Singh Homes
Singh Homes is a privately held Melbourne-based custom home builder serving first-home buyers, investors, and knockdown-rebuild clients across Melbourne's North, West, and South East corridors, delivering 6-star energy rated homes through its Plato, Serenity, and Display Series collections via a direct sales and display-home network.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Singh Homes does
Singh Homes Pty Ltd is a privately held, Melbourne-based custom home builder operating since approximately 2014–2015. The company designs and constructs residential homes across Melbourne's North, West, and South East corridors (including Epping, Wollert, Mickleham, Tarneit, Truganina, Clyde North, Cranbourne, and Officer), with a Head Office in Epping and a satellite West Office in Truganina. It serves first-home buyers, property investors, knockdown-rebuild homeowners, and multi-unit developers, with a particular focus on Melbourne's multicultural buyer segments supported by a multilingual website in nine languages.
The company's product architecture is organized into three home design collections — the customizable Plato Collection, the luxury Serenity Collection (contemporary and French Provincial), and the Display Series of pre-designed homes with transparent fixed pricing from $285,870 to $677,000 — alongside service lines for Custom Homes, Knockdown & Rebuild, House & Land Packages (135+ active listings across partnered developer estates), Financial Assistance via accredited broker referrals, and Multi-Unit Development. All projects are delivered as 6-star energy rated and compliant with the Building Code of Australia, backed by a 7-year structural guarantee and dedicated relationship-manager service. The firm markets through a network of nine display homes, direct sales consultants, online enquiry channels, and promotional packages.
Revenue is generated on a project-by-project basis through fixed-price contracts. The go-to-market model is direct-to-consumer and sales-led, with consultants organized regionally across Melbourne and customers progressing through consultation, design, build, and aftercare stages. There is no disclosed external funding, no parent company, and no public listing. Ownership is founder-led, with Damanpreet Singh Anand identified as Director. The company has accumulated multiple Master Builders Australia and Housing Industry Association awards between 2020 and 2025 but does not disclose revenue, headcount growth, or financial performance metrics.
Singh Homes firmographics
Firmographics- Name
- Singh Homes
- Legal name
- Singh Homes Pty Ltd
- Website
- https://singhhomes.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Singh Homes is a privately held Melbourne-based custom home builder serving first-home buyers, investors, and knockdown-rebuild clients across Melbourne's North, West, and South East corridors, delivering 6-star energy rated homes through its Plato, Serenity, and Display Series collections via a direct sales and display-home network.
- Ownership category
- akta.pro rank
Singh Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Singh Homes is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Singh Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Home Building: Build custom new homes for customers on their land, providing bespoke architectural designs with premium materials and exceptional customer service
- House and Land Packages: Complete packages combining land from partnered developers with Singh Homes construction, offering convenience and government incentives for buyers
- Knockdown and Rebuild: Demolish existing dwellings and construct new homes on the same block, providing an alternative to renovation or moving suburbs
- Multi Unit Development: Expert knowledge and experience in multi-unit development projects to maximize property returns
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Display Series homes with transparent pricing - from $285,870 |
| Unit Pricing | Pay-as-you-go | House and Land Packages - Price range $712,916 to $1,197,000 |
| Unit Pricing | Pay-as-you-go | Mega Savings Offer - Save up to $45,000 on selected plans + $74,287 worth free upgrades |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Singh Homes product offering
Product offeringCore offering
Singh Homes is a custom home builder based in Melbourne, Australia that designs and constructs bespoke residential homes on clients' land. The company offers three home design collections (Plato Collection, Serenity Collection, and Display Series) along with complementary services including house and land packages, knockdown and rebuild, multi-unit development, and financial assistance connections. All homes are 6 Star energy rated, comply with the Building Code of Australia, and come with a 7-year structural guarantee and fixed price quotes with no hidden extras.
Product overview
Singh Homes is a custom home builder offering three distinct home design collections: the Plato Collection (customizable contemporary and classic designs), the Serenity Collection (luxury bespoke homes in contemporary or French Provincial styles), and the Display Series (pre-designed homes with transparent pricing). The company provides complementary services including Custom Homes (personalized builds on client land), Knockdown & Rebuild (demolition and reconstruction on existing blocks), House & Land Packages (combined land and construction), Financial Assistance (broker connections), and Multi Unit Development. All projects are 6-star energy rated and backed by a 7-year structural guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Plato Collection: Custom home range featuring customizable floor plans for various lifestyles and budgets.
- Serenity Collection
- Display Series
Products and services
- Plato Collection A customizable home design range featuring contemporary and classic facade options, suitable for various block sizes. Offers single and double storey configurations with flexible floor plans for various lifestyles and budgets.
- Serenity Collection Luxury bespoke home range offering contemporary or French Provincial styles for high-end custom homes. Features premium finishes and designs for larger blocks, targeting clients seeking high-end customizable homes.
- Display Series Pre-designed display home range with fully transparent pricing, featuring 16 different home designs including Alloca, Altezze, Belmont, Newcastle, Oscar, Seville, Theodore, Wallabah, Dakota, Jasper, Lawrence, Oliver, Rouge, Sebastian, Torquay, and Yang models. Prices range from $285,870 to $677,000.
