Harmar

What Harmar does

Harmar Mobility LLC is a U.S.-based medical device manufacturer specializing in home access and vehicle mobility products for seniors, individuals with disabilities, and U.S. military veterans. Founded in 1998 and headquartered in Sarasota, Florida, the company designs, assembles, and distributes a portfolio that includes straight and curved stairlifts (Pinnacle SL300/SL600/SL600HD, Summit SL350, Helix, UP Stairlift, Otolift Modul-Air), vertical platform lifts (Highlander II, VPL400-X, VPLX-DC), residential elevators (Pollock brand), ADA-compliant ramps, and a deep vehicle-lift line spanning hitch-mounted, hoist, and hybrid configurations for scooters, powerchairs, and wheelchairs. Manufacturing is split across Sarasota, FL (vehicle lifts and curved stairlifts), Raymore, MO (straight stairlifts and vertical platform lifts), and Carrickfergus, Northern Ireland (Pollock elevators).

The company's product engineering emphasizes proprietary mechanical systems, including a greaseless helical worm gear drive used in the Pinnacle straight-stairlift line, the only 600 lb heavy-duty stairlift on the market (SL600HD), and the industry's narrowest folded footprint at 10.5 inches. Pollock Residential Elevators hold ETL listing, CSA B44.1-2019/ASME A17.1, and ASME A17.5-2019 certifications, providing regulatory-grade credibility in the residential elevator category. The product line is primarily electromechanical with limited connectivity — the UP Stairlift is the notable exception with built-in remote Wi-Fi diagnostics.

Harmar operates an exclusively indirect go-to-market model with no direct-to-consumer sales. Revenue is generated through hardware sales to a network of thousands of authorized dealers across North America, supplemented internationally by the Pollock dealer base in the UK, Ireland, Europe, and Australia acquired in September 2024. Dealers capture installation and ongoing service economics while Harmar captures the unit sale. Pricing is quote-based and not publicly disclosed on the website, with installed stairlift costs ranging from approximately $4,000 for straight units to $9,000+ for curved configurations, and VPLs around $8,000 installed. The company holds the #1 VA mobility and access supplier designation, serves as a sponsor of the National Veterans Wheelchair Games, and has been Great Place to Work certified for six consecutive years (2021-2026).

Name

Harmar

Legal name

Harmar Mobility LLC

Website

https://harmar.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Harmar Mobility LLC manufactures stairlifts, vehicle mobility lifts, vertical platform lifts, residential elevators, and ramps for seniors, individuals with disabilities, and U.S. veterans. Products are sold exclusively through thousands of authorized dealers across North America and internationally following the 2024 Pollock Lifts acquisition.

Ownership category

akta.pro rank

Product category

Mobility Accessibility Equipment

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

akta.pro secondary industries

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD), Stair Lifts & Residential Platform Lifts (HSAPANAC)

Keywords

• Mobility access solutions
• Stairlift manufacturing
• Vehicle wheelchair lifts
• Residential elevators
• Accessibility equipment

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Harmar generates revenue primarily from the sale of physical mobility and accessibility lift products including stairlifts, vehicle lifts, residential elevators, vertical platform lifts, and ramps. Products are sold through authorized dealers who purchase from Harmar and resell to end consumers.
2. Professional Installation Services: Dealer network provides professional installation and ongoing maintenance services. LiftSquad-certified dealers offer assessment, installation, and post-sale service, creating a service revenue stream alongside product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Harmar designs, manufactures, and distributes mobility and accessibility equipment for residential and vehicular use. The company's product portfolio includes straight and curved stairlifts, vertical platform lifts, residential elevators, hitch-mounted and hoist-style vehicle wheelchair lifts, hybrid platform lifts, and modular aluminum/rubber threshold ramps. Products are sold and installed through a network of authorized dealers and LiftSquad certified installers primarily across North America, with selected international distribution for the Pollock elevator line.

