What Craftview does

Craftview Software GmbH is a Frankfurt am Main-based European software group founded in 2020 that delivers sector-specific ERP (Enterprise Resource Planning) solutions to skilled trades and small-to-mid-market businesses across Europe. Its product portfolio consists of ten acquired brands — WINWORKER, ES2000, C'FLUIDE, EXTRABAT, GILDE, MOSER, OSD, KS21, PLENION, and RITA BOSSE — each historically focused on a distinct vertical such as painters and drywallers, HVAC and refrigeration, carpentry and roofing, landscaping and green industries, electrical and alarm systems, swimming pool construction, and garden centers. The platform spans ERP core functions (invoicing, HR, time tracking, material management, resource planning), mobile field applications for technicians and site managers, CRM, BI, payment integrations, and specialized compliance tooling such as C'FLUIDE's refrigerant handling module.

Underlying the offering is a multi-brand "best-of-suite" architecture in which each brand retains its own product identity, local language support, and regional sales and service organization while sharing group-level infrastructure and cross-sell opportunities. Customer engagement is primarily subscription-based on annual billing with quote-based, modular pricing — no standardized public price list exists, consistent with the mid-market and SMB focus across construction, green, technical service, and specialized trade verticals in Germany, France, Belgium, the Netherlands, and Spain.

The business model combines recurring SaaS subscriptions with implementation, training, and technical assistance services for trade customers. The go-to-market is sales-led and regionally distributed, with direct field sales and inside sales teams operating from 11 offices across the four core countries, augmented by content marketing, organic social, SEO, and industry events. Craftview also serves as a roll-up vehicle, executing serial acquisitions (most notably the March 2024 acquisition of French market leader Extrabat with Battery Ventures' financial backing) to consolidate fragmented European vertical ERP markets. Since founding, the group has grown to 330+ employees serving 20,000+ active customers and reporting 40+ years of combined brand experience in the craft and trade industry.

Name

Craftview

Legal name

Craftview Software GmbH

Website

https://craftview.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Craftview Software GmbH is a Frankfurt-based European software group that delivers sector-specific ERP solutions to 20,000+ skilled trades and SMB customers across Germany, France, Belgium, the Netherlands, and Spain through a portfolio of 10 specialized brands, financed in part by Battery Ventures.

Ownership category

akta.pro rank

Product category

Vertical ERP Software for Skilled Trades

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• ERP software
• Trade management
• Construction software
• Skilled trades
• Business management software

Headquarters

HQ city

Goch

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Software Subscriptions: Recurring subscription revenue from sector-specific ERP software solutions. Each brand (WINWORKER, ES2000, C'FLUIDE, EXTRABAT, GILDE, MOSER, OSD, KS21, PLENION, RITA BOSSE) offers specialized solutions with subscription-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Craftview is a European software group that develops and sells sector-specific ERP (Enterprise Resource Planning) software for skilled trades and craftsmanship businesses. Through a portfolio of 10+ acquired brands (including WINWORKER, ES2000, EXTRABAT, GILDE, KS21, MOSER, OSD, PLENION, RITA BOSSE, C'FLUIDE), it provides integrated business management solutions spanning project management, CRM, invoicing, HR, time tracking, material/resource planning, mobile field connectivity, and industry-specific functionality for construction, HVAC, refrigeration, landscaping, electrical, carpentry, and green industry trades across Germany, France, Belgium, the Netherlands, and Spain.

Product overview

Craftview is a European software group providing ERP solutions for skilled trades and craftsmanship. The company operates as a multi-brand portfolio (10+ brands acquired since 2020) unified under the Craftview umbrella: the portfolio includes C'FLUIDE (France, refrigeration/climate), ES2000 (Germany/Benelux, technical services), EXTRABAT (France, construction trades), GILDE (Benelux, SMB ERP), KS21 (Germany, landscaping), MOSER (Germany, electrical/HVAC), OSD (Germany, woodworking/roofing), PLENION (Benelux, construction), RITA BOSSE (Germany, green industry), and WINWORKER (Germany, painters/drywallers). Each brand specializes in sector-specific ERP, project management, CRM, mobile apps, and industry-specific functionality. The company serves over 25,000 active customers across 41 key European regions with 330+ employees at 11 locations.

