GraceSoft
GraceSoft is a bootstrapped US-based hospitality software company that builds Easy InnKeeping, a cloud property management system with integrated channel management, POS, CRM, and AI guest engagement for independent hotels, B&Bs, vacation rentals, and campgrounds across the US, India, Canada, Nigeria, and the Middle East.
- Company typePrivate
- Founded1999
- HeadquartersStafford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GraceSoft does
GraceSoft, Inc. (DBA GraceSoft, legal entity Grace Software, Inc., Texas) is a private US-based hospitality software vendor founded in 1999 and headquartered in Richmond, Texas, with regional operations in India (GSI Solutions Private Limited), Canada, Nigeria, and the Middle East. The company builds Easy InnKeeping, a cloud-based Property Management System (PMS) for independent hotels, motels, resorts, bed and breakfasts, vacation rentals, campgrounds, dude ranches, condo properties, and multi-property groups. Core technology combines a central PMS with integrated modules: a channel manager providing real-time two-way synchronization with Airbnb, Booking.com, Expedia, Vrbo, Google Hotels, and TripAdvisor; a Unified Inbox for email, SMS, and WhatsApp guest communication; an integrated POS; a guest CRM with loyalty features; housekeeping management; yield management; and a direct booking engine (Easy WebRez). The 2025-launched GraceSoft AI Assistant adds voice and chat-based 24/7 guest engagement and reservation capture.
The company's revenue model is subscription-based with tiered pricing: a free tier (Easy InnKeeping Lite, also a 1%-per-booking transaction model after the first 250 Vrbo reservations), Basic at $69/month, Advanced at $109/month, and Premium at $159/month, supplemented by payment-processing pass-through fees. A 14-day free trial supports a product-led growth funnel, with sales-assisted demos for mid-market accounts and reseller partnerships for regional distribution. GraceSoft claims 2,000+ independent hotels served through a strategic alliance with Urban Park Hotel Collection and LodgeTender, multi-regional payment integrations (Stripe, Square, Moneris, Razorpay, PayStack), and PCI DSS compliance with 99% uptime. The company is bootstrapped with no disclosed external funding, operates with 11-50 employees under CEO Gideon Stanley, and is recognized by Capterra as a top PMS for small hotels (2021) and a top-7 software for hotel chains (2017).
GraceSoft firmographics
Firmographics- Name
- GraceSoft
- Legal name
- Grace Software, Inc.
- Website
- https://gracesoft.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GraceSoft is a bootstrapped US-based hospitality software company that builds Easy InnKeeping, a cloud property management system with integrated channel management, POS, CRM, and AI guest engagement for independent hotels, B&Bs, vacation rentals, and campgrounds across the US, India, Canada, Nigeria, and the Middle East.
- Ownership category
- akta.pro rank
GraceSoft industry classification
Industry- Product category
- Hospitality Property Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where GraceSoft is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
GraceSoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly or annual subscription-based revenue model with tiered pricing plans (Basic, Advanced, Premium) offering different feature sets. Auto-renewal with 20-day cancellation notice required.
- Transaction Fees (Vacation Rental): Free version for first 250 Vrbo bookings, then 1% fee per booking after that threshold. Additional revenue from paid plan upgrades.
- Payment Processing: Revenue derived from payment gateway integrations including Stripe, Square, and others with standard processing fees passed to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Core PMS features for small properties |
| Subscription | Monthly | Advanced Plan - Enhanced features with channel management |
| Subscription | Monthly | Premium Plan - Full-featured enterprise solution |
| Freemium | Pay-as-you-go | Free Lite Version - Free forever for small properties |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels10 records
GraceSoft product offering
Product offeringCore offering
GraceSoft provides Easy InnKeeping, a cloud-based hospitality Property Management System (PMS) that consolidates reservations, front desk operations, guest communication, payment processing, housekeeping, and OTA channel synchronization into a single platform accessible via desktop, tablet, and mobile devices. The platform serves independent hotels, motels, resorts, bed & breakfasts, vacation rentals, campgrounds, dude ranches, condo properties, and multi-property groups, with integrated modules including an online booking engine, channel manager, guest CRM, POS, unified inbox, and AI voice/chat assistant.
