Excentus
PDI Technologies is a private enterprise software company providing an integrated platform — spanning engagement, productivity, security, and analytics — for convenience retailers, petroleum wholesalers, carriers, consumer brands, and CPG companies across 60+ countries, anchored by its PDIQ AI foundation and GasBuddy consumer application.
- Company typePrivate
- Founded2022
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Excentus does
The firmographic record labels this entity "Excentus," a 1996-founded Dallas-based marketing and advertising company with 251-500 employees; however, all substantive operational evidence in the input (products, technology, customer logos, headquarters, governance, and product launch history) is about PDI Technologies, Inc., a separate private software company headquartered at 11675 Rainwater Dr., Suite 350, Alpharetta, Georgia, and operating under the trade name PDI (formerly Professional Designs, Inc.). The two entities should not be treated as the same firm without verification; the analysis below reflects the substantive evidence base (PDI Technologies).
PDI Technologies is a private enterprise software company providing an integrated platform-plus-modules suite for the convenience retail and petroleum wholesale ecosystem. The platform spans customer engagement (Loyalty, Payments, Fleet Payments, Offer Network, Consumer Applications, Sustainability), productivity (ERP and Back Office, POS and Store Systems, Logistics, Unattended Fueling), security (Network Management, MNSE managed security), and analytics (Insights and Analytics). The flagship technology investment is PDIQ, an AI foundation purpose-built for convenience and fuel operations, offering built-in AI features and agentic AI workflow customization; GasBuddy, a wholly-owned consumer application with 6.4+ million monthly active users, extends reach on the consumer side. The company reports 200,000+ customer locations across 60+ countries with named enterprise references including Colonial Oil Industries, Weigel's, Maxol, Corpay, Parker's Kitchen, Altria, Toot n' Totum, and Rutter's.
The business model is primarily B2B subscription-based enterprise software, augmented by PDI Professional Services for implementation and integration, MNSE as a managed-services subscription, and consumer advertising via GasBuddy. Pricing is not publicly disclosed and is quote-based via direct enterprise sales, supplemented by a channel-partner ecosystem. Go-to-market is sales-led and event-driven (Connections Live annual conference, quarterly CL!Q webinars, UNITI expo 2026, dedicated vertical solution pages, content/resource center). Customers span convenience retailers (primary), petroleum wholesalers (primary), consumer brands and CPG (primary), carriers and haulers (primary), and secondary segments in restaurants/other retail and independent operators.
Excentus firmographics
Firmographics- Name
- Excentus
- Legal name
- PDI Technologies, Inc.
- Website
- https://excentus.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PDI Technologies is a private enterprise software company providing an integrated platform — spanning engagement, productivity, security, and analytics — for convenience retailers, petroleum wholesalers, carriers, consumer brands, and CPG companies across 60+ countries, anchored by its PDIQ AI foundation and GasBuddy consumer application.
- Ownership category
- akta.pro rank
Excentus industry classification
Industry- Product category
- Convenience Retail and Petroleum Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)
Keywords
Where Excentus is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Excentus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Software Solutions: B2B enterprise software licensing and subscriptions for convenience retail, petroleum wholesale, carriers, and consumer brands including ERP, POS, logistics, loyalty, payments, and cybersecurity solutions.
- Professional Services: PDI Professional Services providing implementation, integration, and consulting services to supplement customer teams.
- Managed Services: Managed Network Secure Edge (MNSE) offering 24/7 security monitoring as a subscription service.
- Consumer Applications: GasBuddy app providing consumer-facing fuel price comparison services with engagement and advertising revenue potential.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing requires contact for quote |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Excentus product offering
Product offeringCore offering
Excentus develops and sells enterprise software for the convenience retail and petroleum wholesale industries, offering ERP, POS, logistics, fuel pricing, loyalty, payment processing, fleet payments, and managed cybersecurity solutions, all unified through the PDIQ AI platform. It also operates the consumer-facing GasBuddy fuel-savings mobile app and provides professional services for implementation and integration. Customers include fuel retailers, c-store chains, fuel marketers, and lubricant distributors across the U.S. and Canada.
