Three Point Strategies

What Three Point Strategies does

Three Point Strategies (3PS) is a privately held professional services firm headquartered in Charleston, West Virginia, founded in 2015 by Ben Beakes as a one-person advocacy operation. Over its first decade the firm expanded to 60+ clients across four integrated service lines: Government Affairs (legislative lobbying, regulatory strategy, coalition building, and political consulting), Public Relations (media relations, crisis communication, and reputation management), Association Management (executive leadership, board engagement, governance support, and event planning for small to mid-size associations), and Creative Services (branding, digital campaigns, content creation, and marketing strategy). The firm operates with no proprietary technology platform, delivering services through direct client engagement by experienced practitioners.

The business model is relationship-driven professional services, with revenue generated through project-based engagements and retainer arrangements targeting a client base spanning Fortune 500 companies, state and local associations, non-profits, and businesses operating in or adjacent to West Virginia state government. The go-to-market is sales-led and founder-network-driven, leveraging Ben Beakes' political relationships and reputation; named channels include the firm website, organic social (Facebook, Instagram), earned media, events (West Virginia Chamber of Commerce Annual Business Summit), and email/newsletter. The only named enterprise client is Stride, Inc. / K12, an online education provider, with engagements spanning West Virginia, Tennessee, and Indiana.

In 2025, 3PS completed its first acquisition — Vandalia Digital, a Putnam County-based digital communications firm — in partnership with Hager Consulting, with Jason Hager (Hager Consulting) joining as Partner and President of Marketing and Public Relations. Vandalia Digital now operates as a wholly-owned division, adding creative strategy, digital advertising, content development, and web/SEO capabilities. The firm has no disclosed external institutional investment, no funding rounds, and operates as an LLC under the founder's control.

Name

Three Point Strategies

Legal name

Three Point Strategies, LLC

Website

https://3pswv.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Point Strategies is a Charleston, West Virginia-based professional services firm providing integrated government affairs, public relations, association management, and creative marketing services to 60+ clients including Fortune 500 companies, associations, and non-profits across the Southeast US.

Ownership category

akta.pro rank

Product category

Government Affairs and Public Relations Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Content Strategy & Planning (BPAFAIAG), Corporate Governance, Entity Management & Board Management (BPAEAPAL)

Keywords

• Government affairs consulting
• Public relations services
• Association management
• Legislative lobbying
• Creative marketing services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Government Affairs: Legislative representation, lobbying, regulatory strategy, and policy consulting for clients across West Virginia state government. Revenue generated through project-based engagements and retainer arrangements.
2. Public Relations & Communications: Strategic communications, media relations, crisis communication, and reputation management services delivered to diverse client base.
3. Creative & Marketing Services: Branding, digital campaigns, content creation, and marketing strategy services following acquisition of Vandalia Digital.
4. Association Management: Full-service management for small to mid-size associations including administrative support, strategic direction, and communications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Three Point Strategies is a full-service government affairs, public relations, association management, and creative services firm. It delivers legislative lobbying, regulatory strategy, media relations, crisis communications, association operations, and branding/digital marketing to businesses, associations, and government-facing clients across West Virginia. Following its 2025 acquisition of Vandalia Digital, the firm also provides in-house digital communications, content development, and online engagement services as an integrated division.

Product overview

Three Point Strategies (3PS) is a full-service professional services firm, not a software product. The company operates as a platform of integrated service offerings comprising four core services—Government Affairs (legislative lobbying and regulatory strategy), Public Relations (communications strategy and media relations), Association Management (operational and strategic support for associations), and Creative Services (branding, marketing, and digital campaigns)—along with Vandalia Digital, an acquired digital communications division focused on online engagement and digital advertising. The integrated 'three-point strategy' model combines government affairs, public relations, and coalition building to deliver advocacy, communication, and creative solutions for clients across West Virginia and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Affairs

Quantifiable outcome

• Grew from one-person operation with one client to serving more than 60 clients

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Hager ConsultingcoreStrategic or Co-development Partner · 28 August 2025Completed acquisition of Vandalia Digital in partnership with Hager Consulting. Jason Hager, Partner and President of Marketing and Public Relations at 3PS, led the integration. This partnership was instrumental in expanding 3PS's digital capabilities and creative services.
• Vandalia DigitalcoreStrategic or Co-development Partner · 28 August 2025Digital communications firm serving more than a dozen clients across the region. Acquired by 3PS and now operates as a division, bringing new creative talent and digital expertise including creative strategy, content development, digital advertising, and online engagement.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Vandalia Digital (acquired by 3PS): 3PS's acquired digital communications division; included as a peer to illustrate the digital creative and content production capabilities now embedded in 3PS, comparable to other digital communications shops.

Regional players

• Steptoe & Johnson: A West Virginia-rooted law firm with a strong government affairs and lobbying practice — directly comparable to 3PS as a WV-based firm providing state-level advocacy and government relations services to corporate clients.
• Bowles Rice: A West Virginia-based full-service law firm with an active government relations and lobbying practice — comparable to 3PS as a competing regional provider of state-level government affairs services.

Direct peers

• Seven Letter: A strategic communications and public affairs firm combining media relations, crisis communications, and public affairs — directly comparable to 3PS in serving corporate and association clients with integrated advocacy and communications.
• ROKK Solutions: A public affairs and strategic communications firm serving Fortune 500 companies, trade associations, and nonprofits — comparable to 3PS in serving a similar client base with advocacy, communications, and coalition building capabilities.
• Forbes Tate Partners: A bipartisan government affairs and strategic communications firm that combines public affairs, public relations, and digital strategy — a service mix that closely mirrors 3PS's integrated government affairs + PR + creative model.
• Marathon Strategies: A strategic communications, public affairs, and research firm — comparable in offering integrated government affairs, PR, and creative services to corporate and association clients.
• The Herald Group: A public affairs and communications agency offering government relations, public relations, creative services, and association management — a service portfolio nearly identical to 3PS's integrated offering.
• Hamilton Place Strategies: A public affairs firm providing government relations, strategic communications, and research to corporate clients and trade associations — directly comparable in business model and client base to 3PS.

Broad incumbents

• Finsbury Glover Hering: A leading global public affairs and strategic communications firm with a full-service government relations, PR, and creative offering — represents the larger, established player whose regional expansion could pressure 3PS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3pswv
• Instagraminstagram.com/3pswv

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Point Strategies