BAGTAG
BAGTAG (DS TAGS Group B.V.) sells electronic bag tag hardware (BAGTAG Fix and the batteryless BAGTAG Flex) plus a companion app, enabling air travelers to remotely check in and label baggage with 15+ partner airlines across 350+ airports.
- Company typePrivate
- Founded2013
- HeadquartersAlmere, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BAGTAG does
BAGTAG (legal entity DS TAGS Group B.V.) is a Dutch private limited company headquartered in Almere, Netherlands, founded in 2013, that designs and sells electronic bag tags (EBTs) for air travelers. The company's two consumer hardware products — the BAGTAG Fix (€69.95, lasting 2,500 flights) and the BAGTAG Flex (€79.95, batteryless with energy-harvesting e-ink) — replace paper luggage labels with a reusable e-ink display that receives baggage routing data via NFC and Bluetooth 4.0 from a companion mobile app. The BAGTAG app integrates with airline mobile applications and departure control systems, allowing passengers to check in and label bags remotely before arriving at the airport, then drop bags at dedicated pre-tagged lanes at supported airports.
The company operates a direct-to-consumer product-led growth model, selling primarily through its own e-commerce storefront (bagtag.com) and acquiring users via airline app cross-promotion, social media, email, blog content, and referral programs. Revenue is generated through one-time hardware sales with no disclosed recurring component. Distribution is anchored by integration partnerships with 15+ airlines spanning Lufthansa Group carriers (Lufthansa, SWISS, Austrian, Air Dolomiti, Discover), KLM, Brussels Airlines, Norwegian, Widerøe, Qatar Airways, Alaska Airlines (first U.S. carrier), Hawaiian Airlines, Icelandair, and Aegean Airlines, with BAGTAG devices operational across 350+ airports globally. The company has a strategic co-existence partnership with competitor BagID to jointly expand the electronic bag tag category on Norwegian and Widerøe networks.
BAGTAG firmographics
Firmographics- Name
- BAGTAG
- Legal name
- DS TAGS Group B.V.
- Website
- https://bagtag.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BAGTAG (DS TAGS Group B.V.) sells electronic bag tag hardware (BAGTAG Fix and the batteryless BAGTAG Flex) plus a companion app, enabling air travelers to remotely check in and label baggage with 15+ partner airlines across 350+ airports.
- Ownership category
- akta.pro rank
BAGTAG industry classification
Industry- Product category
- Smart Travel Hardware (Electronic Bag Tags)
- NAICS
- Luggage and Leather Goods Retailers (45832)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where BAGTAG is headquartered
LocationHeadquarters
- HQ city
- Almere
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BAGTAG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: BAGTAG generates revenue primarily from the sale of physical electronic bag tag devices. Customers make a one-time purchase of the hardware device (BAGTAG Fix or BAGTAG Flex), which provides lifelong access to the BAGTAG platform and supported airlines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BAGTAG Fix - Permanent or strap-mounted electronic bag tag |
| One time/ perpetual license | Pay-as-you-go | BAGTAG Flex - Fully flexible batteryless electronic bag tag |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
BAGTAG product offering
Product offeringCore offering
BAGTAG designs, manufactures, and sells electronic bag tag (EBT) hardware devices that replace paper luggage labels with a reusable, app-updatable e-ink display. Travelers buy the BAGTAG Flex (batteryless, €79.95) or BAGTAG Fix (€69.95) once, pair it with the BAGTAG mobile app, and use participating airline apps to remotely check in and push baggage routing information to the tag via NFC and Bluetooth for faster airport bag drop.
Product overview
BAGTAG offers a digital baggage tag solution consisting of two hardware products (BAGTAG Flex and BAGTAG Fix) and a companion mobile application. The Flex model is a batteryless electronic bag tag with a flexible strap attachment (€79.95), while the Fix model offers permanent or strap-based attachment options (€69.95). Both products work with the BAGTAG mobile app, which connects with supported airline applications to receive digital baggage labels and transfer them to the electronic tag via NFC and Bluetooth. Users can check in and label their baggage from anywhere, then drop bags at airport self-service or manned bag drop points, bypassing traditional check-in queues. The platform currently supports 15+ airlines including Lufthansa, Qatar Airways, Alaska Airlines, and KLM.
Differentiator
Problem solved
Functional benefit
Brands
- BAGTAG Fix: TSA-approved electronic baggage tag with strap for interchangeability between bags. Price: €69.95. Lasts for 2,500 flights. Compliant with aviation regulations.
- BAGTAG Flex
Products and services
- BAGTAG Flex A batteryless electronic bag tag with an e-ink display that allows travelers to digitally check in and label their baggage from anywhere via the BAGTAG app. Powered by energy harvesting technology so it never needs recharging, designed for flexible use across multiple bags, and lasts a lifetime of travel.
- BAGTAG Fix An electronic bag tag that attaches permanently to baggage or uses a TSA-approved strap for interchangeability between bags. Does not require recharging, lasts for 2,500 flights, and is compliant with aviation regulations for use at airport bag-drop systems.
- BAGTAG Mobile App Companion iOS and Android app that lets users add devices, start journeys, find bookings, check in baggage, and transfer electronic labels from supported airline apps to BAGTAG hardware via NFC and Bluetooth 4.0.
Quantifiable outcome
- 80% of users rate their experience with the electronic bag tag as excellent or very good
- +2 more outcomes
Companies that use BAGTAG
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
BAGTAG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
BAGTAG partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- LufthansacoreLufthansa was one of the first major carriers to support BAGTAG, allowing passengers to check in baggage using the BAGTAG app and electronic bag tag.
