Elite
Elite Group (Elitetele.com Limited) is a UK-based provider of cloud unified communications, connectivity, and business mobile solutions serving SMEs to large enterprises across transport, education, healthcare, manufacturing, and leisure via direct sales and tier-one technology partnerships with Zoom, Mitel, and Microsoft.
- Company typePrivate
- Founded2000
- HeadquartersChorley, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Elite does
Elite Group (legally Elitetele.com Limited) is a UK-headquartered provider of cloud-based unified communications, connectivity, and business mobility solutions, founded in 2000 in Chorley and operating as part of NTG (New Technology Group). The company serves SMEs through large enterprises with a portfolio spanning UCaaS and CCaaS (delivered on Zoom and Mitel platforms under Gold and Platinum partner status respectively, plus Microsoft Solutions Partner designation), connectivity services (broadband, leased lines, SD-WAN, and enterprise-grade MPLS WAN with 99% service availability), business mobile tariffs resold from O2, EE, and Vodafone, voice services (PhoneLine+, SIP Trunks, inbound numbers, call recording), maintenance and support, and an emerging AI and automation layer anchored by the Leexi AI Notetaker launched in 2025. Sister company Netcentrix provides complementary managed IT, cloud, and cybersecurity services within NTG, giving the group a converged comms-plus-IT proposition.
The business runs a recurring subscription revenue model with quote-based, tailored pricing, monthly billing in advance for licence/rental fees and in arrears for usage. Go-to-market combines direct enterprise field sales with dedicated account managers, an inside sales team accessible by phone and email, and a network of channel partners that includes the three major UK MNOs and tier-one technology vendors (Zoom, Mitel, Microsoft, Gamma, IBM MaaS360, Leexi). UK-wide coverage is delivered through accredited cross-platform trained engineers, and the firm holds five ISO accreditations (9001, 27001, 22301, 45001, 14001), Investors in People Gold, and a 5-Star Trustpilot rating, supported by 95% Good or Excellent customer satisfaction, a 91% first-time fix rate, and a 5-minute average support response time.
The customer base spans transport (Alfa Travel, On The Beach, Irish Continental Group, Golden Eagle Luxury Trains), manufacturing (Archwood, Chantelle Lighting), healthcare (GAMA Healthcare), education (RM Education), warehousing (GMA Warehousing), leisure (LED Leisure), and retail/collectibles (The Bradford Exchange), with both SME and enterprise logos present. Growth has been driven by a long-running buy-and-integrate strategy — acquisitions include NetCentrix (July 2016), Comms Consulting and Nexus Telecommunications (2017), Support Span Group (January 2018), and MWL Systems, among earlier deals — and the firm has appeared four times in the Sunday Times Tech Track 100, the only telecoms business to achieve this. Recent moves include the 2025 launch of the Leexi AI Notetaker, addition of ISO 14001, a PSTN Switch-Off Support practice, and a leadership refresh with Adam Turton succeeding Rob Sims as CEO.
Elite firmographics
Firmographics- Name
- Elite
- Legal name
- Elitetele.com Limited
- Website
- https://elitegroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Elite Group (Elitetele.com Limited) is a UK-based provider of cloud unified communications, connectivity, and business mobile solutions serving SMEs to large enterprises across transport, education, healthcare, manufacturing, and leisure via direct sales and tier-one technology partnerships with Zoom, Mitel, and Microsoft.
- Ownership category
- akta.pro rank
Elite industry classification
Industry- Product category
- Business Telecommunications
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)
- akta.pro secondary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Elite is headquartered
LocationHeadquarters
- HQ city
- Chorley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Elite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Unified Communications (UCaaS & CCaaS): Recurring subscription revenue from cloud phone systems, unified communications platforms, and contact centre solutions including Zoom and Mitel platforms.
- Connectivity Services: Revenue from broadband, Ethernet, leased lines, SD-WAN, and MPLS WAN networking solutions. Includes licence fees and rental charges billed monthly in advance.
- Business Mobile Services: Mobile tariffs, SIMs, and devices from O2, EE, and Vodafone. Includes call charges and excess usage charges billed monthly in arrears.
- Voice Services: PhoneLine+, SIP Trunks, inbound numbers, and call recording services. Set-up charges billed upon completion of services.
- Maintenance and Support Services: Flexible maintenance packages with in-hours or 24/7 service wrap options. Includes break/fix solutions, remote amends, and proactive monitoring.
