Zhuanzhuan

What Zhuanzhuan does

Zhuanzhuan (转转) is a Chinese C2B2C online marketplace for secondhand goods, founded in 2015 and operating as a subsidiary of 58.com. The platform enables individual consumers and enterprises to buy, sell, and trade used electronics, books, luxury items, and general merchandise through a mobile-first experience. It is integrated with Tencent's WeChat ecosystem—WeChat Pay, mini-programs, and official accounts provide frictionless transactions with platform escrow protection. The addressable market is China's RMB 1.68 trillion (USD 240 billion) secondhand e-commerce sector as of 2024, with the company's primary customer segments being Gen Z and millennial consumers seeking affordability and sustainability, plus enterprise clients managing device lifecycle and trade-in programs.

The platform's core technology is anchored by the proprietary 官方验 (Official Verification) service, which deploys a workforce of 2,000+ certified quality inspectors (真人质检师) to authenticate used goods—addressing the historical trust deficit in China's secondhand market. The product surface includes the Zhuanzhuan mobile app, WeChat mini-programs, the 快捷回收 (Quick Recycling) instant trade-in module, the 企业购 (Enterprise Purchasing) B2B module, and the Super ZhuanZhuan offline retail format with 1,000+ physical stores across Beijing, Shanghai, Hangzhou, Chengdu, Shenzhen, and other cities. Logistics service improvement is structured around a framework combining corpus analysis, the Kano model, and TRIZ methodology for identifying and deriving targeted service enhancements.

Zhuanzhuan monetizes through three primary streams: transaction commissions on completed peer-to-peer sales, direct sales of refurbished electronics under its certification program, and enterprise trade-in and procurement programs. The platform is backed by a strong investor base including 58.com (parent), Tencent, Xiaomi (lead investor in the 2021 Series D1), Shunwei Capital, and Advantech Capital, with cumulative disclosed funding exceeding USD 990 million across rounds through 2021. Inorganic growth has been pursued through acquisitions of WHYLAB (device testing, 2019), Shenzhen Wanshifu Technology (2020), Plum (secondhand platform, September 2024), and Hongbulin (luxury resale, 2024), extending capability and category reach.

Name

Zhuanzhuan

Legal name

北京转转精神科技有限责任公司

Website

https://zhuanzhuan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhuanzhuan (转转) is a Chinese C2B2C online marketplace, operating under 58.com, that enables individual consumers and enterprises to buy, sell, and trade secondhand electronics, books, luxury items, and general merchandise—anchored by its 官方验 inspection service and 1,000+ Super ZhuanZhuan physical retail stores.

Ownership category

akta.pro rank

Product category

Online Secondhand Marketplace

NAICS

General Merchandise Retailers (455), Electronics and Appliance Retailers (44921)

SIC

Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Home, Furniture & Appliances C2C (CRAFAKAD)

Keywords

• Secondhand marketplace
• Used goods trading
• C2B2C e-commerce
• Refurbished electronics
• Mobile resale platform

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Transaction Commission: Platform takes a commission on completed sales between buyers and sellers, facilitated through WeChat payment with platform escrow protection
2. Refurbished Product Sales: Direct sales of refurbished electronics including smartphones, tablets, and appliances through the platform's official inspection and certification program
3. Trade-in Programs: Enterprise trade-in programs allowing businesses to offer resale channels for customers exchanging old devices for refurbished alternatives

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Zhuanzhuan operates a mobile-first online marketplace enabling consumers and businesses to buy and sell secondhand goods, supported by a proprietary Official Verification (官方验) inspection service staffed by 2,000+ quality inspectors. The platform supports C2C and C2B2C transactions with WeChat Pay integration, platform escrow protection, and an expanding network of over 1,000 physical retail stores (Super ZhuanZhuan).

Product overview

Zhuanzhuan (转转) is a comprehensive secondhand goods trading ecosystem operating as a platform-plus-services architecture. The core offering consists of the Zhuanzhuan mobile app and mini-program enabling peer-to-peer and B2C sales, supplemented by the proprietary 官方验 (Official Verification) service featuring 2,000+ quality inspectors who inspect and certify used goods. Additional modules include 快捷回收 (Quick Recycling) for rapid device trade-ins, 企业购 (Enterprise Purchasing) for corporate bulk transactions, and Super ZhuanZhuan offline retail stores (1,000+ locations) bridging online and offline experiences. The platform supports both C2C and C2B2C transaction models with integrated WeChat Pay for guaranteed transactions.

