What Vandalia Digital does

Vandalia Digital is a privately held digital marketing agency founded in 2012 in Eleanor, West Virginia, and currently headquartered in Hurricane, WV. The firm serves small-to-medium businesses, county government entities, nonprofits, political campaigns, and tourism operators across the Central Appalachian region. Its core offerings include custom WordPress-based website design and management with WCAG accessibility compliance and 24/7 security monitoring, digital advertising across Google and social platforms (Facebook, Instagram, TikTok), SEO, organic social media management, email marketing, creative content production, reputation management, and data-driven digital fundraising. The flagship commercial vehicle is the "Partnership Packages" subscription model, which positions the firm as a virtual marketing team through ongoing strategy assessment, weekly/biweekly check-ins, personalized partner portal access, and bundled delivery across web, advertising, social, graphic design, system integrations, logistics, and printing.

The company rebranded from Infinity Marketing to Vandalia Digital in May 2022 to signal expanded scope beyond traditional marketing into website solutions and broader digital systems. Distribution runs primarily through direct consultation bookings, local referrals, and bespoke proposals; pricing is not publicly disclosed and Partnership Packages bill monthly, while project-based website builds and one-off campaign work sit alongside the recurring book. The team is small, with approximately seven full-time personnel plus one seasonal coordinator, including Co-Owner Jason Hager, Agency Director Chris Wallace, Director of Marketing and Public Relations Jordan Ferrell, and specialized roles spanning web development, multimedia, marketing analytics, and seasonal coordination. The agency is bootstrapped, with no disclosed parent company, institutional investment, or funding rounds.

Customer base spans 13+ named logos across manufacturing (J.H. Fletcher & Co.), healthcare (OVP Health, careLearning), government (Putnam County Government, Putnam County Tourism), chamber and economic development bodies (Putnam County Chamber of Commerce, Advantage Valley, PCDA), tourism and recreation (Sleepy Hollow Golf Club, Funkta Fest), nonprofit (Recovery Point WV), financial services (Vandalia Wealth), and consumer products (Blenko Glass, Meeks). Notable long-tenure relationships include a four-year engagement with OVP Health and multi-year work with J.H. Fletcher.

Name

Vandalia Digital

Legal name

Vandalia Digital

Website

https://vandalia.digital

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Vandalia Digital is a privately held West Virginia digital marketing agency that designs WordPress websites, runs digital advertising and SEO campaigns, and delivers Partnership Packages as a virtual marketing team for small-to-medium businesses, county governments, nonprofits, and tourism operators across Central Appalachia.

Ownership category

akta.pro rank

Headquarters

HQ city

Hurricane

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Partnerships / Partnership Packages: Comprehensive virtual marketing team services including web design, digital advertising, social media management, system integrations, graphic design, tech stack management, logistics support, and printing services. Customized solutions tailored to client needs with ongoing support.
2. Digital Marketing Services: Individual services including organic social media, digital advertising, SEO, email marketing, content marketing, and digital fundraising for nonprofits and political campaigns.
3. Website Design & Management: Custom website design, development, security, hosting, and ongoing management services built on WordPress.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Vandalia Digital is a B2B digital marketing agency that provides custom website design and management, digital advertising, SEO, social media management, content marketing, email marketing, reputation management, and digital fundraising for small-to-medium businesses, government entities, nonprofits, and tourism operators in Central Appalachia. Its flagship Partnership Packages act as a virtual marketing team for clients, bundling multiple services on a recurring monthly basis.

Product overview

Vandalia Digital is a digital marketing agency serving Central Appalachian businesses with a unified platform of marketing services. The core offerings include Website Design & Management (built on WordPress with custom design, security, SEO optimization, and WCAG accessibility compliance), Strategic Partnerships (comprehensive virtual marketing team solutions), Digital Advertising (multi-platform campaigns), Search Engine Optimization, Email Marketing, Organic Social Media, Creative Content, Reputation Management, and Digital Fundraising. The company also offers specialized Government Website Design services. Basecamp serves as the company's educational blog resource. All services are customized for Appalachian businesses and focus on connecting local enterprises with audiences on a national scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Management Custom WordPress-based website design, development, hosting, security monitoring, daily backups, SEO optimization, and WCAG accessibility compliance with mobile-first responsive layouts for small-to-medium businesses in Central Appalachia.
• Government Website Design Specialized county government website design focusing on intuitive navigation, mobile-first responsive design, easy searchability, and WCAG accessibility compliance for public sector clients.
• Strategic Partnerships Recurring Partnership Packages that deliver tailored virtual marketing team services including web design, system integrations, graphic design, digital advertising, social media management, logistics, and printing services for small-to-medium businesses and government entities.
• Digital Advertising Digital advertising campaigns across Google Search Ads, Local Service Ads, social media advertising (Facebook, Instagram, TikTok), and programmatic advertising with targeting, ROI measurement, and real-time performance tracking.
• Creative Content Content marketing services including fresh website content, blog posts, and storytelling to captivate audiences and improve search engine rankings.
• Reputation Management Brand online reputation monitoring, review management, feedback response, and positive content promotion to build trust and credibility.
• Search Engine Optimization (SEO) SEO services including on-page optimization, content optimization, backlink building, Google My Business optimization, and local SEO strategies to improve search rankings and visibility.
• Email Marketing Direct email marketing services including newsletter creation, promotional campaigns, and targeted messaging to build customer relationships and drive conversions.
• Organic Social Media Organic social media management across Facebook, Instagram, Twitter, and TikTok, including consistent posting, content creation, community engagement, and engagement analytics.
• Digital Fundraising Data-driven fundraising strategies for nonprofits and political campaigns, including targeted advertising and continuous optimization to maximize donations.