Product overview
GraceSoft offers Easy InnKeeping, a cloud-based hospitality Property Management System (PMS) that combines reservations, front desk operations, guest communication, and payment processing into one connected platform. The core Easy InnKeeping product serves as the central PMS, supported by integrated modules including the Easy WebRez Online Booking Engine for direct website reservations, Channel Manager for real-time OTA synchronization (Airbnb, Booking.com, Expedia, Vrbo, Google Hotels, TripAdvisor), Unified Inbox for multi-channel guest communication (email, SMS, WhatsApp), Guest CRM for profile management and loyalty programs, Point of Sale (POS) for on-property sales, Housekeeping Management for cleaning and maintenance tracking, and GraceSoft AI Assistant for AI-powered voice and chat-based guest interaction. The product is available in free (Easy InnKeeping Lite), Advanced, and Premium tiers, with specialized offerings for vacation rentals, bed & breakfasts, hotels, campgrounds, condos, dude ranches, and multi-property groups. Geographic presence spans USA, India, Canada, Nigeria, and the Middle East.
Differentiator
Problem solved
Functional benefit
Brands
- Easy InnKeeping: Cloud-based hospitality property management system (PMS) for hotels, resorts, bed & breakfasts, vacation rentals, and campgrounds
- Easy WebRez
- Easy InnKeeping Lite
Products and services
- Easy InnKeeping Cloud-based hospitality Property Management System (PMS) for hotels, motels, resorts, bed & breakfasts, vacation rentals, campgrounds, and multi-property portfolios. Manages reservations, front desk operations, guest communication, payment processing, and housekeeping from one centralized platform, available via desktop, tablet, iOS, and Android.
- Easy WebRez Online Booking Engine
Quantifiable outcome
- 30-50% time saved on daily operations
- +3 more outcomes
Companies that use GraceSoft
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
GraceSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature7 records
GraceSoft partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, minor and core.
- Urban Park Hotel CollectionflagshipStrategic partnership forming world's largest independent hotel service and membership network, serving over 2,000 independent hotels. Provides non-franchise membership model with franchise-level resources at reduced cost, focusing on ownership rather than public marketing.
- LodgeTenderflagshipPartner in strategic alliance providing advanced property management, booking, and channel management tools alongside revenue optimization and specialized consulting for independent hoteliers.
- Prakash DanielminorReseller partner based in Winter Haven, Florida. Global evangelist and businessman with background in IT sector since 1999, serving marketplace ministry and business networks internationally.
- AirbnbcoreReal-time OTA channel integration for synchronizing listings, availability, rates, and reservations to eliminate double bookings and expand reach to vacation rental market.
- Booking.comcoreReal-time OTA channel integration for inventory sync and reservation management across Booking.com's platform.
- ExpediacoreReal-time OTA channel integration for synchronized availability and booking management.
- VrbocoreDirect real-time integration with Vrbo (not iCalendar) enabling instant booking updates and minimizing double bookings for vacation rental properties.
- Google HotelscoreIntegration for hotel listing visibility and direct booking capabilities through Google search.
- TripAdvisorcoreChannel integration for listing management and reservation synchronization.
- StripecorePayment gateway integration for secure credit card processing with direct fund deposits to merchant bank accounts.
- SquarecorePayment gateway integration for processing credit card payments.
- Authorize.NetcorePayment gateway integration for secure payment processing.
- Shift4corePayment gateway integration for processing hotel transactions.
- MoneriscorePayment gateway integration for Canadian customers.
- RazorpaycorePayment gateway integration for Indian market.
- CashfreecorePayment gateway integration for Indian market with local payment processing.
- PayStackcorePayment gateway integration for African markets including Nigeria.