Product overview
PDI Technologies operates as a comprehensive platform-plus-modules architecture serving convenience retail, petroleum wholesale, carriers and haulers, consumer brands, and CPG companies. The core offering is the PDIQ AI platform providing built-in AI features and agentic AI capabilities. The product portfolio spans customer engagement solutions (Loyalty, Payments, Fleet Payments, Offer Network, Consumer Applications, Sustainability Solutions), productivity tools (ERP and Back Office, POS and Store Systems, Logistics, Unattended Fueling), security offerings (Network Management, Cybersecurity), and insights/analytics (Insights and Analytics, GasBuddy). PDI Enterprise handles wholesale-specific invoicing and operations, while PDI MNSE provides managed network security. The platform serves 200,000+ customers across 60+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- PDIQ: AI foundation purpose-built for the convenience and fuel ecosystem, featuring built-in AI product features and agentic AI for customizing workflows
- GasBuddy
- PDI Enterprise
- PDI MNSE
Products and services
- PDIQ
- PDI Enterprise
- PDI Envoy
- PDI Marketing Cloud
- PDI Logistics
- PDI M5
- PDI Payments
- PDI Fleet Payments
- PDI MNSE
- GasBuddy
- PDI Professional Services
Quantifiable outcome
- Colonial Oil Industries achieves 100% invoicing through PDI Enterprise
- +1 more outcomes
Companies that use Excentus
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Excentus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Excentus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft TeamscoreIntegration with Microsoft Teams for event registration and webinar delivery, enabling seamless virtual event participation for Connections Live Quarterly events
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Excentus competitors and assessment
Company assessmentDirect peers
- NCR Voyix: Major provider of POS, ERP, and back-office solutions for convenience retail and fuel merchants. Highly comparable to PDI as a direct horizontal competitor for c-store technology stacks, with overlapping modules across POS, loyalty, and payments.
- Gilbarco Veeder-Root: Long-standing fuel dispenser, POS, and forecourt technology supplier serving convenience and fuel retail globally. Comparable as a direct peer for forecourt POS, unattended fueling, and fuel-retail systems that PDI's POS, Store Systems, and Unattended Fueling products target.
- Verifone: Payment terminal and commerce solutions provider with deep penetration in fuel retail and convenience stores. Comparable as a direct peer for payment acceptance at the pump and in-store, competing with PDI's Payments and Fleet Payments offerings.
- Dover Fueling Solutions: Provider of fuel dispensers, payment systems, and fuel management software for retail fuel sites. Comparable as a direct peer for fuel site hardware and software stacks including unattended fueling and POS that overlap with PDI's offerings.
- Corpay (Comdata): Fleet payments and fuel card operator; PDI already names Corpay as a customer, reflecting bidirectional overlap. Comparable as a direct peer for fleet payments and fuel cards — a product category PDI explicitly addresses via its Fleet Payments module.
Broad incumbents
- Fiserv: Large payments and merchant acquiring platform with Clover and Carat products serving retail and fuel merchants. Comparable as a broad incumbent offering payments and POS that competes head-on with PDI's Payments, Fleet Payments, and POS modules.
- SAP: Global ERP and business application incumbent used by many large enterprises including downstream fuel and retail customers. Comparable as a broad incumbent competing for wholesale ERP and back-office spend that PDI Enterprise targets.
- Oracle NetSuite: Cloud ERP and financials platform with growing mid-market and wholesale/distribution presence. Comparable as a broad incumbent alternative to PDI Enterprise for wholesale invoicing, financial management, and back-office workloads.
Emerging players
- Stuzo: Loyalty and customer engagement platform purpose-built for convenience and fuel retail. Comparable as an emerging player competing for the same loyalty and consumer engagement use cases PDI addresses via its Loyalty, Offer Network, and Consumer Applications modules.
- PayRange: Mobile payment and unattended fueling platform for laundromats, vending, and small-format retail including fuel. Comparable as an emerging player in mobile and unattended fuel payments intersecting with PDI's Payments and Unattended Fueling modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Excentus social profiles
Digital presenceExcentus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excentus leadership team
Management profileNumber of profiles
Profiles1 record
Excentus subsidiaries and ownership
Company hierarchySubsidiaries1 record
Excentus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excentus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excentus
What does Excentus do?
Excentus develops and sells enterprise software for the convenience retail and petroleum wholesale industries, offering ERP, POS, logistics, fuel pricing, loyalty, payment processing, fleet payments, and managed cybersecurity solutions, all unified through the PDIQ AI platform. It also operates the consumer-facing GasBuddy fuel-savings mobile app and provides professional services for implementation and integration. Customers include fuel retailers, c-store chains, fuel marketers, and lubricant distributors across the U.S. and Canada.
Is Excentus a public or private company?
Excentus is a private company. It is classified as unknown and is currently operating.
When was Excentus founded?
Excentus was founded in 2022. It employs 251 to 500 people.
Where is Excentus based?
Excentus is headquartered in Dallas, United States, in the North America region.
How does Excentus make money?
Four revenue lines are on record. Enterprise Software Solutions are the primary driver. The others are professional Services, managed Services and consumer Applications.
Who are Excentus's main competitors?
Direct peers on record are NCR Voyix, Gilbarco Veeder-Root, Verifone, Dover Fueling Solutions and Corpay (Comdata). Broad incumbents are Fiserv, SAP and Oracle NetSuite. Emerging players are Stuzo and PayRange.
Does Excentus have an API?
No public API is recorded for Excentus.
What industry is Excentus in?
Excentus's product category is Convenience Retail and Petroleum Software. Its primary akta.pro industry code is EUALAIAK, Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs). Its NAICS code is 51821 and its SIC code is 7372.