Graphical Networks
Graphical Networks is a privately held software company that develops netTerrain, a unified IT infrastructure visualization platform for data center, network, and fiber plant management, serving enterprises in government, education, healthcare, telecom, energy, and manufacturing.
- Company typePrivate
- Founded2007
- HeadquartersRockville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Graphical Networks does
Graphical Networks LLC is a privately held, bootstrapped software company founded in 2007 and headquartered in Gaithersburg, Maryland, that develops and sells the netTerrain platform for IT infrastructure visualization and documentation. The platform unifies three core products — netTerrain DCIM (data center infrastructure management), netTerrain Logical (network documentation and mapping), and netTerrain OSP (outside plant and fiber plant management) — under a common data layer that supports layer 0 through 7 visibility, automated network discovery via SNMP/CDP/LLDP/WMI/NMAP, GIS-enabled fiber mapping to 6-decimal precision, real-time monitoring and alerting, rack and power management, and pre-built connectors to more than 20 third-party platforms including ServiceNow, SolarWinds, VMware, AWS, Azure, Google Cloud, BMC Remedy, Nagios, PRTG, and Zabbix. Certification as a U.S. Army / Department of Defense Certificate of Networthiness product validates the platform for federal use.
The company sells via direct enterprise field sales backed by a self-serve motion that includes free trials, a 30-day money-back guarantee, an online Product Finder, and a Global Partners program. Revenue is generated primarily through yearly subscription licenses — priced by number of devices and editor users, with unlimited read-only viewers included for on-premises deployments — supplemented by professional services and a multi-track training and certification program (Basic, Advanced, Collector, OSP, API). Deployment is offered both on-premises and via netTerrain Cloud.
Named customers span government (U.S. DoD, NASA, BWI Airport), large industrials (GE, Acciona Energía, Bell), higher education (University of Notre Dame, Liberty University, University of Calgary), healthcare (Hartford Healthcare), financial services (Agora), IT services (Benfield Datacomm), and manufacturing. Marketing relies on content (blog, video tutorials — including Spanish content — case studies, DCIM Features Guide), recurring webinars, a LinkedIn newsletter, and an annual user summit (the 2026 netTerrain User Summit is scheduled for October 12–14 in Las Vegas). Geographic reach is claimed across North America, Europe (UK, Germany, Finland, Netherlands), Canada, Brazil, Argentina, and Australia, although primary customer evidence is concentrated in North America.
Graphical Networks firmographics
Firmographics- Name
- Graphical Networks
- Legal name
- Graphical Networks LLC
- Website
- https://graphicalnetworks.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graphical Networks is a privately held software company that develops netTerrain, a unified IT infrastructure visualization platform for data center, network, and fiber plant management, serving enterprises in government, education, healthcare, telecom, energy, and manufacturing.
- Ownership category
- akta.pro rank
Graphical Networks industry classification
Industry- Product category
- Data Center Infrastructure Management (DCIM) Software
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Center Infrastructure Management (DCIM) (HDABANAB)
- akta.pro secondary industries
- Intent-Based Networking & Automation (NetOps) (HDABAFAF), Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)
Keywords
Where Graphical Networks is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graphical Networks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Subscription): Yearly subscription licensing model for netTerrain software deployed either on-premises or in the cloud. Pricing is based on the number of devices and editor users managed. Customers can add more capacity at any time as projects grow. Unlimited read-only viewers are included for on-premises installations.
- Professional Services: Training, implementation, and professional services offerings including basic, advanced, collector, outside plant, and API training courses. Professional services for specialized guidance and implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Yearly subscription with device and user-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Graphical Networks product offering
Product offeringCore offering
Graphical Networks develops and sells the netTerrain software platform for IT infrastructure visualization, documentation, and management. The platform unifies data center infrastructure management (DCIM), logical network documentation, and outside plant/fiber management into a single offering, deployable on-premises or in the cloud. It is licensed via annual subscription based on device count and editor users, with unlimited read-only viewers included.
Product overview
Graphical Networks offers netTerrain, a unified IT observability platform consisting of three core products: netTerrain DCIM (Data Center Infrastructure Management), netTerrain Logical (network documentation and mapping), and netTerrain OSP (Outside Plant/fiber management). The platform is sold with flexible licensing based on device count and user seats, deployable on-premises or in the cloud. Additional offerings include training programs and a product finder tool. All three products share a common data layer and integration framework, allowing organizations to manage data centers, logical networks, and fiber infrastructure from a single platform with pre-built connectors to third-party tools like ServiceNow, SolarWinds, AWS, Azure, and VMware.
Differentiator
Problem solved
Functional benefit
Brands
- netTerrain DCIM: Data Center Infrastructure Management software for capacity planning, rack optimization, power monitoring, and cable management.
- netTerrain Logical
- netTerrain OSP
- netTerrain Cloud
Products and services
- netTerrain DCIM
Quantifiable outcome
- Reduce power and cooling costs up to 30%
- +5 more outcomes
Companies that use Graphical Networks
Customer profileNamed customers12 records
Segments11 records
Ideal customer profiles8 records
Graphical Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
Feature8 records
Graphical Networks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SolarWindscoreSolarWinds integration allows pulling network data into netTerrain for unified visualization of network health, topology, and troubleshooting capabilities.
- ServiceNowcoreServiceNow synchronization enables unified, graphical representation of IT assets and services within netTerrain diagrams.
