Recurpay
Recurpay is a Shopify-native subscription management SaaS that enables SMB merchants to launch, bill, and manage recurring revenue programs. It serves 7,500+ Shopify brands across verticals like coffee, pet care, dairy, and wellness, operating as a product under Marmeto.
- Company typePrivate
- Founded2019
- HeadquartersShakurpur, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Recurpay does
Recurpay is a Shopify-native subscription management SaaS that enables merchants to launch, manage, and scale recurring billing programs. The platform is built around a self-serve customer portal (allowing subscribers to skip, pause, swap, or reschedule without contacting support), a Smart Dunning Management module that personalizes payment retry logic, automated auto-debits, an analytics dashboard, and a customizable widget for storefront subscription presentation. Technical architecture is a Shopify App Store-native application that leverages Shopify's checkout for mixed-cart transactions, with a REST API and webhook infrastructure (documented at docs.recurpay.com) supporting event-level data sync to external systems.
The product integrates with five payment gateways (Stripe, Razorpay, PayU, Cashfree, Mollie) covering US, India, and European markets, plus Klaviyo for marketing automation and Gorgias for support context. The business model is a free-to-start, pay-as-you-go subscription tied to merchant subscription revenue, with no monthly fee until merchants earn. Distribution is primarily through the Shopify App Store marketplace, supplemented by white-glove migration services from competing platforms (Recharge, Bold, Skio, Appstle, Seal, Paywhirl, Smartrr, Timo, Subi, WooCommerce) and affiliate/agency partner programs. The company reports 7,500+ Shopify brands using the platform, 10M+ subscription orders processed, and $100M+ in merchant recurring revenue generated.
Recurpay operates as a product under Marmeto, India's first Shopify Premier Partner, and functions within a product portfolio that also includes the upcoming Elevate analytics platform. The company serves SMB merchants across verticals including pet care, coffee, dairy, women's hygiene, wine clubs, wellness, and fashion, with operations spanning the USA, UK, India, and Spain. The team is small (1-10 employees) and the company is privately held with no disclosed external funding.
Recurpay firmographics
Firmographics- Name
- Recurpay
- Legal name
- Recurpay
- Website
- https://recurpay.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recurpay is a Shopify-native subscription management SaaS that enables SMB merchants to launch, bill, and manage recurring revenue programs. It serves 7,500+ Shopify brands across verticals like coffee, pet care, dairy, and wellness, operating as a product under Marmeto.
- Ownership category
- akta.pro rank
Recurpay industry classification
Industry- Product category
- Subscription Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Recurpay is headquartered
LocationHeadquarters
- HQ city
- Shakurpur
- HQ country
- India
- HQ region
- Asia
Markets served
Recurpay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription App Fees: Merchants pay for the Recurpay subscription app based on their subscription activity. The platform follows a model where merchants start free and pay fees once they earn revenue from subscriptions, aligning the company's success with merchant success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Free to start with fees based on subscription revenue |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Recurpay product offering
Product offeringCore offering
Recurpay is a Shopify-native subscription management SaaS platform that enables merchants to launch, manage, and scale recurring billing programs on their Shopify stores without developer assistance. The platform bundles a self-serve customer portal, smart dunning for failed payment recovery, automated auto-debit billing, AI-generated personalized subscription widgets, mixed-cart checkout support, and a white-glove migration service from competing subscription apps. It is used by 7,500+ Shopify brands and has processed over 10 million subscription orders.
Product overview
Recurpay is a product-first Shopify subscription management platform built by Marmeto (India's first Shopify Premier Partner). The core offering is the Recurpay Subscriptions app — a native Shopify app that helps growing brands launch, retain, and scale subscriptions without complexity or high cost. The platform is built around a self-serve customer portal (enabling subscribers to skip, pause, swap, or reschedule independently), a Smart Dunning Management module for recovering failed payments, Auto Debits for automated billing, and an Analytics & Insights dashboard. Recurpay also embeds a customizable bot feature (Recurpay Bots) for tiered discounting and free gifts, and offers a white-glove Migration Service to switch from competing platforms. A new product called Elevate by Marmeto is in development to provide deeper analytics (MRR, ARR, churn tracking). The platform integrates with Stripe, Razorpay, PayU, Cashfree, Mollie, Klaviyo, and Gorgias, and supports both physical and digital products across 7,500+ Shopify brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Recurpay Subscriptions Shopify-native subscription management app that enables growing Shopify brands to launch, manage, and scale subscription programs. Features include a self-serve customer portal, flexible billing (prepaid, ongoing, mixed cart), auto debits, an analytics dashboard, and integrations with Stripe, Razorpay, PayU, Cashfree, Mollie, Klaviyo, and Gorgias. Supports both physical and digital products.
- Recurpay Migration Service White-glove, fully managed migration service that moves existing subscription stores from competing platforms (Recharge, Bold, Skio, Appstle, Seal, Paywhirl, Smartrr, Timo, Subi, WooCommerce Subscriptions) onto Recurpay with no downtime. Target customers are Shopify merchants seeking to switch subscription apps without disruption.
