PowerShield
PowerShield is a privately held New Zealand company founded in 1996 that designs and manufactures the PowerShield8 enterprise battery monitoring and management platform for VRLA, VLA, NiCad, and lithium-ion standby batteries, serving data centers, telecoms, utilities, healthcare, and industrial operators across 70+ countries via direct sales and UPS OEM channel partners.
- Company typePrivate
- Founded1996
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PowerShield does
PowerShield is a privately held New Zealand-based designer and manufacturer of stationary battery monitoring and management systems for critical power environments, founded in 1996 and headquartered in Auckland. The company's core platform, PowerShield8, is a modular three-layer system: a Measurement Layer comprising mSensors installed at the battery block level and Hubs at the string level; an Analysis Layer consisting of MX and LX Controllers that aggregate, analyze, and store data; and a Presentation Layer delivering the Assure cloud platform, Link on-premise Windows software, and a browser-based Controller UI. The platform continuously samples voltage, ripple voltage, temperature, and impedance every four seconds and supports VRLA, VLA, NiCad, and lithium-ion chemistries across multi-site enterprise deployments.
The company's revenue model combines hardware sales (mSensors, Hubs, Controllers) with recurring software subscriptions (Assure cloud, Link on-premise), managed services (AssurePlus expert reporting), installation and training services, and extended warranty/maintenance contracts, all priced on a custom-quote basis under multi-year contracts. Go-to-market is a hybrid of direct enterprise field sales via regional offices in New Zealand, the United States, the United Kingdom, Japan, India, and Australia, combined with an extensive global channel partner network spanning the five leading UPS OEMs — Vertiv, Schneider Electric, Eaton, Socomec, and Chloride — plus regional value-added resellers, accredited installation partners, and managed-service providers. End customers include hyperscale and colocation data centers, financial institutions, telecommunications operators, utilities, healthcare facilities, and industrial infrastructure operators; named logos include Microsoft, IBM, NASA, Goldman Sachs, Morgan Stanley, Equinix, Global Switch, Barclays, Bloomberg, and Chevron. The company maintains ISO 9001:2015 and ISO 14001:2015 certifications, holds REACH compliance, and operates an onshore New Zealand manufacturing joint venture (PowerShield Solutions, formed 2015) producing its proprietary hardware. As of recent disclosure, PowerShield systems monitor more than one million batteries across over 70 countries.
PowerShield firmographics
Firmographics- Name
- PowerShield
- Legal name
- PowerShield Limited
- Website
- https://powershield.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerShield is a privately held New Zealand company founded in 1996 that designs and manufactures the PowerShield8 enterprise battery monitoring and management platform for VRLA, VLA, NiCad, and lithium-ion standby batteries, serving data centers, telecoms, utilities, healthcare, and industrial operators across 70+ countries via direct sales and UPS OEM channel partners.
- Ownership category
- akta.pro rank
PowerShield industry classification
Industry- Product category
- Battery Monitoring Systems
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Battery Management Systems (BMS) & Safety Controls (EUAFAAAD)
- akta.pro secondary industries
- Battery Management Systems (BMS) & Battery Electronics (IMAGAHAC), Battery Analytics, Digital Twins, SoH/SoC Estimation & Degradation-Aware Dispatch (EUAFAKAK), Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ), Power Quality, Metering & Monitoring (HDACAJAG)
Keywords
Where PowerShield is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices8 records
Markets served
PowerShield business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (mSensors, Hubs, Controllers): PowerShield generates revenue through sale of proprietary monitoring hardware including mSensors for block-level measurement, Hubs for string-level monitoring, and MX/LX Controllers for data aggregation. Hardware is sold as part of complete turnkey battery monitoring solutions tailored to each installation.
- Software Subscriptions (Assure Cloud): PowerShield8 Assure cloud-based software provides subscription-based access to battery monitoring dashboards, automated reporting, and enterprise-wide visibility across multiple sites and facilities.
- On-Premise Software (Link): Windows-based Link software available as Standard Edition for 24/7 operations and Service Edition for field service deployment.
- AssurePlus Expert Reporting Service: Managed service offering where PowerShield expert team reviews battery data monthly from monitored systems, providing reports with immediate actions, recommendations, and improvement tips for systematic battery management improvement.
- Installation and Training Services: System installation services through internal staff and accredited installation partners, plus training programs delivered on-site, at PowerShield training centers, or via remote online access.
- Extended Warranties and Maintenance Contracts: Extended warranty and maintenance contract options available for ongoing support and coverage beyond standard warranty terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom enterprise pricing based on installation requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PowerShield product offering
Product offeringCore offering
PowerShield designs, manufactures, and sells the PowerShield8 enterprise battery monitoring and management platform for stationary batteries in critical power environments. The offering combines proprietary hardware (mSensors, Hubs, MX and LX Controllers) with software (Assure cloud platform, Link on-premise software, Controller UI browser interface) to monitor VRLA, VLA, NiCad, and lithium-ion batteries across data centers, telecommunications, utilities, healthcare, and industrial infrastructure. The company also provides AssurePlus expert managed reporting services, installation, training, and extended warranties.
