Omeda
Omeda is a PE-backed SaaS platform that provides audience data management, subscription, and marketing automation tools purpose-built for B2B and B2C media companies. It serves enterprise publishers, events companies, and trade associations, with 2,500 client users across 35k+ brands.
- Company typePrivate
- Founded1978
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Omeda does
Omeda is a privately held, Vernon Hills, Illinois-based SaaS provider of an audience management platform built specifically for media companies. Its platform unifies first-party audience data across anonymous and known visitors, enabling subscription management, newsletter and email marketing automation, personalization, behavioral tracking via its Olytics tool, and audience segmentation — all natively tied to media-industry workflows such as subscription entitlements, event audiences, and advertising monetization. The core architecture is a foundational audience data layer with add-on modules (Newsletter & Marketing Automation, Subscriptions & Product Management, Email Marketing Automation, Personalization, Audience Insights) plus a growing AI surface, including the 2025-launched Agentic Audience Builder, AI-Powered Content Tagging, and the Omeda MCP layer that exposes live audience data to external AI tools.
The company monetizes through quote-based, multi-year enterprise SaaS contracts, supplemented by native payment-processing economics via its Stripe Connect integration. Its go-to-market is sales-led, with 'Get a Demo' conversion on the website, dedicated account management, and media-native onboarding and client success teams. Demand generation is anchored by the annual OX9 conference in Chicago, a content engine (State of Audience in Media Report, webinars, case studies), and an active blog and social presence.
Omeda was founded in 1978 (a 40+ year operating history in media data services), received a strategic growth investment from Sverica Capital Management in August 2022, and has executed at least one notable acquisition (Hallmark Data Systems, 2016). It holds SOC 2 Type II certification and serves enterprise media customers including Questex, BNP Media, Bobit Business Media, Endeavor B2B, Sosland Publishing, Fusable, Annex Business Media, Firecrown, Clarion Events, and others, with reported scale of 425M+ matched audience records, 8B+ client emails sent annually, 35k+ brands/products supported, and 2,500 client users.
Omeda firmographics
Firmographics- Name
- Omeda
- Legal name
- Omeda Holdings LLC
- Website
- https://omeda.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Omeda is a PE-backed SaaS platform that provides audience data management, subscription, and marketing automation tools purpose-built for B2B and B2C media companies. It serves enterprise publishers, events companies, and trade associations, with 2,500 client users across 35k+ brands.
- Ownership category
- akta.pro rank
Omeda industry classification
Industry- Product category
- Media Audience Management Software
- NAICS
- Software Publishers (513210), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
- akta.pro secondary industries
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)
Keywords
Where Omeda is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Omeda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Omeda operates as a SaaS marketing platform provider, offering subscription-based access to its audience management platform. The pricing is quote-based/tailored to specific business models as noted in the Stripe Connect FAQ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Omeda product offering
Product offeringCore offering
Omeda provides a SaaS-based audience management platform built specifically for media companies and publishers. The platform unifies first-party audience data, enables AI-powered audience segmentation and content tagging, automates newsletter and email marketing, manages subscriptions and entitlements, and supports personalization across channels. It includes agentic AI capabilities and a Model Context Protocol (MCP) layer that connects AI tools to live audience data.
Product overview
Omeda is an audience management platform built for media companies, offering a unified platform-plus-modules architecture. The core is the Audience Management Platform which unifies first-party audience data, connecting anonymous and known visitors. Platform extensions include Newsletter & Marketing Automation, Subscriptions & Product Management, and Email Marketing Automation. Featured AI-powered capabilities include AI-Powered Audience Builder (agentic AI that builds queries from natural language), AI-Powered Content Tagging (automatic categorization), and Omeda MCP (Model Context Protocol for AI tool connectivity). Supporting modules include Personalization, Audience Insights, Designer Templates, Hosted Content, and native integrations with Stripe Connect (payment gateway) and CredSpark (interactive content). The platform processes behavioral, email, web, and subscription data to enable audience growth, monetization, and activation across channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Management Platform Foundational core SaaS platform that creates a unified, actionable view of audience data. Connects anonymous and known visitors, captures first-party data, and builds segments for activation across channels. Built for media companies.
- Newsletter & Marketing Automation Platform extension that activates audiences across newsletter journeys and channels using shared audience intelligence, enabling multi-touch outreach sequences with behavior-driven triggers.
- Subscription & Product Management Platform extension for monetizing access, pricing, and entitlements with flexibility and control, directly tied to audience data for subscription revenue optimization.
- Email Marketing Automation Automated email marketing capabilities within the Omeda platform for audience engagement, campaign execution, and newsletter deployment.
- Personalization Delivers personalized content and experiences to audiences based on behavioral data and segmentation, including embedded CredSpark interactive content within personalizations.