Quantifiable outcome
- Process 10 Million+ subscription orders
- +4 more outcomes
Companies that use Recurpay
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles1 record
Recurpay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature7 records
Recurpay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StripecoreStripe is integrated as a primary payment processor for Recurpay subscriptions. The integration enables merchants to accept credit/debit card payments, Apple Pay, and other payment methods through Stripe's infrastructure for recurring billing.
- RazorpaycoreRazorpay handles recurring payment processing for Indian merchants with RBI-compliant functionality for debit cards, credit cards, UPI, wallets, and COD. The partnership ensures smooth payment flow for India-focused subscription businesses.
- PayUcorePayU provides recurring payment processing for Indian merchants with support for multiple UPI options including Google Pay, PhonePe, BHIM, Paytm, Amazon Pay, WhatsApp Pay, and custom UPI IDs.
- CashfreecoreCashfree enables recurring payments for Indian merchants with full RBI compliance, supporting cards, UPI, netbanking, wallets, PayPal, EMI, and Pay Later options.
- KlaviyocoreKlaviyo integration syncs real-time subscription events (created, edited, cancelled, renewed, address changed) to Klaviyo for automated marketing workflows including welcome emails, renewal reminders, and customer communication triggers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Recurpay competitors and assessment
Company assessmentDirect peers
- Seal Subscriptions: Shopify subscription app targeting SMB merchants. Competes for the same low-touch, SMB subscription segment as Recurpay and is listed as a Recurpay migration source.
- Paywhirl: Recurring billing and subscription app that works across Shopify and other platforms. Recurpay has migrated 100+ Paywhirl brands in the last 180 days, making it a direct head-to-head competitor.
- Skio: Shopify-native subscription app positioned as a modern alternative to legacy players. Competes with Recurpay for the same Shopify subscription merchants and is named explicitly as a Recurpay migration source.
- Appstle: Shopify subscription and loyalty app. Operates in the same Shopify-native subscription category as Recurpay and is included on Recurpay's competitive migration page.
- Smartrr: Shopify subscription app focused on premium DTC brands. Operates in the same Shopify subscription category and is named as a Recurpay migration source.
- Recharge: The dominant Shopify-native subscription management app; the largest incumbent Recurpay competes with directly. Recurpay's migration pages and 190+ brand migration figures are explicitly aimed at Recharge customers.
- Subbly: Subscription e-commerce platform for subscription-box and recurring-revenue merchants. Targets a similar SMB subscription-merchant customer profile and competes for cross-platform subscription workloads.
- Bold Subscriptions: Established Shopify subscription app and direct competitor. Recurpay has migrated 210+ brands from Bold in the last 90 days, indicating active head-to-head competition for the same merchant base.
Broad incumbents
- Chargebee: Subscription billing and revenue management platform serving SaaS and subscription businesses more broadly. Comparable in recurring billing functionality but serves a more enterprise/horizontal customer base than Recurpay's Shopify-native focus.
- Stripe Billing: Recurring billing module from Stripe, a strategic payment partner of Recurpay. Competes indirectly on automated recurring billing for Shopify merchants, especially those already on Stripe's stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Recurpay social profiles
Digital presenceRecurpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recurpay leadership team
Management profileNumber of profiles
Profiles1 record
Recurpay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recurpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recurpay
What does Recurpay do?
Recurpay is a Shopify-native subscription management SaaS platform that enables merchants to launch, manage, and scale recurring billing programs on their Shopify stores without developer assistance. The platform bundles a self-serve customer portal, smart dunning for failed payment recovery, automated auto-debit billing, AI-generated personalized subscription widgets, mixed-cart checkout support, and a white-glove migration service from competing subscription apps. It is used by 7,500+ Shopify brands and has processed over 10 million subscription orders.
Is Recurpay a public or private company?
Recurpay is a private company. It is classified as corporate owned and is currently operating.
When was Recurpay founded?
Recurpay was founded in 2019. It employs 1 to 10 people.
Where is Recurpay based?
Recurpay is headquartered in Shakurpur, India, in the Asia region.
How does Recurpay make money?
One revenue line is on record: subscription App Fees.
Who are Recurpay's main competitors?
Direct peers on record are Seal Subscriptions, Paywhirl, Skio, Appstle, Smartrr, Recharge, Subbly and Bold Subscriptions. Broad incumbents are Chargebee and Stripe Billing.
Does Recurpay have an API?
Yes. Recurpay provides a REST API and webhook infrastructure enabling developers to build automations and integrations. The API is used to sync real-time subscription events (subscription created, edited, payment changed, address changed, activated, paused, halted, cancelled, expired, order skipped, renewal reminder, order created) to external platforms such as Klaviyo for marketing automation. Payment gateway integrations (Stripe, Razorpay, PayU, Cashfree, Mollie) are configured via API keys through the Recurpay dashboard (Settings > Payments). API keys are also used for connecting Klaviyo and other third-party services. Documentation is available at docs.recurpay.com. The exact API type, rate limits, versioning, and sandbox availability are not explicitly stated in the source material. Developer documentation is at docs.recurpay.com.
What industry is Recurpay in?
Recurpay's product category is Subscription Management Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its SIC code is 7372.