What YCLIENTS does

YCLIENTS (legal entity OOO «UAYKLAENTS», Moscow, Russia) is a vertically-focused SaaS platform founded in 2010 that provides online appointment booking and integrated business automation for small and medium service-sector businesses. As of 2024, the platform serves approximately 55,000 client businesses across nine verticals — beauty salons, medical/cosmetology clinics, fitness studios, education centers, auto service, retail, entertainment, consumer services, and solo practitioners — and processes roughly 20 million appointments per month, with client GMV of 357 billion rubles flowing through the system in 2024.

The product is a unified ecosystem rather than a single point solution, combining twelve-plus core modules: an embeddable online booking widget, an electronic scheduling journal, a CRM client database with automatic segmentation, loyalty programs (discount/bonus/certificate/referral), automated payroll calculation with 10+ configurable parameters, warehouse and consumables inventory tracking, integrated telephony, financial accounting, and cash-register/POS integration compliant with Russian Federal Law 54-FZ. The YPLACES consumer mobile app creates a two-sided network where end customers can book, accumulate loyalty, and repurchase across franchise branches. The YCLIENTS Marketplace offers 100+ third-party integrations (chatbots, SMS aggregators, call tracking, analytics), and a separate white-label service builds branded mobile apps for enterprise clients. Technology delivery is cloud-based via web and mobile apps (iOS, Android, Huawei AppGallery, RuStore), with all data stored and processed within the Russian Federation per Federal Law 152-FZ.

The business model is predominantly SaaS subscription (annual and multi-year licenses priced by employee count and tier, with auto-renewal), supplemented by additional functional add-ons, paid onboarding/implementation consulting, and white-label branded app development. Go-to-market combines a self-serve product-led motion (7-day free trial, online signup) with inside sales for enterprise prospects and a partner/reseller channel. The booking widget is distributed free across 15+ Russian platforms — Yandex Maps, 2GIS, VKontakte, T-Bank, SberZdorovye, NaPopravku, FITMOST, Zoon, Telegram, WhatsApp — functioning as a low-cost customer acquisition channel for client businesses. YCLIENTS has raised $10.6 million in disclosed funding across a $600K seed (Guard Capital, 2017) and a $10M Series A (Elbrus Capital and Guard Capital, 2019), and acquired Alliance IT Technology in October 2021. Geographic footprint is concentrated in Russia with a small Belarus extension via Relax.by.

Name

YCLIENTS

Legal name

OOO «UAYKLAENTS» (ООО «УАЙКЛАЕНТС»)

Website

https://yclients.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

YCLIENTS is a Russian SaaS platform providing online booking, CRM, loyalty, payroll, inventory, and fiscal-integrated POS automation for small and medium service-sector businesses (beauty, medical, fitness, education, auto, retail), serving approximately 55,000 client companies and processing 20 million appointments per month.

Ownership category

akta.pro rank

Product category

Service Business Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Appointment scheduling software
• Salon booking software
• Service business CRM
• Online booking platform
• Loyalty program management

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Licenses: Annual and multi-year subscription licenses for access to the YCLIENTS platform. Pricing is calculated based on the number of employees, license term, and applicable discounts. The company offers auto-renewal (auto-payment) options. The license agreement specifies that the licensor can unilaterally change pricing upon renewal. The platform also offers a 7-day free trial.
2. Additional Functional Add-ons: Additional functional modules can be purchased through the personal account interface, including partner modules and extensions. The license agreement notes that customers can purchase additional functionality via partner modules within their account.
3. Branded Mobile Application Development: YCLIENTS offers a white-label branded mobile application development service for businesses, allowing them to have their own custom app published in App Store and Google Play.
4. Paid Onboarding and Implementation Consulting: The company offers paid implementation consulting services including onboarding planning, data migration from prior systems, and system configuration, governed by a separate contract offer.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

YCLIENTS is a cloud-based SaaS platform that provides online appointment booking, electronic scheduling, CRM/client database, automated payroll, inventory control, loyalty programs, analytics, integrated telephony, and fiscal-compliant cash register/POS functionality as a single integrated ecosystem for local service businesses. The platform also offers a consumer-facing mobile app (YPLACES), white-label branded mobile app development, and an integration marketplace with 100+ third-party connectors. It is sold primarily via annual per-employee subscription licenses, with paid onboarding/implementation consulting as a secondary revenue line.