- AI and Automation Tools: AI-powered tools including Leexi AI Notetaker for automated meeting transcription and summarisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom tailored solutions based on business needs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Elite product offering
Product offeringCore offering
Elite Group provides cloud-based unified communications, contact centre, connectivity, business mobile and AI solutions to UK businesses. Core offerings include UCaaS and CCaaS platforms powered by Zoom and Mitel, business broadband, leased lines, SD-WAN and MPLS WAN networking, business mobile services through O2/EE/Vodafone, voice services (PhoneLine+, SIP Trunks), and AI automation tools such as the Leexi AI Notetaker. The company bundles these with maintenance, support, MDM and digital transformation consultancy, delivered through dedicated account management and UK-wide engineering coverage.
Product overview
Elite Group is a UK-based cloud communications and technology provider offering a comprehensive portfolio of unified communications, connectivity, mobility, voice and AI solutions. The core offering centres on UCaaS and CCaaS platforms powered by strategic partners Zoom and Mitel, complemented by dedicated connectivity solutions (broadband, leased lines, SD-WAN, MPLS WAN), business mobile services through O2/EE/Vodafone, and voice solutions including SIP Trunks and PhoneLine+. The company differentiates through AI-powered tools including Zoom AI Companion, Zoom Virtual Agent and the Leexi AI Notetaker, alongside managed services, maintenance and support. The portfolio includes Mobile Device Management via IBM MaaS360 and dedicated PSTN migration support. The architecture follows a platform-plus-modules model where unified communications serves as the core platform, with specialised solutions for contact centres, connectivity and mobile fleet management available as integrated modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Unified Communications (UCaaS) Cloud-based communication platform bringing voice, video, messaging and customer engagement together in one integrated AI-ready ecosystem for businesses of all sizes.
- Contact Centre (CCaaS) Contact Centre as a Service solution bringing together voice, email, live chat, video and messaging into one cloud platform, with AI-powered routing and analytics powered by Zoom and Mitel.
- Connectivity Solutions Broadband, Ethernet, leased lines, SD-WAN and MPLS WAN networking solutions providing reliable business connectivity with 99% MPLS availability and private cloud connect to AWS, Azure and Google Cloud.
- Business Mobiles Mobile tariffs, SIMs and devices from O2, Vodafone and EE, including SIM-only plans with UK-based expert support and consolidated multi-carrier billing.
- Voice Solutions Voice communication solutions including PhoneLine+, SIP Trunks, inbound numbers and call recording for business telephony.
- AI and Automation Tools AI and automation tools including Zoom AI Companion, Zoom Virtual Agent and Leexi AI Notetaker that improve workflows, automate note-taking, and resolve customer interactions.
- Leexi AI Notetaker AI-powered meeting assistant that automatically records, transcribes and summarises meetings in over 120 languages, with CRM and video conferencing integration and conversation intelligence including sentiment analysis.
- Mobile Device Management (MDM) IBM MaaS360 MDM solution for managing and securing business mobile devices, applications and content, with remote management, threat detection, BYOD support and secure corporate data containers.
- Maintenance and Support Nationwide maintenance and support services with flexible contracts including 24/7 service wrap, proactive monitoring, 5-minute response time and 91% first-time fix rate.
- PSTN Switch-Off Migration Support Migration support and solutions to help UK businesses transition from traditional PSTN services ahead of the UK switch-off.
Quantifiable outcome
- 95% of customers rated Elite Group as Good or Excellent
- +5 more outcomes
Companies that use Elite
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles1 record
Elite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability8 records
Feature5 records
Elite partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- ZoomcoreGold Zoom Partner providing Zoom for Business, Zoom Workplace, Zoom AI Companion, Zoom Phone, and Zoom Contact Centre (CCaaS) solutions. Elite Group offers Zoom's complete product catalogue including UCaaS and CCaaS platforms.
- MitelcorePlatinum Mitel Partner offering MiVoice Business and Mitel Contact Centre solutions. Elite has maintained Platinum Partner status for multiple consecutive years, receiving Mitel Gold Awards.
- MicrosoftcoreMicrosoft Solutions Partner providing Teams integration, Teams Talk, and Microsoft 365 integration capabilities. Elite Group is an approved vendor for Microsoft solutions.
- O2coreBusiness mobile partner offering mobile tariffs, SIMs, and devices from O2 network for business customers.
- EEcoreBusiness mobile partner offering mobile tariffs, SIMs, and devices from EE network for business customers.
- VodafonecoreBusiness mobile partner offering mobile tariffs, SIMs, and devices from Vodafone network for business customers.
- IBM MaaS360coreMobile Device Management (MDM) solution partnership providing enterprise-grade threat defence, device management, and security for business mobile fleets. Elite offers MaaS360 as their primary MDM solution.
- Gamma CommunicationsmajorPlatinum Partner for Gamma Horizon, Webex, and MPLS connectivity solutions. Gamma is Green Certified Partner with CarbonNeutral certification since 2006 and commitment to carbon net-zero by 2042.
- Content GurumajorIntegration partner for Content Guru communications platform providing additional UCaaS capabilities.
