RLH Properties
RLH Properties is a publicly listed Mexican real estate developer (Bolsa Mexicana de Valores: RLH) that acquires, develops, and operates luxury and ultra-luxury hotel, residential, golf, and equestrian assets across flagship destinations including Mayakoba and Mandarina, partnering with global operators such as Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, and Fairmont.
- Company typePublic
- Founded2013
- HeadquartersCiudad De León, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RLH Properties does
RLH Properties, S.A.B. de C.V. is a Mexico City-headquartered, publicly listed (Bolsa Mexicana de Valores, ticker RLH) real estate developer and asset owner founded in 2013 that acquires, develops, and manages luxury and ultra-luxury hotel, residential, golf, and equestrian assets in Mexico and the Caribbean. Its core technology centers on low-density, sustainable master-planned destination development across two flagship integrated enclaves: Mayakoba, a 240-hectare protected mangrove ecosystem in Riviera Maya hosting Banyan Tree Mayakoba, Rosewood Mayakoba, Fairmont Mayakoba, Alila Mayakoba, El Camaleón golf course, and branded residences; and Mandarina, a 265-hectare ultra-luxury Riviera Nayarit development with One&Only Mandarina, Rosewood Mandarina, polo/equestrian club, and golf. The company also operates the urban Four Seasons Ciudad de México and recently opened Park Hyatt Los Cabos in partnership with Hyatt.
RLH's revenue model is multi-stream and asset-heavy: recurring income from hotel operations (with day-to-day execution handled by international brand operators including Hyatt/Alila/Park Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, and Fairmont/Accor), one-time revenue from branded residential sales (Rosewood Residences, Fairmont Heritage Place fractional ownership, and One&Only Mandarina Private Homes priced at $4.4M-$16.25M per villa, commanding 30-50% premiums over market comparables), and ancillary revenue from golf and polo facilities including the PGA Tour's World Wide Technology Championship. Go-to-market is structurally enterprise B2B for hotel operators and direct-to-HNW-individual for residential sales, with distribution primarily executed through each global brand's established reservations and loyalty networks. RLH holds the 'Marca Notoria' recognition from IMPI (first hospitality complex in Mexico), multiple sustainability certifications (Sustainable Fitch 'Excellent', Distintivo ESR, PROFEPA environmental quality), and is led by CEO Luis Durán, having recently divested its Spanish hotel assets (Rosewood Villa Magna, Bless) to Sancus to refocus capital on the Mexican core portfolio.
RLH Properties firmographics
Firmographics- Name
- RLH Properties
- Legal name
- RLH Properties, S.A.B. de C.V.
- Website
- https://rlhproperties.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RLH Properties is a publicly listed Mexican real estate developer (Bolsa Mexicana de Valores: RLH) that acquires, develops, and operates luxury and ultra-luxury hotel, residential, golf, and equestrian assets across flagship destinations including Mayakoba and Mandarina, partnering with global operators such as Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, and Fairmont.
- Ownership category
- akta.pro rank
RLH Properties industry classification
Industry- Product category
- Luxury Hospitality and Branded Residences
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)
- akta.pro secondary industries
- Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Island Luxury Resorts (THAGACAA), Luxury Eco-Resorts (THAGACAK)
Keywords
Where RLH Properties is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
RLH Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Hotel Operations: Revenue generated through ownership of luxury and ultra-luxury hotels operated by international brands (Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, Fairmont). The company earns returns through hotel operations while brands handle day-to-day management.
- Branded Residences Sales: Sale of luxury residential units (villas, condominiums, fractional ownership) within hotel complexes. Properties include Rosewood Residences Mayakoba, Fairmont Heritage Place Mayakoba, One&Only Mandarina Private Homes, and Rosewood Residences Mandarina. These command 30-50% premiums over market comparables.
- Golf Operations: Revenue from El Camaleón Mayakoba, an 18-hole championship golf course designed by Greg Norman, and Mandarina Golf Club. The course hosts the annual World Wide Technology Championship PGA Tour event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Lagoon and Sunset Pool Villas at Banyan Tree Mayakoba starting at $2,669 USD per night |
| Subscription | Pay-as-you-go | Beachfront suites at Banyan Tree Mayakoba starting at $1,769 USD per night |
| One time/ perpetual license | Pay-as-you-go | One&Only Mandarina Private Homes priced between $4.4 million and $16.25 million USD |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
RLH Properties product offering
Product offeringCore offering
RLH Properties acquires, develops, and manages luxury and ultra-luxury hotel and residential assets in Mexico and the Caribbean. The company owns resort and urban hotels operated by international brand partners (Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, Fairmont), branded residences sold directly to high-net-worth buyers, and integrated destination developments such as Mayakoba (Riviera Maya) and Mandarina (Riviera Nayarit) that combine hotels, residences, golf, and lifestyle amenities.
