What Freddie does

Freddie is a Calgary-based telehealth platform, operating as a subsidiary of PurposeMed, that specializes in HIV prevention and sexual health services for the 2SLGBTQ+ community. Founded in 2019 by Dr. Husein Moloo and Dr. Caley Shukalek, the company delivers a virtual-first care model comprising online health assessments, free clinician consultations (via video, phone, or message), at-home lab testing kits with prepaid return shipping, and discreet prescription delivery. Its core offering is PrEP (Pre-exposure Prophylaxis) in daily oral formulations (generic Truvada, brand Truvada, Descovy) with a 6-month injectable option, complemented by DoxyPEP for STI prevention and a Virtual HIV Care program for people living with HIV. Adjunct treatments for erectile dysfunction, hair loss, herpes, and premature ejaculation are bundled into the PrEP patient relationship. In-person appointments are available in Calgary and Toronto through partner clinics.

The underlying technology stack is a self-serve telehealth platform with an integrated patient portal for appointments, lab results, messaging, and treatment requests, paired with at-home lab kit logistics and 340B partner pharmacy fulfillment. The business model is structured to be free at the point of care for over 90% of patients: Freddie captures revenue through private insurance reimbursement and 340B pharmacy program economics, with partner Community Based Organizations receiving funding when prescriptions are filled. The company accepts over 100 insurance providers including Cigna, United Healthcare, BlueCross BlueShield, Aetna, Anthem, Florida Blue, and Tricare, and serves patients in all 50 US states and 5 Canadian provinces.

Distribution is a hybrid of product-led growth (self-serve online intake) and community-driven brand building. CBO partnerships, grassroots LGBTQ+ outreach, and large-scale community events such as the Freddie Party Summer Tour across six North American cities supplement digital channels (SEO, organic social, content marketing). Freddie reports 50,000+ patients served, 20,000+ appointments annually, and 4.8-4.9 star ratings across 600-700+ reviews.

Name

Freddie

Legal name

Freddie

Website

https://gofreddie.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Freddie is a Calgary-based telehealth platform, subsidiary of PurposeMed, providing HIV prevention (PrEP), STI prevention (DoxyPEP), and virtual HIV care for the 2SLGBTQ+ community across the US and Canada through online consultations, at-home lab testing, and prescription delivery.

Ownership category

akta.pro rank

Product category

Telehealth HIV Prevention Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Telehealth platform
• HIV prevention services
• PrEP medication
• Sexual health care
• At-home lab testing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Prescription Insurance Reimbursement: When patients receive 'free' medication, their insurance provider pays for the prescription at partner pharmacies. Freddie and community-based partners receive funding when prescriptions are filled at 340B partner pharmacies. This revenue covers clinical services, lab kits, delivery, and supports CBO financial assistance programs.
2. 340B Pharmacy Partnerships: Freddie partners with 340B Community Based Organizations and their partner pharmacies. CBOs receive funding when prescriptions are filled, which supports Freddie's free clinical services and community programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Freddie is a 2SLGBTQ+ telehealth platform that provides PrEP (HIV pre-exposure prophylaxis), DoxyPEP for STI prevention, and virtual HIV care. Patients complete an online health assessment, receive a free clinician consultation via video/phone, get at-home lab testing kits shipped to them, and obtain prescriptions delivered discreetly through partner pharmacies. The service includes insurance navigation and financial assistance so that over 90% of patients pay $0 for PrEP, with same-day in-person appointments also available in Calgary and Toronto.

Product overview

Freddie is a 2SLGBTQ+ telehealth platform offering a comprehensive HIV prevention and sexual health care ecosystem. The core product is PrEP (Pre-exposure Prophylaxis), available as daily oral medications (Descovy, Truvada, or generic) and as an injectable form (every six months). Patients with a PrEP prescription can access additional treatments including DoxyPEP for STI prevention, erectile dysfunction, hair loss, herpes (HSV), and premature ejaculation. Freddie also provides Virtual HIV Care for people living with HIV, as well as in-person PrEP & PEP appointments in Calgary and Toronto. All services include free clinician consultations, at-home lab testing, and discreet prescription delivery. The platform accepts over 100 major insurance providers including Cigna Healthcare, United Healthcare, BlueCross BlueShield, Florida Blue, Aetna, Anthem, and Tricare.

