Moving Beyond

What Moving Beyond does

Moving Beyond (legal entity AP Consulting dba Moving Beyond) is a Seattle-headquartered DE&I and HR consulting firm that operates a cloud-based SaaS assessment product called the Climate for DE&I Platform, which organizations use to deploy surveys, collect self-identification demographic data, and generate automated reports with demographic subgroup analysis by race, age, gender, department, and office location. The company serves more than 50 organizations across foundation/philanthropy (Bill & Melinda Gates Foundation, Seattle Foundation), retail (Nordstrom, Etsy), healthcare/insurance (Premera Blue Cross), media (Cascade Public Media), construction (Sellen Construction), real estate (Port Blakely, Windermere Real Estate), technology (New Engen, Substantial), and government/defense (DCG ONE) sectors, with both nonprofit and enterprise customers.

The business model combines per-employee platform subscriptions (Self-Starter at $16 per employee for self-service deployment; Enterprise at $20 per employee plus consulting fees for organizations of approximately 500 employees with a dedicated project manager, strategy, and KPIs) with adjacent professional services including HR audits, fractional HR support, the six-week Equity Intuition Lab cohort program, the People + Culture 101/201 workshop series, the DE&I Data Masterclass, and ICF-certified individualized coaching. The go-to-market is hybrid: a product-led self-serve channel for the survey platform, an enterprise field sales motion for full-service engagements, and a community-led cohort model for learning programs, with sliding scale pricing for nonprofits and accessibility-oriented tuition.

Name

Moving Beyond

Legal name

AP Consulting

Website

https://movingbeyond.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Seattle-based DE&I and HR consulting firm offering the Climate for DE&I SaaS assessment platform alongside fractional HR, coaching, and cohort-based learning, serving 50+ nonprofit, enterprise, and government organizations.

Ownership category

akta.pro rank

Product category

DEI Assessment & HR Consulting Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• DEI climate assessment
• HR consulting services
• Employee engagement surveys
• DEI training workshops
• Executive coaching services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Climate Survey Platform Licenses: Per-employee pricing for survey platform access. Self-Starter tier at $16/employee for organizations with data-savvy DE&I and HR leaders. Enterprise tier at $20/employee plus consulting fees for tailored support.
2. Fractional HR Services: Strategic and operational HR expertise without full-time hire. Services include employee handbooks, policy development, hiring processes, compensation philosophy, and performance management design.
3. Equity Intuition Lab: Six-week intensive cohort-based learning experience for individuals, teams, and leaders. Sliding scale tuition based on organizational needs and resources. Includes video meeting links, participant roster, and course materials.
4. People + Culture Workshops: Professional development workshops covering topics including healthy conflict, trauma-informed practices, generational differences, employee handbook, compensation, hiring, performance evaluation, and lateral leadership. Includes professional development credits.
5. Coaching Services: Individualized support with certified coaches from International Coaching Federation. Services include relationship strengthening, workplace dynamics navigation, conflict management, and inclusive practices coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moving Beyond sells the Climate for DE&I Assessment Platform, a cloud-based survey SaaS that measures organizational inclusion climate and produces demographic sub-group reports, alongside practitioner-led DEI and HR services including Fractional HR, HR Audits, People + Culture Workshops, a DE&I Data Masterclass, the six-week Equity Intuition Lab cohort, and ICF-certified executive coaching. Offerings are modularly architected so platform data can feed downstream audits, workshops, and coaching engagements.

Product overview

Moving Beyond offers a unified HR and DEI platform centered on the Climate for DE&I Assessment Platform — a cloud-based SaaS tool for measuring organizational inclusion and belonging through survey deployment and automated reporting. The platform is available in two tiers: Self-Starter (self-service, $16/employee) for data-savvy internal practitioners and consultants, and Enterprise (full-service, $20/employee plus consulting fee) for organizations early in their DE&I journey seeking strategy and KPI support. Adjacent to the platform, Moving Beyond delivers supplemental services including HR Audits (policy and procedure review), Fractional HR (part-time strategic HR expertise), People + Culture Workshop Series (101 and 201 levels covering conflict, hiring, compensation, and performance), a DE&I Data Masterclass (cohort-based data skills training), an Equity Intuition Lab (six-week intensive cohort experience), and Individualized Coaching (ICF-certified). These offerings are architecturally modular — the core Climate for DE&I platform feeds data that informs workshops, audits, and coaching engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Climate for DE&I: Organizational climate assessment platform for measuring diversity, equity, and inclusion in workplaces. Offers Self-Starter and Enterprise pricing tiers.
• Equity Lab

Products and services

• Climate for DE&I Assessment Platform

Quantifiable outcome

• Connecting employee voice to business outcomes
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tekano Consulting (Rob Hadley)coreStrategic or Co-development PartnerTekano Consulting is a partner providing expertise in strategic workforce planning and analysis, people strategy, employee experience, people process improvement, cultural transformation, and change management. Rob Hadley serves as a partner in the Moving Beyond network.
• Pollock & Partners (Alessandra Pollock)coreStrategic or Co-development PartnerPollock & Partners empowers nonprofits, local government, and education organizations through evaluation, data coaching, and analysis. Deep expertise in qualitative research. Alessandra Pollock serves as a partner in the Moving Beyond network.
• Justin LouieminorStrategic or Co-development PartnerPartner with expertise in data analytics for social change. Background in foundation and nonprofit program design and evaluation, as well as grassroots organizing and leadership development.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Culture Amp: Employee engagement and DEI survey platform serving HR leaders globally with self-serve and enterprise tiers; the most direct large-scale competitor to Moving Beyond's Climate for DE&I offering.
• Lattice: People management platform with DEI surveys, performance, and engagement modules targeting mid-market and enterprise HR teams — competing for the same per-employee budget.
• Great Place to Work: Operates the well-known Trust Index survey and certification programs, providing DEI/culture benchmarking that overlaps with Moving Beyond's climate assessment use case.
• Great Place To Work / Trust Index: Survey-based certification and benchmarking business whose Trust Index and DEI audits compete for the same corporate culture measurement dollars as Moving Beyond's platform.
• Paradigm Strategy: DEI consulting firm offering strategy, training, and assessment services to enterprises — directly comparable to Moving Beyond's fractional HR, audits, and workshop offerings.

Broad incumbents

• Workday Peakon Employee Voice: Workday-owned enterprise employee listening platform embedded in the Workday HRIS; competes by bundling DEI/climate surveys into a suite large customers already run.
• Qualtrics (Employee Experience): Enterprise experience management platform with employee engagement and DEI research offerings; competes for the same organizational climate measurement budget at larger customers.
• SurveyMonkey Enterprise / GetFeedback: Survey platform with enterprise employee experience offerings; broader and more horizontal but addresses the same organizational survey and benchmarking use case.
• PeopleFluent / Mitratech DEI: Talent management suite with DEI capabilities sold to mid-market and enterprise HR organizations; competes for the same DEI/HR budget allocations.

Emerging players

• Ethena: Modern compliance and DEI training platform with a SaaS-led approach to harassment and inclusion training; competes for the SMB/mid-market DEI budget Moving Beyond also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/movingbeyond

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Beyond