Product overview

YCLIENTS is a unified SaaS platform providing online booking and business automation for small and medium service-sector businesses in Russia. The platform operates as a core system (Система YCLIENTS) with integrated modules: online booking widget, electronic scheduling journal, client database/CRM, loyalty programs (discount, bonus, certificate, referral), salary calculation, inventory control, financial accounting, analytics/reporting, telephony, cash register/POS integration, automated notifications, online payment processing, and digital tipping. The ecosystem includes YPLACES — a consumer-facing mobile app for clients to self-book and manage loyalty — and white-label custom app development. A marketplace with 100+ third-party integrations (chatbots, SMS, analytics, call tracking) extends functionality. The platform is accessible via web, mobile admin app, and branded customer apps, and is available on multiple app stores. The product targets beauty salons, medical centers, fitness studios, education, auto service, retail, entertainment, consumer services, and individual specialists.

Differentiator

Problem solved

Functional benefit

Brands

• YPLACES: Customer-facing application for booking, cashback, and payments - helps clients book appointments, view loyalty rewards, and make payments
• Y+1 Conference
• YCLIENTS Academy

Products and services

• YCLIENTS Platform (Система YCLIENTS) A unified cloud SaaS platform for appointment booking and full business automation in the service sector. Includes online booking widget, electronic scheduling, CRM, payroll calculation, inventory control, financial accounting, loyalty programs, analytics, telephony, cash register/POS integration, and notifications as one integrated ecosystem. Sold to beauty salons, medical centers, fitness studios, education centers, auto service, retail, entertainment, consumer services, and individual specialists.
• Online Booking (Онлайн-запись) Customizable online appointment booking widget for businesses, embeddable on websites and across 15+ partner platforms (Yandex Maps, 2GIS, VKontakte, Telegram, WhatsApp, etc.). Supports online prepayment, design customization, promotional blocks, and booking analytics by source.
• Electronic Schedule / Booking Journal (Электронный журнал) Digital appointment scheduling journal with real-time scheduling, client payment processing, group class management, room/equipment auto-checking, preparation time accounting, complex multi-service bookings, and offline access. Used by service businesses to manage daily bookings and staff schedules.
• Client Database / CRM (Клиентская база) Client database management module with automatic visitor logging, unified network-wide client profiles, flexible segmentation by services, profitability, visit frequency, and custom categories. Includes bulk messaging, auto-discount assignment, birthday tracking, and CSV import/export.
• Loyalty Program (Программа лояльности) Multi-type loyalty module supporting discount programs, bonus/cashback programs, certificates and subscriptions, and referral programs. Automatically calculates discounts and tracks loyalty across network branches.
• Salary Calculation (Расчет зарплат) Automated payroll module with configurable calculation schemes supporting 10+ parameters including bonuses, margin-based commissions, plan fulfillment bonuses, and consumables cost deduction. Generates salary payment history for any period; reduces calculation time for a 15-employee company to 15 minutes.
• Inventory Control (Складской учет) Warehouse and inventory management module with multi-warehouse support, barcode scanner integration, automatic consumables write-off based on service delivery, critical stock alerts, supplier management, and profitability analysis linked to salary calculations.
• Cash Register / POS Services (Кассовые сервисы) Online cash register integration supporting Modulkassa, LIFE PAY, and Evotor smart terminals, fully compliant with Russian Federal Law 54-FZ. Includes fiscal receipt transmission to tax authorities via OFD, inventory-linked sales, and acquiring from 1.25%.
• Telephony (Телефония) Integrated telephony module enabling call handling, call recording, and call routing within the YCLIENTS platform, linked to client records for seamless customer service.
• SMS and Email Notifications (Уведомления) Automated client notification system supporting free mass notifications via YPLACES app and VKontakte, plus integrations with 40+ chatbot and SMS providers. Includes appointment reminders, service announcements, and promotional broadcasts.
• Financial Accounting (Финансовый учет) Financial accounting module integrated with the payment system, salary calculations, and inventory management. Provides revenue tracking, invoice generation, and financial reporting per branch and service direction.
• Statistics and Analytics (Статистика и аналитика) Analytics module providing reporting on booking sources, occupancy rates, cancellation statistics, lost clients, staff demand, service demand, key clients, and staff efficiency. Supports per-employee data, network-wide statistics, and custom branch grouping.
• Online Payments (Прием платежей / Онлайн-оплаты) Multi-method online payment acceptance including autopayment, QR code (SBP), payment links, and prepayment during online booking. Features reduced acquiring fees, electronic certificates and subscriptions sales, and cash flow management.
• YPLACES Consumer Mobile App Consumer-facing mobile application that allows end customers to book appointments with YCLIENTS client businesses, view loyalty bonuses and certificate balances, repurchase certificates and subscriptions, and access visit history. Available on iOS, Android, and RuStore.
• White-label Branded Mobile App Development (Брендированное приложение) Custom branded white-label mobile app development service for businesses. YCLIENTS builds and publishes fully branded mobile apps in the App Store and Google Play under the client's own brand, offering a more affordable alternative to building independently.
• YCLIENTS Integration Marketplace (Интеграции) Integration marketplace with 100+ ready-made third-party integrations including chatbots, SMS providers, CRM systems, call tracking, and analytics tools, allowing YCLIENTS client businesses to extend platform functionality without custom development.

