)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Standalone Critical Illness Insurance (FSAIAKAA), Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Auto insurance
• Medical insurance
• Property insurance
• Agricultural insurance
• Accident insurance

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auto Insurance (ОСЦПВ + КАСКО): Compulsory third-party liability insurance (ОСЦПВ) and voluntary vehicle insurance (КАСКО). Premiums for 2020: ОСЦПВ - 91.6M UAH (+17%), КАСКО - 54M UAH (+11%)
2. Voluntary Health Insurance (ДМС): Corporate and individual voluntary health insurance covering medical expenses, hospitalization, and treatments. Premiums 2020: 138M UAH (+8%)
3. Property Insurance: Real estate, equipment, and inventory coverage
4. Agricultural Insurance: Crop, livestock, and agricultural machinery coverage
5. Personal Insurance: Accident insurance, critical illness, travel, and specialized products like Bronepolis for journalists

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kraina is a Ukrainian insurance company operating since 1994 that provides a diversified portfolio of insurance products including mandatory auto liability (ОСЦПВ), voluntary vehicle insurance (КАСКО), voluntary medical insurance (ДМС) for corporate and individual clients, property, agricultural, and personal accident insurance. The company distributes through 34 regional directorates, bank partnerships, and a digital self-service platform serving more than 451,000 customers nationwide.

Product overview

СК «Країна» is a Ukrainian insurance company operating since 1994, offering a diversified portfolio of insurance products across motor, medical, property, agricultural, and personal accident lines. The core products are Автоцивілка (ОСЦПВ — mandatory civil liability) and КАСКО (voluntary vehicle insurance), available through online purchase, branch offices, and partner banks. Medical insurance (ДМС) is offered to both corporate and individual clients, with specialized products including Сімейний поліс for families and expanded war-risk coverage. The personal insurance suite includes Бронеполіс (military/personal accident with war coverage), Критичні захворювання, Страхування від нещасних випадків, and the international medical product Захист без кордонів. Property insurance covers residential and commercial real estate, and agricultural insurance protects crops, livestock, and equipment. Corporate clients receive bundled solutions combining fleet, property, and health coverage. All core products are purchasable online via calculator tools, with 34 regional directorates across Ukraine supporting distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Бронеполіс: Personal accident insurance product with coverage for military risks
• Улюблене авто
• КАСКО «50/50»
• Автопрофі
• Престиж+
• Захист без кордонів

Products and services

• Автоцивілка (ОСЦПВ) - Mandatory Auto Liability

Quantifiable outcome

• 96% client retention rate - customers renew policies
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SOS Montpellier UkraineminorGTM or Marketing Partner · 1 January 2022Humanitarian partnership supporting Armed Forces of Ukraine. Company organizes and pays for logistics of humanitarian cargo from France to Ukrainian military hospitals. Over 20 tons of aid delivered including water, food, hygiene products, medicine, and blankets.
• Swiss RecoreStrategic or Co-development PartnerInternational reinsurance partner covering 72% of agricultural insurance risks under an obligatory treaty without loss limitation, with liability volume up to 2 billion UAH
• Hannover RecoreStrategic or Co-development PartnerInternational reinsurance partner covering 28% of agricultural insurance risks under an obligatory treaty without loss limitation, with liability volume up to 2 billion UAH
• Motor (Transport) Insurance Bureau of Ukraine (МТСБУ)coreOthersAssociated member, enabling ОСЦПВ policy issuance and participation in the Green Card system for cross-border coverage
• European Business AssociationminorOthersMember of European Business Association demonstrating commitment to European business standards
• PrivatBank (ПриватБанк)coreChannel Partner/ Reseller/ DistributorBank partner for insurance product distribution through branch network
• Oschadbank (Ощадбанк)coreChannel Partner/ Reseller/ DistributorBank partner for insurance product distribution through branch network
• Ukrgasbank (Укргазбанк)coreChannel Partner/ Reseller/ DistributorBank partner for insurance product distribution through branch network

Scale indicators14 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VUSO: Digital-forward Ukrainian insurer offering online motor, travel, health and property policies, comparable to Kraina's digital-first strategy and product set.
• Kniazha Insurance (VIG): Vienna Insurance Group's Ukrainian insurer providing motor, health and property coverage nationwide, a direct competitor across Kraina's core lines.
• Oranta: One of Ukraine's oldest national insurers with a broad motor, property and agricultural offering, a very close comparable to Kraina in scale and product mix.
• Universalna: Ukrainian universal insurer offering motor, medical, property and agri products with bancassurance distribution, closely mirroring Kraina's model.
• INGO Ukraine: Major Ukrainian P&C and health insurer with strong motor and corporate books, overlapping directly with Kraina's product portfolio and customer segments.
• ARSENAL Insurance: Large Ukrainian motor-focused insurer (OSCPV/KASKO) also writing property and health, competing directly with Kraina's core motor lines.
• UNIQA Ukraine: Ukrainian arm of the UNIQA group providing motor, health, property and personal insurance nationwide, competing head-to-head with Kraina across its core lines.
• TAS Insurance Group: Ukrainian insurer with motor, medical, property and life offerings and multi-channel distribution, directly comparable to Kraina's diversified book.
• ARX Insurance (formerly AXA Ukraine): Leading Ukrainian universal insurer offering motor (OSCPV/KASKO), medical, property and travel lines through digital and branch channels, directly competing with Kraina in the same market and product categories.

Broad incumbents

• PZU Ukraine: Ukrainian subsidiary of the large Polish PZU group with a full non-life and life portfolio, a broader, better-capitalized incumbent operating in Kraina's markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Krayina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraina