Excentus

What Excentus does

The firmographic record labels this entity "Excentus," a 1996-founded Dallas-based marketing and advertising company with 251-500 employees; however, all substantive operational evidence in the input (products, technology, customer logos, headquarters, governance, and product launch history) is about PDI Technologies, Inc., a separate private software company headquartered at 11675 Rainwater Dr., Suite 350, Alpharetta, Georgia, and operating under the trade name PDI (formerly Professional Designs, Inc.). The two entities should not be treated as the same firm without verification; the analysis below reflects the substantive evidence base (PDI Technologies).

PDI Technologies is a private enterprise software company providing an integrated platform-plus-modules suite for the convenience retail and petroleum wholesale ecosystem. The platform spans customer engagement (Loyalty, Payments, Fleet Payments, Offer Network, Consumer Applications, Sustainability), productivity (ERP and Back Office, POS and Store Systems, Logistics, Unattended Fueling), security (Network Management, MNSE managed security), and analytics (Insights and Analytics). The flagship technology investment is PDIQ, an AI foundation purpose-built for convenience and fuel operations, offering built-in AI features and agentic AI workflow customization; GasBuddy, a wholly-owned consumer application with 6.4+ million monthly active users, extends reach on the consumer side. The company reports 200,000+ customer locations across 60+ countries with named enterprise references including Colonial Oil Industries, Weigel's, Maxol, Corpay, Parker's Kitchen, Altria, Toot n' Totum, and Rutter's.

The business model is primarily B2B subscription-based enterprise software, augmented by PDI Professional Services for implementation and integration, MNSE as a managed-services subscription, and consumer advertising via GasBuddy. Pricing is not publicly disclosed and is quote-based via direct enterprise sales, supplemented by a channel-partner ecosystem. Go-to-market is sales-led and event-driven (Connections Live annual conference, quarterly CL!Q webinars, UNITI expo 2026, dedicated vertical solution pages, content/resource center). Customers span convenience retailers (primary), petroleum wholesalers (primary), consumer brands and CPG (primary), carriers and haulers (primary), and secondary segments in restaurants/other retail and independent operators.

Name

Excentus

Legal name

PDI Technologies, Inc.

Website

https://excentus.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

PDI Technologies is a private enterprise software company providing an integrated platform — spanning engagement, productivity, security, and analytics — for convenience retailers, petroleum wholesalers, carriers, consumer brands, and CPG companies across 60+ countries, anchored by its PDIQ AI foundation and GasBuddy consumer application.

Ownership category

akta.pro rank

Product category

Convenience Retail and Petroleum Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Convenience retail software
• Petroleum wholesale ERP
• Fleet payment processing
• Loyalty marketing platform
• Retail cybersecurity solutions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Software Solutions: B2B enterprise software licensing and subscriptions for convenience retail, petroleum wholesale, carriers, and consumer brands including ERP, POS, logistics, loyalty, payments, and cybersecurity solutions.
2. Professional Services: PDI Professional Services providing implementation, integration, and consulting services to supplement customer teams.
3. Managed Services: Managed Network Secure Edge (MNSE) offering 24/7 security monitoring as a subscription service.
4. Consumer Applications: GasBuddy app providing consumer-facing fuel price comparison services with engagement and advertising revenue potential.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Excentus develops and sells enterprise software for the convenience retail and petroleum wholesale industries, offering ERP, POS, logistics, fuel pricing, loyalty, payment processing, fleet payments, and managed cybersecurity solutions, all unified through the PDIQ AI platform. It also operates the consumer-facing GasBuddy fuel-savings mobile app and provides professional services for implementation and integration. Customers include fuel retailers, c-store chains, fuel marketers, and lubricant distributors across the U.S. and Canada.