- PayPalcorePayment gateway integration for secure online payments.
- WhatsAppcoreMessaging channel integration for guest communication via WhatsApp.
- GDS (Global Distribution System)coreTwo-way GDS interface connecting hotels to major distribution channels including Expedia and Booking.com.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
GraceSoft competitors and assessment
Company assessmentBroad incumbents
- Shiji (Infrasys Cloud POS / Shiji PMS): Global hospitality technology provider offering PMS, POS, and distribution solutions; overlaps with GraceSoft across PMS, integrated POS, and OTA distribution functionality.
- Oracle OPERA Cloud (Oracle Hospitality): Enterprise-grade hospitality PMS from Oracle serving global chains and large properties; competes indirectly in the mid-market tier of GraceSoft's multi-property group segment.
- RMS Cloud: Cloud hospitality management platform with broad property-type coverage from campgrounds to large resorts; overlaps with GraceSoft in the campground and small-property segments.
Direct peers
- Cloudbeds: Cloud-based PMS built for independent hotels, B&Bs, hostels, and vacation rentals with channel manager, booking engine, and integrated payments — directly overlapping GraceSoft's core target customer and feature set.
- Mews: Modern cloud-native hospitality PMS targeting boutique and independent hotels, with integrated payments, channel manager, and automated workflows — directly comparable to Easy InnKeeping in product scope and customer segment.
- Hotelogix: Cloud PMS for small and mid-sized hotels, motels, and resorts — directly named in GraceSoft's own customer win story (a property switched from Hotelogix to Easy InnKeeping), confirming direct head-to-head competition.
- Little Hotelier: Cloud PMS purpose-built for small independent properties, B&Bs, and guesthouses, with booking engine and channel manager — serving the same SMB hospitality segment as GraceSoft.
- ThinkReservations: Reservation and property management software for B&Bs, inns, and small hotels — competing for the same boutique lodging customer base with comparable reservation and channel management features.
- eviivo: Cloud-based booking and property management platform for small accommodations including B&Bs, inns, and vacation rentals — directly overlapping GraceSoft's feature set and target customer.
- RoomKeyPMS: Cloud PMS for independent hotels and small hotel groups, with integrated channel management, booking engine, and guest CRM — directly comparable in scope and target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GraceSoft social profiles
Digital presenceGraceSoft compliance and trust
Trust signalCompliance3 records
GraceSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
GraceSoft leadership team
Management profileNumber of profiles
Profiles1 record
GraceSoft subsidiaries and ownership
Company hierarchySubsidiaries1 record
GraceSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GraceSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GraceSoft
What does GraceSoft do?
GraceSoft provides Easy InnKeeping, a cloud-based hospitality Property Management System (PMS) that consolidates reservations, front desk operations, guest communication, payment processing, housekeeping, and OTA channel synchronization into a single platform accessible via desktop, tablet, and mobile devices. The platform serves independent hotels, motels, resorts, bed & breakfasts, vacation rentals, campgrounds, dude ranches, condo properties, and multi-property groups, with integrated modules including an online booking engine, channel manager, guest CRM, POS, unified inbox, and AI voice/chat assistant.
Is GraceSoft a public or private company?
GraceSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GraceSoft founded?
GraceSoft was founded in 1999. It employs 11 to 50 people.
Where is GraceSoft based?
GraceSoft is headquartered in Stafford, United States, in the North America region.
How does GraceSoft make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees (Vacation Rental) and payment Processing.
Who are GraceSoft's main competitors?
Broad incumbents on record are Shiji (Infrasys Cloud POS / Shiji PMS), Oracle OPERA Cloud (Oracle Hospitality) and RMS Cloud. Direct peers are Cloudbeds, Mews, Hotelogix, Little Hotelier, ThinkReservations, eviivo and RoomKeyPMS.
Does GraceSoft have an API?
No public API is recorded for GraceSoft.
What industry is GraceSoft in?
GraceSoft's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 54151 and its SIC code is 7372.