smartrr
Smartrr is a Shopify-native subscription commerce platform that sells subscription management, native loyalty, and customer lifecycle software to growing mid-market Shopify brands, operating as a subsidiary of Relay Commerce.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What smartrr does
Smartrr is a Shopify-native subscription commerce platform that sells subscription management software to growing Shopify brands. Founded around 2020–2021 as a subsidiary of Relay Commerce and headquartered in New York, the company targets mid-market and scaling merchants with products spanning Subscribe & Save, prepaid, and build-a-box subscription models, along with adjacent modules including native loyalty rewards and referrals, loyalty tiers, a branded customer account portal, advanced analytics, and customer lifecycle tools (Smartrr Lifecycle). The platform is differentiated by being the only subscription app with a fully integrated loyalty rewards solution, by deep native integration with Shopify checkout, admin, selling plans, and Shopify Flow (Advanced/Plus), and by a claimed 100% billing-success billing engine with 0% downtime. Smartrr offers a public API for developer integration and a broad ecosystem of partner integrations (Klaviyo, Attentive, Postscript, Gorgias, ShipBob, Churnbuster, Rebuy, Littledata, Peel, Cogsy, LoyaltyLion, and others), as well as implementation partnerships with Shopify agencies such as Presidio and Pointer.
The company operates a sales-led go-to-market with quote-based, non-public pricing tiered on subscriber volume, and distributes through the Shopify App Store (5-star rated), direct demo requests, partner referrals, and content marketing including the "Checked Out" podcast and comparison pages against Recharge, Loop, Stay.AI, Appstle, and Yotpo. Reported customer outcomes are strong but vendor-disclosed, including 200% annual subscriber growth across brands, 94% average subscriber retention, and individual case-study metrics such as Righteous Felon's 485% subscription revenue increase and Jolie's growth from 0 to 100k+ subscribers. Total disclosed funding is approximately $17.3 million across a 2020 round led by Expa and Nyca Partners and a 2023 Series A led by Alumni Ventures and Canvas Prime. Leadership consists of founder and CEO Roger Beaman, COO Ben Downey, CTO Robert Hoffmann, and VP of Engineering Thomas Connors.
smartrr firmographics
Firmographics- Name
- smartrr
- Legal name
- Smartrr
- Website
- https://smartrr.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smartrr is a Shopify-native subscription commerce platform that sells subscription management, native loyalty, and customer lifecycle software to growing mid-market Shopify brands, operating as a subsidiary of Relay Commerce.
- Ownership category
- akta.pro rank
smartrr industry classification
Industry- Product category
- Subscription Commerce Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
- akta.pro secondary industries
- Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where smartrr is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
smartrr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Platform Fees: Smartrr generates revenue through subscription platform fees, charging merchants for access to their subscription management platform. The platform offers tiered pricing based on features and subscriber volume. As a Shopify-native app, they integrate directly with Shopify checkout for seamless subscription billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact sales for custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
smartrr product offering
Product offeringCore offering
Smartrr is a Shopify-native subscription commerce platform that enables growing Shopify brands to sell and manage subscriptions (Subscribe & Save, box-of-the-month, prepaid) along with a native loyalty rewards and referrals module. The platform bundles subscription billing, a branded customer account portal, analytics, retention tools, and migration services from competing apps like Recharge, Bold, and Yotpo into a single integrated solution.
Product overview
Smartrr is a Shopify-native subscription commerce platform designed for growing brands, offering a modular platform architecture centered around subscription management. The core product, Smartrr Subscriptions, provides flexible subscription selling capabilities including Subscribe & Save, prepaid plans, and box-of-the-month models. This core platform integrates with complementary modules including Smartrr Lifecycle (customer lifecycle management), Loyalty Rewards & Referrals (native loyalty solution unique to Smartrr among subscription platforms), and Advanced Analytics. Additional features include the Customer Account Portal (branded customer experience), Build-a-box Bundles (customizable recurring orders), Smartrr Retention Actions (churn reduction), Subscription Journey Builder (sequential flows), and Loyalty Tiers (tiered rewards). The platform also offers a public API for developer integration. Smartrr positions itself as the all-in-one subscription solution consolidating multiple tools into one platform, with 24/7 support and a dedicated Customer Success Manager for merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartrr Subscriptions Core subscription management platform enabling Shopify brands to sell tailored subscriptions including Subscribe & Save, box-of-the-month, and prepaid subscriptions, with integrated billing, customer portal, analytics, and 24/7 support.
- Smartrr Lifecycle Customer lifecycle management product designed to identify, target, and convert customers primed for a second purchase, complementing the core subscription platform.
- Loyalty Rewards & Referrals Native loyalty rewards solution enabling brands to build loyalty and drive repeat sales through rewards programs, tiered loyalty, referral codes, and points-based incentives; positioned as the only subscription platform with native loyalty.
- Smartrr API Public developer API enabling integration and automation of subscription management functions, including variant management, bulk updates, loyalty program endpoints, and webhook-based real-time event notifications.
Quantifiable outcome
- 200% subscriber growth per year for brands using Smartrr
- +6 more outcomes
Companies that use smartrr
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
smartrr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature9 records
smartrr partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- SavedBycoreSavedBy is a package protection integration that Smartrr supports. The partnership ensures package protection is shown in the customer's local currency instead of always USD, with SavedBy using the subscription's currency.
- KlaviyocoreSmartrr integrates with Klaviyo for email marketing automation. The integration includes event triggers for subscription paused/activated, loyalty tier advancement, loyalty referral code generation, loyalty point generation, and customer's payment method expiration. Customer loyalty points balance is accessible at customer level (loyalty_points).
