Human Magic

What Human Magic does

Human Magic is a global employer branding agency operating as a B2B professional services firm. Founded in 2004 (as Ph.Creative, rebranded to Human Magic in 2025) and headquartered in the UK, the firm delivers five integrated service lines: Employee Value Proposition (EVP) development, Employer Brand Strategy, Recruitment Marketing, Talent Management, and Employee Engagement. Work is research-driven and creative-led, combining deep-dive interviews, competitor analysis, custom creative assets (e.g., bespoke typefaces, film content), and performance-led paid media campaigns to help enterprises improve attraction, retention, and employee advocacy. There is no proprietary technology platform; the offering is services-based, with delivery through a team of strategists and creatives rather than software products.

The firm's client base consists predominantly of large enterprises and global brands across telecoms (BT), financial services (Credicorp, Arbuthnot Latham), FMCG (Kellogg's, Church & Dwight), animal healthcare (VCA), entertainment (Merlin Entertainments), technology (Kainos), and digital sports (DraftKings). Distribution is via direct enterprise sales through a global office network spanning Manchester, London, Sydney, Melbourne, Dubai, Riyadh, New York, Boston, and Chicago, with work deployed in 50+ markets and translated into 30+ languages. Revenue is generated through project-based and retainer professional services fees; pricing is not publicly disclosed and is quote-based.

The legal entity is DXG Ventures Limited (registered in England and Wales, Company Number 16958716), with the agency operating under the 'Part of DXG' umbrella alongside DXG Consultancy. In June 2025 the firm acquired TapIn, a UK creative agency focused on Gen Z audiences, and in October 2025 it was rescued from administration via a pre-pack sale to HMNMGC Ltd following acquisition-driven cost expansion and macroeconomic headwinds.

Name

Human Magic

Legal name

DXG Ventures Limited

Website

https://humanmagic.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Magic is a UK-based global employer branding agency (formerly Ph.Creative) serving large enterprises across telecoms, finance, FMCG, and technology with EVP development, brand strategy, recruitment marketing, talent management, and employee engagement services delivered from offices in nine cities.

Ownership category

akta.pro rank

Product category

Employer Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Human Resources Consulting Services (541612)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

akta.pro secondary industries

Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Employer branding services
• Employee value proposition
• Recruitment marketing
• Talent management consulting
• Employee engagement strategy

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Branding Services: Human Magic generates revenue through professional services fees for employer branding strategy, employee value proposition development, recruitment marketing, talent management, and employee engagement services. The agency operates on a project-based and retainer model typical of professional services firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Human Magic is a global employer brand agency that helps organizations attract, retain, and engage talent through five integrated service lines: Employee Value Proposition (EVP) development, Employer Brand Strategy, Recruitment Marketing, Talent Management, and Employee Engagement. The firm delivers strategic consulting, creative campaigns, content production, and measurable talent attraction programs for enterprise clients across finance, FMCG, technology, entertainment, and healthcare. Services are delivered through project-based and retainer engagements via studios in London, Melbourne, and New York, with offices across the UK, US, Australia, and the Middle East.

Product overview

Human Magic is a global employer brand agency that transitioned from Ph.Creative. The company operates as a services-based consultancy offering five integrated core service areas: Employee Value Proposition (EVP) development, Employer Brand Strategy, Recruitment Marketing, Talent Management, and Employee Engagement. These services work together to help organizations attract, retain, and engage talent through authentic employer branding—from defining cultural values and EVP through to creative campaigns, internal activation, and ongoing talent marketing. The company serves clients across finance, FMCG, technology, entertainment, healthcare, and other sectors with a global presence spanning offices in Manchester, London, Sydney, Dubai, Riyadh, New York, Boston, and Chicago.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Value Proposition (EVP)

Quantifiable outcome

• BT: 500% increase in cyber role applications (from ~200 to 1,200)
• +12 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alexander Mann Solutions: Global talent acquisition and employer brand consultancy serving large enterprises with strategy, RPO, and creative services — a scaled, multi-discipline incumbent competing for similar mandates.
• Havas People: Specialist employer brand and talent communications network within the Havas creative group, offering EVP, recruitment marketing, and media at greater scale and with deeper media-buying capability than a pure-play specialist.
• Cielo: Large RPO and talent acquisition partner that increasingly bundles employer brand and EVP work into enterprise engagements, frequently pitching against specialist agencies for end-to-end talent programmes.
• Radancy (formerly TMP Worldwide): Global talent acquisition and employer branding technology and services platform, combining advertising heritage with a SaaS platform — a broader, tech-enabled incumbent competing for the same enterprise RFPs.

Direct peers

• Universum: Global employer branding research and strategy firm that helps organisations define EVPs and attract talent, with a comparable mix of research, strategy, and creative activation services targeting the same enterprise HR buyers.
• Bluetree Group (People & Culture practice): UK employer branding and people communications agency with EVP, recruitment marketing, and internal engagement services that directly overlap Human Magic's core service lines.
• Link Humans: London-based employer branding agency focused on EVP, recruitment marketing, and content strategy, competing for the same enterprise HR and talent acquisition budgets with a similarly sized specialist team.
• ThirtyThree: UK-based employer brand and talent engagement agency offering EVP development, employer brand strategy, and creative campaigns — a closely comparable specialist in the same niche and geography as Human Magic.

Emerging players

• Great Place to Work: Workplace culture research, certification, and employer brand benchmarking business whose data and certification programmes are increasingly bundled into employer brand strategies sold by agencies like Human Magic.

Regional players

• Metroc: Spanish-founded but internationally operating employer brand and employee experience consultancy with comparable EVP and engagement offerings, primarily competing in EMEA and LatAm rather than the UK/US core of Human Magic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/humanmagic
• Instagraminstagram.com/wearehumanmagic
• Xx.com/phcreative
• Facebookfacebook.com/Ph.Headquarters

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Magic