What Solarpro does

Solarpro is a privately-held Australian solar installation company founded in 2009, headquartered in Allambie Heights, Sydney, that designs, sells, and installs rooftop solar power systems for residential and commercial customers across Sydney's Northern Beaches, North Shore, and Eastern Suburbs. The company's core offering is its proprietary 'Smart Solar Power System' portfolio — tiered as Standard, Premium, and Premium Plus — built on SolarEdge optimized inverter technology with panel-level power optimization, which the company claims delivers up to 25% more energy than traditional string inverter architectures. All installers are SolarEdge Trusted Installers and REC Certified Solar Professionals, and the company provides 24-hour free monitoring of every SolarEdge system it deploys alongside a 12-year PV system warranty.

Beyond the core solar generation product, Solarpro bundles and installs a broad ecosystem of add-on modules including Tesla Powerwall and SolarEdge Home Battery storage systems, EV charging with solar-first inverter capability, Building Integrated PV (BIPV) panels, smart thermal energy storage (hot water tank and home heater load-shifting), and solar pool heating. The company operates a direct sales model through a physical showroom plus on-site consultations, supplemented by partnership channels including Willoughby City Council's bulk-buy scheme (exclusive partnership since 2021), Zero Emissions Sydney North (preferred installer since 2020), and the Clean Energy Council New Energy Tech Approved Seller program.

Revenue is generated almost entirely through one-time installation contracts on residential homes (primary segment) and selected mid-market commercial properties (e.g., Three Beans Café Group's 40kW system, Roseville Cinemas' 39.9kW system). Commercial battery rebate subsidies are passed through to customers under Australia's Federal Battery Rebate. The company is independently owned and operated by founder and Managing Director David Veal, has completed over 8,000 installations across its 14-year operating history, and ranks in the top 3% of Australian Tesla installers and as a top 10 APAC solar company per Energy Business Review 2024.

Name

Solarpro

Legal name

Solarpro

Website

https://solarpro.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Solarpro is a Sydney-based residential and commercial solar installer founded in 2009, specializing in SolarEdge-optimized smart solar systems, batteries, and EV charging for homeowners across the Northern Beaches, North Shore, and Eastern Suburbs.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Residential solar installation
• Solar battery storage
• EV charging solutions
• Commercial solar systems
• Smart solar technology

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Solar Installations: Complete solar power system installations for homes, including Standard, Premium and Premium Plus options ranging from 6.6kW to 26kW systems
2. Solar Battery Storage: Solar battery sales and installation, including Tesla Powerwall, SolarEdge Home Battery, Sigenergy AI-optimized systems, Sungrow, and ESY Sunhome products. Supports Federal Battery Rebate
3. EV Charging Solutions: Solar EV charging products including the world's first solar EV charging inverter, bundled with solar power systems
4. Commercial Installations: Business solar installations including large commercial projects such as 40kW systems with 152 panels for commercial customers
5. Additional Products: Solar hot water systems, solar pool heating, pool heat pumps, room heaters, smart energy storage solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Solarpro designs, sells, and installs Smart Solar Power Systems, solar storage batteries, EV charging solutions, solar pool heating, thermal smart energy storage, and Building Integrated PV panels for residential and commercial customers across Sydney's Northern Beaches, North Shore, and Eastern Suburbs. The company operates as a systems integrator using SolarEdge optimized inverter technology, offering Standard, Premium, and Premium Plus system tiers ranging from 6.6kW to 26kW residential configurations and bespoke commercial installations up to 40kW+.

Product overview

Solarpro is a residential and commercial solar installation company offering a unified portfolio of smart solar power systems combined with various add-on modules and partner-branded products. The core offering consists of customizable solar power systems (Standard, Premium, Premium Plus tiers) with intelligent energy management capabilities. These integrate with a range of add-on modules including solar storage batteries (Tesla Powerwall, SolarEdge Home Battery, Sigenergy, Sungrow, ESY Sunhome), EV charging (including solar-first solutions), smart thermal energy storage, pool heating, and Building Integrated PV (BIPV) panels. The company also installs and recommends partner-branded solar panels (SunPower Maxeon 3, REC Alpha Pure-R, Suntech Ultra V Pro Mini, AIKO, SolarEdge Smart Modules) and inverters (SolarEdge optimized systems, Sungrow, Enphase microinverters), positioning itself as a systems integrator rather than a single-product vendor.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Solar Power Systems: The company's primary service offering featuring SolarEdge optimized systems that enable precision control over energy use and maximize self-consumption of solar power.