- RechargecoreSmartrr offers integration capabilities with Recharge, allowing merchants to potentially migrate or sync data between platforms.
- AttentivesupportingSmartrr integrates with Attentive for SMS marketing capabilities, enabling merchants to reach subscribers via text message.
- GorgiassupportingSmartrr integrates with Gorgias for customer support automation, helping merchants manage subscription-related inquiries.
- LoyaltyLionsupportingSmartrr offers integration with LoyaltyLion for loyalty program capabilities, complementing Smartrr's native loyalty features.
- PostscriptsupportingSmartrr integrates with Postscript for SMS marketing, enabling targeted text message campaigns to subscribers.
- Shopify FlowcoreSmartrr triggers and actions are compatible with Shopify Flow for automation. Available to Shopify Advanced and Plus merchants, allowing complex workflow automation around subscription events.
- ChurnbustersupportingPartner integration through Smartrr's Partner Integrations program, helping with subscription recovery and failed payment management.
- CogsysupportingPartner integration for demand planning and inventory management for subscription businesses.
- LittledatasupportingPartner integration for analytics and data reporting, complementing Smartrr's built-in analytics.
- PeelsupportingPartner integration for e-commerce insights and analytics.
- ShipBobsupportingPartner integration with ShipBob for fulfillment and logistics support for subscription brands.
- RebuysupportingPartner integration for upsell and cross-sell capabilities that complement subscription offerings.
- PresidiosupportingShopify agency partner that helps brands implement Smartrr and grow their subscription programs. Featured in Smartrr case studies.
- PointersupportingShopify agency partner specializing in growing Shopify brands with Smartrr subscription implementations.
- BlueprintsupportingIntegration partner for additional subscription commerce capabilities.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
smartrr competitors and assessment
Company assessmentDirect peers
- Bold Subscriptions: Shopify subscription management app offering recurring billing and product bundles. Multiple Smartrr case studies (Righteous Felon, Pot Gang) describe migrations away from Bold, making it a direct competitor.
- Loop Subscriptions: Shopify subscription app focused on churn reduction and flexible subscription management. Smartrr publishes a head-to-head comparison against Loop and competes for the same mid-market merchant segment.
- Recharge: The dominant Shopify-native subscription billing app, serving merchants of similar size and vertical mix. Direct head-to-head competitor that Smartrr explicitly compares against and wins migrations from.
- Appstle: Shopify subscription app covering recurring billing, memberships, and loyalty. Smartrr publishes a comparison page against Appstle, signaling direct competition for the same merchant base.
- Stay.AI: AI-driven Shopify subscription platform emphasizing predictive churn and personalized offers. Competes directly for the same Shopify Plus and mid-market merchants as Smartrr, with an AI-first differentiator.
Emerging players
- Subbly: Subscription commerce platform targeting indie and small DTC brands with a storefront-builder approach. Overlaps with Smartrr in subscription commerce but targets the smaller, pre-Shopify-plus end of the market.
- LoyaltyLion: Shopify-native loyalty and rewards platform. Smartrr directly competes by offering native loyalty as part of its subscription platform, displacing the need for a separate LoyaltyLion integration.
- Smile.io: Loyalty and rewards platform widely used by Shopify merchants. Smartrr's native loyalty module directly competes with Smile.io, consolidating what would otherwise be a separate vendor relationship for the merchant.
Broad incumbents
- Yotpo: Broader e-commerce marketing platform with a subscriptions module alongside reviews, SMS, and loyalty. Xendurance migrated from Recharge and Yotpo to Smartrr, indicating overlap in the subscription and loyalty stack.
- Ordergroove: Enterprise-grade subscription management platform serving large omnichannel retailers and consumer brands. Comparable in functionality but operates at the enterprise tier above Smartrr's mid-market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
smartrr social profiles
Digital presencesmartrr financial estimates
Financial estimateRevenue estimate
Valuation estimate
smartrr leadership team
Management profileNumber of profiles
Profiles4 records
smartrr funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smartrr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smartrr
What does smartrr do?
Smartrr is a Shopify-native subscription commerce platform that enables growing Shopify brands to sell and manage subscriptions (Subscribe & Save, box-of-the-month, prepaid) along with a native loyalty rewards and referrals module. The platform bundles subscription billing, a branded customer account portal, analytics, retention tools, and migration services from competing apps like Recharge, Bold, and Yotpo into a single integrated solution.
Is smartrr a public or private company?
smartrr is a private company. It is classified as venture growth investor backed and is currently operating.
When was smartrr founded?
smartrr was founded in 2021. It employs 11 to 50 people.
Where is smartrr based?
smartrr is headquartered in New York, United States, in the North America region.
How does smartrr make money?
One revenue line is on record: subscription Platform Fees.
Who are smartrr's main competitors?
Direct peers on record are Bold Subscriptions, Loop Subscriptions, Recharge, Appstle and Stay.AI. Emerging players are Subbly, LoyaltyLion and Smile.io. Broad incumbents are Yotpo and Ordergroove.
Does smartrr have an API?
Yes. Smartrr offers a public API for developers to integrate and automate subscription management functions. The API supports webhooks for real-time event notifications. Key capabilities include adding/removing variants to subscriptions via API, bulk update operations, and managing loyalty program endpoints. The API documentation is available at https://api.smartrr.com/docs/redoc/ Developer documentation is at api.smartrr.com/docs/redoc.
What industry is smartrr in?
smartrr's product category is Subscription Commerce Software. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments), with a secondary code of CRAFALAJ, Invoicing, Pay-by-Link & Virtual Accounts. Its NAICS code is 518 and its SIC code is 7372.