What Exacto does

Exacto, LLC is a U.S. specialty chemical manufacturer founded in 1981 and headquartered in Sharon, Wisconsin, focused on agricultural adjuvants and soil moisture management chemistries. The company operates a dual business model: it manufactures turnkey private-label adjuvant products for agricultural chemical distributors and brand owners, and it sells its own Exacto Branded product line across activator adjuvants (nonionic surfactants, oil-based adjuvants, water conditioners, spreader stickers, basal oils), utility adjuvants (drift control, volatility reduction, deposition aids, defoamers, tank cleaners, dyes, compatibility agents, tackifiers), multifunctionals, and soil amendments and wetting agents. Its AquiMax sub-brand is built on proprietary Micro Inversion Technology (MIT), which evenly distributes moisture-retaining polymer through the root zone; documented field outcomes include up to 15% higher yields or 30% less water usage in broadacre crops, and meaningful yield gains in citrus and potatoes.

The company serves three vertical markets: agriculture (row crops and specialty crops), turf and ornamental (golf courses, sports turf, sod farms, nurseries), and industrial vegetation management (forestry, range and pasture, aquatics). Distribution is channel-led, supplying agricultural chemical distributors globally with both private-label and branded SKUs in retail-ready and contractor-sized packaging. Operational footprint includes the Sharon manufacturing headquarters and a Madison, Wisconsin Innovation & Training Center for R&D, formulation, and customer education.

Revenue is generated through product sales (branded and private label) and supporting technical, regulatory, and R&D services; pricing is not publicly disclosed. In September 2024, Exacto received a growth investment from S2G Ventures and Skyline Global Partners — both financial partners of Exacto — earmarked for capacity expansion, intellectual property development, commercial team buildout, and global market reach. The company employs 51-100 people and its products are used on 130 million acres in the United States per investor materials.

Name

Exacto

Legal name

Exacto, LLC

Website

https://exactoinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Exacto, LLC is a U.S. specialty chemical manufacturer (founded 1981, Sharon, WI) that formulates and produces agricultural adjuvants and soil moisture management chemistries — including the AquiMax MIT platform — under both private-label contracts for distributors and its own Exacto Branded product line, serving row/specialty crops, turf and ornamental, and industrial vegetation markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Adjuvant Products: Exacto manufactures and sells its own branded adjuvant and wetting agent products (Exacto Branded) under product lines including Activator Adjuvants, Utility Adjuvants, Multifunctionals, Soil Amendments, and Wetting Agents. Available in retail-ready and contractor-sized packaging.
2. Private Label Manufacturing: Turnkey private label adjuvant manufacturing services where Exacto formulates and produces adjuvants under partner/distributor brand names. This is a core part of the business model with distribution-focused approach.
3. Technical and Regulatory Services: Supporting services including technical support, regulatory compliance support, and research and development services for customers requiring tailored adjuvant solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Exacto formulates and manufactures specialty agricultural adjuvants — including activator adjuvants (surfactants, water conditioners, oil-based adjuvants), utility adjuvants (drift control, deposition aids, defoamers, dyes), and soil amendments/wetting agents such as the proprietary AquiMax line — both under its own Exacto Branded products and as turnkey private label/toll manufacturing for distributor and brand-owner partners. The company also provides technical services, regulatory compliance support, and research and development services for custom adjuvant solutions.

Product overview

Exacto is a turnkey private label adjuvant manufacturer and distributor serving the agricultural, turf and ornamental, and industrial vegetation management markets. The company's product portfolio is organized around four core adjuvant categories: Activator Adjuvants (nonionic surfactants, water conditioners, oil-based adjuvants, spreader stickers, basal oils), Utility Adjuvants (drift control agents, volatility reduction agents, deposition aids, defoamers, spray equipment cleaners, dyes, compatibility agents, foam markers, tackifying agents), Soil Amendments & Wetting Agents (tackifiers, wetting agents including the AquiMax sub-brand), and a comprehensive line of Exacto Branded Products for retail sale. The AquiMax platform represents the company's advanced moisture management technology featuring Micro Inversion Technology (MIT) for improved water distribution in soil profiles. Exacto operates a private label manufacturing model alongside its branded product line, serving customers in row crops, specialty crops, golf courses, landscapes, and industrial vegetation management. Products are used on over 130 million acres in the United States according to investor materials.