- VMwarecoreConnector for VMware environments enables mapping virtual infrastructure, tracking resources, and managing dependencies within netTerrain.
- AWS (Amazon Web Services)coreAWS integration provides insights into resource usage, costs, and overall infrastructure health for AWS environments.
- AzurecoreAzure infrastructure integration delivers comprehensive insights into resource allocation, costs, and architecture within netTerrain.
- Google Cloud Platform (GCP)coreGCP integration enables clear visibility into Google Cloud resources, cost management, and infrastructure performance within a single pane of glass.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Graphical Networks competitors and assessment
Company assessmentEmerging players
- IT Glue (Kaseya): IT Glue provides IT documentation focused on MSPs and SMB IT teams, overlapping with netTerrain's network documentation capabilities for smaller MSP-style deployments. Its MSP-first GTM and integration with PSA tools make it a partial overlap peer in the MSP segment.
- NetBox (open source): NetBox is an open-source network infrastructure documentation platform that competes with netTerrain Logical on network modeling and IPAM. It is emerging rapidly in network engineering teams and is often adopted as a lower-cost alternative in cloud-native environments.
Broad incumbents
- ServiceNow (CMDB / ITOM): ServiceNow's CMDB and ITOM modules compete indirectly with netTerrain for IT asset and infrastructure documentation truth. ServiceNow is also a core integration partner that netTerrain synchronizes with, making it both an ecosystem enabler and a competitive threat at large enterprises.
- SolarWinds: SolarWinds is a broad IT management incumbent whose network monitoring and observability products overlap with netTerrain Logical's automated network mapping. SolarWinds is also a key integration partner whose data netTerrain consumes, making it both peer and partner.
- Schneider Electric EcoStruxure IT: Schneider Electric bundles DCIM (EcoStruxure IT / StruxureWare) within its broader data center power and infrastructure portfolio. It is a broad incumbent that competes with netTerrain on DCIM but also sells UPS, cooling, and physical infrastructure, giving it much larger scale and channel reach.
- ManageEngine (Zoho): ManageEngine offers a broad suite of IT operations tools including network monitoring, IT asset management, and ITSM that overlap with netTerrain's DCIM, network documentation, and integration story. Its scale and pricing make it a frequent alternative buyer choice in mid-market accounts.
- Vertiv (Trellis / Geist): Vertiv offers Trellis DCIM and Geist monitoring as part of its broader power and thermal management portfolio for data centers. It competes with netTerrain DCIM but also sells the underlying hardware, providing cross-sell and bundled pricing advantages.
Direct peers
- Device42: Device42 offers a unified IT asset management, DCIM, and IPAM platform directly comparable to netTerrain's DCIM and network documentation capabilities. Both target mid-market and enterprise IT teams seeking automated discovery, visualization, and integration with ITSM and monitoring tools.
- Sunbird Software (dcTrack): Sunbird's dcTrack is one of the most established dedicated DCIM platforms, directly competing with netTerrain DCIM on data center power, space, connectivity, and asset management for enterprise and colocation customers. Both sell primarily into enterprise data center operations teams.
- Nlyte Software: Nlyte provides DCIM and asset management software focused on enterprise data centers and colocation operators. It is a direct peer to netTerrain DCIM on data center infrastructure management, capacity planning, and workflow automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Graphical Networks social profiles
Digital presenceGraphical Networks compliance and trust
Trust signalCompliance1 record
Graphical Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graphical Networks leadership team
Management profileNumber of profiles
Profiles2 records
Graphical Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graphical Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graphical Networks
What does Graphical Networks do?
Graphical Networks develops and sells the netTerrain software platform for IT infrastructure visualization, documentation, and management. The platform unifies data center infrastructure management (DCIM), logical network documentation, and outside plant/fiber management into a single offering, deployable on-premises or in the cloud. It is licensed via annual subscription based on device count and editor users, with unlimited read-only viewers included.
Is Graphical Networks a public or private company?
Graphical Networks is a private company. It is classified as unknown and is currently operating.
When was Graphical Networks founded?
Graphical Networks was founded in 2007. It employs 11 to 50 people.
Where is Graphical Networks based?
Graphical Networks is headquartered in Rockville, United States, in the North America region.
How does Graphical Networks make money?
Two revenue lines are on record. Software Licenses (Subscription) is the primary driver. The others are professional Services.
Who are Graphical Networks's main competitors?
Emerging players on record are IT Glue (Kaseya) and NetBox (open source). Broad incumbents are ServiceNow (CMDB / ITOM), SolarWinds, Schneider Electric EcoStruxure IT, ManageEngine (Zoho) and Vertiv (Trellis / Geist). Direct peers are Device42, Sunbird Software (dcTrack) and Nlyte Software.
Does Graphical Networks have an API?
Yes. netTerrain offers a SOAP API for querying the database, creating or managing reports, scripts, and dashboards. The API is documented in the SOAP API programming guide available through the Developer/Guides section. Developer documentation is at networkdocumentation.com/guide/netterrain-10-1-soap-api-programming.
What industry is Graphical Networks in?
Graphical Networks's product category is Data Center Infrastructure Management (DCIM) Software. Its primary akta.pro industry code is HDABANAB, Data Center Infrastructure Management (DCIM), with a secondary code of HDABAFAF, Intent-Based Networking & Automation (NetOps). Its NAICS code is 541513 and its SIC code is 7370.