Linwoods
- Company typePrivate
- Founded2000
- HeadquartersArmagh, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Linwoods firmographics
Firmographics- Name
- Linwoods
- Legal name
- Linwoods Health Foods
- Website
- https://linwoodshealthfoods.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Linwoods industry classification
Industry- Product category
- Health Foods
- SIC
- Food And Kindred Products (2000), Grain Mill Products (2040)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where Linwoods is headquartered
LocationHeadquarters
- HQ city
- Armagh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Linwoods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through linwoodshealthfoods.com with free shipping on orders over £7/€7, featuring product bundles and exclusive online-only merchandise.
- Retail Distribution: Wholesale distribution through major supermarket chains, health food stores, and specialty retailers across UK, Ireland, and Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cold Milled Flaxseed starting at £3.49 |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels4 records
Linwoods product offering
Product offeringCore offering
Linwoods Health Foods manufactures and sells cold milled flaxseed, chia seeds, shelled hemp seeds, and overnight oats products under the Linwoods brand. Its core offering is a portfolio of cold milled seed-based foods and convenience breakfast products positioned around nutritional benefits (omega-3 ALA, fiber, plant-based protein, magnesium, lignans), sold directly to consumers via its own e-commerce store and through major supermarket and health food retail chains across the UK, Ireland, Europe, and the Middle East.
Product overview
Linwoods Health Foods is a health food company offering a portfolio of cold milled flaxseed, chia seeds, hemp seeds, and overnight oats products. The core products include award-winning Cold Milled Flaxseed and Shelled Hemp, along with multi-superfood seed blends combining flaxseed with sunflower, pumpkin, chia seeds, and goji berries. The product line also includes an Overnight Oats range (requiring only milk addition and overnight chilling), Functional Range products targeting specific health benefits (cholesterol, blood sugar, cognitive function, digestion, heart health, immune system, menopause), Sprouted Seeds, Active Nuts, and Bundles. All products emphasize cold milling processes to retain nutrients and support active lifestyles.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Milled Flaxseed
Quantifiable outcome
- 5g of protein per serving in flaxseed
- +5 more outcomes
Companies that use Linwoods
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Linwoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Linwoods partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Dr Amir KhancoreHealth and nutrition expert partnership providing educational content on gut health, digestion, and overall wellness through Linwoods blog and wellness resources.
- Dominique LudwigcoreLeading nutritionist and hormone health expert providing content on hormone balance, menopause, and women's health topics for Linwoods wellness hub.
- Rhiannon LambertcoreNutrition expert partnership supporting consumer wellness journeys through educational content and nutrition guidance.
- Stevie B (Stephen Beaddie)coreHead Chef and Seed co-founder appearing in 'Plate Up Series' season 2 with Linwoods Health Foods, creating recipes featuring Linwoods products.
- Hannah Scott MBEflagshipOlympic Gold Medallist Rower and brand ambassador. Hannah visited Linwoods HQ, toured the production plant and delivered inspiring talks to the team on motivation, performance, and healthy living.
- Jane McClenaghancoreLeading Northern Ireland nutritionist with 20+ years experience providing regular blog content on heart health, gut health, energy levels, and women's health. Vital Nutrition founder.
- Dr. Alan DesmondcoreConsultant Gastroenterologist providing expert content on gut health, digestion, microbiome, and the connection between diet and digestive wellness.
- Rachel GrahamcoreNutritional Therapist providing content on heart health and nutrition-based wellness topics.
- Cara ShawcoreNutritional Therapist providing content on women's health including PMS relief and anti-inflammatory benefits of flaxseed.
- Dr RupycoreDoctor providing expert commentary on flaxseed benefits for gut health and everyday nutrition.
- Dr Jenna MacciochicoreImmunologist and nutrition expert providing content on immune system support through diet and the role of seeds in immunity.
- Rob HobsoncoreNutritionist providing content on immune system support and practical dietary tips for natural wellness.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Linwoods competitors and assessment
Company assessmentDirect peers
- Rude Health: UK-based premium natural food brand with comparable product categories (oats, seeds, plant-based) and shared retail distribution through UK premium grocers (Waitrose, Whole Foods, Holland & Barrett).
- The Chia Co: Australian chia seed specialist with vertically integrated farming and consumer products. Directly comparable on chia-seed positioning and premium health-food retail presence.
- Manitoba Harvest: North American leader in hemp-based foods including shelled hemp seed, hemp protein, and hemp oil. Directly comparable on the hemp protein platform, which is one of Linwoods' core growth areas.
- Bioglan: Australian health food brand with a strong portfolio of flaxseed, chia, and functional food products. Comparable as a specialty seed-and-functional-foods brand with retail and D2C distribution in Western markets.
- Biona Organic: UK-based organic food brand with comparable seed, oat, and natural product portfolio; competes for the same health-conscious consumer in UK natural and organic channels.
- Carrington Farms: US-based brand specializing in milled flaxseed, chia, and organic seed products with comparable retail distribution and health-benefit positioning.
- Bob's Red Mill: US-based specialty miller of whole grains, seeds, oats, and cereals including flaxseed, chia, and hemp products. Most direct comparable in terms of milling heritage, product format, and health-positioned branding.
- BetterBody Foods: US-based brand offering chia seeds, flaxseeds, and other superfoods with strong retail and online distribution. Comparable product mix and health-benefit positioning.
Broad incumbents
- Hain Celestial: Global natural and organic food company owning multiple seed, cereal, and plant-based brands (e.g., Garden of Life, Earth's Best). Broad incumbent competing for the same shelf space and consumer across multiple categories.
- Holland & Barrett: UK's largest health food retailer and own-label brand owner. While a current customer of Linwoods, it is also a competitor through its extensive private-label seed, oat, and supplement range.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Linwoods social profiles
Digital presenceLinwoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linwoods leadership team
Management profileNumber of profiles
Profiles1 record
Linwoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linwoods M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linwoods
What does Linwoods do?
Linwoods Health Foods manufactures and sells cold milled flaxseed, chia seeds, shelled hemp seeds, and overnight oats products under the Linwoods brand. Its core offering is a portfolio of cold milled seed-based foods and convenience breakfast products positioned around nutritional benefits (omega-3 ALA, fiber, plant-based protein, magnesium, lignans), sold directly to consumers via its own e-commerce store and through major supermarket and health food retail chains across the UK, Ireland, Europe, and the Middle East.
Is Linwoods a public or private company?
Linwoods is a private company. It is classified as family owned and is currently operating.
When was Linwoods founded?
Linwoods was founded in 2000. It employs 51 to 100 people.
Where is Linwoods based?
Linwoods is headquartered in Armagh, United Kingdom, in the Europe region.
How does Linwoods make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Linwoods's main competitors?
Direct peers on record are Rude Health, The Chia Co, Manitoba Harvest, Bioglan, Biona Organic, Carrington Farms, Bob's Red Mill and BetterBody Foods. Broad incumbents are Hain Celestial and Holland & Barrett.
Does Linwoods have an API?
No public API is recorded for Linwoods.
What industry is Linwoods in?
Linwoods's product category is Health Foods. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its SIC code is 2000.