Product overview
PowerShield provides the PowerShield8 enterprise battery monitoring and management platform, a modular system composed of hardware devices (mSensors, Hubs, MX and LX Controllers) and software layers (Assure cloud platform, Link on-premise software, and Controller UI). The platform monitors VRLA, VLA, NiCd, and lithium-ion batteries across critical power environments including data centers, telecommunications, utilities, healthcare, and industrial infrastructure. PowerShield8 supports both lead-acid/NiCad monitoring via mSensors at block level and lithium monitoring via BMS integration at cell level. A companion expert reporting service, AssurePlus, provides managed battery health reviews. The company operates from New Zealand with global sales and support offices.
Differentiator
Problem solved
Functional benefit
Brands
- PowerShield8: Enterprise battery monitoring and management platform for critical power environments supporting VRLA, VLA, NiCd, and Lithium-ion batteries across data centers, telecommunications, utilities, healthcare, and industrial infrastructure.
- PowerShield8 Lead Acid
- PowerShield8 Lithium
- PowerShield8 Software
- AssurePlus
Products and services
- PowerShield8 A scalable enterprise battery monitoring and management platform supporting VRLA, VLA, NiCd, and lithium-ion batteries across large multi-site data center estates with high-resolution continuous sampling, analytics, and third-party system integration via Modbus and SNMP.
- PowerShield8 for Lithium An advanced lithium battery monitoring and management solution that interfaces with the lithium BMS to provide cell-level visibility, real-time health monitoring (state of health, state of charge, voltage, ripple current, temperature), discharge event analysis, thermal runaway protection, and warranty compliance reporting for lithium-ion standby batteries.
- PowerShield8 Assure A cloud-hosted battery monitoring and management software platform providing real-time dashboards, trend analysis, drill-down reporting, automated alerts, and multi-site visibility accessible from any connected device. Supports Lead Acid, Lithium, and NiCad batteries across unlimited batteries and facilities.
- PowerShield8 Link A Windows-based on-premise battery monitoring software available in Standard Edition (24/7 operations) and Service Edition (field service use), providing facility-level battery views with drill-down analytics and one-click reporting for organizations preferring local software deployment.
- PowerShield AssurePlus An expert battery management reporting service in which the PowerShield team reviews battery data monthly, produces action-oriented reports with recommendations, and provides ongoing support to optimize battery health and extend battery life across multi-facility organizations.
Quantifiable outcome
- Batteries are the #1 cause of UPS failure, accounting for 25% of unplanned data center outages (Emerson Network Power/Ponemon Institute 2016)
- +1 more outcomes
Companies that use PowerShield
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
PowerShield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature7 records
PowerShield partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered regional, core and support.
- Assidua TechnologiesregionalSri Lanka-based IT hardware company specializing in uninterrupted power supply services. PowerShield signed MOU enabling Assidua to distribute PowerShield's specialist battery monitoring systems throughout Sri Lanka. The signing was witnessed by New Zealand Prime Minister John Key and Sri Lankan Minister of Telecommunication Harin Fernando at the Ceylon Chamber of Commerce.
- PowerShield Solutions (Joint Venture)coreNew Zealand-based manufacturing joint venture between PowerShield and an experienced local manufacturer. Established to keep manufacturing onshore rather than moving production offshore. Led by Managing Director David Todd, the venture aims to achieve quality production, international competitiveness, and profitability while maintaining 15-20% savings compared to previous contract manufacturing.
- New Zealand Trade and Enterprise (NZTE)supportNew Zealand government's international business development agency. Provided International Growth Fund grant in 2013 which helped PowerShield establish its UK office. NZTE Customer Director Sanchia Yonge also officiated at PowerShield factory opening ceremony.
- Callaghan InnovationsupportNew Zealand government research and development agency. Provided grant in 2005 to fund development of smart sensor which became a critical component in PowerShield's standby battery monitoring solution. Awarded second grant in 2014 for new product development program. Callaghan Innovation Chief Executive Dr Mary Quin officiated at PowerShield factory opening in 2015.
- VertivcoreVertiv is a global leader in critical digital infrastructure solutions. As a sales and support network partner, Vertiv resells PowerShield battery monitoring systems integrated with their UPS and power conditioning solutions. PowerShield is featured in Vertiv's customer logo showcase indicating strategic partnership status.
- Schneider ElectriccoreSchneider Electric is a major global energy management and automation company. As part of PowerShield's global sales and support network, Schneider Electric integrates PowerShield battery monitoring with their power solutions portfolio.
- EatoncoreEaton is a global power management company serving data center, healthcare, and industrial markets. Featured in PowerShield's global sales and support network as a channel partner.