- Qatar AirwayscoreQatar Airways supports BAGTAG, allowing passengers to check in baggage from wherever they like using the Qatar Airways app integrated with BAGTAG.
- Alaska AirlinescoreAlaska Airlines is the first U.S. carrier to join BAGTAG, marking BAGTAG's entry into the North American market.
- KLMcoreKLM supports BAGTAG, though with some airport restrictions (certain airports do not yet accept electronic bag tags for KLM flights).
- SWISScoreSWISS (Lufthansa Group) supports BAGTAG for passenger baggage check-in.
- Austrian AirlinescoreAustrian Airlines (Lufthansa Group) supports BAGTAG for electronic baggage tagging.
- NorwegiancoreNorwegian Air Shuttle supports BAGTAG, with both BAGTAG and BagID hardware accepted on their flights.
- WiderøecoreNorwegian regional carrier Widerøe supports BAGTAG alongside Norwegian.
- Brussels AirlinescoreBrussels Airlines supports BAGTAG for baggage check-in on their flights.
- Hawaiian AirlinescoreHawaiian Airlines supports BAGTAG, expanding the product's reach to U.S.-Asia routes.
- IcelandaircoreIcelandair supports BAGTAG and offers special discounts (15% off with code ICELANDAIR15, 20% off two devices with ICELANDPAIR) for their passengers.
- Aegean AirlinescoreAegean Airlines and Olympic Air support BAGTAG, with BAGTAG accepted on flights to and from most airports worldwide, with some exceptions.
- Discover AirlinescoreDiscover Airlines supports BAGTAG for electronic baggage tagging.
- Air DolomiticoreAir Dolomiti (Lufthansa Group) supports BAGTAG for baggage check-in.
- BagIDminorBAGTAG has partnered with BagID, another electronic bag tag provider, to make electronic bag tags available to all passengers worldwide. The two products are both accepted on Norwegian and Widerøe flights, and the partnership aims to expand the electronic bag tag ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BAGTAG competitors and assessment
Company assessmentBroad incumbents
- SITA: SITA is a large, established air transport industry technology provider covering baggage handling, passenger processing, and airport IT. While SITA is a broader incumbent rather than a consumer EBT vendor, it operates in the same airline baggage technology ecosystem that BAGTAG integrates with.
- Amadeus IT Group: Amadeus is a major travel technology GDS and airline IT provider. As a broader incumbent in airline passenger systems, it represents the kind of large strategic player that could choose to bundle EBT functionality into its existing platform, posing a long-tail threat to standalone vendors like BAGTAG.
Direct peers
- BagID: BagID is the closest direct competitor to BAGTAG — both make consumer electronic bag tags integrated with airline apps. BagID and BAGTAG are explicitly cross-accepted on Norwegian and Widerøe, and the two companies have a partnership to expand the EBT ecosystem together.
- Rimowa Electronic Tag: Rimowa (LVMH-owned) developed one of the earliest electronic bag tag products, integrated with Lufthansa and other carriers. It is a direct peer in the consumer EBT category, though it has historically been tied to Rimowa-brand luggage.
Others
- Tile: Tile is a consumer Bluetooth tracker used by many travelers as a low-cost substitute or complement to electronic bag tags. It addresses the 'lost bag' problem rather than digital check-in, but competes for the same wallet share of frequent travelers.
- Apple AirTag: Apple AirTag is a consumer baggage tracking device that overlaps thematically with BAGTAG's product category (personal devices attached to luggage) but solves a different problem (tracking lost bags, not digital check-in tagging). It is an adjacent rather than directly competitive product.
Emerging players
- Viewtag: Viewtag is another electronic bag tag provider targeting airline travelers with similar NFC/Bluetooth + e-ink technology. It overlaps meaningfully with BAGTAG in functionality and target customer, but is a smaller, earlier-stage player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BAGTAG social profiles
Digital presenceBAGTAG compliance and trust
Trust signalCompliance2 records
BAGTAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAGTAG leadership team
Management profileNumber of profiles
Profiles4 records
BAGTAG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAGTAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAGTAG
What does BAGTAG do?
BAGTAG designs, manufactures, and sells electronic bag tag (EBT) hardware devices that replace paper luggage labels with a reusable, app-updatable e-ink display. Travelers buy the BAGTAG Flex (batteryless, €79.95) or BAGTAG Fix (€69.95) once, pair it with the BAGTAG mobile app, and use participating airline apps to remotely check in and push baggage routing information to the tag via NFC and Bluetooth for faster airport bag drop.
Is BAGTAG a public or private company?
BAGTAG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BAGTAG founded?
BAGTAG was founded in 2013. It employs 11 to 50 people.
Where is BAGTAG based?
BAGTAG is headquartered in Almere, Netherlands, in the Europe region.
How does BAGTAG make money?
One revenue line is on record: hardware Sales.
Who are BAGTAG's main competitors?
Broad incumbents on record are SITA and Amadeus IT Group. Direct peers are BagID and Rimowa Electronic Tag. Others are Tile and Apple AirTag. Viewtag is listed as an emerging player.
Does BAGTAG have an API?
No public API is recorded for BAGTAG.
What industry is BAGTAG in?
BAGTAG's product category is Smart Travel Hardware (Electronic Bag Tags). Its primary akta.pro industry code is CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 45832 and its SIC code is 3670.