- LeexicoreAI-powered meeting assistant partnership offering automated transcription, summarisation, and conversation intelligence. Leexi integrates with video conferencing platforms and CRM systems supporting over 120 languages.
- NetcentrixcoreSister company within New Technology Group (NTG) providing managed IT services, cloud computing, and cybersecurity. Netcentrix rebranded to Elite Tele.com IT Services in 2017 following acquisition in 2016.
- 8x8majorX-Series Communications Platform partner providing hosted PBX and cloud communications solutions.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Elite competitors and assessment
Company assessmentDirect peers
- Gamma Communications: UK-based unified communications and connectivity provider offering Horizon UCaaS, SIP trunks, broadband, and mobile through channel partners; Elite is a Gamma Platinum Partner and competes head-on with Gamma for similar SME/mid-market voice and connectivity customers.
- Daisy Communications: UK UC, connectivity, cloud, and managed IT services provider serving SME and enterprise customers with a multi-vendor UC and contact centre portfolio, directly comparable to Elite's converged comms and IT services offering.
- Wavenet: UK unified communications, connectivity, and managed IT services provider with similar SME-to-enterprise go-to-market, vendor partnerships (Mitel, Microsoft), and an acquisitive growth strategy paralleling Elite's roll-up model.
- 8x8: Global UCaaS/CCaaS vendor whose X-Series platform Elite resells; 8x8 competes both as a direct vendor and via Elite-style channel partners for cloud communications and contact centre workloads across UK mid-market and enterprise.
- Content Guru: UK-headquartered cloud contact centre (CCaaS) and UC provider offering its own platform (Brain) plus integration partnerships with resellers like Elite, competing for the same enterprise and public-sector omnichannel customer experience opportunities.
Broad incumbents
- RingCentral: Global UCaaS leader whose RingCX contact centre and RingSense AI overlap directly with Elite's UC and CCaaS stack, competing in UK mid-market and enterprise alongside Elite rather than via partners.
- BT Business: UK incumbent carrier offering broadband, Ethernet, UC, and mobile to enterprises; competes with Elite's connectivity and voice business and is listed as an Elite connectivity partner, blending partner and competitor dynamics.
- Vodafone Business UK: Major UK mobile, fixed, and UC provider for which Elite is a channel partner, while also competing on unified communications and IoT connectivity at the enterprise layer.
Others
- NetCentrix (NTG sister company): Elite's sister company within NTG providing managed IT, cloud, and cybersecurity; adjacent (not competitive) but jointly sold to customers, making the duo a one-stop communications-plus-IT stack similar to Daisy or Wavenet.
- Metaprise / XL Networks (legacy acquired entities): Historically comparable regional UK voice and data resellers absorbed into Elite (e.g. XL Networks acquired 2011); representative of the fragmented UK VAR base that an Elite-led roll-up or a peer like Daisy or Wavenet would consolidate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Elite social profiles
Digital presenceElite compliance and trust
Trust signalCompliance5 records
Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite leadership team
Management profileNumber of profiles
Profiles11 records
Elite subsidiaries and ownership
Company hierarchySubsidiaries4 records
Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite
What does Elite do?
Elite Group provides cloud-based unified communications, contact centre, connectivity, business mobile and AI solutions to UK businesses. Core offerings include UCaaS and CCaaS platforms powered by Zoom and Mitel, business broadband, leased lines, SD-WAN and MPLS WAN networking, business mobile services through O2/EE/Vodafone, voice services (PhoneLine+, SIP Trunks), and AI automation tools such as the Leexi AI Notetaker. The company bundles these with maintenance, support, MDM and digital transformation consultancy, delivered through dedicated account management and UK-wide engineering coverage.
Is Elite a public or private company?
Elite is a private company. It is classified as corporate owned and is currently operating.
When was Elite founded?
Elite was founded in 2000. It employs 251 to 500 people.
Where is Elite based?
Elite is headquartered in Chorley, United Kingdom, in the Europe region.
How does Elite make money?
Six revenue lines are on record. Unified Communications (UCaaS & CCaaS) is the primary driver. The others are connectivity Services, business Mobile Services, voice Services, maintenance and Support Services and AI and Automation Tools.
Who are Elite's main competitors?
Direct peers on record are Gamma Communications, Daisy Communications, Wavenet, 8x8 and Content Guru. Broad incumbents are RingCentral, BT Business and Vodafone Business UK. Others are NetCentrix (NTG sister company) and Metaprise / XL Networks (legacy acquired entities).
Does Elite have an API?
No public API is recorded for Elite.
What industry is Elite in?
Elite's product category is Business Telecommunications. Its primary akta.pro industry code is BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS), with a secondary code of BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 54151 and its SIC code is 3576.