- SocomeccoreSocomec specializes in low voltage power switching, measurement, and monitoring solutions. Partnered with PowerShield as part of their global sales and support network.
- ChloridecoreChloride provides power protection solutions for critical applications. Featured in PowerShield's global sales and support network partner listings.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
PowerShield competitors and assessment
Company assessmentBroad incumbents
- Socomec: Socomec specialises in low-voltage power switching, measurement, and UPS monitoring, overlapping with PowerShield in stationary battery monitoring for critical facilities while serving as a reseller of PowerShield solutions to its own installed base.
- Eaton: Eaton is a global power management incumbent serving data center, healthcare, and industrial markets with its own UPS battery monitoring capabilities, and is also a PowerShield channel partner — overlapping with PowerShield in critical-power UPS battery monitoring across enterprise segments.
- Schneider Electric: Schneider Electric is a broad incumbent in energy management and UPS solutions, integrating battery monitoring within its Galaxy and EcoStruxure platforms; as both a partner and adjacent competitor, it addresses the same critical-power battery monitoring use cases as PowerShield in data centers and industrial facilities.
- ABB: ABB offers battery monitoring and energy storage management as part of its broader power and automation portfolio, overlapping with PowerShield in utility and industrial critical-power battery monitoring applications.
- Vertiv: Vertiv is both a key channel partner and a broad incumbent in critical digital infrastructure with its own battery monitoring offerings integrated into its UPS portfolio; it competes at the system level with PowerShield across data centers and telecom while also reselling PowerShield into its installed base.
- Chloride: Chloride is a power protection incumbent focused on industrial and critical applications with its own UPS and battery monitoring capabilities, and also operates as a PowerShield channel partner across its customer base.
Emerging players
- BatteryDAQ: BatteryDAQ provides battery monitoring systems for UPS, telecom, and utility applications with comparable impedance and voltage monitoring features; an emerging specialist peer with narrower geographic reach than PowerShield but overlapping product scope.
Direct peers
- Midtronics: Midtronics is a leading provider of battery diagnostic and monitoring instruments for stationary and motive batteries, comparable to PowerShield in targeting battery health measurement across critical power, telecom, and industrial applications.
- Alber (Megger): Alber, now part of Megger, is a long-established direct competitor in stationary battery monitoring systems, offering the BDSU and Cellcorder product lines for critical power UPS batteries — overlapping directly with PowerShield8's lead-acid and NiCad monitoring capabilities at data centers and telecoms.
Others
- Fluke (Fortive): Fluke is a leader in electrical test and measurement instrumentation with battery analysers and insulation testers used for stationary battery diagnostics; adjacent to PowerShield's measurement stack rather than directly competitive, but commonly evaluated by the same critical-power buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerShield social profiles
Digital presencePowerShield compliance and trust
Trust signalCompliance3 records
PowerShield financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerShield leadership team
Management profileNumber of profiles
Profiles3 records
PowerShield subsidiaries and ownership
Company hierarchySubsidiaries1 record
PowerShield funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerShield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerShield
What does PowerShield do?
PowerShield designs, manufactures, and sells the PowerShield8 enterprise battery monitoring and management platform for stationary batteries in critical power environments. The offering combines proprietary hardware (mSensors, Hubs, MX and LX Controllers) with software (Assure cloud platform, Link on-premise software, Controller UI browser interface) to monitor VRLA, VLA, NiCad, and lithium-ion batteries across data centers, telecommunications, utilities, healthcare, and industrial infrastructure. The company also provides AssurePlus expert managed reporting services, installation, training, and extended warranties.
Is PowerShield a public or private company?
PowerShield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerShield founded?
PowerShield was founded in 1996. It employs 11 to 50 people.
Where is PowerShield based?
PowerShield is headquartered in Auckland, New Zealand, in the Oceania region.
How does PowerShield make money?
Six revenue lines are on record. Hardware Sales (mSensors, Hubs, Controllers) is the primary driver. The others are software Subscriptions (Assure Cloud), on-Premise Software (Link), assurePlus Expert Reporting Service, installation and Training Services and extended Warranties and Maintenance Contracts.
Who are PowerShield's main competitors?
Broad incumbents on record are Socomec, Eaton, Schneider Electric, ABB, Vertiv and Chloride. BatteryDAQ is listed as an emerging player. Direct peers are Midtronics and Alber (Megger). Fluke (Fortive) is listed as an others.
Does PowerShield have an API?
Yes. PowerShield8 offers a REST API as a web-based interface for programmatic access to battery monitoring data, enabling integration with third-party platforms.
What industry is PowerShield in?
PowerShield's product category is Battery Monitoring Systems. Its primary akta.pro industry code is EUAFAAAD, Battery Management Systems (BMS) & Safety Controls, with a secondary code of IMAGAHAC, Battery Management Systems (BMS) & Battery Electronics. Its NAICS code is 334519 and its SIC code is 3825.