Product overview

Harmar offers a comprehensive portfolio of home access and mobility solutions including straight stairlifts (Pinnacle SL300, SL600, SL600HD; Summit SL350AC, SL350OD), curved stairlifts (Helix, UP Stairlift, Otolift Modul-Air), vertical platform lifts (Highlander II, VPL400-X, VPLX-DC), residential elevators (Pollock Residential Elevator), and various ramps. For vehicle mobility, the company provides hitch-mounted lifts (AL100, AL160, AL300 series), hoist lifts (AL055 through AL835 series), and hybrid platform lifts (AL600, AL690). Products are designed and assembled in the USA (Sarasota, FL and Raymore, MO) and distributed through thousands of dealer locations across North America. The company also offers LiftSquad certified installation services and a Vehicle Compatibility Calculator tool.

Differentiator

Problem solved

Functional benefit

Brands

• LiftSquad: Certified network of professional installers trained to install and service Harmar solutions. Each member completes ongoing factory training, passes annual background checks, and prioritizes safety and education.

Products and services

• Straight Stairlifts (SL Series) Electric straight-rail stairlifts designed for residential staircases with straight runs, including the SL300, SL600, SL600HD, SL350AC, and SL350OD models, intended for users with limited mobility who need to access upper floors of their homes.
• Curved Stairlifts (Helix, UP Stairlift, Otolift Modul-Air) Custom-rail curved stairlifts for staircases with turns, landings, or spiral configurations, including the Harmar Helix curved stairlift, UP Stairlift, and Otolift Modul-Air modular stairlift for residential users requiring navigation of non-linear staircases.
• Vertical Platform Lifts (VPL Series) Vertical platform lifts for wheelchair users, including the Highlander II residential VPL and the commercial-grade VPL400-X and VPLX-DC units, intended to provide vertical accessibility over elevation changes in residential or light-commercial settings.
• Pollock Residential Elevator Shaftless residential elevator designed for installation in existing homes without dedicated elevator shafts or major structural modifications, intended for homeowners seeking full multi-floor accessibility.
• Hitch-Mounted Vehicle Wheelchair Lifts Hitch-mounted vehicle lifts that transport manual and power wheelchairs or scooters on the rear of a vehicle, designed for users who transport mobility devices between home, work, and community locations.
• Inside/Automatic Hoist Vehicle Lifts Inside-vehicle hoist lifts that raise and stow power wheelchairs or scooters inside a van or SUV cargo area, intended for users requiring protected, in-cabin transport of heavier mobility devices.
• Hybrid Platform Lifts (AL600, AL690) Hybrid platform lifts combining inside-cabin storage and platform functionality for vans, allowing the user to drive or roll a wheelchair onto the lift inside the vehicle.
• Threshold and Portable Ramps Aluminum threshold, rubber threshold, and portable folding ramps for residential accessibility over curbs, thresholds, steps, and short elevation changes for wheelchair, scooter, and walker users.
• Modular Ramps Configurable modular aluminum ramp systems for residential and light-commercial applications requiring custom lengths, turns, and landings, intended for permanent or semi-permanent wheelchair and scooter access solutions.
• LiftSquad Certified Installation Service Manufacturer-certified installation and service program offered to end users, delivered through Harmar-vetted installers who complete specialized training on Harmar stairlifts, vehicle lifts, platform lifts, and elevators.