Quantifiable outcome

• Award-winning results for Putnam County Tourism digital ad campaigns
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Putnam County GovernmentcoreStrategic or Co-development Partner · 1 February 2025Vandalia Digital partnered with Putnam County Government to modernize their digital presence, including fresh branding and a complete website overhaul. The result was a streamlined, user-friendly platform making essential information and services readily available to citizens.
• Putnam County Chamber of CommercecoreGTM or Marketing PartnerDigital marketing and web design partnership enhancing the Chamber's online presence and increasing membership engagement through proactive, creative marketing strategies.
• Putnam County TourismcoreGTM or Marketing PartnerWebsite refresh and digital ad campaign management resulting in award-winning tourism marketing results for Putnam County.
• OVP HealthcoreStrategic or Co-development PartnerFour-year marketing partnership (originally as Infinity Marketing) that helped OVP Health grow from a small, less visible company to a dynamic, rapidly expanding healthcare organization through comprehensive digital marketing support.
• J.H. Fletcher & Co.minorGTM or Marketing PartnerOngoing partnership for digital advertising campaigns and social media management that has been instrumental in the manufacturing company's growth.
• Recovery Point WVminorGTM or Marketing PartnerDigital presence and marketing support for nonprofit organization serving the recovery community in West Virginia.
• Vandalia WealthminorGTM or Marketing PartnerWebsite client partnership for financial services company.
• Sleepy Hollow Golf ClubminorGTM or Marketing PartnerWebsite client partnership for local recreation business.
• Advantage ValleyminorStrategic or Co-development PartnerRegional economic development organization partnership supporting Appalachian business growth.
• Blenko GlassminorGTM or Marketing PartnerWebsite partnership for historic West Virginia glass manufacturer, supporting their digital marketing presence.
• careLearningminorGTM or Marketing PartnerDigital marketing services for healthcare education technology company.
• MeeksminorGTM or Marketing PartnerWebsite and digital marketing support for regional business.
• Funkta FestminorGTM or Marketing PartnerWebsite and digital marketing support for local festival and event organization.
• PCDA (Putnam County Development Authority)minorStrategic or Co-development PartnerPartnership with Putnam County Development Authority supporting regional economic development through digital solutions.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Oneupweb: Traverse City, MI-based digital marketing agency of comparable size offering SEO, web design, paid media and analytics. Comparable to Vandalia Digital as a similarly-sized, full-service regional agency serving mid-market and SMB clients.
• Thrive Internet Marketing Agency: Mid-sized digital marketing agency offering web design, SEO, social media, and content marketing to SMB and mid-market clients. Direct competitor in service mix and target customer profile to Vandalia Digital.
• Disruptive Advertising: Pleasant Grove, UT-based digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market clients. Comparable service portfolio and agency model to Vandalia Digital.
• LYFE Marketing: Atlanta-based full-service digital marketing agency serving SMBs with social media management, SEO, PPC, and web design. Comparable customer profile (small to mid-sized businesses) and service offering to Vandalia Digital.
• Silverback Strategies: Alexandria, VA-based digital marketing agency offering strategy, performance media, and analytics to mid-market clients. Comparable agency size, B2B positioning, and full-service digital model to Vandalia Digital.
• New Breed Marketing: B2B digital marketing agency offering HubSpot-driven web design, content, and demand generation to mid-market clients. Comparable recurring-engagement model and full-service scope to Vandalia Digital.
• Coalmarch Productions: Raleigh, NC-based digital marketing agency serving home service businesses and SMBs with web design, SEO, and paid media. Comparable regional-agency scale, customer profile, and recurring-engagement motion to Vandalia Digital.
• Two Trees PPC: Smaller digital agency focused on PPC, SEO, and web design for service-based SMBs. Comparable customer profile and service mix to Vandalia Digital's smaller-segment engagements.

Broad incumbents

• Hibu: Large incumbent marketing services provider (formerly Yellowpages) offering websites, SEO, and digital advertising to SMBs across the U.S. Overlaps with Vandalia Digital in target customer and service categories, but at significantly greater scale and broader geographic reach.

Others

• Vendasta: Saskatoon-based platform company that provides white-label digital marketing tools and reseller enablement for agencies serving SMBs. Ecosystem-adjacent to Vandalia Digital as a potential platform partner or indirect competitor enabling agency-like services for SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vandaliadigital
• LinkedInlinkedin.com/company/vandalia-digital
• Instagraminstagram.com/vandaliadigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vandalia Digital