Differentiator

Problem solved

Functional benefit

Brands

• C'FLUIDE: ERP and project management software for refrigeration and climate engineering professionals in France.
• ES2000
• EXTRABAT
• GILDE
• KS21
• MOSER
• OSD
• PLENION
• RITA BOSSE
• WINWORKER

Products and services

• WINWORKER ERP software for painters, drywallers, and plasterers in Germany, supporting comprehensive order processing, calculation, construction site preparation, measurement creation, customer address management, and mobile measurement via the WINWORKER mobile app.
• ES2000 Fully integrated, industry-specialized ERP solutions offered in Belgium, Netherlands, and Germany for technical trades (heating, ventilation, electrical, infrastructure) with over 30 years of domain experience.
• EXTRABAT French market leader for all-in-one management and control tools for construction trades, available in five versions tailored to swimming pools, heating, carpentry, landscaping, and construction sectors with 16 modules and over 200 functions. Serves over 4,500 business customers in France, Spain, and Germany.
• GILDE ERP software for small and medium enterprises in Belgium and the Netherlands, automating invoicing, CRM, project management, service and maintenance, logistics, warehousing, and inventory management.
• KS21 IT solutions for garden and landscaping companies in Germany (GaLaBau industry), serving thousands of users with management software for landscape construction operations.
• MOSER Software solutions for electrical, HVAC, and refrigeration/AC trades in Germany with over 40 years of experience, supporting core processes from quotation calculation to project partial billing, with mobile apps for field technicians.
• OSD (OS Datensysteme) Software solutions for carpentry, joinery, and roofing businesses in Germany, covering CAD planning, calculation, quotation, parts lists, time data management, inventory, manufacturing, production planning, material management, CNC control, and resource planning.
• PLENION Comprehensive ERP solutions for construction trades in Belgium and Netherlands, covering project planning, warehouse and order management, quotation, invoicing, CRM, and a mobile app. Serves HLK (HVAC), alarm technology, electrical, infrastructure, construction, and installation sectors.
• RITA BOSSE Software for green industry companies including landscape gardeners, nurseries, garden centers, and cemetery gardeners in Germany, with over 35 years of trusted partnership providing efficient management of diverse work processes.
• C'FLUIDE ERP and project management solution for refrigeration and climate engineering professionals in France, launched in 2016, serving over 1,800 customers and 4,800 technicians with specialized refrigerant handling and on-site data entry capabilities.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jobber: Field-service management and ERP SaaS for small home-service businesses including HVAC, plumbing, electrical, and landscaping. Compares to Craftview on SMB trade customer base and mobile-first field workflow, with North American focus.
• ServiceTitan: Vertical SaaS platform for residential and commercial trades (HVAC, plumbing, electrical) with field-service, ERP, and customer-experience functionality. Closest comparable business model to Craftview though focused on North America and larger customer profiles.
• Buildertrend: Construction project management and ERP SaaS for residential builders, remodelers, and specialty contractors. Overlaps with Craftview on construction-trade vertical ERP and customer-job workflow, primarily in North America.
• 123erfasst: German construction SaaS providing mobile site data capture, project management, and ERP for trades and contractors. Directly comparable geography, vertical, and mobile-first approach to Craftview's German brands.
• Plancraft: Construction management SaaS targeting European trade contractors with project planning, estimation, and back-office functionality. Comparable European trade-vertical SaaS with similar SMB customer profile to Craftview's portfolio.
• Hilti ON!Track: Asset and tool management SaaS from Hilti serving construction trades with inventory, equipment tracking, and fleet analytics. Compares as a vertically specialized software play addressing trade workflows, though narrower in scope than Craftview's full ERP suite.
• ServiceTrade: Commercial service contractor SaaS for fire/life-safety, HVAC, and mechanical trades with ERP, field service, and customer-experience modules. Comparable vertical SaaS targeting trades with deeper workflow complexity than residential SMB software.

Broad incumbents

• Sage Construction: Division of Sage Group providing ERP and accounting software with construction and contractor-specific functionality. Competes head-to-head with Craftview in European SMB trade ERP, particularly through Sage 50/100 contractor editions and Sage Intacct.
• Trimble Construction: Established construction technology provider with estimating, project management, and field-solutions targeting trades and general contractors. Comparable trade customer base at much larger scale and broader product portfolio than Craftview.
• Procore: Public construction management platform serving general contractors, owners, and specialty trades with project, financial, and field tools. Larger and broader than Craftview, but competes for the same trade-contractor buyer in adjacent workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/craftviewde
• Instagraminstagram.com/craftviewde
• YouTubeyoutube.com/channel/UC...

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftview