What KING Software does

KING Software, operating under the corporate brand Bjorn Lunden, Inc., is a Dutch enterprise software vendor established in 1981 and headquartered in Capelle Aan Den Ijssel, Netherlands. The company provides accounting, ERP, warehouse management, and compliance software to two primary customer segments: accounting firms (accountantskantoren) and small-to-medium-sized Dutch entrepreneurs. Its product portfolio is organized into two parallel suites: the established KING Suite—KING Accountancy, KING Finance, KING ERP, and KING WMS—and the newer Lundify Suite—Lundify, Lundify Accountant, Lundify Workflow, and Lundify Compliance (KYC/AML)—representing the company's transition toward cloud-native delivery.

The technology architecture centers on the KING platform with a Cloudswitch integration layer and public API documentation available at apidocumentation.kingsoftware.nl, enabling connections to banking, e-commerce, payment, payroll, CRM, field service, and vertical-specific applications. The KING App Store lists over 100 certified third-party integrations, and the company maintains a network of more than 500 partners spanning developers, resellers, and integration specialists. Core automation capabilities include iMUIS Online Bankieren for automated bank transaction recognition and posting, with Rabobank integration as a flagship connection.

KING Software operates a subscription-based revenue model with recurring software licenses sold to accounting firms and SMBs, supplemented by modular add-on subscriptions (e.g., Cloudswitch, Bankieren, Verkoop) and professional services revenue from implementation and configuration consulting. Distribution combines direct enterprise sales (demo requests), a physical expert center and reseller network across the Netherlands, a developer program, and an online App Store marketplace. The company holds ISO 27001 certification, serves primarily the Dutch market with secondary presence in Denmark and Sweden, and employs between 51 and 100 people.

Name

KING Software

Legal name

Bjorn Lunden, Inc.

Website

https://kingsoftware.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

KING Software (operating as Bjorn Lunden) provides subscription-based accounting, ERP, warehouse management, and KYC/AML compliance software to Dutch accounting firms and SMB entrepreneurs through the KING and Lundify product suites, supported by 100+ third-party integrations via the KING App Store.

Ownership category

akta.pro rank

Product category

Accounting and ERP Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Accounting software
• Enterprise resource planning
• Warehouse management system
• KYC AML compliance software
• Business management software

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: KING Software products are sold as subscription-based software licenses for accounting, ERP, and warehouse management. Products include KING Finance, KING Accountancy, KING ERP, and KING WMS targeting Dutch accounting firms and entrepreneurs.
2. Module Add-ons: Additional modules such as Cloudswitch, Bankieren, Verkoop, and various functional add-ons sold separately or as bundles like KING Finance Plus
3. Consultancy Services: KING Software consultants provide implementation, configuration, and support services for software deployment and customization

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KING Software (Bjorn Lunden) develops and sells subscription-based accounting, ERP, and warehouse management software for Dutch accounting firms and SMB entrepreneurs. Its product portfolio spans the KING Suite (KING Accountancy, KING Finance, KING ERP, KING WMS) and the cloud-based Lundify Suite (Lundify, Lundify Accountant, Lundify Workflow, Lundify Compliance), all connected through the Cloudswitch integration platform and the KING App Store ecosystem of 100+ certified partner integrations.

Product overview

KING Software (operating as Bjorn Lunden) offers two product suites for accounting and business management. The Lundify Suite represents the newer generation of cloud-based online products including Lundify (online accounting for entrepreneurs), Lundify Accountant (for accounting firms), Lundify Workflow (office management), and Lundify Compliance (KYC/AML software). The traditional KING Suite includes KING Accountancy (for accounting offices), KING Finance (all-in-one accounting), KING ERP (enterprise resource planning), and KING WMS (warehouse management). The Lundify products are positioned as the new, modern alternative while the KING products form the established product line.

