What TigerTMS does

TigerTMS is a UK-headquartered vertical-market software provider specializing in hospitality and cruise line communications technology, operating since the 1980s from Ringwood, Hampshire, with regional offices in the United States, Germany, and Dubai. The company's platform centers on iLink, a hospitality middleware hub providing 275+ certified interfaces that connect Property Management Systems (PMS) to PBX/telephony, voicemail, WiFi, IPTV, casting, POS, door locks, room control, and service systems across vendors such as Oracle OPERA, Mews, Cloudbeds, Shiji, Mitel, Avaya, NEC, Cisco, Samsung, LG, and Nomadix.

The product portfolio spans core middleware (iLink), call accounting and analytics (iCharge Enterprise, iCharge Business), voice messaging and wake-up (innLine), QR-code guest services (iPortal), operations (iReadyRooms), guest WiFi (iSurf), guest display (iGuest), and maritime message routing (ioBufferPro). In 2023, TigerTMS launched AskTiger AI Suite, comprising an AI Voice Agent, no-code Agent Builder, Guest Messaging platform, and Service Dashboard — all natively wired into iLink, enabling the AI to take multi-step actions (booking, charge posting, wake-up setting, service routing) rather than merely answering queries. TigerTMS became part of Valsoft Corporation's portfolio in 2023 under a buy-and-hold-forever ownership model.

Revenue is generated through subscription licenses (1, 3, and 5-year terms), perpetual/one-time licenses, professional services and implementation, and managed/cloud-hosted deployment options. The go-to-market is enterprise field sales targeting named flagship customers including Marriott International, IHG Hotels & Resorts, Hilton, Hyatt, Accor, Wyndham, Radisson Hotel Group, Mandarin Oriental, Four Seasons, Virgin Voyages, Princess Cruises, and Viking, supplemented by a channel partner program of regional resellers and integrators.

Name

TigerTMS

Legal name

TigerTMS Ltd

Website

https://tigertms.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

TigerTMS is a UK-headquartered vertical-market software provider specializing in hospitality and cruise line communications technology, built on iLink middleware with 275+ certified integrations and an AI engagement suite (AskTiger) for hotels and cruise lines worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Technology Software

NAICS

Computer Systems Design and Related Services (54151), Telephone Call Centers (56142)

SIC

Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN)

akta.pro secondary industry

Customer Service, Contact Center & Loyalty Care Platforms (Case Management, Chatbots) (THALAKAN)

Keywords

• Hospitality software
• Hotel communications
• PMS middleware
• AI voice agent
• Guest messaging platform

Headquarters

HQ city

Ringwood

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS/Subscription Licenses: Core platform products (iLink, iCharge Enterprise, innLine, iPortal, AskTiger AI Suite) offered as annual or multi-year subscriptions. iCharge Enterprise supports 1, 3, and 5-year subscription terms. Software version updates and 24x7 technical support included in subscription. Licences are operational expenditure rather than capital outlay.
2. Perpetual/One-Time Licenses: Permanent licence model available alongside subscription — customers can purchase outright rather than recurring. Hardware sales also available as pre-installed server options.
3. Professional Services & Implementation: Deployment, configuration, and implementation services provided during onboarding. Tied to integration complexity and property count.
4. Managed Services: Managed/cloud-hosted deployment options where TigerTMS operates the platform on the customer's behalf, including proactive monitoring of interfaces (available for TigerTMS-hosted solutions).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TigerTMS develops and sells hospitality technology software that connects hotel and cruise-line property management systems (PMS) to telephony, WiFi, IPTV, room control, POS, and service systems through its iLink middleware (275+ certified interfaces). On top of this integration layer, the AskTiger AI Suite delivers an AI voice agent, no-code agent builder, full-journey guest messaging (WhatsApp, SMS, web chat), and an omnichannel service dashboard, supported by iCharge Enterprise call accounting, innLine voicemail/wake-up, iPortal QR-code guest compendium, iReadyRooms operations, and ioBufferPro maritime message routing.