Product overview
RLH Properties operates a diversified portfolio of luxury and ultra-luxury hospitality assets in Mexico and the Caribbean, comprising hotels and resorts operated by internationally recognized brands (Alila, Banyan Tree, Fairmont, Four Seasons, One&Only, Rosewood), golf courses (El Camaleón Mayakoba, Mandarina Golf Club in development), polo facilities, and branded residential products (Rosewood Residences, Fairmont Heritage Place, One&Only Private Homes). The company focuses on AAA-rated assets in high-barrier locations with limited supply, partnering with leading international hotel operators. Properties are concentrated in major destinations including Riviera Maya (Mayakoba enclave), Riviera Nayarit (Mandarina), Mexico City, Los Cabos, and Madrid, Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Alila Mayakoba
- Banyan Tree Mayakoba
- Fairmont Mayakoba
- Rosewood Mayakoba
- Four Seasons Ciudad de México
- One&Only Mandarina
- Park Hyatt Los Cabos (Cabo del Sol)
- Rosewood Mandarina
- El Camaleón Mayakoba
- Mandarina Polo & Equestrian Club
- Rosewood Residences Mayakoba
- Fairmont Heritage Place Mayakoba
- One&Only Mandarina Private Homes
- Rosewood Residences Mandarina
- World Wide Technology Championship at Mayakoba
- Rosewood Villa Magna (historical)
Quantifiable outcome
- Branded residences command 30-50% premiums over market comparables
- +2 more outcomes
Companies that use RLH Properties
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
RLH Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RLH Properties partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Instituto Mexicano de la Propiedad Industrial (IMPI)minorGovernment agency that granted Mayakoba the 'Marca Notoria' (Well-Known Brand) recognition, the first hospitality complex brand in Mexico to receive this distinction.
- Hyatt Hotels CorporationcoreStrategic partnership for development of Alila Mayakoba (first Alila-branded property in Latin America and Caribbean, opening 2025 after transformation from Andaz Mayakoba) and Park Hyatt Los Cabos (first Park Hyatt in Mexico, opened December 2025 with 163 rooms, 88 suites, and 3 private villas). Both projects represent significant expansion of Hyatt's luxury portfolio through RLH Properties' development expertise.
- Sustainable FitchminorRating agency that provided an 'Excellent' external opinion on RLH Properties' Sustainability-Linked Financing Framework.
- World Wide TechnologycoreSeven-year title sponsorship agreement (through 2027) for the World Wide Technology Championship at Mayakoba, the annual PGA Tour event held at El Camaleón golf course. The $8.2 million purse tournament has been hosted by Mayakoba since 2007 as the first PGA Tour event outside the US and Canada. WWT is a leading technology solutions provider committed to supporting golf development in Mexico and Latin America.
- Related GroupminorBoth RLH Properties and Related Group are identified as developer partners working with hotel brands (Four Seasons, Mandarin Oriental, Rosewood, Marriott, Accor) in the branded residences market. The branded residences sector has grown 160% over the past decade.
- Fort PartnersminorDeveloper partner alongside RLH Properties working with luxury hotel brands in the branded residences market segment.
- PGA TourcoreLongstanding partnership hosting the annual World Wide Technology Championship at Mayakoba since 2007. The tournament has generated over $3 million for charitable causes and introduced thousands of youth to golf through community programs like Golf PARa Todos.
- Studio Rick JoyminorArchitectural firm behind One&Only Mandarina design. The firm is known for Amangiri Resort and Spa in Utah and designed Mandarina's 55 low-density villas blending with tropical forest environment.
- Sordo MadalenominorMexican architect who led the $50 million renovation of Banyan Tree Mayakoba, resulting in 34 new beachfront suites, new beach club, and seven overwater villas. Used organic materials like chukum, tropical woods, and clay.
- Banco de Alimentos de MéxicominorFood bank partnership for improving nutrition and food security in Mexico as part of RLH's social responsibility initiatives.
- Greg NormanminorWorld-renowned golf architect who designed El Camaleón Mayakoba, an 18-hole championship golf course that hosts the annual PGA Tour event.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
RLH Properties competitors and assessment
Company assessmentDirect peers
- Grupo Posadas: Mexico's largest domestic hotel operator with luxury and ultra-luxury brands (Live Aqua, FIESTA Americana Grand) in Mexican resort destinations. Highly comparable to RLH as a Mexico-centric luxury hospitality company, though more operator-heavy and lower-tier brand positioning.
