American Restoration

What American Restoration does

American Restoration is a private, PE-backed roll-up platform that acquires, owns, and operates a portfolio of 25+ regional property restoration brands across 19 U.S. states. Founded in 2002, the company provides water damage restoration, fire damage restoration, mold remediation, and storm damage restoration services to three primary customer segments: single-family residential homeowners, multifamily property operators, and commercial businesses. The platform's central architectural decision is to retain the acquired brands' local names, identities, and community relationships while layering a centralized operational support, technology, procurement, and capital infrastructure on top, enabling local market execution with national-scale resources.

The company's go-to-market operates through two complementary channels. The first is direct service delivery: each local brand sells and executes restoration jobs within its geographic service area, generating fee-for-service revenue typically billed per job with insurance claim processing as a core workflow. The second is the National Accounts program, a structured 6-step enterprise sales motion targeting multifamily property management companies and multi-site portfolios under master service agreements with a single point of contact and standardized quality/reporting. Insurance carriers and adjusters function as a third, embedded channel, routing claims to platform brands. Customer segments include SMB residential (homeowners), mid-market (property management companies), and enterprise (multifamily portfolios and large commercial accounts). Pricing is quote-based per project; no public pricing or subscription/recurring revenue model is disclosed.

American Restoration is currently owned by Morgan Stanley Capital Partners (MSCP), which acquired the platform in July 2024 from Soundcore Capital Partners (its owner for approximately five years), partnering with existing management. The legal entity is American Restoration Operations LLC, domiciled in Delaware, with corporate headquarters in the Dallas, Texas area. The company employs 1,000+ team members across its brand network. Under MSCP, the platform has materially accelerated its acquisition cadence, adding approximately 16 brands between 2024 and 2026, and has professionalized its leadership team with a full C-suite and SVP layer. The underlying U.S. restoration services market is approximately $7.1B in 2025, growing at a projected 5.3-5.8% CAGR through 2033. No proprietary AI/ML capabilities, patents, or technology IP beyond a standard service delivery platform are disclosed.

Name

American Restoration

Legal name

American Restoration Operations LLC

Website

https://amrestoration.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

American Restoration is a PE-backed roll-up platform that owns and operates 25+ regional property restoration brands across 19 U.S. states, delivering water, fire, mold, and storm damage services to residential, commercial, and multifamily customers. Currently owned by Morgan Stanley Capital Partners.

Ownership category

akta.pro rank

Product category

Property Restoration Services

SIC

Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Structural Repair & Framing Reconstruction (HSAPAOAG)

Keywords

• Property damage restoration
• Water damage restoration
• Fire damage remediation
• Mold remediation services
• Storm damage restoration

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restoration Services: Fee-for-service restoration work covering water damage, fire damage, mold remediation, and storm damage for residential and commercial properties. Revenue generated from service delivery, typically billed per job with insurance claim processing integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

American Restoration operates a roll-up platform of 25+ regional property restoration brands delivering water, fire, mold, and storm damage restoration services to residential and commercial customers across 10 U.S. states. Local brands retain their original names and community identity while accessing centralized operational support, capital, and technology. The company also runs a National Accounts program for multifamily property management companies and a Brand Partnership acquisition program for restoration business owners.

Product overview

American Restoration is a platform company that acquires, owns, and operates a portfolio of 25+ independent restoration brands across the United States. The platform unifies local restoration companies (water, fire, mold, and storm damage services) under one operational umbrella while preserving each brand's local identity and name. Core services include water damage restoration, fire damage restoration, mold remediation, and storm damage restoration, all delivered through the local brand network. The platform also offers National Accounts services for multifamily property managers and property management companies requiring coordinated restoration across multiple locations nationwide. Brands in the portfolio maintain their original names (e.g., Utah Disaster Kleenup, A&J Property Restoration, Cavalry Construction, etc.) while gaining access to centralized resources, technology, procurement, marketing support, and capital for growth. The company is backed by Morgan Stanley Capital Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Rapid water extraction and structural drying services delivered by 100% certified and insured crews through the local brand network to stop water damage and protect residential and commercial property.
• Fire Damage Restoration Smoke, soot, and odor removal and structural rebuilding services delivered by certified local brand crews to safely restore residential and commercial properties after fire damage.
• Mold Damage Restoration Professional mold remediation and contamination removal services delivered by certified local brand crews to protect indoor air quality in affected residential and commercial properties.
• Storm Damage Restoration Emergency mitigation, structural stabilization, and repair services delivered by local brand crews to enable quick recovery of residential and commercial properties after severe weather events.
• National Accounts / Multifamily Restoration Comprehensive restoration services for apartment communities, property management companies, and multi-site portfolios, delivered through a single Master Service Agreement with one point of contact and standardized quality across the 25+ brand network nationwide.
• Brand Partnership Program Acquisition and partnership offering for established restoration businesses, providing exit liquidity to owners and access to capital, operational support, technology, and national resources while preserving local brand identity.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Insurance Carriers and AdjusterscoreChannel Partner/ Reseller/ Distributor · 1 July 2024Insurance industry partners represent major customer acquisition channel. Company works directly with carriers and adjusters to streamline approvals, reduce delays, and keep projects moving forward for property damage claims.
• Property Management CompaniescoreChannel Partner/ Reseller/ DistributorNational accounts program targets multifamily property management companies requiring consistent restoration services across their portfolios nationwide. Companies partner through MSA with single point of contact and standardized quality.
• Restoration Industry AssociationsupportingStrategic or Co-development PartnerCompany positions itself as nationally recognized force influencing standards, innovation, and next era of restoration through industry leadership and association involvement.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• First Onsite Property Restoration: North American property restoration company offering emergency response, reconstruction, and specialty services. Comparable scale and service portfolio, with similar PE-backed roll-up history and insurance-driven customer base.
• PuroClean: Restoration franchise with 300+ locations providing water damage, fire and smoke, mold, and biohazard remediation services. Directly comparable in service offering and franchise/regional operator model, competing for same customer base and acquisition talent.
• Servpro Industries: Major U.S. restoration services franchise network providing water, fire, mold, and cleanup services through 2,000+ franchises. Directly competes for the same residential and commercial restoration customers and competes for the same acquisition targets American Restoration pursues.
• HighGround: Restoration services roll-up platform that completed 13 acquisitions before being sold to Knox Lane. Closely comparable business model as a PE-backed multi-brand restoration platform, with a similar consolidation playbook.
• Paul Davis Restoration: National restoration franchise network offering water, fire, mold, and storm damage services for residential and commercial properties. Closely comparable business model with local franchisee structure serving similar customers across North America.
• BELFOR Property Restoration: Largest global property restoration company offering water, fire, mold, and storm damage services for residential and commercial customers. Directly comparable to American Restoration in service offering and customer segments, though significantly larger and internationally diversified.
• BluSky Restoration Contractors: National restoration company providing water, fire, mold, and storm damage services for commercial and multifamily properties. Closely comparable in multifamily and commercial customer focus, with similar national account program capabilities.
• Cotton Holdings: Restoration and construction services platform offering disaster recovery, restoration, and roofing services. Comparable in multifamily and commercial customer focus with national coverage, with similar roll-up growth strategy.
• ServiceMaster Restore: Established national restoration brand under the ServiceMaster franchise umbrella, offering water, fire, and smoke damage restoration. Directly comparable service portfolio and customer base, with similar insurance claim coordination and emergency response capabilities.
• BMS CAT / Blackmon Mooring: Restoration and reconstruction services company serving residential, commercial, and industrial customers. Comparable service portfolio including water, fire, and mold restoration, with national footprint and insurance-driven customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-restoration-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Restoration