Quantifiable outcome

• 95% of hip fractures are caused by falling
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pollock LiftscoreStrategic or Co-development Partner · 17 September 2024Harmar Mobility acquired Pollock Lifts, a designer and manufacturer of elevators and specialized lifts headquartered in Carrickfergus, Northern Ireland. The acquisition adds residential elevators to Harmar's product portfolio, expands geographical footprint into UK and Europe, and follows Harmar's recent addition of the UP Stairlift. Deal preserves manufacturing and employment in Carrickfergus with existing management team remaining.
• Wheelchairs 4 KidsminorOthersHarmar partners with Wheelchairs 4 Kids, a non-profit organization dedicated to improving lives of children with physical disabilities by providing wheelchairs, home and vehicle modifications, and assistive equipment at no charge to families.
• The Association for Driver Rehabilitation Specialists (ADED)minorStrategic or Co-development PartnerHarmar collaborates with ADED, a non-profit organization supporting professionals in driver education, driver training, and transportation equipment modifications for persons with disabilities through education and information dissemination.
• National Mobility Equipment Dealers Association (NMEDA)minorStrategic or Co-development PartnerHarmar is affiliated with NMEDA, an association of mobility dealers, manufacturers, and rehabilitation professionals advocating for safe, reliable vehicles and modifications to enhance accessibility.
• National Association of Elevator Contractors (NAEC)minorStrategic or Co-development PartnerHarmar collaborates with NAEC, an association serving independent elevator contractors and suppliers, promoting safe and reliable elevator and short-range transportation while encouraging excellence in management.
• VGM Live At HomeminorChannel Partner/ Reseller/ DistributorHarmar is affiliated with VGM Live At Home (formerly Accessible Home Improvement of America), a nationwide network of independently-owned certified providers and contractors dedicated to accessible home modifications and independent living solutions.
• National Veterans Wheelchair Games (NVWG)minorGTM or Marketing PartnerHarmar participates in the National Veterans Wheelchair Games, the world's largest annual wheelchair sports event for military veterans. The company sponsors athletes and has brand ambassadors competing in the games.
• Automobile Manufacturer Mobility Programs (Audi, BMW, Ford, GM, Honda, Hyundai, Lexus, Mazda, MINI, Nissan, Subaru, Toyota, Volkswagen, Volvo)minorGTM or Marketing PartnerHarmar leverages automobile manufacturer mobility reimbursement programs that provide $1,000-$2,500 cash reimbursements for installation of adaptive equipment (including Harmar vehicle lifts) on new vehicle purchases or leases. Programs from Audi, BMW, Ford, GM, Honda, Hyundai, Lexus, Mazda, MINI, Nissan, Subaru, Toyota, Volkswagen, and Volvo.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Handicare (Stannah): Handicare offers stairlifts, patient hoists, and transfer aids across Europe and North America, now under Stannah's ownership. Comparable to Harmar in patient lifts, transfer equipment (DME), and accessibility solutions, with broader European reach but more limited US consumer stairlift share.
• Savaria Corporation: Savaria is a publicly-traded Canadian manufacturer of home elevators, stairlifts, wheelchair lifts, and accessibility vehicles. Its broad portfolio and public-company scale make it a significant overlap incumbent across all of Harmar's major product lines, including the residential elevators gained via Pollock Lifts.
• BraunAbility: BraunAbility is a major US manufacturer of wheelchair-accessible vehicles and wheelchair lifts, with a stronger focus on full vehicle conversions. Comparable to Harmar's vehicle-lift product line and overlap on the automotive mobility reimbursement programs partnership.
• Vantage Mobility International: VMI manufactures wheelchair-accessible vans, ramps, and lifts in the US. It is broader in scope than Harmar (full vehicle conversions) but overlaps directly on vehicle-mounted accessibility lifts and serves the same reimbursement-funded customer segments.
• Stannah Stairlifts: Stannah is a long-established UK-based stairlift manufacturer (also offering commercial lifts and elevators) with global dealer distribution. Its broader product mix and incumbent brand make it a direct competitor in the curved/straight stairlift market, and it now includes Handicare following acquisition.

Direct peers

• Acorn Stairlifts: Acorn is one of the largest global stairlift manufacturers with a direct-to-consumer plus dealer installation model. It competes head-to-head with Harmar in the straight and curved stairlift category, particularly through its dealer-installed US footprint.
• Lifeway Mobility: Lifeway Mobility is a US provider of stairlifts, wheelchair ramps, and home accessibility solutions through a regional dealer/installer model. PE-backed (Audax), it competes directly with Harmar's LiftSquad dealer channel in serving seniors aging in place.
• Bruno Independent Living Aids: Bruno is a leading US manufacturer of stairlifts, vertical platform lifts, and vehicle mobility lifts, selling through authorized dealers. It is the closest direct competitor to Harmar across both the home-access and vehicle-lift product categories.
• 101 Mobility: 101 Mobility is a US franchise/dealer network installing stairlifts, wheelchair ramps, and auto lifts from multiple OEMs including Harmar itself. Closely comparable business model as a dealer-network installer of competing accessibility brands, and serves the same end customers.

Emerging players

• EZ-ACCESS / homeACCESS: EZ-ACCESS manufactures modular ramps, threshold ramps, and related accessibility products competing with Harmar's ramp line. Its emerging-product focus and primarily-rather-than-full-accessibility positioning makes it a partial-overlap peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/harmarmobility
• Facebookfacebook.com/HarmarMobility
• LinkedInlinkedin.com/company/harmar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harmar