SupChina

What SupChina does

SupChina (operating brand referenced in input as The China Project) is a private, US-based media and business intelligence platform founded in 2015 and headquartered in Brooklyn. The company delivers comprehensive news, analysis, and contextual reporting on China across multiple content formats, including a flagship digital publication, podcasts, and in-person and virtual conferences. Its audience is horizontal, spanning professionals, academics, policymakers, and general readers seeking nuanced coverage of Chinese affairs beyond headline news.

The core product surface comprises three main offerings — a digital media platform, podcasts, and conferences — supplemented by add-on modules marketed as Research Tools, Database Services, and curated Event Offerings aimed at subscribers seeking deeper analytical and archival access. The underlying technology is described as a media platform supporting multiple content formats rather than a software product with proprietary technical components; no AI/ML, APIs, SDKs, or integrations are disclosed in the available data. Distribution is global via a self-serve digital subscription channel, with events serving as a mid-funnel engagement layer.

The business model is subscription-based recurring revenue, with the company reporting significant growth in subscriptions, partnerships, and audience engagement as of 2022. Specific pricing, ARR, and customer-count metrics are not publicly disclosed. The company has raised approximately $1.58 million in disclosed equity funding (May 2022) alongside an earlier TMV investment (2017), and has been actively pursuing additional capital to scale its research, database, and event product lines. Founder & CEO Anla Cheng leads the organization.

Name

SupChina

Website

https://supchina.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SupChina (The China Project) is a subscription-based media and business intelligence platform founded in 2015 in Brooklyn, delivering news, analysis, podcasts, conferences, and research tools about China to professionals, academics, policymakers, and global readers.

Ownership category

akta.pro rank

Product category

China-focused News and Business Intelligence Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• China news coverage
• Asia business analysis
• China policy research
• Educational podcast media
• Global affairs journalism

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Subscription Revenue: The company generates revenue through subscriptions, with documented growth in subscription revenue. The platform offers comprehensive news, analysis, and context about China accessible through various media channels.

Distribution channels1 record

Marketing channels3 records

Core offering

SupChina is a subscription-based media and business intelligence platform providing comprehensive news, analysis, and contextual coverage of China through digital articles, podcasts, and conferences. The platform serves professionals, academics, policymakers, and general audiences seeking nuanced China-focused content beyond surface-level headlines. Additional paid add-ons include Research Tools, Database Services, and Event Offerings layered on top of the core subscription.

Product overview

SupChina operates as an integrated media platform offering comprehensive news, analysis, and context about China through multiple channels. The core offerings include a digital media platform, podcasts, and conferences, which work together to deliver China-focused content to subscribers and audiences. The company also offers supplementary services including research tools, database services, and event offerings as part of its subscription and membership tiers. The platform is structured as a unified media brand with multiple product lines serving different audience engagement needs.

Differentiator

Problem solved

Functional benefit

Products and services

• SupChina Media Platform (Subscription News Service) Subscription-access digital news and analysis platform delivering original editorial coverage, commentary, and contextual reporting on China for professionals, academics, policymakers, and informed general readers.
• SupChina Podcasts Audio podcast series offering long-form discussions and analysis on China-related political, economic, and cultural topics, distributed through standard podcast channels.
• SupChina Conferences and Events Paid conference programming held in-person and digitally, featuring expert speakers and panel discussions on China-related business, policy, and cultural issues.

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• The Information: Premium subscription-based tech and business news outlet. Comparable paid-niche-news business model, though focused on technology rather than China specifically.
• Semafor: Subscription-driven global news startup with newsletters, events, and a flagship China-focused vertical. Comparable subscription-plus-events business model and direct overlap on China reporting.
• Foreign Policy: Established subscription-based magazine covering global affairs with significant China coverage. Overlaps with SupChina's policy-maker and academic audience but operates at broader global scope.

Direct peers

• Caixin Global: English-language Chinese business and financial news service from Caixin Media. Competes directly with SupChina in delivering paid China business/policy analysis to global professionals.
• The Diplomat: Subscription-supported international affairs magazine with deep Asia-Pacific coverage. Competes with SupChina for policy and academic readers seeking long-form Asia analysis.
• South China Morning Post: English-language news outlet focused on China with subscription and event offerings. Directly competes with SupChina for paying readers and enterprise customers seeking premium China intelligence.
• Wire China: Subscription-based English-language magazine covering China business, politics, and technology. Closest direct competitor in business model and editorial positioning to SupChina.

Emerging players

• Rest of World: Subscription-supported publication covering technology's impact outside the Western world, including significant China coverage. Comparable subscription-plus-events model with partial thematic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupChina