Parker
- Company typePrivate
- Founded1976
- HeadquartersSavannah, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Parker firmographics
Firmographics- Name
- Parker
- Legal name
- Gregory M. Parker, Inc.
- Website
- https://parkerskitchen.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Parker is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Parker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: Sale of gasoline and diesel fuel at retail locations with PumpPal club pricing and standard pricing tiers.
- Prepared Food Sales: Freshly prepared Southern-inspired food including chicken tenders, breakfast items, sandwiches, and beverages sold in-store and via mobile ordering.
- Convenience Retail: Sale of packaged goods, beverages, snacks, tobacco products, lottery tickets, and other convenience items.
- Rewards Points and Fuel Discounts: Loyalty program where customers earn points on purchases redeemable for fuel discounts or in-store items. PumpPal Debit provides fuel savings with ACH-linked checking account.
- Fleet Card Program: WEX-powered fleet fueling cards for commercial businesses offering 15¢ per gallon savings at Parker’s locations and 95% of US gas stations.
- Alcohol Sales: Sale of beer, wine, and liquor at applicable store locations. Liquor earns 5 Rewards points per $1 spent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Parker’s Rewards Program - Earn points on purchases |
| Subscription | Monthly | PumpPal Debit - Club fuel pricing with ACH account linking |
| Subscription | Monthly | Parker’s Fleet Card (WEX) - Commercial fleet fueling program |
| Unit Pricing | Pay-as-you-go | Standard Fuel Pricing - Variable by location |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Parker product offering
Product offeringCore offering
Parker's Kitchen operates a chain of more than 100 company-owned convenience stores across coastal Georgia and South Carolina that combine freshly prepared Southern-inspired foodservice with fuel retail and convenience items. The company complements its physical stores with the Parker's Rewards mobile loyalty program, the PumpPal Debit fuel-savings card, and the WEX-powered Parker's Fleet Card for commercial fleet operators.
Product overview
Parker’s Kitchen is a convenience store chain operating as a foodservice company offering freshly prepared Southern-inspired food, convenience retail, and fuel services across coastal Georgia and South Carolina. The core offering is Parker’s Kitchen convenience stores, supplemented by a portfolio of complementary products and programs: Parker’s Rewards (a mobile-based loyalty program for earning and redeeming points on purchases), PumpPal Debit (a fuel savings debit card linked to checking accounts for discounted fuel), and the Parker’s Fleet Card (a business fuel card for commercial fleet operators). Additional offerings include a mobile ordering app, the upscale Fancy Parker's Urban Gourmet sub-brand, and the Parker’s Community Fund for charitable giving. These products form an integrated customer experience combining food service, fuel, loyalty rewards, and community engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Fancy Parker's: An award-winning urban gourmet convenience store located at 222 Drayton Street in Savannah's National Historic Landmark District. Offers Southern-inspired food, wine and beer selection, freshly baked goods, premium fuel, and delivery.
- PumpPal
- Parker’s Rewards
Products and services
- Parker's Kitchen Convenience Stores A chain of 100+ convenience stores offering freshly prepared Southern-inspired food, fuel, packaged goods, beverages, snacks, lottery tickets, and convenience items across coastal Georgia and South Carolina. Stores feature full kitchens, fuel pumps, ATMs, lottery, beer cave, and clean restrooms, with many operating 24 hours.
- Parker's Rewards Loyalty Program A free loyalty program that lets customers earn 10 points per $1 on in-store purchases (double points for mobile orders), receive exclusive offers, place mobile food orders, and redeem points for fuel discounts or in-store items via the Parker's Rewards mobile app.
- PumpPal Debit A debit fuel-savings card program that links a member's checking account via ACH to deliver club fuel pricing of at least 10 cents per gallon savings every day at Parker's pumps, with contactless payment through the Parker's Rewards app and rewards point accumulation.
- Parker's Fleet Card
Quantifiable outcome
- Over $30 million donated to charitable causes since 2011
- +5 more outcomes
Companies that use Parker
Customer profileSegments3 records
Ideal customer profiles2 records
Parker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parker partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, major, core and minor.
- Union Mission - Parker's HouseflagshipPartnership to build Parker's House: A Home for Women, the only facility dedicated solely to providing emergency housing and comprehensive services for unaccompanied women experiencing homelessness in Coastal Georgia. Helps up to 32 women at a time.
- Georgia Southern University - Parker College of Businessflagship$5 million gift establishing the Parker College of Business at GSU, including the Parker Business Scholars Program (PBSP) providing personalized leadership development for business students. Greg Parker is a longtime supporter of GSU.
- Memorial Health - Parker’s Emergency & Trauma Centermajor$1 million donation to begin major renovation and expansion of Memorial Health’s emergency department and Level 1 trauma center in Savannah, GA. The center was named the Parker's Emergency & Trauma Center.
- WEX (Wright Express)coreWEX provides the fleet card processing platform for Parker's Fleet Card program, enabling commercial businesses to fuel at Parker’s locations and 95% of US gas stations with 15¢ per gallon savings and detailed transaction reporting.
- Wounded Warrior ProjectflagshipPartnership to provide life-changing services and programs to local post-9/11 injured veterans and their families at no cost. Parker’s matched 25-50% of customer Round Up donations. Partnership raised $300,000 in 2024.