Quantifiable outcome

• Client revenue through YCLIENTS reached 357 billion rubles in 2024
• +12 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• Яндекс Карты (Yandex Maps)coreTechnology or IntegrationYCLIENTS integrates its booking widget directly into Yandex Maps, allowing users to find and book appointments with YCLIENTS client businesses directly through the map service. This is one of the primary organic customer acquisition channels for YCLIENTS clients.
• 2GIScoreTechnology or IntegrationIntegration of the YCLIENTS booking widget into 2GIS, a popular mapping and business directory service in Russia, enabling users to discover and book appointments with nearby service businesses using YCLIENTS.
• ВКонтакте (VKontakte)coreTechnology or IntegrationIntegration of the YCLIENTS booking widget in VKontakte groups and the ability to send automated appointment reminders through VKontakte messenger, leveraging the platform's massive social network user base.
• Модулькасса (ModulKassa)coreTechnology or IntegrationAll-in-one POS terminal (tablet + fiscal register + POS terminal) with YCLIENTS integration, providing affordable acquiring at 1.25% commission. Available for rent or installment purchase with 24/7 technical support.
• ООО «Альянс АйТи Технолоджи»coreStrategic or Co-development PartnerYCLIENTS acquired 100% of ООО «Альянс АйТи Технолоджи» in October 2021, a developer of automation platforms including products for medical and beauty salon management. This acquisition expanded YCLIENTS's product portfolio and customer base.
• YPLACEScoreOEM/ Whitelabel/ Licensing PartnerA companion mobile application for end customers developed by YCLIENTS, available for free in app stores. YPLACES allows clients to book appointments, manage loyalty points, buy certificates, and view visit history. It is a core component of the YCLIENTS client-facing ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DIKIDI: Russian online booking and CRM platform for beauty and service businesses, headquartered in Russia. Closest direct competitor to YCLIENTS in the same geography and verticals.
• Booksy: International SaaS booking platform for beauty, wellness and barbering professionals with a strong marketplace component. Comparable in target customer (beauty/grooming SMBs), product (booking + payments + marketplace), and SaaS revenue model, though primarily operating in the US, EU, UK, and Brazil.
• Fresha: Global beauty and wellness booking marketplace with integrated SaaS for salons, spas and barbers. Comparable in vertical, PLG motion, free marketplace distribution, and integrated payments; operates internationally outside Russia.
• Vagaro: Cloud-based salon, spa and fitness business management platform with booking, payments, and marketplace features. Directly comparable to YCLIENTS in target customers, product depth, and SMB-to-midmarket go-to-market.
• Acuity Scheduling: SMB-focused online scheduling SaaS (acquired by Squarespace) for appointment-based service businesses. Comparable in core booking functionality and SMB target segment, though lighter on vertical-specific features like payroll or fiscal compliance.

Broad incumbents

• Mindbody: US-listed (now private) broad incumbent in wellness, fitness and beauty business management software. Overlaps with YCLIENTS on salon/spa/fitness scheduling and CRM but serves a much wider global market with broader portfolio of verticals.
• Square Appointments: Booking and scheduling SaaS from Block (Square), targeting SMB service businesses with integrated payments. Overlaps with YCLIENTS on booking + payments for SMB beauty and service verticals but bundled within a much broader commerce platform.
• Zoho Bookings: Scheduling module within Zoho's broad SMB SaaS suite. Comparable as a booking tool for appointment-based businesses, but positioned as a feature inside a larger productivity/CRM ecosystem rather than a vertical-specific all-in-one.

Regional players

• YCLA (YCLA Online): Russian online booking platform for small service businesses (beauty, medical, fitness). Closely comparable in product scope, customer segment, and Russian regulatory context, competing directly with YCLIENTS in the same geography.

Emerging players

• Calendly: Widely adopted scheduling SaaS for individuals and teams. Comparable in core scheduling functionality and PLG motion, but targets a broader, less vertical-specific audience and lacks YCLIENTS's domain depth for beauty/medical/fitness SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6aHCPPSU9CDSA5cExZLd3Q
• Facebookfacebook.com/yclients

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YCLIENTS