What Arthmate does

Arthmate (legal entity: Arthmate Financing India Private Limited, CIN U23209WB1994PTC063940) is an India-based embedded finance platform that delivers credit infrastructure to fintechs, digital platforms, SME anchors, banks/NBFCs, and auto OEM/dealers. The company was originally incorporated in 1994 as Mamta Projects Private Limited and rebranded in 2022 to its current identity, with a registered office in Kolkata and a corporate office in Gurugram, and an estimated 101–250 employees.

Its offering is organized around three product pillars. Credit Exchange is a marketplace with 20+ customizable loan products (unsecured SME loans, personal loans, line of credit, invoice/bill discounting, BNPL, education, EV, loan-against-property, payday, bullet loans) sourced through an in-house RBI-registered NBFC, bank/NBFC co-lending, and P2P options. Credit Cloud is a microservices-based plug-and-play API lending stack with LOS/LMS and India-Stack integrations (Bureau, cKYC, PAN, Aadhar, AA bank-statement analyzer), positioned to enable partner deployment within two weeks. Risk Engine layers AI/ML-based underwriting scorecards (A-Score, B-Score, C-Score, E-Score/CEPLR), a cross-sell propensity engine, an NLP document Parser, a Business Rule Engine, and an early-warning/delinquency system, drawing on bureau plus consent-based alternate data (SMS, email, utilities, location) accessed via the Sahamati Account Aggregator framework.

Arthmate monetizes through three reinforcing streams: transaction/loan facilitation fees on the marketplace, interest income and processing fees from its in-house NBFC, and subscription/usage-based fees for API and risk-analytics services. GTM is partner-first across five channels — Digital Platforms, SME Anchors, Banks and NBFCs, Fintechs, and Auto OEM/Dealers — supported by a 100+ Lending Service Provider network handling sourcing, collections, and recovery. The company states compliance with RBI Scale-Based Regulations 2023, GDPR/CCPA-aligned data practices, and a board including an independent director; no funding rounds, revenue figures, or institutional investors are disclosed in the input material.

Name

Arthmate

Legal name

Arthmate Financing India Private Limited

Website

https://arthmate.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Arthmate is an India-based embedded finance platform offering an AI/ML-powered lending stack, 20+ loan products, and co-lending infrastructure to fintechs, digital platforms, SME anchors, banks/NBFCs, and auto dealers via API integration and a 100+ LSP network.

Ownership category

akta.pro rank

Product category

Embedded Lending-as-a-Service Platform

NAICS

Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)

SIC

Services-Prepackaged Software (7372), Short-Term Business Credit Institutions (6153), Loan Brokers (6163)

akta.pro primary industry

Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

akta.pro secondary industries

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Underwriting Automation & Income/Employment Verification (FSAGAHAD), Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), Credit & Overdraft Enablement (Credit Lines, Underwriting Integrations) (FSAGAAAJ)

Keywords

• Embedded finance platform
• Digital lending infrastructure
• Lending-as-a-service
• Credit marketplace
• Lending API platform

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit Exchange Platform: Arthmate operates as an embedded finance platform providing credit marketplace services to digital platforms, fintechs, and SME anchors. Revenue is generated through loan facilitation fees, co-lending arrangements with banks/NBFCs, and technology service fees for API-based lending infrastructure.
2. In-house NBFC Lending: Arthmate Financing India Private Limited (NBFC subsidiary) provides direct lending services including unsecured SME loans, personal loans, and other credit products. Revenue generated from interest income and processing fees on loans disbursed.
3. Technology Services: Provides microservices-enabled API infrastructure, risk assessment tools, and analytics services to partners. Revenue model includes platform/subscription fees and usage-based charges for API calls and data services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Arthmate provides an embedded finance-as-a-service platform enabling fintechs, digital platforms, SME anchors, banks, NBFCs, and auto OEMs/dealers to launch digital lending operations within 2 weeks through plug-and-play APIs and a microservices-based lending stack. The company operates a credit marketplace of 20+ customizable loan products and offers AI/ML-powered risk scoring and decisioning engines, supported by an in-house NBFC subsidiary for direct and co-lending operations.

Product overview

Arthmate is an embedded fintech platform providing a comprehensive product suite across three core service pillars: Credit Exchange (at-scale marketplace with 20+ customizable loan products including unsecured SME loans, personal loans, education loans, EV loans, BNPL, invoice/bill discounting, and loans against property), Credit Cloud (microservices-enabled plug-and-play API lending stack enabling digital lending within 2 weeks with Bureau, cKYC, PAN, Aadhar integrations), and Risk Engine (AI/ML-powered analytics with A-Score, B-Score, C-Score, E-Score risk scoring products, cross-sell propensity engine, business rule engine, and NLP-based parser for document extraction). The platform also offers CEPLR for real-time financial data access and CCIP for KYC verification. Partner-specific solutions target Digital Platforms, SME Anchors, Banks/NBFCs, Fintechs, and Auto OEM/Dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Exchange At-scale credit marketplace platform offering a comprehensive lending product suite including embedded loan sourcing, in-house NBFC capabilities, co-lending with banks and NBFCs, and P2P lending options for B2B partners.
• Credit Cloud Microservices-enabled plug-and-play API-based lending stack providing loan origination and loan management systems with India-Stack integrations including Bureau, cKYC, PAN, Aadhar, and Account Aggregator based bank statement analyzer; enables partners to start digital lending within 2 weeks.
• Risk Engine In-house risk engine using data from traditional and alternate sources (SMS, email, utilities) with advanced analytics-based risk management, including application scorecards, cross-sell propensity models, and early warning systems for delinquency management.
• Arthmate for Digital Platforms Partner solution offering a plug-and-play API-based digital lending suite enabling digital platforms to start lending within 2 weeks with access to credit marketplace and analytics-based risk management tools to finance merchants.
• Arthmate for SME Anchors Partner solution providing invoice/bill discounting for supplier and channel partners with a fully digitized loan journey enabling hassle-free and quick disbursement of loans and precise underwriting of new-to-credit partners.
• Arthmate for Banks and NBFCs Partner solution offering access to a vast borrower network across loan products with a fully digitized loan journey and analytics-based risk management; supports over 70% loan portfolio in priority sector for partner institutions.
• Arthmate for Fintechs Partner solution providing fintechs with access to an at-scale credit marketplace and a vast network of lenders, along with personalized lending products tailored to borrower needs; enables starting lending within 2 weeks.
• Arthmate for Auto OEM/Dealers Partner solution providing invoice/bill discounting for supplier and channel partners, working capital financing for auto dealers, and precise underwriting of new-to-credit partners.