- Discovery Land Company: Developer of private luxury residential communities with amenitized experiential design (golf, equestrian, wellness). Highly comparable to RLH in destination-master-plan approach, low-density luxury real-estate development, and branded-residence product strategy.
- Grupo Habita: Mexican luxury boutique hotel operator and developer with properties in Mexico City, Punta Mita, and Riviera Maya. Comparable to RLH's focus on design-forward luxury hospitality in premier Mexican destinations.
Broad incumbents
- Hyatt Hotels Corporation: Global luxury hotel operator and RLH's key strategic partner for Alila Mayakoba and Park Hyatt Los Cabos. Comparable through its luxury segment (Park Hyatt, Andaz, Alila) and branded-residence programs, though asset-light vs. RLH's real-estate-heavy model.
- Marriott International: Global hospitality leader with luxury brands (Ritz-Carlton, St. Regis, Edition) and an extensive branded-residence program. Comparable to RLH in operating/disposition of luxury branded residences, including in Mexico (Ritz-Carlton Punta Mita, St. Regis).
- Mandarin Oriental Hotel Group: Ultra-luxury hotel operator and branded-residence developer with strong Asia/Pacific and emerging Mexican footprint (Mandarin Oriental Punta Mita). Closely comparable to RLH's model of combining third-party ultra-luxury operations with branded residential sales at destination resorts.
- Host Hotels & Resorts: Largest US luxury lodging REIT owning 80+ upper-upscale and luxury hotels operated by third-party brands (Marriott, Hyatt, Four Seasons). Comparable to RLH through its asset-heavy ownership of luxury hotels operated by premier global brands.
- Sunstone Hotel Investors: Luxury and upper-upscale lodging REIT with portfolio of high-end group/resort properties operated by brand partners. Comparable capital-structure and asset ownership approach to RLH, though with US/Caribbean (vs. Mexico) geographic exposure.
Emerging players
- Aman Group: Ultra-luxury resort/hotel operator known for destination-led properties in rare natural settings (Amangiri, Aman New York). Comparable to RLH in ultra-luxury positioning and emphasis on ecology-integrated destination development.
- Auberge Resorts Collection: Luxury boutique hotel and branded-residence operator with a growing Mexico/Caribbean portfolio. Comparable to RLH in master-planned luxury resort curation, though Auberge operates asset-light vs. RLH's owner/developer model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
RLH Properties social profiles
Digital presenceRLH Properties compliance and trust
Trust signalCompliance6 records
RLH Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
RLH Properties leadership team
Management profileNumber of profiles
Profiles2 records
RLH Properties subsidiaries and ownership
Company hierarchySubsidiaries11 records
RLH Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RLH Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RLH Properties
What does RLH Properties do?
RLH Properties acquires, develops, and manages luxury and ultra-luxury hotel and residential assets in Mexico and the Caribbean. The company owns resort and urban hotels operated by international brand partners (Hyatt, Rosewood, Four Seasons, One&Only, Banyan Tree, Fairmont), branded residences sold directly to high-net-worth buyers, and integrated destination developments such as Mayakoba (Riviera Maya) and Mandarina (Riviera Nayarit) that combine hotels, residences, golf, and lifestyle amenities.
Is RLH Properties a public or private company?
RLH Properties is a public company. It is classified as public and is currently operating.
When was RLH Properties founded?
RLH Properties was founded in 2013. It employs 51 to 100 people.
Where is RLH Properties based?
RLH Properties is headquartered in Ciudad De León, Mexico, in the Latin America region.
How does RLH Properties make money?
Three revenue lines are on record. Hotel Operations are the primary driver. The others are branded Residences Sales and golf Operations.
Who are RLH Properties's main competitors?
Direct peers on record are Grupo Posadas, Discovery Land Company and Grupo Habita. Broad incumbents are Hyatt Hotels Corporation, Marriott International, Mandarin Oriental Hotel Group, Host Hotels & Resorts and Sunstone Hotel Investors. Emerging players are Aman Group and Auberge Resorts Collection.
Does RLH Properties have an API?
No public API is recorded for RLH Properties.
What industry is RLH Properties in?
RLH Properties's product category is Luxury Hospitality and Branded Residences. Its primary akta.pro industry code is THAMAEAI, Luxury Villa Resorts & Branded Villa Communities, with a secondary code of THAGACAM, Luxury Villas & Residences Resorts. Its NAICS code is 7211 and its SIC code is 7000.