- Audience Insights
Quantifiable outcome
- Reduce issue close process from two weeks to under 30 minutes
- +6 more outcomes
Companies that use Omeda
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Omeda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature8 records
Omeda partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CredSparkcoreDeepened partnership and integration between Omeda and CredSpark making audience engagement and data capture faster and easier. CredSpark's interactive content platform (quizzes, surveys, polls, assessments) integrates natively within Omeda, enabling seamless data flow via API. Allows Omeda users to build and deploy CredSpark content without platform switching, with all interaction data flowing directly into Omeda for segmentation and personalization.
- StripecoreOmeda integrates with Stripe Connect for payment gateway services, supporting all major credit cards and digital wallets (Apple Pay, Google Pay). Enables customers to manage payments directly from their Omeda account including onboarding, reporting, and dispute management.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Omeda competitors and assessment
Company assessmentBroad incumbents
- Iterable: Iterable is a broader cross-channel marketing automation platform serving media, retail, and consumer brands — overlapping with Omeda's newsletter, marketing automation, and personalization modules but serving a wider industry footprint.
- Adobe Experience Platform / Real-Time CDP: Adobe Experience Platform is a broad enterprise incumbent offering CDP, personalization, and marketing automation — overlaps with Omeda's audience management and personalization but operates at a much larger enterprise scale with broader vertical applicability.
- HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform used by media and B2B publishers for newsletter, audience, and subscription workflows — competes in overlapping modules but lacks Omeda's media-native depth.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce Marketing Cloud is a broad incumbent offering CDP, email, and audience engagement capabilities to B2B media companies — overlapping with Omeda's marketing automation and subscription management but with a much broader industry footprint.
Direct peers
- Listrak: Listrak is a direct peer — an email marketing automation and CDP platform with strong positioning in B2B media/retail, offering similar newsletter automation, audience segmentation, and personalization functionality to Omeda.
- mParticle: mParticle is a customer data platform that unifies audience data across channels for B2B media and commerce companies — overlapping with Omeda's audience management, segmentation, and activation capabilities.
- BlueConic: BlueConic is a pure-play customer data platform used by B2B publishers and media companies to unify first-party data — competing with Omeda's core CDP and audience segmentation capabilities, especially for media and retail use cases.
- Sailthru / Marigold Engage: Sailthru (now part of Marigold Engage) is a direct peer — a CDP and personalization platform purpose-built for media/publishing companies to manage audience data, email, and subscription journeys, competing head-to-head with Omeda in the same customer segment.
- Piano (formerly Piano.io): Piano is a direct peer offering audience management, subscription, and paywall solutions specifically for digital media publishers — directly comparable to Omeda's Audience Management Platform and Subscription & Product Management modules.
Emerging players
- Redpoint Global: Redpoint Global is a CDP and marketing orchestration platform serving media and consumer brands — directly comparable technology layer to Omeda's CDP and audience engagement, with a smaller market footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Omeda social profiles
Digital presenceOmeda compliance and trust
Trust signalCompliance1 record
Omeda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omeda leadership team
Management profileNumber of profiles
Profiles4 records
Omeda funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omeda M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omeda
What does Omeda do?
Omeda provides a SaaS-based audience management platform built specifically for media companies and publishers. The platform unifies first-party audience data, enables AI-powered audience segmentation and content tagging, automates newsletter and email marketing, manages subscriptions and entitlements, and supports personalization across channels. It includes agentic AI capabilities and a Model Context Protocol (MCP) layer that connects AI tools to live audience data.
Is Omeda a public or private company?
Omeda is a private company. It is classified as private equity controlled and is currently operating.
When was Omeda founded?
Omeda was founded in 1978. It employs 101 to 250 people.
Where is Omeda based?
Omeda is headquartered in Chicago, United States, in the North America region.
How does Omeda make money?
One revenue line is on record: saaS Platform Subscription.
Who are Omeda's main competitors?
Broad incumbents on record are Iterable, Adobe Experience Platform / Real-Time CDP, HubSpot and Salesforce Marketing Cloud Account Engagement (Pardot). Direct peers are Listrak, mParticle, BlueConic, Sailthru / Marigold Engage and Piano (formerly Piano.io). Redpoint Global is listed as an emerging player.
Does Omeda have an API?
Yes. Omeda offers a public-facing API for developers and clients. The API documentation is available through the Omeda Academy training portal at training.omeda.com/knowledge-base/category/documentation/api-webservices/. The platform also offers Omeda MCP (Model Context Protocol), which securely connects AI tools to live audience data, enabling developers to build integrations that move from question to insight to action without exports or manual handoffs. Developer documentation is at training.omeda.com/knowledge-base/category/documentation/api-webservices.
What industry is Omeda in?
Omeda's product category is Media Audience Management Software. Its primary akta.pro industry code is MPAHAGAA, Media Asset Management (MAM) Platforms, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 513210 and its SIC code is 7372.