Product overview

TigerTMS offers a unified platform-plus-modules architecture combining a core middleware layer (iLink with 275+ certified integrations) and an AI engagement layer (AskTiger AI Suite) with specialized add-on modules for every hospitality operational function. The core platform runs hotel and cruise communications: iLink middleware connects 275+ PMS, PBX, WiFi, TV, and service systems; iCharge Enterprise handles call accounting and analytics; innLine V5 manages voice messaging and wake-up; and iPortal delivers QR-code digital guest services. AskTiger AI Suite — comprising AI Voice Agent, Agent Builder, Guest Messaging, and Service Dashboard — sits above the platform, using iLink's integration reach to enable AI that acts (books, posts charges, routes requests) rather than just answers. Supporting modules include iGuest (Mitel PBX guest display), iSurf (guest WiFi), iReadyRooms (housekeeping/maintenance/lost & found), and ioBufferPro (maritime message routing). iCharge Business extends the call-accounting heritage to commercial non-hospitality markets. The entire portfolio serves hotels and cruise lines, with global offices in the UK, USA, Germany, and Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• AskTiger AI Suite: Hospitality's purpose-built AI engagement suite: 24/7 hotel AI voice agent, no-code AI agent builder, guest messaging for the entire journey, and a service dashboard for teams.
• iLink
• iCharge Enterprise
• innLine
• iPortal
• iGuest
• iSurf
• iReadyRooms
• ioBufferPro

Products and services

• AskTiger AI Suite TigerTMS's AI-first hospitality engagement platform combining AI voice agent, no-code agent builder, guest messaging across the full journey, and a service dashboard for hotel teams — all natively wired into iLink middleware and 275+ hotel systems.
• AskTiger AI Voice Agent AI voice assistant for hotels that answers every inbound call 24/7 in any language, handling reservations, wake-ups, room service, and service requests; converts missed calls into revenue with seamless escalation to live agents.
• AskTiger Agent Builder No-code AI agent design studio that lets hospitality teams create, train, and deploy bespoke AI agents in their brand voice, on their own knowledge bases (menus, SOPs, local knowledge), for voice and messaging channels without developer involvement.
• AskTiger Guest Messaging Full-journey guest messaging platform covering WhatsApp, SMS, email, and web chat — automates pre-arrival upsells, in-stay requests, and post-stay surveys across 35+ languages, natively paired with iPortal and iLink.
• AskTiger Service Dashboard Omnichannel service command center for front office, concierge, and engineering teams — every AI conversation, call summary, and service request in one inbox, routed to the right team with SLA tracking and AI-drafted replies for one-tap approval.
• iLink World-leading hospitality middleware providing 275+ certified interfaces connecting the PMS to telephony (PBX), voicemail, WiFi, IPTV, casting, room control, BMS, POS, and guest service systems. Powers AskTiger's ability to act on AI requests by connecting to live hotel systems.
• iCharge Enterprise Enterprise-grade hotel call accounting and communications management — tracks, rates, and posts every call to the PMS, with real-time operations dashboard, comprehensive analytics, and iAlert intelligent alerting for cost control and fraud prevention.
• innLine V5 Feature-rich hospitality voice messaging and guest wake-up solution — includes voicemail, automated wake-up calls, auto-attendant, voice-prompted room status, minibar management, and group messaging. Supports 20 guest languages and up to 104 ports per property.
• iPortal Award-winning QR-code digital guest compendium and mobile guest services — no app download required. Covers digital information, F&B order-and-pay, click-to-call, WhatsApp chat, bill viewing, express check-out, guest feedback, and service requests. Pairs natively with AskTiger Guest Messaging.
• iGuest Real-time guest information display for Mitel MiVoice Business environments — guest name, language, VIP status, and open service tickets pop up on the Mitel 6940 handset on every call. Includes emergency 911 notification for Ray Baum's Act and Kari's Law compliance.
• iSurf Managed guest WiFi access platform — guarantees bandwidth per user, branded captive portal with remember-me, multi-device support, and per-property or per-room billing via iLink/PMS integration. Turns the login experience into a revenue opportunity for spa, dining, and room-service upsells.
• iReadyRooms Operations suite covering housekeeping scheduling and monitoring, maintenance ticketing with photo-based logging, and AI-powered lost-and-found matching. QR-code staff login, real-time management dashboard, optional PMS integration, and feeds directly into the AskTiger Service Dashboard.
• ioBufferPro Enterprise-grade message buffering and routing application — provides reliable, persistent message delivery between critical hotel and cruise systems even when networks are intermittent. TLS/SSL encryption, SQLite/WAL storage, WebSocket remote connections, and zero-downtime 24/7 operation. Secure VPN alternative for maritime environments.
• iCharge Business Call accounting and billing solution derived from the iCharge heritage — built for independent and mid-size commercial properties outside hospitality. Includes advanced reporting, multi-tiered departmental structures, credit and budget limiting, scalable from 10 to 10,000+ extensions.
• iAlert AI-powered intelligent call alerting built into iCharge Enterprise — monitors call activity for cost control and fraud prevention. Sets custom criteria via chat (no coding) for thresholds on cost, duration, international calls, spam detection, and unoccupied room calls. AI-driven recommendations surface automatically.