Differentiator

Problem solved

Functional benefit

Brands

• 官方验: Official inspection service - professional quality inspection team providing authentication for second-hand goods transactions
• Super ZhuanZhuan
• Xianyu Recycleshop

Products and services

• Zhuanzhuan Mobile App (转转) Main mobile application enabling peer-to-peer and business-to-consumer secondhand goods trading with integrated WeChat Pay, platform escrow, and quality inspection services for individual consumers.
• Official Verification (官方验) Professional inspection and authentication service with 2,000+ quality inspectors providing inspection reports for used goods, establishing trust in secondhand transactions.
• Quick Recycling (快捷回收) Rapid device trade-in and recycling service enabling users to quickly sell their used electronics with valuation and immediate purchase by the platform.
• Enterprise Purchasing (企业购) Corporate procurement solution for businesses to purchase or recycle used devices in bulk quantities, supporting device lifecycle management and trade-in programs.
• Super ZhuanZhuan Offline Stores (线下店) Physical retail stores expanding Zhuanzhuan's online secondhand marketplace into offline spaces, with locations in Shenzhen, Beijing, Shanghai, Hangzhou, and Chengdu; over 1,000 stores as of 2025.
• Hongbulin (红布林) Luxury resale platform acquired in 2024, serving as Zhuanzhuan's brand for the premium secondhand luxury goods market segment.
• Plum Secondhand goods platform acquired by Zhuanzhuan in September 2024 to expand market presence and customer base.

Quantifiable outcome

• 25kg carbon emissions reduced per second-hand phone traded
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• PlumminorStrategic or Co-development Partner · 24 September 2024Zhuanzhuan acquired Plum, a smaller competitor in the used goods platform space, to expand market presence and customer base
• HongbulinminorStrategic or Co-development Partner · 1 January 2024Zhuanzhuan acquired Hongbulin, a competitor in the second-hand luxury goods market, expanding its physical retail presence
• TencentcoreTechnology or IntegrationTencent backs Zhuanzhuan and provides WeChat payment integration and mini-program infrastructure enabling secure transactions and ecosystem access
• 58.comcoreStrategic or Co-development PartnerZhuanzhuan is a second-hand goods trading platform under 58.com, benefiting from parent company's infrastructure and user base

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aihuishou (爱回收): JD-backed platform for used-device trade-in, refurbishment, and resale, with offline stores and enterprise recycling programs. Directly comparable on the C2B/B2C refurbished-electronics business line that overlaps with Zhuanzhuan's Quick Recycling.
• Xianyu (闲鱼): Alibaba's flagship C2C secondhand marketplace serving Chinese consumers across electronics, fashion, and general merchandise. Most direct comparable to Zhuanzhuan in product category, target customer, and domestic China focus.

Emerging players

• Duozhuayu (多抓鱼): Chinese second-hand book and curated goods C2C platform with quality-cured listings. Comparable as a China-based vertical C2C marketplace that emphasizes curation and trust, intersecting with Zhuanzhuan's broader horizontal offering.

Regional players

• Mercari: Japan-headquartered C2C marketplace that also operates in the US. Comparable to Zhuanzhuan in core C2C listing model and commission-based monetization, but in a different geography with different consumer dynamics.
• Poshmark: US social-commerce C2C marketplace focused on fashion and accessories. Comparable in marketplace mechanics (individual sellers, transaction fees) but geographically and category-distinct from Zhuanzhuan.
• The RealReal: US-based authenticated luxury resale marketplace with in-house inspection experts. Directly comparable to Zhuanzhuan on the inspection-driven resale model, particularly with the Hongbulin acquisition, but operates in North America.
• Vestiaire Collective: Global C2C luxury resale platform with authentication and direct shipping. Comparable to Zhuanzhuan's Hongbulin luxury vertical on authentication-led resale, but international in scope.
• Depop: Gen-Z-focused C2C fashion resale marketplace (owned by Etsy). Comparable in C2C marketplace mechanics and target demographic, but operates outside China and is fashion-focused.
• Vinted: Europe-leading C2C secondhand fashion marketplace. Comparable to Zhuanzhuan's marketplace-and-commission model and growing focus on circularity, but regional to Europe.

Broad incumbents

• eBay: Global incumbent in C2C and B2C online marketplaces with strong authentication and managed-services offerings. Comparable as a much larger, broader-market precedent for scaled online resale marketplaces, though operating globally and across all categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhuanzhuan

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhuanzhuan