Neolab

What Neolab does

Neolab (legal name: New England Orthodontic Laboratory) is a US-based, family-owned orthodontic laboratory founded on January 1, 1976 by Bill Saurman in Winchester, Massachusetts. Operating from a 30,000+ sq ft production facility in Andover, MA, the company self-describes as the largest privately held orthodontic laboratory in the country and is celebrating its 50th year in business in 2026. It designs and manufactures 39+ categories of custom orthodontic appliances, including retainers, expanders, distalizers, habit breakers, space maintainers, TAD-based appliances, spring aligners, splints, mouthguards, and a Relapse Aligner Solution clear aligner therapy product, serving orthodontists, pediatric dentists, and general dentists across the United States via direct prescription ordering and national UPS shipping.

The company's core technology stack centers on digital impression capture (STL files from all major intraoral scanners including iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit, and Voxel) feeding into its proprietary RX Wizard web portal for prescription submission, case tracking, batch shipping, and billing. Manufacturing is anchored by 22+ 3D printers, including 6+ SLS 3D Metal printers added in 2024, enabling a patent-pending digital design process that fabricates custom-fit 3D metal bands measured to single microns and eliminates the spacer appointment in orthodontic workflows. A Wicked Quick 24-hour turnaround service with free overnight shipping supports urgent Essix retainers and space maintainers.

Neolab's business model is B2B custom manufacturing-as-a-service with per-prescription unit pricing (no public list pricing disclosed), distributed primarily through the free self-serve RX Wizard portal and supplemented by direct customer service (800-922-6365), content marketing, and social media. Go-to-market is sales-led targeting individual and group orthodontic practices nationwide, with a regional Massachusetts courier service supplementing UPS distribution. The company remains privately held by the Saurman family with no external institutional investors identified.

Name

Neolab

Legal name

New England Orthodontic Laboratory

Website

https://neolab.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Neolab (New England Orthodontic Laboratory) is a US-based, family-owned orthodontic laboratory that manufactures 39+ categories of custom orthodontic appliances using SLS 3D metal printing and digital STL workflows, serving orthodontic and dental practices nationwide through its proprietary RX Wizard portal.

Ownership category

akta.pro rank

Product category

Orthodontic Laboratory Services

NAICS

Dental Laboratories (339116)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Orthodontic Emergency & Repair Services (HLABABAL)

Keywords

• Orthodontic laboratory services
• Custom orthodontic appliances
• 3D metal printed bands
• Digital prescription workflow
• Orthodontic retainers and expanders

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthodontic Appliance Manufacturing: NEOLab manufactures custom orthodontic appliances (retainers, expanders, habit breakers, space maintainers, distalizers, TAD appliances, etc.) and sells them to orthodontic and dental practices. Appliances are customized per patient prescription and delivered via UPS.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Neolab manufactures custom orthodontic appliances (retainers, expanders, habit breakers, space maintainers, distalizers, TAD appliances, fixed/removable functional appliances, splints, and spring aligners) for orthodontic and dental practices. Orders are submitted digitally through the company's proprietary RX Wizard web portal with STL files from intraoral scanners, and finished appliances are produced in-house using 3D printing (including SLS 3D Metal) and shipped to practices nationwide.

Product overview

NEOLab is a family-owned orthodontic laboratory offering a comprehensive portfolio of custom orthodontic appliances through its proprietary RX Wizard web platform. The core product is custom orthodontic appliances manufactured in-house, organized into major lines: Fixed Appliances (distalizers, expanders, fixed functional, habit breakers, space maintainers), Removable Appliances (retainers, functional appliances, splints, mouthguards, spring aligners), Essix clear plastic appliances, SLS/3D Metal printed appliances (premium offering with patent-pending digital design process), TAD-Based appliances, and Relapse Aligner Solution for mild-to-moderate clear aligner therapy. Pediatric-specific versions are available across most appliance categories. The Wicked Quick line offers 24-hour turnaround with free overnight shipping. All orders are submitted through the RX Wizard portal, which supports direct scanner integration with iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit, and Voxel scanners.

Differentiator

Problem solved

Functional benefit

Brands

• RX Wizard: NEOLab's proprietary free online RX portal for submitting digital prescriptions, tracking cases, batch shipping, and online bill pay.
• Wicked Quick
• NEOCAD
• NEOLab Jr

Products and services

• RX Wizard Proprietary web-based portal that allows orthodontic and dental practices to submit digital prescriptions, track cases, manage batch shipping, and pay bills online. Free to use.
• Essix Appliances Clear plastic retainers and appliances including Essix retainers, bleaching trays, and Theroux appliances, available in orthodontic and pediatric versions.
• Fixed Appliances Fixed orthodontic appliances including distalizers, expanders, fixed functional appliances, and habit breakers used in orthodontic treatment.
• Removable Appliances Removable orthodontic appliances including Hawley retainers, twin block functional appliances, spring aligners, splints, and mouthguards.
• SLS / 3D Metal Appliances Selective Laser Sintering (SLS) and 3D Metal printed orthodontic appliances with patent-pending digital design process for custom-fit bands printed in premium stainless steel.
• Wicked Quick 24-hour turnaround orthodontic appliances including Essix retainers and space maintainers with free overnight shipping.
• TAD-Based Appliances Temporary anchorage device (TAD) supported appliances for orthodontic treatment on upper arches with expansion, distalization, or other heavy treatment applications.
• Relapse Aligner Solution Clear aligner therapy for mild to moderate relapse cases (11 trays for mild, 22 trays for moderate), available on upper and lower arches.
• Pediatric Appliances Orthodontic appliances designed specifically for pediatric patients including pediatric Essix retainers, pediatric fixed appliances, and pediatric removable appliances for mixed dentition patients.
• Space Maintainers Space maintainer appliances including Halterman, Lingual Arch, Nance, Space Regainer, Transpalatal Arch, and Unilateral Space Maintainer.
• Habit Breakers Appliances to prevent or break oral habits including thumb-sucking and tongue thrust, including Bluegrass Bead, Combo Habit Crib, Hayrake, Lip Bumper, and various tongue/palatal cribs.
• Distalizers Molar distalizing appliances including Distal Jet, Inman Distalizer, Pendex, and Pendulum used to move molars distally and create space in the arch.
• Expanders Arch expansion appliances including Rapid Palatal Expander (RPE), Haas, Quad Helix, Bonded RPE, Bonded Springjet, Arnold, Fixed Bi-Helix, Fixed W Arch, Keles Keyless Expander, MARPE, and Spring Jet.
• Retainers Orthodontic retention appliances including Bonded Lingual Retainer, KD Overlay, Laser Welded Wrap Hawley, Standard Hawley, and Wraparound Hawley.
• Fixed Functional Appliances Fixed functional orthodontic appliances including Fixed Bite Plate, Herbst, MARA, and Rick-a-nator for correcting Class II malocclusions.
• Removable Functional Appliances Removable functional appliances including Bionator, Positioner, Sagittal, Transverse, and Twin Block for jaw growth modification.
• Splints & Mouthguards

Quantifiable outcome

• Reduced clinical appointments through spacerless 3D metal band workflow
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

One partnership is on record.

• Intraoral Scanner Manufacturers (iTero, 3Shape/TRIOS, Carestream, 3M/Midmark, Medit)coreTechnology or IntegrationNEOLab integrates with major intraoral scanner brands to accept digital impressions. Practitioners can export STL files from their scanners and upload directly to RX Wizard. Scanner connection enables automatic file transfers for streamlined workflow.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• American Orthodontics: One of the largest global manufacturers of orthodontic brackets, bands, wires, and appliances. Overlaps with NEOLab in orthodontic appliance manufacturing but operates at much broader scale and product scope.
• 3M Oral Care (now Solventum): Large dental and orthodontic products business (formerly 3M Oral Care, now Solventum) selling brackets, adhesives, intraoral scanners (Midmark/3M Connection Center) used by orthodontic practices; intersects with NEOLab's customer tooling ecosystem.
• Glidewell Dental: Large US dental laboratory and manufacturer with extensive digital CAD/CAM capabilities serving dentists and specialists; comparable in digital dental manufacturing scale and custom appliance fabrication, though broader in scope.
• Ormco: Major orthodontic supply manufacturer (brackets, wires, aligners, instruments) under Envista; competes in the orthodontic supply ecosystem with both products and the Spark clear aligner system.

Direct peers

• Specialty Appliances: Orthodontic and dental laboratory producing custom orthodontic appliances including expanders, retainers, and aligners for orthodontic practices; closely comparable service model and product breadth to NEOLab.
• Modern Dental Laboratory: Multi-specialty dental laboratory offering orthodontic appliances, fixed and removable prosthetics, and digital workflows to dentists and orthodontists; comparable custom-fabrication service model.
• G&H Orthodontics: Manufacturer and distributor of orthodontic appliances, wires, and related products sold to orthodontic practices; comparable in product breadth and orthodontic-focused distribution.
• Rocky Mountain Orthodontics: Orthodontic product manufacturer and laboratory supplying brackets, bands, appliances, and laboratory services to orthodontic practices; comparable in serving the orthodontic specialty with both products and lab services.
• Great Lakes Orthodontics: US-based orthodontic laboratory and appliance manufacturer offering custom orthodontic appliances, similar in core product lines (retainers, expanders, functional appliances) and B2B service to orthodontic practices.
• DynaFlex: Orthodontic appliance manufacturer and distributor serving orthodontists with custom appliances, 3D printed models, and digital workflow tools—directly overlapping NEOLab's product mix and B2B go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChdT45bCFGGlhlEc3r9m6Sw/videos
• Facebookfacebook.com/neortholab
• LinkedInlinkedin.com/company/new-england-orthodontic-lab
• Instagraminstagram.com/neortholab
• Xx.com/neolab1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neolab