Quantifiable outcome

• Digital lending deployment within 2 weeks
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TrueCreditcoreChannel Partner/ Reseller/ DistributorDigital lending partnership where TrueCredit uses Arthmate's lending infrastructure and risk management tools for credit products. Partner testimonial indicates long-term strategic alignment with Arthmate's vision and DNA.
• Sugmya Finance Private LimitedcoreChannel Partner/ Reseller/ DistributorMicro finance partnership where Sugmya Finance uses Arthmate's platform to serve customers as a true financial partner in their inclusive growth journey. Sugmya Finance is listed as an LSP partner providing Micro Finance - Joint Liability Group products with loan sourcing and collections services.
• Capital SetucoreChannel Partner/ Reseller/ DistributorLSP partner (Capital Setu Private Limited) providing Unsecured Term Loan - SME products with loan sourcing, collections and recovery services.
• LendingkartcoreChannel Partner/ Reseller/ DistributorLSP partner (Lendingkart Technologies Private Limited) providing Unsecured Term Loan - SME products with loan sourcing, collections and recovery services.
• KhatabookminorChannel Partner/ Reseller/ DistributorLSP partner (ADJ Utility Apps Private Limited) providing Unsecured Term Loan - SME products with loan sourcing, collections and recovery services.
• BharatPeminorChannel Partner/ Reseller/ DistributorLSP partner (Resilient Innovations Private Limited) providing Unsecured Term Loan - SME products with loan sourcing, collections and recovery services.
• Open CapitalminorChannel Partner/ Reseller/ DistributorLSP partner (Open Financial Technologies Private Limited) providing Unsecured Term Loan - SME products with loan sourcing, collections and recovery services.
• Grayquest Education FinanceminorChannel Partner/ Reseller/ DistributorLSP partner (Grayquest Education Finance Private Limited) providing Personal loan-Education Loans products with loan sourcing, collections and recovery services.
• Sahamati (Account Aggregator Ecosystem)coreTechnology or IntegrationArthmate participates in the Sahamati Account Aggregator ecosystem as an FIU (Financial Information User), enabling compliant risk assessment of customer data through RBI-regulated account aggregator framework for consent-based financial data sharing.
• i2iFundingminorOthersGrievance Redressal Officer is associated with i2iFunding located at Ground Floor, A-217, Sector 69, Noida, 201301. Not a primary business partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KredX: KredX runs an invoice-discounting/invoice-financing marketplace for Indian businesses, an SME anchor channel directly overlapping with Arthmate's invoice/bill discounting and SME Anchor partnerships.
• Capital Float (Axio): Capital Float (rebranded as Axio) is an online lender offering SME, personal, and consumer credit through bank co-lending and direct origination — a comparable blend of own-book and partner-book lending in India.
• FinBox: FinBox provides embedded lending infrastructure and APIs (credit lines, BNPL, digital cards) for digital platforms — overlapping with Arthmate's Digital Platforms and Fintech partner channels.
• Decentro: Decentro provides banking, KYC, and lending APIs for embedded finance use cases, enabling fintechs and platforms to offer credit, payments, and identity flows — a direct peer in the API-first embedded-finance-infrastructure category that Arthmate's Credit Cloud competes in.
• Indifi Technologies: Indifi operates an embedded digital-lending platform for small businesses, partnering with banks/NBFCs and digital platforms for SME, education, and travel financing — a near-direct overlap with Arthmate's Credit Exchange and partner-first model.
• Lendingkart: Lendingkart is one of India's largest digital SME-lending NBFCs, providing unsecured working-capital loans to MSMEs through its own platform and as an LSP. It directly competes with Arthmate in SME digital lending and is also an LSP partner, illustrating the dual competitor-distributor dynamic.
• LenDenClub: LenDenClub operates a P2P lending platform connecting lenders and borrowers in India; Arthmate's P2P offering on Credit Exchange makes it a directly comparable peer in the marketplace lending vertical.
• FlexiLoans: FlexiLoans is a digital MSME-lending marketplace that aggregates multiple lenders and offers unsecured business, personal, and professional loans via an API/partner model — directly comparable to Arthmate's credit-marketplace and co-lending proposition.

Others

• Khatabook: Khatabook is a digital SMB ledger/credit-distribution platform that uses Arthmate (and other partners) as an LSP for SME lending; it is both a customer/distribution channel and an adjacent digital-finance ecosystem player.

Emerging players

• ZestMoney: ZestMoney focuses on consumer credit and BNPL at point-of-sale via digital platform integrations — an emerging peer with partial overlap in BNPL and digital-platform embedded credit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arthmate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arthmate