Holistic Email Marketing

Name

Holistic Email Marketing

Legal name

Holistic Email Marketing Ltd

Website

http://www.holisticemailmarketing.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Email Marketing Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

akta.pro secondary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Email marketing consulting
• Email marketing strategy
• Email deliverability consulting
• ECRM consulting services
• A/B email testing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consulting Services (Monthly Packages): Transparent monthly subscription packages providing affordable access to expert email marketing support across key areas including strategy, audits, deliverability monitoring, coaching, and A/B testing
2. Training (Holistic Email Academy): Live online courses and training programmes for email marketing skill development, including Foundation and Intermediate level courses
3. Book Sales: Sale of the book 'Holistic Email Marketing' by Kath Pay, published by Amazon

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Holistic Email Marketing is a boutique email marketing consultancy that sells strategic consulting, audits, deliverability monitoring, A/B testing, coaching and hands-on consultant support to brands and marketers, delivered through transparent monthly subscription packages. In addition, it operates the Holistic Email Academy (live online training courses), publishes the 'Holistic Email Marketing' book by founder Kath Pay, and hosts the Email & More webinar series. The core service follows a Discover-Devise-Devise methodology that brings together data, technology, strategy, creativity, personalisation and psychology to build effective eCRM and email marketing programmes.

Product overview

Holistic Email Marketing is a boutique email marketing consultancy offering strategic consulting and professional services. The company provides a comprehensive suite of email marketing services including strategy development, audits, deliverability consulting, marketing automation guidance, copywriting, coaching, and A/B testing optimization. The core offering centers on strategic email marketing consulting that brings together data, technology, strategy, creativity, personalisation, and psychology. The company also operates the Holistic Email Academy (an online training platform with courses like Foundation: Ecommerce Email Marketing and Intermediate: Strategic Email Marketing), publishes the award-winning book 'Holistic Email Marketing' by Kath Pay, and offers monthly subscription packages providing affordable access to their expertise. Their approach follows a Discover-Devise-Develop methodology to help brands build effective email and eCRM programs.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic Email Academy: Training and education platform offering online courses for email marketing professionals, including Foundation: Ecommerce Email Marketing course and Intermediate: Strategic Email Marketing course
• Holistic Email Marketing Academy
• Email & More
• Holistic Live

Products and services

• Monthly Subscription Packages Affordable, transparent monthly packages providing access to Holistic's senior email marketing consultants across strategy, audits, deliverability monitoring, hands-on support, coaching, and A/B testing; designed to give brands senior email expertise at a manageable monthly cost.
• Email Marketing Audit Comprehensive analysis of a client's email marketing and eCRM programmes to identify strengths, missed opportunities and actionable recommendations for improvement; can be purchased as a standalone engagement or within the monthly subscription.
• Email Marketing Strategy Data-driven email and eCRM strategy development covering customer journey mapping, segmentation, lifecycle planning and campaign architecture, designed to deliver 1:1 personalisation and measurable outcomes.
• Deliverability Audit and Monitoring Expert review of email deliverability performance to ensure messages reach the inbox, maintain sender reputation, and resolve deliverability issues; available as a standalone audit and as part of the monthly subscription.
• Holistic A/B Testing Implementation Structured email A/B and multivariate testing programme using the proprietary Holistic Testing Methodology, a hypothesis-driven approach that accommodates complex variables and produces deeper strategic insights than standard A/B tools.
• Email Coaching Training and skill development programmes to boost the capability of in-house email and CRM teams, including coaching on strategy, copywriting, testing and lifecycle marketing.
• Email Consultant on Hand Ongoing hands-on email marketing consultant support providing real-time feedback and strategic advice on email and eCRM programmes for marketers and brands.
• Marketing Automation Consulting Guidance on selecting, implementing and optimising marketing automation platforms to support email and eCRM objectives, including triggered workflows and lifecycle journeys.
• Persuasive Copywriting & Design Expert copywriting and email design services focused on persuasion psychology and conversion optimisation, supporting both campaign work and strategy execution.
• Discovery Workshop and Competitive Analysis Deep-dive workshops and competitor email marketing analyses used to uncover insights, benchmark best practice and inform strategic planning.
• Holistic Email Academy Online training platform offering live courses for email marketing professionals, including Foundation: Ecommerce Email Marketing and Intermediate: Strategic Email Marketing; designed for in-house marketers who want to build or refresh their email and eCRM capability.
• Holistic Email Marketing (Book) Best-selling book by founder Kath Pay on the Holistic approach to email marketing, covering practical philosophy and methodology to improve email programmes; published via Amazon with Business Book Awards recognition.

Quantifiable outcome

• 2x ROI in 6 months for Cannadips
• +1 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Email Experience Council (EEC)coreStrategic or Co-development PartnerHolistic Email Marketing is a member of the Email Experience Council, participating in industry initiatives and professional community for email marketers
• Holistic Email AcademycoreStrategic or Co-development PartnerThe Holistic Email Academy is the training arm of Holistic Email Marketing, offering live online courses for email marketing professionals including Foundation: Ecommerce Email Marketing and Intermediate: Strategic Email Marketing courses

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Action Rocket: UK-based boutique email marketing agency offering strategy, creative, automation and deliverability services; directly comparable as a specialist email-focused consultancy competing for similar UK and global brand budgets.
• InboxArmy: Email marketing agency offering full-service email campaigns, automation, deliverability and template production; comparable as a specialist email services provider targeting similar mid-market and enterprise marketers.
• Inbox Marketer: Canadian email marketing agency providing strategy, CRM, creative and analytics for enterprise clients; comparable as a boutique email specialist with similar service mix and enterprise client focus.
• Trendline Interactive: US email marketing agency providing strategy, lifecycle marketing, creative, and analytics for enterprise B2C brands; closely comparable as a specialist email consultancy serving similar blue-chip retail and consumer clients.
• eROI: Digital marketing agency with a recognised email and CRM practice serving enterprise brands; comparable as a digital/email-first consultancy with similar methodology-driven positioning.
• Email Uplers: Email marketing services firm offering template production, campaign management, deliverability and automation; comparable as a specialist email agency competing for similar marketing budgets.
• Hunter & Clark: Boutique email and CRM agency offering strategic consulting, campaign management and lifecycle programmes; comparable as a small specialist consultancy with a similar methodology-led value proposition.

Emerging players

• Litmus: Email testing, analytics and optimisation platform used by email marketers; partially comparable as it competes for a share of email optimisation and deliverability budgets that consultancies also service.

Broad incumbents

• Marigold Engage (formerly Cheetah Digital): Enterprise cross-channel marketing platform with deep email, CRM and loyalty capabilities; broader incumbent with overlapping email strategy and execution offerings used by some of the same enterprise brands.
• Validity (Return Path / 250ok): Email data quality and deliverability platform including Return Path and 250ok; overlaps with Holistic's deliverability audit and monitoring services as a scaled, tech-enabled alternative for email senders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/holisticemail

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Email Marketing