Rokomari

What Rokomari does

Rokomari.com is a Dhaka-headquartered e-commerce platform founded in 2012 that has evolved from a single-vertical online bookstore into a horizontal multi-category marketplace serving consumers in Bangladesh and more than 30 countries internationally. The company's flagship offering remains books — over 300,000 titles across approximately 3,000 categories covering Bengali and English literature, academic preparation, religious texts, competitive exam materials, and recreational reading — and it has expanded into 500+ general product categories including electronics, beauty and personal care, grocery and organic goods, kids and baby products, stationery, home appliances, and Islamic accessories.

The platform operates a direct-to-consumer e-commerce storefront at rokomari.com and native iOS/Android mobile applications, with Google and Facebook OAuth login, cash-on-delivery as a primary payment method (critical for Bangladesh e-commerce adoption), a 7-day return policy, and nationwide last-mile delivery. Supporting programs include the Rokomari Star tiered loyalty program (Bronze, Silver, Gold, Platinum, Super Star) with 5-8% cashback on books, the Rokomari Boshay Ata affiliate program, a Book Donation social initiative, a corporate/bulk order channel ([email protected]), and a wholesale/retailer program ([email protected]). Revenue is generated primarily through direct product sales with markup-based unit pricing across categories, supplemented by promotional campaigns, seasonal discounts, and partnership commissions.

Rokomari's customer base is broad and heterogeneous, with primary segments comprising students and academic learners, religious and Islamic literature readers, and general book readers; secondary segments include parents/families, electronics and lifestyle buyers, and international diaspora customers. The company is privately held with 101-250 employees, no publicly disclosed external funding, ownership, or revenue figures, and appears to operate as a founder-controlled, self-funded business.

Name

Rokomari

Legal name

Rokomari.com

Website

https://rokomari.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Rokomari is a Bangladeshi e-commerce platform founded in 2012, operating from Dhaka and offering 300,000+ books across 3,000 categories alongside 500+ general product categories, serving students, readers, parents, and diaspora consumers across Bangladesh and 30+ countries via web and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of books, electronics, gadgets, personal care products, groceries, stationery, and other consumer goods through the e-commerce platform. Revenue generated from markups on product prices with various promotional discounts offered to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Rokomari is a Bangladeshi e-commerce platform primarily selling books (over 300,000 titles across nearly 3,000 categories) and an expanded assortment of 500+ product categories including electronics, personal care, beauty products, kids' items, groceries, and Islamic accessories. The platform operates through its own website and native iOS/Android mobile apps, offering cash-on-delivery payments, 7-day returns, and nationwide delivery within Bangladesh plus international shipping to more than 30 countries.

Product overview

Rokomari is a multi-category e-commerce platform headquartered in Bangladesh, evolving from a books-focused marketplace (offering over 300,000 books across 3,000 categories) into a comprehensive online shopping destination. The platform operates through multiple integrated channels: its core website and mobile apps (iOS/Android) for books, e-books, electronics, and general merchandise; a Superstore for non-book categories; a dedicated Kids Zone for baby and children's products; a Gift Finder tool; an Affiliate Program (Rokomari Boshay Ata); a Book Donation initiative for literacy support; Corporate/Bulk Order services; and the Rokomari Star loyalty program with tiered membership benefits. The platform delivers to all over Bangladesh and to more than 30 countries worldwide, offering cash on delivery as a primary payment method.

Differentiator

Problem solved

Functional benefit

Brands

• Rokomari Star: Loyalty program offering cashback rewards, exclusive offers, and tiered membership levels (Bronze, Silver, Gold, Platinum, Super Star) for customers.
• Rokomari Online Boimela Best Seller Award

Products and services

• Rokomari Physical Books
• Rokomari E-books (ই-বুক)
• Electronics
• Rokomari Superstore
• Kids Zone
• Beauty and Health
• Grocery and Organic Goods
• Islamic Accessories
• Corporate Sales and Bulk Orders

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daraz Bangladesh: Alibaba Group-backed marketplace and the dominant multi-category e-commerce platform in Bangladesh. Directly competes with Rokomari in electronics, general merchandise, and increasingly in books, operating across similar categories with broader assortment and stronger logistics infrastructure.
• Wafilife: One of the largest dedicated online bookstores in Bangladesh, focusing on Bengali academic, literary, and religious titles. Most directly comparable to Rokomari's flagship book business; targets the same student and academic reader segments with similar Bengali catalog depth.
• Othoba.com: Bangladesh multi-category e-commerce platform offering electronics, fashion, home goods, and general merchandise. Competes with Rokomari in non-book categories (Superstore, Electronics) under similar nationwide-delivery and COD business model.
• AjkerDeal: Bangladesh e-commerce platform offering fashion, electronics, and lifestyle products with nationwide COD delivery. Directly competes with Rokomari's expanded non-book categories using a similar asset-light marketplace and direct-retail hybrid model.
• Pickaboo: Bangladesh online retailer focused on smartphones, electronics, and gadgets. Competes with Rokomari's Electronics category with comparable brand assortment (Xiaomi, Samsung, etc.) and nationwide delivery infrastructure.
• Chaldal: Bangladesh's leading online grocery platform with nationwide same/next-day delivery. Competes with Rokomari's Grocery & Organic Goods category and increasingly with broader household and personal care items, leveraging similar COD infrastructure and dense delivery networks.
• Bagdoom: Bangladesh e-commerce platform offering fashion, electronics, and lifestyle products. Comparable to Rokomari's expanded multi-category positioning with similar target customers and nationwide COD logistics model.
• Banglabazaar: Bangladesh online marketplace offering books, electronics, and lifestyle products with nationwide delivery. Competes with Rokomari in the core book category as well as expanded general merchandise segments under similar business model.

Regional players

• Flipkart: India's largest homegrown e-commerce platform and the dominant South Asian e-commerce player. Operates a comparable multi-category marketplace model serving similar South Asian demographic and consumer segments, though focused on India rather than Bangladesh.

Broad incumbents

• Amazon: Global e-commerce incumbent operating across books, electronics, and general merchandise. While not focused on Bangladesh specifically, Amazon competes in the international shipping segment and represents the structural benchmark for selection, pricing, and logistics that Bangladeshi e-commerce platforms must match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RokomariDotCom
• YouTubeyoutube.com/channel/UCMtGHnB-gqavI2L0d8SP2xg
• Facebookfacebook.com/rokomari
• LinkedInlinkedin.com/company/rokomari-com
• Instagraminstagram.com/rokomari

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rokomari