- Custom Homes Service Bespoke home building service allowing clients to personalize designs, styles, fittings, and materials according to their lifestyle preferences on their own land. Includes dedicated relationship manager and team-based approach throughout the building process.
- Knockdown & Rebuild Service Demolition and reconstruction service allowing clients to demolish their existing dwelling and rebuild their dream home on the same block in their existing neighbourhood, providing an alternative to renovation or moving suburbs.
- House & Land Packages Complete packages combining land from partnered Melbourne developers with Singh Homes construction, offering convenience and government incentives for buyers. 135+ packages available across Melbourne suburbs, with Mickleham packages ranging from $712,916 to $1,197,000 and Tarneit packages from approximately $750,000 to $1,099,308.
- Financial Assistance Service Connection to accredited finance brokers and home loan solutions to help clients tailor financing to their needs and budget during the home building process.
- Multi Unit Development Service Expert multi-unit property development service leveraging Singh Homes' knowledge and experience to maximize returns on investment properties through multi-dwelling construction projects.
Companies that use Singh Homes
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Singh Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Singh Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Melbourne Land DeveloperscoreSingh Homes works with Melbourne's leading land developers to provide outstanding home and land packages in the most sought-after estates. They match home designs to land parcels and coordinate development across partnered estates.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Singh Homes competitors and assessment
Company assessmentDirect peers
- Carlisle Homes: Melbourne-headquartered custom and project home builder offering wide home ranges with personalization options. Directly comparable as a Melbourne-focused custom builder serving first-home buyers through to premium segments with similar fixed-price and inclusive-site-cost value propositions.
- Henley Properties: Established Melbourne home builder with multiple product ranges across price tiers and strong display home network across Melbourne's growth corridors. Comparable custom/project home offerings, geographic concentration in Victoria, and similar customer-segment targeting including first-home buyers and investors.
- Burbank Australia: Melbourne-based home builder offering customizable designs across multiple product lines, similar display home strategy across Victorian growth corridors. Comparable in target customer segments (first-home buyers, upgraders, investors) and value proposition around inclusion of site costs and fixed pricing.
- Boutique Homes: Victoria-focused home builder offering customizable designs at multiple price points with strong display home network. Directly comparable as a Melbourne-focused builder serving similar first-home buyer and family customer segments with tiered product collections.
- Fairhaven Homes: Melbourne-area home builder with customizable single and double storey designs across multiple price ranges. Similar geographic concentration in Victorian growth corridors, comparable customer-segment targeting, and overlapping display home locations in Melbourne's outer suburbs.
- Clarendon Homes: NSW-based home builder with growing Melbourne presence offering project and custom homes. Comparable product structure with multiple home ranges and similar customization approach; useful as a peer benchmarking customization depth and customer acquisition in the project-home category.
Broad incumbents
- Metricon Homes: Australia's largest volume home builder with significant Melbourne presence and broad product range. Operates in the same residential construction space but at materially larger scale with greater land-bank access and capital resources, representing both a competitive threat and a benchmark for scale.
- Simonds Homes: National Australian home builder with strong Victorian footprint offering both spec and custom designs. Comparable product structure with multiple home collections and first-home-buyer focus, though at larger national scale with broader geographic reach than Singh Homes.
- Porter Davis Homes: Was a major Victorian-focused volume home builder before entering administration in 2023. Cited as a cautionary direct comparable — similar Melbourne customer base, first-home-buyer focus, and product structure, illustrating the cyclical and execution risks that also apply to smaller builders like Singh Homes.
Emerging players
- AVID Homes: Smaller Melbourne-area custom home builder focused on personalized designs at competitive price points. Comparable in size and custom-build positioning, serving similar first-home-buyer and upgrader segments with display home presence in outer Melbourne suburbs.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Singh Homes social profiles
Digital presenceSingh Homes compliance and trust
Trust signalCompliance1 record
Singh Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singh Homes leadership team
Management profileNumber of profiles
Profiles10 records
Singh Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singh Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singh Homes
What does Singh Homes do?
Singh Homes is a custom home builder based in Melbourne, Australia that designs and constructs bespoke residential homes on clients' land. The company offers three home design collections (Plato Collection, Serenity Collection, and Display Series) along with complementary services including house and land packages, knockdown and rebuild, multi-unit development, and financial assistance connections. All homes are 6 Star energy rated, comply with the Building Code of Australia, and come with a 7-year structural guarantee and fixed price quotes with no hidden extras.
Is Singh Homes a public or private company?
Singh Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singh Homes founded?
Singh Homes was founded in 2014. It employs 11 to 50 people.
Where is Singh Homes based?
Singh Homes is headquartered in Melbourne, Australia, in the Oceania region.
How does Singh Homes make money?
Four revenue lines are on record. Custom Home Building is the primary driver. The others are house and Land Packages, knockdown and Rebuild and multi Unit Development.
Who are Singh Homes's main competitors?
Direct peers on record are Carlisle Homes, Henley Properties, Burbank Australia, Boutique Homes, Fairhaven Homes and Clarendon Homes. Broad incumbents are Metricon Homes, Simonds Homes and Porter Davis Homes. AVID Homes is listed as an emerging player.
Does Singh Homes have an API?
No public API is recorded for Singh Homes.
What industry is Singh Homes in?
Singh Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236115.