Products and services

• Smart Solar Power Systems (Standard, Premium, Premium Plus) Customisable solar power systems offered in Standard, Premium, and Premium Plus tiers, ranging from 6.6kW for low electricity users up to 26kW for high-energy users and VPP early adopters. Each system is tailored to individual energy needs with SolarEdge optimised inverter technology delivering up to 25% more power than traditional string systems, smart switch and device control for precision energy management, and 12-year PV System Warranty.
• Solar Storage Batteries Solar battery storage solutions from multiple manufacturers including Tesla Powerwall, SolarEdge Home Battery, Sigenergy AI-optimised 5-in-1 systems, Sungrow, and ESY Sunhome, ranging from 7.2kWh to 118kWh capacities. All batteries are Virtual Power Plant ready, enabling customers to participate in VPP programs and earn revenue from stored energy. Eligible installations qualify for the Australian Federal Battery Rebate. Includes free inverter upgrade offers and blackout backup capability.
• EV Charging Solutions Electric vehicle charging solutions featuring the world's first solar EV charging inverter, allowing EVs to charge primarily from solar power rather than grid power. Can be bundled with any solar power system to future-proof homes for EV ownership and enable truly environmentally friendly EV charging aligned with financial incentives from the Australian Government.
• Smart Energy Storage (Thermal) Thermal energy storage service that uses hot water tanks or home heaters as an inexpensive solar storage alternative, with or without a battery. Provides hot water and warm home on demand plus load-shifting options. Can also be configured for underfloor heating and pool heat pumps.
• Solar Pool Heating Solar-powered pool heat pumps that run free from the sun, providing cost-effective year-round temperature control for pools. Positioned as an inexpensive alternative to traditional pool heating methods leveraging Solarpro's expertise in solar pool systems.
• Building Integrated Solar (BIPV) High-performance solar panels integrated into the roof structure rather than attached on top, offering sleek aesthetics and curbside appeal. Ideal for new builds, renovations, or retrofits where solar integration into the building design is a priority, complementing roof design with minimal visual impact.
• Commercial Solar Installations Bespoke commercial solar installations for businesses, including large-scale systems such as 40kW SolarEdge systems with 152 solar panels. Designed for complex installation requirements including curved roofs, complex cable pathways, and challenging architectural constraints. Commercial projects deliver rapid ROI, with documented case studies showing payback periods of 2.5 years.

Quantifiable outcome

• Up to 25% more power generation than string systems
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• SolarEdgecoreTechnology or IntegrationSolarpro is the oldest and most established SolarEdge installer in Australia since 2010. As the first SolarEdge Preferred Partner, they work closely with SolarEdge to develop systems and technical support capabilities. Solarpro is a SolarEdge Trusted Installer with all installers technically trained and tested on SolarEdge technology.
• TeslacoreTechnology or IntegrationSolarpro has been a Tesla Powerwall Premium Installer for four consecutive years (2021-2024), ranking in the top 3% of installers nationally. Tesla selects Premium Installers based on exceptional installation quality, distinguished customer experience, and extensive product knowledge.
• RECcoreTechnology or IntegrationSolarpro installers are REC Certified Solar Professionals. In 2023, Solarpro won two prestigious REC awards: Alpha Series Residential Installation of the Year and Certified Solar Professional of the Year, beating other certified installers globally.
• Willoughby City CouncilmajorGTM or Marketing PartnerIn 2021, Willoughby City Council vetted companies and selected Solarpro as its exclusive partner to provide residents with quality solar power and battery systems as part of the Green Cities sustainability program.
• Zero Emissions Sydney NorthmajorGTM or Marketing PartnerSolarpro is the preferred solar company for Zero Emissions Sydney North's 'Solar My House' initiative since 2020. They promote clean energy awareness, hold education seminars, and have pledged a percentage of sales to the Community Giving Fund.
• Clean Energy CouncilcoreGTM or Marketing PartnerSolarpro is a CEC New Energy Tech Approved Seller (formerly Approved Solar Retailer), signatory to a Voluntary Code of Practice, demonstrating ethical sales practices, high-quality installations and robust warranties.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Solar Choice: Solar installer comparison and lead-generation platform connecting Australian homeowners with vetted solar installers. Operates as a partial competitor by aggregating installer demand and could compete for Solarpro's direct sales pipeline.

Direct peers

• EverSolar: Australian residential solar and battery installer targeting owner-occupiers with premium systems including Tesla Powerwall and leading inverters. Mirrors Solarpro's premium positioning, multi-brand battery portfolio, and showroom-based sales motion.
• Solargain Energy: Australian residential and commercial solar installer operating across NSW and other states with multi-brand panel, inverter, and battery offerings. Directly comparable to Solarpro in go-to-market, customer segment, and systems-integration business model.
• Solahart: Australia's largest legacy residential solar and hot water installer with national dealer network. Competes head-to-head with Solarpro on residential rooftop solar, batteries, and hot water, with similar showroom-led sales motion.
• AGM Electrical & Solar: Sydney-based residential and commercial solar installer offering SolarEdge and Tesla products with showroom and direct-sales model. Overlaps directly with Solarpro in service area, technology stack, and customer profile.

Broad incumbents

• AGL Solar Solutions: Major Australian energy retailer offering residential and commercial solar installations nationally with bundled electricity plans. Competes with Solarpro for residential customers but operates at much larger scale across broader service offerings.
• EnergyAustralia Home Solar: Major Australian energy retailer's residential solar installation service, bundling solar and battery with electricity supply. Directly competes with Solarpro on residential rooftop systems in Sydney metro area.
• Origin Solar: Energy retail giant's solar installation arm offering nationwide residential solar and battery bundles with vertically integrated offerings. A scaled incumbent that competes with Solarpro for the same Sydney homeowners but with vastly greater marketing and finance firepower.
• SunPower Australia: Australian arm of premium US panel manufacturer offering solar through certified installer networks including Maxeon premium panels (also sold by Solarpro). Competes both as a panel brand and installer network across premium residential segment.

Regional players

• RACV Solar: Victorian-based residential solar installer owned by RACV mutual offering premium systems to Melbourne homeowners. Comparable in business model, certified installer positioning, and customer segment but geographically separated from Solarpro's Sydney focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solarproaus
• LinkedInlinkedin.com/company/solarpro-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solarpro