What Made Group does

Made Group is a vertically integrated food and beverage company founded in 2005 by Luke Marget, Matt Dennis, and Brad Wilson in Melbourne, Australia. The company manufactures and distributes a portfolio of health-focused brands across coconut water (Cocobella — Australia's #1), premium yoghurt (The Collective — NZ's leading), functional protein products (Rokeby), cold-pressed juice (Impressed), enhanced water (NutrientWater), and newer lines including More Than Protein and Suckies. Core operations span Australia, New Zealand, and Southeast Asia, with distribution extended into Malaysia, Thailand, Vietnam, South Korea, Japan, UAE, and Saudi Arabia, supported by a purpose-built 15,500sqm manufacturing facility in Melbourne (2019), a Thailand manufacturing facility (2024), and a Singapore regional headquarters.

The company's business model is B2C retail product sales — it manufactures goods in-house and sells through supermarket and convenience retail channels, with no public pricing or subscription model disclosed. Revenue is generated via one-time unit sales across seven+ sub-brands spanning dairy, plant-based, and functional beverage categories. Go-to-market combines direct store-to-store sales across Australian cities (Melbourne, Sydney, Brisbane, Perth) with distributor-led international expansion. A fresh dairy joint venture with Saputo Dairy Australia (51%/49%) and a marketing partnership with Calibre + Candor across New Zealand support brand-level execution.

Prior to the Danone acquisition announced in June 2026 for approximately A$2 billion (€1.2 billion), Made Group was majority-owned by TPG Capital (60%) with co-founders retaining 40%. The company reported projected sales exceeding €300 million for fiscal year ending June 2026 with consistent double-digit growth and attractive margins. CEO Amanda Butler was set to remain in her role post-acquisition. The Collective holds B Corp certification, and Made Group's vertically integrated manufacturing is positioned as a core operational differentiator enabling agile product development and quality control across categories.

Name

Made Group

Legal name

Made (Aust) Pty Ltd

Website

https://madegroup.com

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Health-focused food and beverages

NAICS

Beverage Manufacturing (3121), Food Manufacturing (311)

SIC

Beverages (2080), Dairy Products (2020)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Plant-Based Beverage Production (Oat/Soy/Almond, etc.) (AFAFABAI), Dairy & Plant-Based Beverage Bases (e.g., smoothie, shake, latte bases) (AFAFAGAD), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Functional beverages
• Coconut water products
• Protein nutrition drinks
• Premium yoghurt brands
• Cold-pressed juices

Headquarters

HQ city

Scoresby

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Product Sales: Made Group generates revenue through the manufacture and sale of health-focused food and beverage products including coconut water, protein drinks, yogurts, cold-pressed juices, and functional beverages. Products are sold across Australia, New Zealand, and Southeast Asia through retail distribution channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Made Group is a vertically integrated food and beverage company that manufactures, markets, and distributes a portfolio of health-focused branded products. Its offerings span functional beverages (NutrientWater, Cocobella coconut water), high-protein dairy and functional nutrition products (Rokeby), cold-pressed juices (Impressed), and premium yoghurts (The Collective) sold through retail channels across Australia, New Zealand, and Southeast Asia.

Product overview

Made Group is a vertically integrated food and beverage company operating as a multi-brand platform across Australia, New Zealand, and Southeast Asia. The company manufactures and distributes a portfolio of health-focused products including functional beverages (NutrientWater, Cocobella coconut water), protein products (Rokeby protein smoothies and yoghurts), cold-pressed juices (Impressed), and premium yoghurts (The Collective). The portfolio spans both dairy and plant-based offerings, with manufacturing facilities in Melbourne, Thailand, and operations across multiple Asian markets.