- Roper St. Francis Foundationmajor$5 million landmark gift establishing the Roper St. Francis Foundation Parker’s Community Impact Fund to support community health initiatives and caregivers at Roper St. Francis Healthcare.
- Second Harvest Food Bankmajor$1 million pledge to Second Harvest for their new facility to fight hunger in communities across Georgia and South Carolina.
- ZipLine (PumpPal Program Manager)coreZipLine manages the PumpPal Debit program providing ACH-based fuel savings with state-of-the-art security, firewall protection, and real-time encryption. Manages unauthorized transaction liability.
- DoorDashminorThird-party food delivery service available for Fancy Parker’s urban gourmet location and select Parker’s Kitchen stores.
- Uber EatsminorThird-party food delivery service available for Fancy Parker's urban gourmet location and select Parker’s Kitchen stores.
- Local Schools and School DistrictscoreOngoing Fueling the Community program supports local public and private schools. $380K donated in 2024 including $100K to Chatham County, $75K to Beaufort County, $32K to Berkeley County, and $20K each to Bryan and Dorchester Counties.
- Georgia Southern AthleticsmajorLong-term partnership with Georgia Southern Athletics. Hosted Ultimate Tailgate Celebration at Paulson Stadium presenting $28,000 Fueling the Community donation to Bulloch County Schools.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Parker competitors and assessment
Company assessmentDirect peers
- Wawa: Wawa operates a privately-held convenience store and foodservice chain with a comparable fresh-prepared food model, fuel sales, and proprietary loyalty app. Highly relevant because it shares the same 'foodservice company that sells convenience' positioning and operates in adjacent mid-Atlantic geographies.
- Sheetz: Sheetz is a privately-held convenience store chain known for made-to-order food, fuel, and a strong internal culture. Comparable to Parker's as a family-controlled c-store operator with proprietary food programs, a rewards app, and a focus on fresh-prepared menu items rather than traditional packaged c-store fare.
- RaceTrac: RaceTrac is a privately-held convenience and fuel retailer headquartered in Atlanta with deep Southeast roots. Closely comparable to Parker's given overlapping Georgia/South Carolina footprint, fuel-led model, and recent foodservice expansion aimed at fresh-prepared offerings.
- Buc-ee's: Buc-ee's is a large-format Texas-based travel center and convenience chain with strong fresh food and a cult brand. Comparable to Parker's for its fresh-prepared barbecue/sandwich program, aggressive multi-state expansion, and clean-restroom brand promise, and increasingly relevant as it enters the Southeast.
- QuikTrip: QuikTrip is a privately-held convenience and fuel chain with strong regional density and proprietary fresh-bake and foodservice programs. Comparable to Parker's for its privately-held status, fuel-plus-food dual revenue model, and consistently high cleanliness and service reputation.
- Murphy USA: Murphy USA is a publicly-traded convenience and fuel retailer with a small-format, fuel-led model. Comparable to Parker's as a fuel-anchored c-store operator in the Southeast; however, it is less differentiated on fresh food.
Regional players
- MAPCO: MAPCO is a privately-held convenience and fuel chain operating in the Southeast and Mid-South. Relevant because Co-CEO John Rudolfs previously served as Chief Development Officer at MAPCO; comparable footprint and store-format overlap with Parker's.
Broad incumbents
- Kum & Go: Kum & Go (now part of Maverik) is a Midwest-based convenience chain with fresh-prepared foodservice and a fuel-led model. Comparable to Parker's as a regional private c-store that has invested in proprietary kitchens and loyalty programs.
- Circle K: Circle K (Couche-Tard) is one of the largest global convenience and fuel retailers, with broad Southeast US presence through legacy sites. Comparable as a competitor and benchmark for scale and private-label foodservice offerings.
- 7-Eleven: 7-Eleven is the largest US convenience chain with national fuel and fresh-food programs. Comparable to Parker's as the dominant incumbent whose private-label fresh and foodservice programs (including its private brands and proprietary app) define the competitive baseline Parker's competes against.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parker social profiles
Digital presenceParker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parker leadership team
Management profileNumber of profiles
Profiles8 records
Parker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parker
What does Parker do?
Parker's Kitchen operates a chain of more than 100 company-owned convenience stores across coastal Georgia and South Carolina that combine freshly prepared Southern-inspired foodservice with fuel retail and convenience items. The company complements its physical stores with the Parker's Rewards mobile loyalty program, the PumpPal Debit fuel-savings card, and the WEX-powered Parker's Fleet Card for commercial fleet operators.
Is Parker a public or private company?
Parker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parker founded?
Parker was founded in 1976. It employs 1,001 to 5,000 people.
Where is Parker based?
Parker is headquartered in Savannah, United States, in the North America region.
How does Parker make money?
Six revenue lines are on record. Fuel Sales are the primary driver. The others are prepared Food Sales, convenience Retail, rewards Points and Fuel Discounts, fleet Card Program and alcohol Sales.
Who are Parker's main competitors?
Direct peers on record are Wawa, Sheetz, RaceTrac, Buc-ee's, QuikTrip and Murphy USA. MAPCO is listed as a regional player. Broad incumbents are Kum & Go, Circle K and 7-Eleven.
Does Parker have an API?
No public API is recorded for Parker.