Quantifiable outcome

• 96% service level achieved by AskTiger AI Suite powered by iLink
• +5 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration77 records

AI capability9 records

Feature5 records

Scale indicators6 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Five9: Five9 is an enterprise cloud contact-center vendor with AI virtual agents, voice, and digital engagement used across hospitality, travel, and services. It is a broad incumbent against which TigerTMS AskTiger competes for hotel-chain virtual-agent and inbound-call-handling budgets when IT teams weigh single-vendor CCaaS suites.
• Oracle Hospitality (OPERA): Oracle OPERA Cloud is the dominant enterprise PMS in global hospitality, used by nearly every major hotel chain. It is both the deepest integration partner for TigerTMS (iLink's gold-standard OPERA/OHIP certified interface) and the largest incumbent against which TigerTMS must continue to prove middleware value as Oracle expands its own cloud and AI features.
• Agilysys: Agilysys offers hospitality property management systems (LMS, Visual One, Stay) plus point-of-sale and inventory platforms used by hotels and resorts. Agilysys is a broad incumbent — both a certified iLink integration partner and an indirect competitor for mid-market and resort hotel technology consolidation projects.
• Infor HMS: Infor Hospitality Management System is a long-standing enterprise PMS suite used by large hotel groups with on-premise and cloud deployments. It is both a certified integration partner (iLink connects to Infor HMS) and an indirect competitor — Infor bundles its own communications and guest-experience capabilities that can substitute for parts of the TigerTMS stack.
• Genesys: Genesys is a global cloud customer experience and contact-center platform with AI-driven virtual agents, omnichannel routing, and workforce engagement. It is a broad incumbent whose AI and contact-center capabilities increasingly overlap with the AskTiger Service Dashboard and AI Voice Agent for enterprise hotel chains evaluating consolidated CCaaS vendors.

Emerging players

• Kipsu: Kipsu is a real-time guest messaging platform purpose-built for hotels, supporting SMS, WhatsApp, and web chat for pre-, during-, and post-stay engagement. It competes with the AskTiger Guest Messaging module for in-stay messaging wallet share, particularly at independent and boutique properties.
• Mews: Mews is a cloud-native PMS with an open API and growing marketplace of integrations used by independent and boutique hotels. It competes indirectly with TigerTMS by offering modern API-first connectivity that reduces reliance on legacy middleware like iLink for new-build cloud properties.
• Cloudbeds: Cloudbeds is an all-in-one cloud hospitality management suite (PMS, channel manager, booking engine) used by independent hotels and small chains. It competes with TigerTMS at the connectivity layer by exposing its own integration APIs and partner marketplace, which can disintermediate legacy middleware for properties standardizing on Cloudbeds.

Direct peers

• PolyAI: PolyAI builds enterprise-grade conversational voice AI agents purpose-trained for hospitality front-desk calls, with natural-sounding inbound call handling and booking flows. It is the most direct competitor to TigerTMS AskTiger AI Voice Agent and is racing to sign multi-property hotel chain deals that directly overlap TigerTMS's enterprise field sales motion.
• Shiji: Shiji is a global hospitality technology platform offering PMS, middleware, and guest-facing applications for hotels. It is the closest direct competitor to TigerTMS — both companies sell certified PMS integration hubs (Shiji's Enterprise Platform vs. TigerTMS's iLink) and compete head-to-head for branded-hotel chain contracts on middleware scope and certified interface breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tigertms
• Facebookfacebook.com/tigertms.hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TigerTMS