Neolab
Neolab (New England Orthodontic Laboratory) is a US-based, family-owned orthodontic laboratory that manufactures 39+ categories of custom orthodontic appliances using SLS 3D metal printing and digital STL workflows, serving orthodontic and dental practices nationwide through its proprietary RX Wizard portal.
- Company typePrivate
- Founded1976
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Neolab does
Neolab (legal name: New England Orthodontic Laboratory) is a US-based, family-owned orthodontic laboratory founded on January 1, 1976 by Bill Saurman in Winchester, Massachusetts. Operating from a 30,000+ sq ft production facility in Andover, MA, the company self-describes as the largest privately held orthodontic laboratory in the country and is celebrating its 50th year in business in 2026. It designs and manufactures 39+ categories of custom orthodontic appliances, including retainers, expanders, distalizers, habit breakers, space maintainers, TAD-based appliances, spring aligners, splints, mouthguards, and a Relapse Aligner Solution clear aligner therapy product, serving orthodontists, pediatric dentists, and general dentists across the United States via direct prescription ordering and national UPS shipping.
The company's core technology stack centers on digital impression capture (STL files from all major intraoral scanners including iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit, and Voxel) feeding into its proprietary RX Wizard web portal for prescription submission, case tracking, batch shipping, and billing. Manufacturing is anchored by 22+ 3D printers, including 6+ SLS 3D Metal printers added in 2024, enabling a patent-pending digital design process that fabricates custom-fit 3D metal bands measured to single microns and eliminates the spacer appointment in orthodontic workflows. A Wicked Quick 24-hour turnaround service with free overnight shipping supports urgent Essix retainers and space maintainers.
Neolab's business model is B2B custom manufacturing-as-a-service with per-prescription unit pricing (no public list pricing disclosed), distributed primarily through the free self-serve RX Wizard portal and supplemented by direct customer service (800-922-6365), content marketing, and social media. Go-to-market is sales-led targeting individual and group orthodontic practices nationwide, with a regional Massachusetts courier service supplementing UPS distribution. The company remains privately held by the Saurman family with no external institutional investors identified.
Neolab firmographics
Firmographics- Name
- Neolab
- Legal name
- New England Orthodontic Laboratory
- Website
- https://neolab.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Neolab (New England Orthodontic Laboratory) is a US-based, family-owned orthodontic laboratory that manufactures 39+ categories of custom orthodontic appliances using SLS 3D metal printing and digital STL workflows, serving orthodontic and dental practices nationwide through its proprietary RX Wizard portal.
- Ownership category
- akta.pro rank
Neolab industry classification
Industry- Product category
- Orthodontic Laboratory Services
- NAICS
- Dental Laboratories (339116)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Orthodontic Emergency & Repair Services (HLABABAL)
Keywords
Where Neolab is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neolab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Orthodontic Appliance Manufacturing: NEOLab manufactures custom orthodontic appliances (retainers, expanders, habit breakers, space maintainers, distalizers, TAD appliances, etc.) and sells them to orthodontic and dental practices. Appliances are customized per patient prescription and delivered via UPS.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Neolab product offering
Product offeringCore offering
Neolab manufactures custom orthodontic appliances (retainers, expanders, habit breakers, space maintainers, distalizers, TAD appliances, fixed/removable functional appliances, splints, and spring aligners) for orthodontic and dental practices. Orders are submitted digitally through the company's proprietary RX Wizard web portal with STL files from intraoral scanners, and finished appliances are produced in-house using 3D printing (including SLS 3D Metal) and shipped to practices nationwide.
Product overview
NEOLab is a family-owned orthodontic laboratory offering a comprehensive portfolio of custom orthodontic appliances through its proprietary RX Wizard web platform. The core product is custom orthodontic appliances manufactured in-house, organized into major lines: Fixed Appliances (distalizers, expanders, fixed functional, habit breakers, space maintainers), Removable Appliances (retainers, functional appliances, splints, mouthguards, spring aligners), Essix clear plastic appliances, SLS/3D Metal printed appliances (premium offering with patent-pending digital design process), TAD-Based appliances, and Relapse Aligner Solution for mild-to-moderate clear aligner therapy. Pediatric-specific versions are available across most appliance categories. The Wicked Quick line offers 24-hour turnaround with free overnight shipping. All orders are submitted through the RX Wizard portal, which supports direct scanner integration with iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit, and Voxel scanners.
Differentiator
Problem solved
Functional benefit
Brands
- RX Wizard: NEOLab's proprietary free online RX portal for submitting digital prescriptions, tracking cases, batch shipping, and online bill pay.
- Wicked Quick
- NEOCAD
- NEOLab Jr
Products and services
- RX Wizard Proprietary web-based portal that allows orthodontic and dental practices to submit digital prescriptions, track cases, manage batch shipping, and pay bills online. Free to use.
- Essix Appliances Clear plastic retainers and appliances including Essix retainers, bleaching trays, and Theroux appliances, available in orthodontic and pediatric versions.
- Fixed Appliances Fixed orthodontic appliances including distalizers, expanders, fixed functional appliances, and habit breakers used in orthodontic treatment.
- Removable Appliances Removable orthodontic appliances including Hawley retainers, twin block functional appliances, spring aligners, splints, and mouthguards.
- SLS / 3D Metal Appliances Selective Laser Sintering (SLS) and 3D Metal printed orthodontic appliances with patent-pending digital design process for custom-fit bands printed in premium stainless steel.
- Wicked Quick 24-hour turnaround orthodontic appliances including Essix retainers and space maintainers with free overnight shipping.
- TAD-Based Appliances Temporary anchorage device (TAD) supported appliances for orthodontic treatment on upper arches with expansion, distalization, or other heavy treatment applications.
- Relapse Aligner Solution Clear aligner therapy for mild to moderate relapse cases (11 trays for mild, 22 trays for moderate), available on upper and lower arches.
- Pediatric Appliances Orthodontic appliances designed specifically for pediatric patients including pediatric Essix retainers, pediatric fixed appliances, and pediatric removable appliances for mixed dentition patients.
- Space Maintainers Space maintainer appliances including Halterman, Lingual Arch, Nance, Space Regainer, Transpalatal Arch, and Unilateral Space Maintainer.
- Habit Breakers Appliances to prevent or break oral habits including thumb-sucking and tongue thrust, including Bluegrass Bead, Combo Habit Crib, Hayrake, Lip Bumper, and various tongue/palatal cribs.
- Distalizers Molar distalizing appliances including Distal Jet, Inman Distalizer, Pendex, and Pendulum used to move molars distally and create space in the arch.
- Expanders Arch expansion appliances including Rapid Palatal Expander (RPE), Haas, Quad Helix, Bonded RPE, Bonded Springjet, Arnold, Fixed Bi-Helix, Fixed W Arch, Keles Keyless Expander, MARPE, and Spring Jet.
- Retainers Orthodontic retention appliances including Bonded Lingual Retainer, KD Overlay, Laser Welded Wrap Hawley, Standard Hawley, and Wraparound Hawley.
- Fixed Functional Appliances Fixed functional orthodontic appliances including Fixed Bite Plate, Herbst, MARA, and Rick-a-nator for correcting Class II malocclusions.
- Removable Functional Appliances Removable functional appliances including Bionator, Positioner, Sagittal, Transverse, and Twin Block for jaw growth modification.
- Splints & Mouthguards
Quantifiable outcome
- Reduced clinical appointments through spacerless 3D metal band workflow
- +3 more outcomes
Companies that use Neolab
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Neolab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Neolab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intraoral Scanner Manufacturers (iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit)coreNEOLab integrates with major intraoral scanner brands to accept digital impressions. Practitioners can export STL files from their scanners and upload directly to RX Wizard. Scanner connection enables automatic file transfers for streamlined workflow.
Scale indicators6 records
Recent moves12 records
Expansion highlights6 records
Neolab competitors and assessment
Company assessmentBroad incumbents
- American Orthodontics: One of the largest global manufacturers of orthodontic brackets, bands, wires, and appliances. Overlaps with NEOLab in orthodontic appliance manufacturing but operates at much broader scale and product scope.
- 3M Oral Care (now Solventum): Large dental and orthodontic products business (formerly 3M Oral Care, now Solventum) selling brackets, adhesives, intraoral scanners (Midmark/3M Connection Center) used by orthodontic practices; intersects with NEOLab's customer tooling ecosystem.
- Glidewell Dental: Large US dental laboratory and manufacturer with extensive digital CAD/CAM capabilities serving dentists and specialists; comparable in digital dental manufacturing scale and custom appliance fabrication, though broader in scope.
- Ormco: Major orthodontic supply manufacturer (brackets, wires, aligners, instruments) under Envista; competes in the orthodontic supply ecosystem with both products and the Spark clear aligner system.
Direct peers
- Specialty Appliances: Orthodontic and dental laboratory producing custom orthodontic appliances including expanders, retainers, and aligners for orthodontic practices; closely comparable service model and product breadth to NEOLab.
- Modern Dental Laboratory: Multi-specialty dental laboratory offering orthodontic appliances, fixed and removable prosthetics, and digital workflows to dentists and orthodontists; comparable custom-fabrication service model.
- G&H Orthodontics: Manufacturer and distributor of orthodontic appliances, wires, and related products sold to orthodontic practices; comparable in product breadth and orthodontic-focused distribution.
- Rocky Mountain Orthodontics: Orthodontic product manufacturer and laboratory supplying brackets, bands, appliances, and laboratory services to orthodontic practices; comparable in serving the orthodontic specialty with both products and lab services.
- Great Lakes Orthodontics: US-based orthodontic laboratory and appliance manufacturer offering custom orthodontic appliances, similar in core product lines (retainers, expanders, functional appliances) and B2B service to orthodontic practices.
- DynaFlex: Orthodontic appliance manufacturer and distributor serving orthodontists with custom appliances, 3D printed models, and digital workflow tools—directly overlapping NEOLab's product mix and B2B go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neolab social profiles
Digital presenceNeolab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neolab leadership team
Management profileNumber of profiles
Profiles6 records
Neolab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neolab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neolab
What does Neolab do?
Neolab manufactures custom orthodontic appliances (retainers, expanders, habit breakers, space maintainers, distalizers, TAD appliances, fixed/removable functional appliances, splints, and spring aligners) for orthodontic and dental practices. Orders are submitted digitally through the company's proprietary RX Wizard web portal with STL files from intraoral scanners, and finished appliances are produced in-house using 3D printing (including SLS 3D Metal) and shipped to practices nationwide.
Is Neolab a public or private company?
Neolab is a private company. It is classified as family owned and is currently operating.
When was Neolab founded?
Neolab was founded in 1976. It employs 11 to 50 people.
Where is Neolab based?
Neolab is headquartered in Wilmington, United States, in the North America region.
How does Neolab make money?
One revenue line is on record: orthodontic Appliance Manufacturing.
Who are Neolab's main competitors?
Broad incumbents on record are American Orthodontics, 3M Oral Care (now Solventum), Glidewell Dental and Ormco. Direct peers are Specialty Appliances, Modern Dental Laboratory, G&H Orthodontics, Rocky Mountain Orthodontics, Great Lakes Orthodontics and DynaFlex.
Does Neolab have an API?
No public API is recorded for Neolab.
What industry is Neolab in?
Neolab's product category is Orthodontic Laboratory Services. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 339116 and its SIC code is 5047.