Differentiator

Problem solved

Functional benefit

Products and services

• PrEP (Pre-exposure Prophylaxis)
• DoxyPEP (Doxycycline Post-exposure Prophylaxis)
• Virtual HIV Care
• In-person PrEP & PEP
• Erectile Dysfunction Treatment
• Hair Loss Treatment
• HSV (Herpes) Treatment
• Premature Ejaculation Treatment
• At-Home Lab Testing

Quantifiable outcome

• Over 90% of Freddie patients pay $0 for PrEP out of pocket
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Community Based Organizations (CBOs)coreStrategic or Co-development PartnerFreddie partners with Community Based Organizations to offer all clinical services for free. CBOs receive funding when prescriptions are filled at partner pharmacies through 340B program, which supports Freddie's free services and community health programs.
• Partner Pharmacies (340B)coreChannel Partner/ Reseller/ DistributorFreddie partners with 340B pharmacies for prescription fulfillment with free shipping. These pharmacies are PrEP experts who help patients navigate insurance and receive funding when prescriptions are filled.
• BC Centre for Excellence in HIV/AIDS NetworkminorImplementation/ SI/ Consulting PartnerFreddie refers BC patients without private insurance to the BC Centre for Excellence in HIV/AIDS network for in-person PrEP access, as Freddie can only serve BC patients with private insurance due to provincial regulations.
• PurposeMedcoreOthersPurposeMed is the parent company powering Freddie, providing infrastructure and operational support for the telehealth platform.
• Cigna HealthcareminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• United HealthcareminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• BlueCross BlueShieldminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• AetnaminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• AnthemminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• Florida BlueminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• TricareminorGTM or Marketing PartnerInsurance provider accepted by Freddie for PrEP prescriptions
• Centre for SexualitycoreStrategic or Co-development PartnerPartner location in Calgary offering same-day PrEP appointments with Freddie clinicians
• Affirming Care PharmacycoreStrategic or Co-development PartnerPartner pharmacy with locations in Toronto and Calgary providing in-person PrEP appointments and prescription refills for Freddie patients

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemonaid Health: DTC telehealth platform offering PrEP, mental health, and primary care via online assessment + clinician consult + pharmacy fulfillment — historically a direct competitor with comparable service architecture.
• Hims & Hers Health: Publicly listed telehealth platform offering PrEP, ED, hair loss, herpes and other sexual health treatments — overlaps in adjacent products (ED, hair loss, HSV) and operates the same DTC subscription + insurance reimbursement model at substantially larger scale.
• PlushCare: Telehealth platform (part of Accolade) offering PrEP and primary care with at-home lab services — comparable end-to-end virtual PrEP workflow including lab partnerships and prescription delivery.
• Folx Health: LGBTQ+ virtual care platform offering PrEP, hormone therapy, and primary care — closely comparable in mission, target persona, and product mix, including DoxyPEP and gender-affirming care add-ons.
• Nurx (Thirty Madison): DTC telehealth brand (now part of Thirty Madison) offering PrEP, STI testing, birth control, and sexual health — directly comparable products and pricing model with broader general-population reach.
• Ro Health: DTC telehealth platform operating the 'Roman' brand for men's sexual health (ED, PE, hair loss) and 'Ro Pharmacy' — comparable online intake + virtual consult + home delivery fulfillment model with overlapping product adjacencies.
• Mistr: Telehealth platform exclusively focused on PrEP for the LGBTQ+ community, with free prescriptions and at-home STI testing — the most direct competitor to Freddie, targeting the same niche with similar $0-cost positioning.

Broad incumbents

• GoodRx: Digital pharmacy and telehealth marketplace offering prescription savings plus online clinician visits (GoodRx Care) — adjacent through prescription pricing infrastructure that competes for the $0-PrEP workflow Freddie monetizes via 340B.
• K Health: AI-driven virtual primary care platform covering urgent care, chronic conditions, and mental health — broader scope than Freddie but competes for the same uninsured/underinsured virtual-care patient pool.
• Teladoc Health: Largest publicly traded virtual care platform with broad primary care, mental health, and chronic-condition coverage — competes indirectly as the alternative channel employers and insurers may route PrEP and HIV care through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GOFREDDlE
• Facebookfacebook.com/go.freddie1
• LinkedInlinkedin.com/company/gofreddie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freddie