Differentiator

Problem solved

Functional benefit

Brands

• KING Accountancy: Software for accounting firms
• KING Finance
• KING ERP
• KING WMS
• Lundify
• Lundify Accountant
• Lundify Workflow
• Lundify Compliance

Products and services

• KING Accountancy Accounting software designed for accounting firms and bookkeepers (accountancy offices), focused on automation, real-time financial insights, client portfolio management, and practice efficiency.
• KING Finance All-in-one accounting software for entrepreneurs and SMBs, covering bookkeeping, bank transaction import, financial reporting, and integrations with e-commerce, banking, and payment systems.
• KING ERP All-in-one Enterprise Resource Planning (ERP) solution for entrepreneurs, integrating financials, sales, purchasing, inventory, and operations across business functions.
• KING WMS Warehouse Management System (WMS) for efficient warehouse operations, inventory control, and order fulfillment integrated with KING ERP.
• Lundify Fast, simple, smart online accounting software for entrepreneurs, part of the cloud-based Lundify Suite offering a modern alternative to KING Finance.
• Lundify Accountant Online accounting and work-processes solution for accounting firms, providing modern cloud-based practice management as part of the Lundify Suite.
• Lundify Workflow Office management and workflow automation software for administrative offices (kantoorbeheer), helping firms streamline routine office tasks and processes.
• Lundify Compliance KYC (Know Your Customer) and AML (Anti-Money Laundering) compliance software enabling firms to manage client onboarding and regulatory compliance obligations.

Quantifiable outcome

• Half hour time savings per order through B2B ordering systems
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Rabobank NederlandcoreTechnology or IntegrationAutomatic accounting integration for Rabobank business accounts. Bank transactions are automatically imported daily, recognized, and processed into booking proposals with optional fully automatic posting. Free banking connection with KING Finance Bankieren module.
• Quantaris BVcoreTechnology or IntegrationNotary software specialist since 1992 providing automated connection to KING Finance. Over 2,500 workstations in notary firms connected through Quantaris Beheer & Informatie Systeem (Qu-Bis)
• NOOVIcoreTechnology or IntegrationB2B order portal and Order Entry modules exclusively developed for KING. Saving half hour per order through automated order processing. B2B order portal: one-time €3,000, monthly €157.45; Order Entry: one-time €750, monthly €50

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Twinfield (Wolters Kluwer): Cloud accounting platform from Wolters Kluwer, widely used by Dutch accounting firms and SMBs. Directly competes with KING Accountancy and Lundify Accountant for the same Dutch accounting-practice segment.
• SnelStart: Established Dutch accounting software vendor for SMBs and accountants, with both on-premise and cloud editions. Comparable product positioning and customer base to KING Finance and KING Accountancy.
• AFAS Software: Largest Dutch independent ERP and accounting software vendor, serving SMBs and accounting firms with Profit and Profit Online suites. Direct competitor across KING ERP, KING Finance, and KING Accountancy in the Netherlands.
• Moneybird: Dutch cloud accounting and invoicing platform for SMBs and freelancers. Competes with KING Finance and Lundify for the smaller end of the Dutch SMB market.
• Yuki (Visma): Cloud-native Dutch accounting automation platform owned by Visma, targeting SMBs and accountants with document recognition and bank-linking workflows. Closely comparable to KING Finance/Lundify in feature scope and target segment.
• Exact Software: Dutch-headquartered cloud business software provider (Exact Online, Exact Globe) for SMBs and accountants. Competes head-to-head with KING Finance and KING ERP for Dutch SMB and accounting-firm accounts.
• e-Boekhouden: Popular Dutch online accounting package for SMBs and self-employed professionals. Competes on price and ease-of-use versus KING Finance and Lundify for Dutch entrepreneur and ZZP segments.

Broad incumbents

• Visma: Nordic/European consolidator owning numerous accounting and ERP brands (e.g., Visma e-conomic, Visma.net). Operates in the same Dutch and Nordic SMB/accounting markets as KING and frequently competes in tenders for larger Dutch accounting firms.
• Sage: Global accounting and ERP software provider with Dutch presence (Sage One, Sage 50, Sage X3). Competes with KING Finance and KING ERP primarily for international-facing Dutch SMBs and growing mid-market accounts.
• Unit4: European mid-market ERP and finance platform (Unit4 ERP, Unit4 Financials) with Dutch roots. Overlaps with KING ERP for larger Dutch SMB and mid-market opportunities requiring more international functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KINGSoftware.nl
• LinkedInlinkedin.com/company/bjornlunden-nl/posts
• Instagraminstagram.com/bjornlunden_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KING Software