What Tattoo Projects does

Tattoo Projects, LLC is a privately held integrated marketing agency headquartered at 704 Morris Street in downtown Charlotte, North Carolina, founded in 2006. The firm operates as a single integrated offering across five core service lines: Creative, Strategy, Digital, Production, and Social Media. Its production capability is anchored by an in-house Tattoo Content Studio featuring a 32' x 32' cyclorama shooting stage and a differentiated Client-Embedded Creators Model in which agency talent is placed directly inside client organizations. The agency's customer base spans approximately 50+ named brand logos across motorsports (Speedway Motorsports, Victory Motorcycles), convenience retail (Sheetz), food and snacks (Hostess), automotive and tires (Michelin, RainX), professional sports (Carolina Panthers), higher education (Duke, UNC Charlotte), appliances (Hoover), healthcare technology (Pria by Black and Decker), and manufacturing (Domtar, Kuraray Noritake, Genesys Global).

The firm generates revenue through project-based engagements and multi-year Agency of Record (AOR) retainers, with disclosed budget tiers ranging from under $25,000 to above $300,000 per project. Go-to-market is primarily direct enterprise field sales, with new business captured via website inquiry forms that include budget qualification. Ownership is private, with co-owner Scott Smith — former Co-Founder/CEO/COO of Fortune 300 Sonic Automotive — among the named partners alongside Chief Creative Officer Chad Brophy and Chief Growth Officer Andrew Hagopian. The agency reports 101-250 employees, is self-funded (no disclosed funding rounds), and operates exclusively in the United States. Recognitions include 2021 AAAA and Cosmo Best of Show awards, 2020 MedTech Breakthrough and Silver Regional Addy awards, and prior Small Agency of the Year recognition in Charlotte.

Name

Tattoo Projects

Legal name

Tattoo Projects, LLC

Website

https://tattooprojects.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Tattoo Projects is a Charlotte-based integrated marketing agency founded in 2006 offering creative, strategy, digital, production, and social media services to mid-market and enterprise clients across motorsports, CPG, sports, education, and healthcare.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Services: Project-based and retainer-based marketing agency services including creative, strategy, digital, production, and social media. Services span from single campaigns to ongoing agency of record relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tattoo Projects is an integrated marketing agency that plans, creates, and executes end-to-end marketing campaigns for mid-market to enterprise brands. Its offerings span creative, strategy, digital (e-commerce, custom apps, websites), in-house production (video, photography, motion graphics via the Tattoo Content Studio), and social media management, delivered through cross-functional account teams and an optional client-embedded creators model.

Product overview

Tattoo Projects is an integrated marketing agency offering a unified suite of creative, strategy, digital, production, and social media services. The agency operates as a single integrated offering rather than a platform-with-modules architecture, providing end-to-end marketing capabilities including campaign development, brand strategy, digital product development, in-house video/photo production with a dedicated studio, and social media management. Services are delivered through cross-functional teams combining creative, strategic, and production expertise for clients across diverse industries including automotive, food/beverage, sports, healthcare, and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Creative services including advertising campaigns, branding, visual design, and content creation designed to increase return on ad spend. Offered to mid-market and enterprise brands seeking integrated creative output.
• Strategy Services Data-driven strategic planning combining analytics, consumer insights, and brand positioning to guide marketing decisions. Available to enterprise clients planning campaigns, brand architecture, or repositioning initiatives.
• Digital Services Digital capabilities including e-commerce development, custom applications, enterprise websites, and stadium mapping software. Delivered to enterprise clients needing digital products and platforms.
• Production Services In-house video production, photography, post-production editing, motion graphics, animation, and custom audio creation. Features a dedicated Tattoo Content Studio with a 32'x32' cyclorama stage in downtown Charlotte. Designed for brand clients needing campaign-quality content production.
• Social Media Services Social media strategy, content creation, community engagement, paid social media buying, and client-embedded creator services. Available to brand clients seeking ongoing social presence and campaign execution.

Quantifiable outcome

• 67% increase in motorcycle sales over two years for Victory Motorcycles
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wray Ward: Charlotte-based integrated marketing agency serving home, building, and lifestyle brands with creative, digital, and content production — directly comparable in scale, geography, and service mix.
• The Variable: Charlotte-based full-service creative agency serving enterprise B2B and consumer clients with advertising, digital, and content capabilities; directly comparable geography and overlapping client roster.

Direct peers

• The Martin Agency: Mid-sized integrated creative agency headquartered in Richmond, VA, serving similar enterprise brand clients across automotive, retail, and CPG with creative, digital, and production capabilities comparable to Tattoo Projects.
• RPA: Santa Monica-based independent agency serving large enterprise brands including Honda, Farmers, and L'Oréal with creative, media, and production; directly comparable in integrated service model and enterprise client focus.
• Allen & Gerritsen: Mid-sized independent agency with integrated creative, media, digital, and production capabilities serving enterprise clients across consumer, retail, and financial services — comparable in size and service mix.
• Carmichael Lynch: Mid-sized independent agency known for creative-led brand work on automotive, CPG, and consumer clients; comparable in size, integrated service model, and emphasis on award-winning creative output.
• Anomaly: Independently owned creative and brand strategy agency operating with a non-traditional structure that blends advertising, digital, and product design — directly comparable to Tattoo Projects' integrated, anti-holding-company model.
• Red Tettemer O'Connell + Partners: Mid-sized independent agency serving consumer brands with creative, digital, social, and production; closely comparable in size, integrated service mix, and independent operating model.

Broad incumbents

• Mother: Independently owned creative network with offices in NY, LA, London, and Shanghai; comparable in integrated creative-and-strategy offering but operates at substantially greater scale and geographic footprint.
• 72andSunny: Larger independent creative agency serving global enterprise brands with integrated creative, production, and digital; comparable positioning but greater scale and geographic reach than Tattoo Projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tattoo-projects-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tattoo Projects