Differentiator

Problem solved

Functional benefit

Brands

• AquiMax: Soil moisture management technology brand offering injectable and granular soil wetting agents for agriculture and turf applications, including AquiMax Turf Pro, AquiMax Broadacre, AquiMax Breakwater, AquiMax Sprayable, and AquiMax Turf Pro G.

Products and services

• Activator Adjuvants (SURFLEX, SYNTHEX, TOLEX product lines)
• Utility Adjuvants (POLYTEX, SYNTHEX, SURFLEX, SILEX, EXTEC, SPECTREX, AROMEX, SULFONEX lines)
• Soil Amendments & Wetting Agents (LATERAL, POWER RUN, RPO, WISHBONE, TURFEX, SYNTHEX MRP, SURFLEX SPL lines)
• AquiMax Soil Moisture Management Platform
• Exacto Branded Adjuvants (AUDIBLE, BACK FIELD, COMPLETION, DOUBLE COVERAGE, INLAY, MOTION, PLACEHOLDER, SCRIMMAGE, ENDZONE, OFFSIDE, YARDAGE, DRApHT PICK, BOWL GAME, CHECKDOWN, DELINEATE, HASH MARK, ONSIDE KICK, PLAY OFF, REVERSE, FORMATION, GREEN-DURA)
• Private Label Manufacturing Service
• Research, Development & Innovation (RDI)
• Technical Services
• Regulatory Support

Quantifiable outcome

• Products used on 130 million acres in the U.S.
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Loveland Products (Nutrien Ag Solutions): Loveland Products is the crop-inputs arm of Nutrien and a leading manufacturer of spray adjuvants, drift control agents, and tank-mix products. Directly comparable to Exacto across activator and utility adjuvants, with a much larger distributor footprint through Nutrien retail.
• WinField United (Land O'Lakes): WinField United sells branded adjuvants, crop protection products, and seed treatments through a cooperative retail network. Overlaps with Exacto in activator adjuvants, surfactants, and water conditioners, and competes for the same ag distributor and grower end-user.
• Helena Agri-Enterprises: Helena is a major U.S. distributor and formulator of crop protection chemicals and adjuvants (Agsurf, Liberator, Induce, etc.). Directly comparable to Exacto's activator and utility adjuvant portfolios and its private label / distribution-focused business model.
• Brandt Consolidated: Brandt is a specialty formulator of adjuvants, micronutrients, and crop protection products, including the BRANDT adjuvants line. Comparable to Exacto in product mix (nonionic surfactants, MSOs, drift retardants) and target customer (row crop and specialty crop distributors).
• Adjuvant Plus Inc. Adjuvant Plus is a Canadian specialty formulator focused on agricultural adjuvants, surfactants, and drift control products. Closely comparable to Exacto in product mix and target customer (crop protection distributors in North America), though with a primarily Canadian distribution base.

Broad incumbents

• Wilbur-Ellis: Wilbur-Ellis is a large diversified ag inputs distributor and formulator of crop protection and adjuvant products. Comparable to Exacto in adjuvant chemistry and U.S. distribution focus, but operates a much broader portfolio spanning fertilizer, seed, and feed.
• Nufarm: Nufarm is a global crop protection manufacturer with an established adjuvant and specialty product portfolio. Comparable to Exacto at the chemistry level (crop protection adjuvants) but operates at significantly greater scale and geographic reach.
• CHS Inc. CHS is a major U.S. ag cooperative that manufactures and distributes crop inputs, including adjuvants, through its agronomy retail network. Overlaps with Exacto in private label and branded adjuvants, but is a far broader input/output platform.

Emerging players

• Profile Products: Profile Products specializes in soil amendments, hydroseeding, and soil moisture management products, overlapping with Exacto's AquiMax/Lateral soil wetter lines. Comparable in soil hydration chemistry (polymers, surfactants) and turf/IVM end-markets, but with a stronger erosion-control focus.
• Innvictis Crop Care: Innvictis is a specialty crop input company offering adjuvants, crop protection, and plant health products. Comparable to Exacto in private label and branded adjuvant strategy, though smaller in scale and with a more limited product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ExactoInc
• YouTubeyoutube.com/@ExactoLLC
• Facebookfacebook.com/ExactoInc
• LinkedInlinkedin.com/company/exacto-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exacto