Differentiator

Problem solved

Functional benefit

Brands

• Cocobella: Coconut water and coconut yoghurt brand launched in 2010, sourced from sustainable plantations in Indonesia and Thailand. Australia’s #1 coconut water and coconut yoghurt brand.
• Rokeby
• Impressed
• NutrientWater
• The Collective
• More Than Protein
• Suckies

Products and services

• NutrientWater Australia's first enhanced water beverage, providing functional hydration with vitamins, minerals, and botanicals for health-conscious consumers.
• Cocobella (Coconut Water and Coconut Yoghurt) Australia's #1 coconut water and coconut yoghurt brand, sourced from sustainable plantations in Indonesia and Thailand and distributed across Southeast Asia.
• Rokeby Functional Nutrition Functional dairy brand offering Rokeby Protein Smoothies, Rokeby Probiotic Yoghurt, and Rokeby Fitmilk for active and health-conscious consumers.
• Impressed Cold-Pressed Juice Cold-pressed juice brand producing nourishing products from quality ingredients sourced from local Australian growers, crafted in Made's own Melbourne juicing facility.
• The Collective Premium Yoghurt New Zealand's leading premium yoghurt brand, made with high-quality New Zealand ingredients, certified B Corp, and known for bold flavour and standout design.
• More Than Protein Protein-focused brand in Made Group's portfolio targeting consumers seeking higher protein intake, including those on weight-loss regimens seeking muscle preservation.
• Suckies Brand in Made Group's portfolio of healthy food and beverage products distributed across retail channels in Australia and New Zealand.

Quantifiable outcome

• Sales exceeding €300 million for fiscal year ending June 2026 with consistent double-digit growth
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Saputo Dairy AustraliacoreStrategic or Co-development PartnerMade Group had an existing fresh dairy joint venture with Saputo Dairy Australia (51% Made, 49% Saputo). Danone announced it would acquire the remaining 49% stake from Saputo as part of the expansion strategy.
• Epicurean Dairy NZcoreStrategic or Co-development PartnerMade Group welcomed Epicurean Dairy NZ, a leading yoghurt company in New Zealand, to the Made Family in 2024, establishing presence in the New Zealand premium yoghurt market.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Danone: Global dairy and plant-based food leader that announced the A$2B acquisition of Made Group. Owns Oikos, YoPRO, Silk, Alpro and Harmless Harvest — direct portfolio overlap with Made's yoghurt, protein and coconut water brands.
• Yoplait: Global yoghurt leader (General Mills), competing broadly with The Collective across mainstream yoghurt shelves. Relevant incumbent scale benchmark and competitor for premium yoghurt positioning.

Direct peers

• Chobani: US-based yoghurt and high-protein RTD beverage leader. Directly comparable to Made Group's The Collective (premium yoghurt) and Rokeby/More Than Protein (protein smoothies) brands in target consumer and category positioning.
• Califia Farms: Plant-based beverage company (oat/almond milk, creamers, probiotic yoghurts) competing in the same plant-based dairy-adjacent category where Cocobella coconut yoghurt and Rokeby probiotic yoghurt compete.
• Harmless Harvest: Premium coconut water brand owned by Danone, directly competing with Cocobella. Notable as the closest competitor inside Danone's own portfolio following Made Group's announced acquisition.
• a2 Milk Company: ANZ and Asia-focused premium dairy and nutritional milk company. Comparable to Made's Rokeby functional dairy range and competes in the same health-positioned dairy consumer segment across APAC.
• Vita Coco: Global #1 coconut water brand and Made Group's most direct competitor in the category where Cocobella leads in Australia. Both brands compete for shelf space in coconut water and increasingly in adjacent plant-based beverages globally.

Regional players

• Sanitarium: ANZ plant-based food and beverage manufacturer (So Good, Weet-Bix). Comparable in health-focused product portfolio and ANZ retail distribution; competes with Cocobella, Rokeby and Impressed in Australian supermarkets.

Others

• Saputo: Canadian dairy giant and Made Group's JV partner (49% stake in fresh dairy JV, being acquired by Danone). Comparable in dairy processing scale and ANZ retail distribution of dairy products.

Emerging players

• Fruit Nation: ANZ-based cold-pressed juice and functional beverage company. Closest direct competitor to Made's Impressed cold-pressed juice brand in Australian foodservice and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/made-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Group