Product overview

PDI Technologies operates as a comprehensive platform-plus-modules architecture serving convenience retail, petroleum wholesale, carriers and haulers, consumer brands, and CPG companies. The core offering is the PDIQ AI platform providing built-in AI features and agentic AI capabilities. The product portfolio spans customer engagement solutions (Loyalty, Payments, Fleet Payments, Offer Network, Consumer Applications, Sustainability Solutions), productivity tools (ERP and Back Office, POS and Store Systems, Logistics, Unattended Fueling), security offerings (Network Management, Cybersecurity), and insights/analytics (Insights and Analytics, GasBuddy). PDI Enterprise handles wholesale-specific invoicing and operations, while PDI MNSE provides managed network security. The platform serves 200,000+ customers across 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• PDIQ: AI foundation purpose-built for the convenience and fuel ecosystem, featuring built-in AI product features and agentic AI for customizing workflows
• GasBuddy
• PDI Enterprise
• PDI MNSE

Products and services

• PDIQ
• PDI Enterprise
• PDI Envoy
• PDI Marketing Cloud
• PDI Logistics
• PDI M5
• PDI Payments
• PDI Fleet Payments
• PDI MNSE
• GasBuddy
• PDI Professional Services

Quantifiable outcome

• Colonial Oil Industries achieves 100% invoicing through PDI Enterprise
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for event registration and webinar delivery, enabling seamless virtual event participation for Connections Live Quarterly events

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NCR Voyix: Major provider of POS, ERP, and back-office solutions for convenience retail and fuel merchants. Highly comparable to PDI as a direct horizontal competitor for c-store technology stacks, with overlapping modules across POS, loyalty, and payments.
• Gilbarco Veeder-Root: Long-standing fuel dispenser, POS, and forecourt technology supplier serving convenience and fuel retail globally. Comparable as a direct peer for forecourt POS, unattended fueling, and fuel-retail systems that PDI's POS, Store Systems, and Unattended Fueling products target.
• Verifone: Payment terminal and commerce solutions provider with deep penetration in fuel retail and convenience stores. Comparable as a direct peer for payment acceptance at the pump and in-store, competing with PDI's Payments and Fleet Payments offerings.
• Dover Fueling Solutions: Provider of fuel dispensers, payment systems, and fuel management software for retail fuel sites. Comparable as a direct peer for fuel site hardware and software stacks including unattended fueling and POS that overlap with PDI's offerings.
• Corpay (Comdata): Fleet payments and fuel card operator; PDI already names Corpay as a customer, reflecting bidirectional overlap. Comparable as a direct peer for fleet payments and fuel cards — a product category PDI explicitly addresses via its Fleet Payments module.

Broad incumbents

• Fiserv: Large payments and merchant acquiring platform with Clover and Carat products serving retail and fuel merchants. Comparable as a broad incumbent offering payments and POS that competes head-on with PDI's Payments, Fleet Payments, and POS modules.
• SAP: Global ERP and business application incumbent used by many large enterprises including downstream fuel and retail customers. Comparable as a broad incumbent competing for wholesale ERP and back-office spend that PDI Enterprise targets.
• Oracle NetSuite: Cloud ERP and financials platform with growing mid-market and wholesale/distribution presence. Comparable as a broad incumbent alternative to PDI Enterprise for wholesale invoicing, financial management, and back-office workloads.

Emerging players

• Stuzo: Loyalty and customer engagement platform purpose-built for convenience and fuel retail. Comparable as an emerging player competing for the same loyalty and consumer engagement use cases PDI addresses via its Loyalty, Offer Network, and Consumer Applications modules.
• PayRange: Mobile payment and unattended fueling platform for laundromats, vending, and small-format retail including fuel. Comparable as an emerging player in mobile and unattended fuel payments intersecting with PDI's Payments and Unattended Fueling modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/excentuscorp
• YouTubeyoutube.com/c/PDI-tech
• LinkedInlinkedin.com/company/pdi-technologies
• Instagraminstagram.com/pditechnologies
• Facebookfacebook.com/Excentus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excentus